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• Canon Visual Identity GuidelinesVersion 1.204.2015

• 1Our brand strategy

• 2Our identity

• 3Support

2.01 Introduction2.02 At a glance

• Three states2.05 Introduction2.06 360 brand

experience2.07 Overview2.08 Dreaming2.09 Exploring2.10 Locating2.11 After sales

communications

• Canon logo2.13 Primary logo2.14 Exclusion zone

and minimum size2.15 Standard A-sizing2.16 Non-standard

sizing2.17 Positioning2.18 Legibility2.20 Don’ts

• Come and See device

2.23 Introduction2.24 Primary versions2.25 Single colour

versions2.26 Construction2.27 Default Canon

Red versions

2.28 Canon Red options

2.29 White versions2.30 Sympathetic

colour2.31 Opacity mask2.32 Legibility2.33 Exclusion zone

and minimum size2.34 Sizes2.35 Positioning2.36 Close

arrangement2.37 ATL lock-up

version2.38 Translation

and position of asterisk

2.39 Don’ts

• Colour2.41 Primary palette2.42 Supporting

palette2.43 Backgrounds2.44 Tinted

backgrounds2.45 Don’ts

• Typography2.47 Primary typeface2.48 System typeface2.49 Styling2.50 Don’ts

• Circles2.52 Introduction2.53 Navigation tab2.54 Navigation tab

in use2.55 Navigation tab

don’ts2.56 Typographic bullet2.57 Typographic bullet

in use2.58 Typographic

bullet don’ts2.59 Graphic language

introduction2.60 Solid circle 2.61 Transparent circle2.62 Keyline circle 2.63 Sizing2.64 Product within

circle2.65 Circle with

product2.66 Cropping2.67 Quantities2.68 Coloured circles

and background colour

2.69 Don’ts2.70 Light circle

2.71 Light circle sizing2.72 Light circle

opacity strength2.74 Light circle in use2.75 Light circle don’ts

• Photography and video

2.77 Introduction2.78 Experience

photography and video

2.80 Product photography

2.82 Photography and video don’ts

2.83 General rules

• Iconography 2.85 Icon style2.86 Iconography

colourways2.87 Iconography

accent colour2.88 Infographics

style A2.89 Infographics

style B2.90 Infographics

style C2.91 Infographics

check list2.92 Colour sets2.93 Don’ts

3.01 Artwork files 3.02 Contacts

1.01 Introduction 1.02 Our brand model1.03 Personality1.04 How we speak1.05 How we act1.06 How we look

and feel

Note on distribution: This document should be read and used as one complete document. No section or pages should be distributed separately.

Note on navigation: This document is interactive. Use the active buttons below to navigate through the document.

From left to right:• This index page• Our brand strategy• Our identity• Support

Canon Visual Identity Guidelines Version 1.2

Introduction Canon represents an invitation. We invite people everywhere — consumers, businesses and experts — to join us on an adventure to discover and explore great stories and experiences.

Our identity is at the heart of this invitation and will help us connect emotionally with everyone who shares an attitude for exploration of the world.

This document is your resource for reproducing our identity. It contains all you should need to create a consistent look and feel across all media touchpoints.


• 1

Our brand strategy

Canon Visual Identity Guidelines

Introduction

Consumers are creating images like never before, but not necessarily with traditional cameras. Businesses are using technology in new ways to capture, print and share imagery. It’s transforming the way they work.

People with a sense of adventure are invited to experience the world through Canon. We aim to open up a fascinating world of stories to discover and share. This is our promise to everyone. Those who love us and those who don’t yet know us. Those who are experts and those who never want to be.

To deliver our promise, we are focusing on helping consumers, experts and businesses bring to life meaningful stories and experiences — the real reasons why people use our cameras and technology. Canon can play a part in every story.

When we re-focus on what matters to people, we connect with them emotionally and invite them to experience the world through Canon.

1.01

© Brent Stirton, Canon Ambassador


Our brand model

1.02

Our brand model defines what our brand stands for and why. It should serve as a guide for all future expressions of the brand, whether visual, verbal or experiential.

1 Brand Platform Our brand platform encapsulates all elements of our brand from our vision to our ambition and sits at the heart of all we do. Come and See acts as an external expression of our business.

2 Personality The qualities that guide how the brand acts, speaks, looks and feels.

3 Promise The unique experience and benefit we aim to deliver for our customers.

4 Vision and Ambition What we strive for; our ultimate goal

Vision Enriching lives and businesses through imaging experiences.

Ambition Canon should play a part in every

single image in the future.

Promise Canon opens up a fascinating

world of stories and experiences to discover and share.

Personality Dynamic Inviting Human

4

3

2

Brand Platform Come and See

1


Personality

We are inviting, human and dynamic.

1.03

How do we speak, how do we behave and how do we look?

How do we make people feel? Our brand personality plays a big part in creating a deeper emotional connection with our customers and sets us apart from our competitors. Across our business and wherever we are, whoever we are talking to, we should use our brand personality consistently to create a distinctly Canon experience.

Inviting We’re intriguing, inviting people to discover a boundless world of stories and experiences. We are open and accessible, encouraging anyone to join in and take part.

Dynamic Like the everyday explorer, we have a curious, active spirit. We want our customers to be free and playful, discovering and sharing experiences in whichever way they want. The opportunities we create for people to capture through photography, share through technology and reproduce through printing are boundless.

Human Our technology may be highly advanced but we want it to feel utterly simple and intuitive to use. Being human means we’re never contrived, intimidating or cold. We’re warm and approachable, always open to a conversation. We relate to each other through the stories and experiences that unite us as people.


How we speak

1.04

Our tone of voice must always reflect our brand personality and can be adjusted to suit different audiences from consumer to business.

Our language is warm, invitational and conversational in style, ensuring we are interesting and easily understood by everyone.

We always avoid jargon.

We use storytelling to bring experiences to life. Stories create intrigue to discover more about the benefits and advantages of our products. They should be inspirational and excite people about new creative possibilities. Enabling our audience to instantly picture themselves in the story.

We must adapt our messages and tone to suit different audiences.

Consumers We stimulate and excite our consumers with an intriguing and inviting tone that is warm, friendly and conversational. It should always feel as if we are speaking one to one. Our messages are invitational to demonstrate how everyone can explore new experiences. Professionals We engage and captivate professionals through an open, knowledgeable and conversational tone. Our messages focus on how we can help make experiences richer with Canon know-how and open up new possibilities. Internally Our focus is on the customer and how we can use our technology and know-how to make their experiences richer, deeper, more memorable.

We don’t hide behind corporate-speak. Our genuine passion for what we do shines through in our warm, friendly and approachable tone.


How we act

1.05

Being inviting, dynamic and human means we should make sure there is never a disconnect between what we promise as a brand and how we behave.

A great promise and brilliant personality count for little if we don’t bring them to life in everything we do, every day.

• We’re not intimidating; we’re friendly and welcoming, always open to a conversation.

• We treat every customer as a human being, not a number.

• We don’t talk at people, we connect with them emotionally.

• Although we’re reliable, the experiences we create are never predictable.

• We look for the excitement in the everyday — there’s always something interesting to discover and share.


How we look and feel

1.06

With our new visual identity we aim to create a brand that appeals to everyone, not just experts — the kind of people who have a sense of discovery and everyday adventure. The ones who love to explore the world around them. We aim to inspire them through the way we look, feel and sound.

Intriguing experiences and stories draw our customers in and stimulate interest in the benefits and advantages of what we can offer. We use a single strapline with three words in three circles to convey this — ‘Come and See’.

Through the use of circles, we create intrigue, inviting the curious explorer in. The circles are never static but always surprising, relevant and fresh. Our designs are full of energy and dynamism; they never feel rigid, corporate or aloof.

© Brent Stirton, Canon Ambassador


• 2

Our identity

© Thorsten Milse, Canon Ambassador


Introduction

With our strapline ‘Come and See’, we use circles as an intriguing invitation to look deeper into the world.

They open up the way, making Canon more democratic and accessible to everyone. The circles are not the story itself, they are a facilitator or device for telling the fascinating stories and experiences that are critical to what Canon represents.

Our system is simple yet endlessly flexible, based on a few key principles. By applying the system correctly and consistently, we’ll ensure our identity always looks relevant, fresh and distinctive.


abc.

2.02 Our identity At a glance

1

4

5

3

2

6

These are the key elements of our visual identity.

1 Canon logo

2 Come and See device

3 Colour

4 Typography

5 Circles

6 Photography and video

These guidelines are intended as a guide to how you can use these brand assets to build Canon branded communications.


An ultra-telephoto CINE-SERVO lens, the CN20x50 IAS H E1/P1 offers stunning 4K performance, 20x zoom and a 1.5x built-in extender for an unrivalled 50-1000mm focal length (75-1500mm with extender). Ideal for sports events and wildlife applications.

•Class-leading ultra-telephoto 4K CINE-SERVO lens

• 4K optical performance thanks to Canon lens technology; designed for Super 35mm cameras

• Ultra-telephoto 20x zoom lens with 50-1000mm focal length, ideal for sports and nature TV broadcast.

• Built-in 1.5 extender for extreme telephoto shots up to 1500mm

• Removable servo drive unit

• Rugged build quality for demanding environments; weatherproof and shockproof

• Carriable and lightweight design offering a familiar and intuitive operating experience

• Compatible with typical broadcast and movie accessories

• EF- and PL- mount compatibility

• Extensive lens communication options (12-pin, EF, Cooke /i)

SALES SHEET TEMPLATE

Product Range

CN20x50 IAS H E1/P1

CN20x50 IAS H E1/P1

CN20x50 IAS H E1/P1

CN17x7 KAS S E1/P1

CN17x7 KAS S E1/P1

•3.0Section divider

Points to consider when setting-up your photography shoot

• Location• Setting• Equipment• Suitable clothing • Food and water• Patience

EOS Professional Range • 2015• 26

Stuart LancasterSpent two weeks scouting his ideal setting. Talking with locals to ensure when the time came he was in the best possible position to document one of nature’s grandest sights.

• 27

2.03 Our identity At a glance

This page illustrates the new visual identity at a glance. Detailed guidance of how the system works can be found in this section.

1 Typical page spread

2 Online

3 Brand photography

4 POS literature

5 Product photography

6 Typographic styling

1

3

5

6

2

4

LAD OS ARBEJDE SAMMEN FOR AT ØGE VÆKSTEN

CANON I ERHVERVSLIVETCanon har været en teknologiførende virksomhed i Europa i mere end 55 år, og vores ekspertise anvendes nu i forhold til en bred vifte af udfordringer og processer. I dag samarbejder vi med virksomheder for at hjælpe dem med at arbejde mere effektivt med deres information, og vi fremmer anvendelsen af innovative arbejdsmetoder, som skaber markante resultater.

Canon Danmark A/S

Knud Højgaards Vej 12860 Søborg

Telefon: 70 15 50 05 Fax: 70 15 50 25www.canon.dk

Opdag nye kilder til øget værdi på canon.dk/drivinggrowth

David Morainville

Administrations- og økonomidirektør - Peugeot Azur

Det var tydeligt, at Canon havde

taget sig tid til ikke blot at

forstå, hvad vi ønskede at opnå,

men også til at udforske fordele,

vi ikke selv havde tænkt på.

Men det er dét, du får, fra en

leverandør med en så stor erfar-

ing inden for kontorteknologi.

“

”

En personlig hilsen fra: Jacob Birkebæk Key Account Manager Canon Danmark A/S


Three states


Our visual identity is applied across multiple media channels. To help manage the work-flow across these channels we have a communications framework called the Three States.

The Three States refer to the Dreaming, Exploring and Locating categories.

Dreaming — is traditionally categorised as above- the-line. Our communications at this level are about inspiring brand-led experiences and not products.

Exploring — traditionally below-the-line and on-line. We use stories to communicate product range benefits.

Locating — is the most functional POS level of communications and features our products and product information.

2.05Canon Visual Identity Guidelines Version 1.2

2.06Our identity Three states 360 brand experience

This framework provides structure to all our marketing communications efforts, and guidance around how we communicate what and how.

It illustrates the key touch points for each consumer mindset (dreaming, exploring, locating) across the whole brand experience.

While some touch points are used only for one consumer state (e.g. TV is exclusively for dreaming), others can cross more than one state (e.g. live events).

In summary:

• Dreaming Inspiring brand-led experiences

• Exploring Informative range benefit-led experiences

• Locating Transactional product-led experiences

RetailRetail

Retail OnlineOnline

Online

Mobile advertising

Mobile advertising

Cinema advertising

Corporate brochure

Product literature

Sponsorship

Digital advertisingDigital

advertisingDigital advertising

Print advertising

Print advertising

Live events Live

events Live events

Social media

OOH advertisingTV advertising

PR Video

Dreaming

Exploring

Locating


2 3

1

2.07 Our identity Three states Overview

1 Dreaming • Full bleed experience photography• Headline• CAS device• Canon logo• Circles (optional)

2 Exploring

• Full bleed experience photography or• Half bleed experience photography• Headline• CAS device• Canon logo• Circles (mixture of styles)

3 Locating

• Product photography with• Key benefit photography (optional)• Headline and copy• CAS device (optional)• Canon logo• Circles (more functional role)


2.08 Our identity Three states Dreaming

Note:The lock-up shown in this example is for advertising only. Refer to section 2.28 for further details.

Experience Photokina

comeandsee/deer

A housing estate in Essex. 11.15pm

BIG IDEAS FOR YOUR LARGE FORMAT BUSINESS

comeandsee/deer


2.09 Our identity Three states Exploring

•Full manual control and raw giving you power over your images

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• 23

Professional range2015

Capture the moment at seven frames per second

Professional range

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• 2 EOS Professional Range • 2015

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Amet egestas odio molestie.Pellentesque lacinia metus et sapien vestibulum varius. Phasellus vestibulum eu nisi non mollis. Aenean at malesuada odio. Vestibulum in posuere nibh. Pellentesque eu lobortis tellus. Sed in vestibulum augue, eget dignissim nibh. Vestibulum id nisl felis. Fusce pretium ultrices sapien, eu egestas massa iaculis et.

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• 3

•Canonwasthefirstcompanytoimplementarecyclingprogrammefortonercartridges

•RecycledCanonplasticisusedincertainpartsoftheimageRUNNERADVANCEC5000-series

•Were-useasmanyusedproductaspossible

•2015isthe25thanniversaryofourglobaltonercartridgerecyclingprogramme

Recycling andRe-use

LAD OS ARBEJDE SAMMEN FOR AT ØGE VÆKSTEN

CANON I ERHVERVSLIVETCanon har været en teknologiførende virksomhed i Europa i mere end 55 år, og vores ekspertise anvendes nu i forhold til en bred vifte af udfordringer og processer. I dag samarbejder vi med virksomheder for at hjælpe dem med at arbejde mere effektivt med deres information, og vi fremmer anvendelsen af innovative arbejdsmetoder, som skaber markante resultater.

Canon Danmark A/S

Knud Højgaards Vej 12860 Søborg

Telefon: 70 15 50 05 Fax: 70 15 50 25www.canon.dk

Opdag nye kilder til øget værdi på canon.dk/drivinggrowth

David Morainville

Administrations- og økonomidirektør - Peugeot Azur

Det var tydeligt, at Canon havde

taget sig tid til ikke blot at

forstå, hvad vi ønskede at opnå,

men også til at udforske fordele,

vi ikke selv havde tænkt på.

Men det er dét, du får, fra en

leverandør med en så stor erfar-

ing inden for kontorteknologi.

“

”

En personlig hilsen fra: Jacob Birkebæk Key Account Manager Canon Danmark A/S

Partnership

Canon en World Press PhotoCanon is al sinds 1992 corporate sponsor van World Press Photo. De jaarlijkse World Press Photo of the Year wedstrijd wordt wereldwijd gezien als de meest prestigieuze competitie voor fotojournalisten en biedt unieke, veelzeggende momentopnamen van gebeurtenissen en alledaagse situaties over de hele wereld. World Press Photo streeft naar het genereren van brede publieke interesse en waardering voor het werk van fotografen en de vrije uitwisseling van informatie.

Canon en het Rode KruisCanon ondersteunt dertien landelijke Rode Kruis Organisaties in Europa, waaronder Nederland. De belangrijkste aandacht gaat hierbij uit naar nieuwe en bestaande jeugdprojecten van het Rode Kruis. Projecten die bedoeld zijn om jonge mensen te ondersteunen en op te leiden zodat zij voorbereid zijn op de zaken waarmee ze te maken krijgen in de huidige maatschappij.

Canon en Fonds SlachtofferhulpCanon Nederland is één van de Founding Members van Fonds Slachtofferhulp. Met de steun van Fonds Slachtofferhulp worden jaarlijks duizenden slachtoffers van een misdrijf, verkeersongeval of ramp geholpen om hun leven weer op de rails te krijgen. Samen met het Fonds kijkt Canon naar initiatieven om het belangrijke werk van Fonds Slachtofferhulp nog meer in beeld te brengen.


2.10 Our identity Three states Locating

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•EOS Professional range


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• 23

PowerShot S110

•

The PowerShot S series

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f/2 lensProin luctus purus a neque pharetra ultricies. Donec elit eros, blandit quis placerat eu, volutpat eget turpis. Etiam nisi tellus, pharetra et feuat vitae, venenatis vitae tortor lorem ipsum dolor.

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Pocketable performance for the connected photographer

• 3

PowerShot S110

•

The PowerShot S series


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• 11


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• Nunc elementum suscipit tristique. Morbi et nisi vitae sapien luctus lorem ullaorper.

• Pellentesque nec orci lorem. Mauris ut auctor em. In dictum volutpat velit at commodo magna nec est convallis, ut dignissim dui pellentesque.

Micro detail in macro

Evendi aspientio quis reheniet ute velit eossini tem. Rorit, tescid evel eumquat quiducipsa nita perit prerum.

*Face Detection AF available with Canon EF-S STM lenses

Welcome to the night-time world of the urban

deer. Where nearby residents of Epping Forest are

treated to wonderful wildlife shows. And where

the new Canon EOS C100 Mark II excels with the

professional videographer shooting on the move.

As a single-shooter or small crew, you’ll find the

EOS C100 Mark II packed with improvements for

even greater flexibility. Dual Pixel CMOS AF allows

speedy auto focus on all subjects, whilst Face

Detection AF helps with interviewing residents

eager to get in on the action.

In and out of shadows, the Canon EOS C100 Mark

II’s improved ISO range is even more adaptable to

shooting in low light. And if your subject bolts, the

compact and lightweight body is perfect for the

run-and-gun shooter.

Dual Format AVCHD and MP4 modes give you

the look you want, plus with two separate SD

card slots for HD and SD copies, you have the

flexibility you need for quick sharing. Keep up?

You’re leaps ahead.

KEY FEATURES:

• 8.3MP Super 35mm CMOS sensor; Full HD

• Dual Pixel CMOS Autofocus, Face Detection AF*

• Dual Format AVCHD/MP4 recording up to

1080/60p

• ISO 102,400; low noise

• OLED display; improved EVF

• Built-in WiFi and remote control options

CHASE THE UNPREDICTABLE,AND KEEP UP.

Search: CPN Pro Dealers

*Face Detection AF available with Canon EF-S STM lenses

Welcome to the night-time world of the urban

deer. Where nearby residents of Epping Forest are

treated to wonderful wildlife shows. And where

the new Canon EOS C100 Mark II excels with the

professional videographer shooting on the move.

As a single-shooter or small crew, you’ll find the

EOS C100 Mark II packed with improvements for

even greater flexibility. Dual Pixel CMOS AF allows

speedy auto focus on all subjects, whilst Face

Detection AF helps with interviewing residents

eager to get in on the action.

In and out of shadows, the Canon EOS C100 Mark

II’s improved ISO range is even more adaptable to

shooting in low light. And if your subject bolts, the

compact and lightweight body is perfect for the

run-and-gun shooter.

Dual Format AVCHD and MP4 modes give you

the look you want, plus with two separate SD

card slots for HD and SD copies, you have the

flexibility you need for quick sharing. Keep up?

You’re leaps ahead.

KEY FEATURES:

• 8.3MP Super 35mm CMOS sensor; Full HD

• Dual Pixel CMOS Autofocus, Face Detection AF*

• Dual Format AVCHD/MP4 recording up to

1080/60p

• ISO 102,400; low noise

• OLED display; improved EVF

• Built-in WiFi and remote control options

CHASE THE UNPREDICTABLE,AND KEEP UP.

L’imagePROGRAF iPF610 est une imprimante grand format 24” idéale pour imprimer des lignes fines, recréer des couleurs vives et produire des images détaillées impeccables.

•Solutions d’impression grand format pour les marchés CAO/SIG

Caractéristiques principales :

• Lignes plus fines, nettes et noirs haute densité pour l’impression de plans CAO

• Vitesse d’impression d’un format A1 en 31 secondes (en mode éco rapide)

• Gain de place : design compact assurant une installation aisée

• Précision élevée grâce à une largeur de trait minimale de 0,02 mm et une précision de trait de +/- 0,1 %

• Encre réactive à pigments/colorants, 5 couleurs

• Imprimer et partager des graphiques ou des dessins techniques au format PDF/TIFF/JPEG/HP-GL2 avec la fonction d’impression « Direct Print & Share »

• Accès au Cloud pour un partage facile immédiat même à partir de périphériques mobiles

• Logiciel PosterArtist Lite fourni pour créer facilement des posters grand format

• Alimentation multiple pour une impression polyvalente, et cassette papier

• Compatibilité avec HP GL/2 et HP RTL et module d’optimisation de pilotes d’imprimante pour AutoCAD

iPF610

24 pouces

2 400 x 1 200 ppp

RÉSERVOIRS D’ENCRE de 130 ml

MODE D’IMPRESSION ÉCONOMIQUE

5 COULEURS

A1 en 31 SECONDES

15 360 BUSES

COMPATIBILITÉ AVEC HP GL/2

ET HP RTL

IMPRESSION BORD À BORD

iPF610


2.11Our identity Three states After sales communications

• Cloud enabled All-In-One with print, copy, scan and fax functions

• Fully integrated 30-sheet Auto Document Feeder

• Easy to share around the offi ce with Wi-Fi connectivity

• Print from, and scan to mobile devices with PIXMA Printing Solutions app

• PIXMA Cloud Link, Google Cloud Print and Apple AirPrint support

• Save on ink and paper with optional XL cartridges and auto 2-sided printing

• Print from mobile devices without a Wi-Fi connection using Access Point Mode

• High-quality prints with up to 4800dpi FINE cartridge technology

• A4 print speed ISO ESAT 9.7 ipm mono / 5.5 ipm colour. A4 colour copy in approx. 21 seconds

Product Range

PIXMA MX925 / PIXMA MX725 / PIXMA MX535 / PIXMA MX475 / PIXMA MX395

Pixmar MX535

Easily print, copy, scan and fax with this cloud enabled All-In-One. Wi-Fi connections allow functions to be shared between multiple PCs as well as smart devices.

•Cloud enabled All-In-One with Wi-Fi connectivity

The CAS device should play a role in all aftersales communications that have:

An invitational aspect(e.g. - a leaflet with a CTA to visit the website)

An emotional aspect(e.g. - packaging for a product)

The ‘come and see’ fits well with a customerabout to open the box of their brand newproduct and experience it for the first time.The ‘come and see’ idea would be dilutedif it appears on a warranty document orsomething else factual or functional.

1 Emotional/invitational This piece of packaging features the

CAS device as it has both invitational and emotional aspects.

2 Factual/functional This piece of technical literature does

not feature the CAS device as has neither invitational or emotional aspects.

1 2

Canon Inc.canon.com

Canon Europecanon-europe.com

English editionCanon Europa NV 2011

Specifi cations for options

Staple Finisher 1

Staple Finisher 2

Booklet Finisher

Additional Options

Hardware accessories 1

Hardware accessories 2

INNER FINISHER-F1 (compact inner fi nisher)Number of Trays: 1 (additional tray available as option)Standard Tray Capacity: 750 sheets (A4/A5/A5R), 500 sheets (SRA3, A3, A4R)(80 gsm)Capacity with optional tray: Upper tray: 100 sheets (all sizes), lower tray:350 sheetsPaper Weight: 60 to 220 gsmStaple Position: Corner, DoubleStaple Capacity: A4: 50 sheets; A3/A4R: 30 sheetsDimensions (W x D x H): 590 mm x 550 mm x 260 mmWeight: Approx. 12.5 kg, with additional tray: 14 kg

STAPLE FINISHER-M1 (External) (Requires BUFFER PASS UNIT-K1)Number of Trays: 2Tray A (Upper) Capacity: A4/A5R 1300 sheets, A3/A4R 650 sheetsTray B (Lower) Capacity: A4/A5R 1700 sheets, A3/A4R 650 sheetsPaper Weight: 60 to 220 gsmStaple Position: Corner, DoubleStaple Capacity: A4: 50 sheets; A3/A4R: 30 sheetsDimensions (W x D x H): 559 mm x 647 mm x 1097 mm (when the extension tray is not extended)Weight: Approx. 46 kg

BOOKLET FINISHER-M1 (External) (Requires BUFFER PASS UNIT-K1)Number of Trays: 2Tray A (Upper) Capacity: A4/A5R 1300 sheets, A3/A4R 650 sheetsTray B (Lower) Capacity: A4/A5R 1700 sheets, A3/A4R 650 sheetsPaper Weight: 60 to 220 gsmStaple Position: Corner, Double, Booklet StitchStaple Capacity: A4: 50 sheets; A3/A4R: 30 sheetsBooklet Stitch paper size: A3, A4RBooklet Stitch Staple Capacity: 16 sheets (64 pages, 64-81 gsm) x 10 bookletsDimensions (W x D x H): 671 mm x 656 mm x 1097 mm (when the extension tray is not extended)Weight: Approx. 75 kgCassette Feeding Unit CASSETTE FEEDING UNIT-AF1:Adds two additional front-loading, user-adjustable 550-sheet paper cassettes to the standard paper supply.

iR-ADV C2000 PLAIN PEDESTAL: Substituted for the cassette feeding unit, the pedestal raises the device, without adding further paper capacity.INNER 2WAY TRAY-F1: Adds a second internal output tray to give a combinedoutput capacity of 350 sheets (upper tray 100 sheets/lower tray 250 sheets).3 WAY UNIT-C1: An option for the iR-ADV C2220L, it enhances the double-sided print productivity to 100%.

COPY TRAY-J1: Provides a simple tray for basic output needs. Output capacity is 100 sheets (A4).UTILITY TRAY-A2: Provides an additional tray to hold an external USB keyboard.STAMP UNIT-B1: Enables the machine to print a stamp on the front side of scanned and sent originals.MiCARD PLUS PROXIMITY CARD READER: A proximity card reader for card-based user authentication, supporting multiple card

Print controller accessories

Document Publishing

System accessories

Device security accessories

Document security

Accessibility accessories

Other options

BARCODE PRINTING KIT-D1: Enables barcode printing via jet caps technology.

IW DESKTOP: Powerful print publishing software which easily combines documents from diff erent sources, applies fi nishing to create professional looking documents and seamlessly links to the printer. Includes PDF creation, annotation and compression capabilities for digital workfl ows such as proofi ng and authorisation.

WEB ACCESS SOFTWARE-H1: Provide access to websites and other web-based online content.SUPER G3 2ND LINE FAX BOARD-AH2: Adds second fax line.REMOTE FAX KIT-A1: Enables the device to send and receive fax from another device connected with a fax board.USB DEVICE PORT-E2: Adds two additional USB Ports to use with uniFLOW or 3rd party card readers or the Multimedia Reader/Writer-A2.SERIAL INTERFACE KIT-K1: Serial interface for Cost Recovery Solutions.COPY CONTROL INTERFACE KIT-A1: Allows connection (CCVI I/F) between3rd party copy control terminal and Canon’s iR-ADV range for cost recovery use.Device security accessories

HDD DATA ENCRYPTION KIT-C3: Encrypts all image data and device settings before storing them on the hard drive of the device.REMOVABLE HDD KIT-AE1: Allows the physical removal of the Hard Disk Drive when the device is unattended or not in use to protect confi dential data and provide a greater level of security.

DOCUMENT SCAN LOCK KIT-B1: This function increases document security levels by embedding hidden track and lock code within copied or printed documents to restrict unauthorised copying, sending, and faxing.SECURE WATERMARK-B1: Deters duplication of sensitive documents by embedding hidden watermarks that become visible when copied.ENCRYPTED PRINTING SOFTWARE-D1: Encrypts the print job in transit to the device and requires a password at the printer before sensitive documents can be printed.

ADF ACCESS HANDLE-A1: Attaches to the document feeder, making access easier for seated users.REMOTE OPERATORS SOFTWARE KIT-B1: Allows use of device control panel screens from remote computers.VOICE GUIDANCE KIT-F2: Recorded voice provides confi rmation of basic copy menu settings, making the system easier to use for the visually impaired.VOICE OPERATION KIT-C2: Enables the user to set various functions on the device using verbal instructions and audible feedback.

STAMP INK CARTRIDGE-C1STAPLE CARTRIDGE-D3: Saddle staple cartridge for BOOKLET FINISHER-M1.STAPLE-J1: Plain staples for Inner Finisher-F1, STAPLE FINISHER-M1, BOOKLET FINISHER-M1

•Specifi cations: imageRUNNER ADVANCE C2200 series

Use CAS device No CAS device

© Tag 2014A presentation by Tag Shop

CanonWarranty cards & POS

DL leaflet (DE) – side two

page 5page 4page 3

If your printer develops a manufacturing fault, which will need to be confirmed by our helpdesk, we will replace it with an equivalent product in good working order. We aim to exchange it before the end of the next business day providing you contact us before 2.00pm the previous working day. Terms and Conditions apply*

Next day On-site Exchange Service

In the unlikely event your printer develops a manufacturing fault, which will need to be confirmed by our helpdesk, we will replace it with an equivalent printer in good working order. We aim to exchange your faulty product within 4-7 business days. Terms and Conditions apply*

Standard On-Site Exchange Service

EW3C-QStandard On-Site

Exchange

PRO-100 PRO-10

* For full terms and conditions visit canon.de/easywarrantyplan

Card Name

Service Type

Applicable PIXMA Printers

PRO-100 PRO-10 PRO 1

* For full terms and conditions visit canon.de/easywarrantyplan

Next day On-site Exchange

EW3D-TCard Name

Service Type

Applicable PIXMA Printers

3-7DAYS

NEXTDAY

NEXTDAY

Take a look at this table to find out which Easy Warranty Plan is available to you.

Take a look at this table to find out which Easy Warranty Plan is available to you.

4-7DAYS

For full terms and conditions visit canon.de/easywarrantyplan

Registering your Easy Warranty PlanYou must purchase your Easy Warranty Plan within 90 days of buying your PIXMA printer. You will need your Easy Warranty Plan card to find your claim code and registration number, your details and printer serial number and should register it as soon as possible at canon.co.uk/easywarrantyplan.

How to find your claim code and registration numberYour claim code is located under the barcode. You can find your registration number under the silver scratch-off strip at the back of your Easy Warranty Plan card. Once the strip is scratched off and the card is registered, you may not return it to the retailer.

How to find your PIXMA printer serial numberYour serial number is made up of 4 letters followed by 5 numbers and can be found on a white sticker either on the back or inside the printer. Here is an example of a printer serial number:

Registration number

SCRATCH SILVER STRIP WITH A COIN

InstrUCtIOns FOr aCtIVatIOn anD UsE

Register your Easy Warranty Plan as soon as possible at canon-europe.com/easywarrantyplan. Please retain this card until you receive confirmation of successful registration.

For full terms and Conditions visit canon-europe.com/easywarrantyplan

Canon Europa N.V., Bovenkerkerweg 59, 1185 XB, Amstelveen, The Netherlands. State registration number: 33166721.

Claim code


Canon logo


1

3

2.13 Our identity Canon logoPrimary logo

Our logo is available in two primary colours and black as shown.

1 Canon Red logo Use this version wherever possible.

2 Canon White logo Use the white version if the red logo

is not legible (typically over dark backgrounds or dark imagery).

3 Black logo Our logo is also available in black when

full-colour reproduction is not possible. Use this version on light backgrounds. (Use the white version of the primary logo suite on dark backgrounds).

2

Which logo to use?For guidance see section 2.18


(X/10) (X/10)

(X/10) (X/10)

(X)

15mm / 70px

2.14 Our identity Canon logo Exclusion zone and minimum size

Our logo should always be prominent and legible. The exclusion zone exists to prevent other elements from being placed too close to the logo.

1 Minimum exclusion zone This minimum exclusion zone is equal

to 10% of the total width of the logo. Whenever possible leave more space than the minimum permitted.

2 Minimum size For print, the minimum recommended

size of the logo is 15mm wide. Online, the minimum recommended size of the logo is 70 pixels wide.

1

2

Note:Minimum logo size is shown larger for illustrative purposes.


2.15 Our identityCanon logo Standard A-sizing

These are the recommended logo sizes for standard A-size formats.

1 A3: 50mm

2 A4: 35mm

3 A5: 25mm

4 DL: 25mm

5 A6: 20mm

OOH logo sizing is referenced within the advertising guidelines.

Note:Position of logo against the format edge is for illustrative purposes only.

1

2

3

4

5


2.16 Our identity Canon logo Non-standard sizing

Use this system to calculate Canon logo sizes across non-standard formats.

1 Rule diagonally across the format (Y)

2 Divide (Y) by 10 to achieve (Z)

3 Use (Z) to calculate logo width

This is a guide only and may need to be adjusted to suit the design.

1 2 3

(Y)

(Z)

Logo width (Z)

Note:Measurements and logo size shown larger for illustrative purposes.


2.17 Our identity Canon logo Positioning

Wherever possible the Canon logo should be placed on the right margin of any format. Here are the three recommended positions.

1 Bottom right

2 Centre right

3 Top right

ExceptionsThere may be formats where this is not possible. The logo may need to be positioned on the left margin, on hand-held devices for example. This is an exception.

4 Top left

1 2 3

4

Note:All logos shown larger than actual size for illustrative purposes.


2.18 Our identity Canon logo Legibility

The Canon logo should always be clearly legible when applied to background colours. Shown is the Canon logo choice for every permitted colour and tint from the palette:

1 Primary colour palette

2 Supporting colour palette

When applying the Canon logo always respect the Canon logo clearspace rule.

1

2

10%

20%

40%

60%

80%

100%


1 2

2.19Our identity Canon logo Legibility

When applying the Canon logo on photographic background, ensure it is legible and in an area with little contrast whilst respecting the Canon logo clearspace.

On photographic backgrounds apply:

1 Canon Red logo On light photographic backgrounds.

2 White Canon logo On dark photographic backgrounds.


2.20 Our identity Canon logo Don’ts

Follow these rules to maintain consistency within our visual identity system.

Do not re-create or alter the logo. Always use the approved master artwork files, available on the brandsite:

canon-europe.com/brandsite

For further information, contact the brand team (details in section 3.02).

DON’T Place the logo in any other position

DON’TShear or italicise the logo

DON’T Rotate the logo

DON’T Alter the logo tracking

DON’T Use non permitted colours

DON’T Use special effects

DON’T Place the logo over high contrast areas of a photograph

DON’T Alter the logo character sizing

X

X

X

X

X X

X X


http://www.canon-europe.com/brandsite

2.21 Our identity Canon logo Don’ts


Do not re-create or alter the logo. Always use the approved master artwork files, available on the brandsite:



DON’T Alter individual logo characters

DON’TRun the logo over contrasting elements

DON’T Re-draw the logo

DON’T Rotate counter clockwise or stack the logo characters

DON’T Alter the logo to create other words

DON’T Use in combination with other graphic effects

DON’T Stack multiple logos

DON’T Place the logo across multiple surfaces

X

X

X

X

X X

X X



Come and See device

© Brutus Östling, Canon Ambassador


In the majority of cases we place the Come and See device (the invitation) between the experience (the picture) and the host (the Canon logo).

Throughout the remainder of this document we may refer to the Come and See device as the CAS device.

2.23 Canon Visual Identity Guidelines Version 1.2

2.24 Our identity Come and See device Primary versions

There are two versions of the CAS device. One is applied to light coloured backgrounds, the other is applied to dark backgrounds.

1 Canon Red CAS device Use this version where ever possible.

2 White CAS device Use this version over dark backgrounds

or dark imagery.

1 2


1 2

2.25Our identity Come and See device Single colour versions

For single colour executions of the CAS device we permit the following.

2 Black mono version For use on light backgrounds.

3 White mono version For use on dark backgrounds.


2.26 Our identity Come and See device Construction

The CAS device is constructed using a framework for the positioning of the elements, shown for illustrative purposes.

The elements of the CAS device are described as:

1 CAS large

2 CAS small

3 CAS medium

4 Small accent circle

5 Large accent circle

See sections 2.27 - 2.29 for available CAS colour versions.

Each CAS version is available as artwork from the brandsite:


4

5

1

2

3



2.27 Our identity Come and See device Default Canon Red versions

There are five default versions of the Canon Red CAS device.

The colour of the small accent circle is a highlight, the large accent circle is a deeper hue. Both colours are from the Canon supporting palette.

Further guidance on the selection of your CAS device is covered in section 2.30.

1 Green

2 Aqua

3 Blue

4 Pink

5 Yellow



1

Canon Red CAS device with Canon Green and Canon Deep Green accents

2

Canon Red CAS device with Canon Aqua and Canon Deep Aqua accents

3

Canon Red CAS device with Canon Blue and Canon Deep Blue accents

4

Canon Red CAS device with Canon Deep Pink and Canon Deep Lilac accents

5

Canon Red CAS device with Canon Yellow and Canon Deep Orange accents



2.28 Our identity Come and See device Canon Red options

There may be instances when either of the five default Canon Red CAS devices are not suitable for use. (For instance; on photographic backgrounds.)

The colour of the small accent circle remains the same for each of the options. The large accent circle may change.


The colours available for each version of the Canon Red CAS device are:

1 Green Canon Deep Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Aqua

2 Aqua Canon Deep Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Green

1

Canon Red CAS device with Canon Green

2

Canon Red CAS device with Canon Aqua

3

Canon Red CAS device with Canon Blue

4

Canon Red CAS device with Canon Deep Pink

5

Canon Red CAS device with Canon Yellow

3 Blue Canon Orange Canon Deep Lilac Canon Orange Canon Deep Green Canon Deep Aqua

4 Pink Canon Deep Blue

Canon Orange Canon Orange Canon Deep Green Canon Deep Aqua

5 Yellow Canon Deep Blue

Canon Deep Lilac Canon Orange Canon Deep Green Canon Deep AquaArtwork

The CAS devices shown here do not exists as artwork. The colour swatch library is available to import into your application.


2.29 Our identity Come and See device White versions

There are five default versions of the white CAS device.

The colour of the small accent circle is a highlight, the large accent circle is Canon Red. Both colours are from the Canon colour palette.


1 Green

2 Aqua

3 Blue

4 Pink

5 Yellow



Note:There may be very rare instances when the application of the primary CAS devices (Canon Red and white) are not suitable for the photograph chosen. For instance, when the photograph features lots of red. In this instance use the mono CAS device version.

1

White CAS device with Canon Green and Canon Red accents

2

White CAS device with Canon Aqua and Canon Red accents

3

White CAS device with Canon Blue and Canon Red accents

4

White CAS device with Canon Deep Pink and Canon Red accents

5

White CAS device with Canon Yellow and Canon Red accents



2.30 Our identity Come and See device Sympathetic colour

Choose a CAS device colour version that is sympathetic to the photograph or the composition of your application.

1 Blue (small accent circle)

2 Green (small accent circle)

3 Pink (small accent circle)

4 Blue (small accent circle)

5 Yellow (small accent circle)

6 Aqua (small accent circle)



1

White CAS device with Canon Blue and Canon Red accents

2

Canon Red CAS device with Canon Green and Canon Deep Green accents

3

White CAS device with Canon Deep Pink and Canon Red accents

4

Canon Red CAS device with Canon Blue and Canon Deep Blue accents

6

Canon Red CAS device with Canon Aqua and Canon Deep Aqua accents

5

White CAS device with Canon Yellow and Canon Red accents



2.31 Our identity Come and See device Opacity mask

The CAS device features cut-through type on the words ‘come and see’. There may be instances when the cut-through lacks definition on high contrast photography.

For this purpose we place the CAS device over a transparent opacity mask in white for lighter photographs and dark grey for darker photographs.

The examples demonstrate how the mask improves legibility.

Transparent mask on light photographs

1 Cut through without mask Note the area beneath ‘see’.

2 White opacity mask Without the positioned CAS device.

3 Cut through with mask Now note the area beneath ‘see’.

Transparent mask on dark photographs

4 Cut through without mask Note the area beneath ‘see’.

5 Grey opacity mask Without the positioned CAS device.

6 Cut through with mask Now note the area beneath ‘see’.

OpacityThe opacity of the mask is down to your individual need. We suggest a minimum opacity of 50%. A maximum of 80%.

1

Cut through

4

Cut through

3

Cut through with white opacity mask

6

Cut through with Canon Dark Grey opacity mask

2

White opacity mask

5

Grey opacity mask

Note:The crops shown are for illustrative purpose only. We strongly recommend always placing the CAS device in an area of little or no contrast.


1 2

43

The CAS device should always be clearly legible when applied to background colours or photographs.

On Canon coloured backgrounds apply:

1 Canon Red CAS device On Canon light grey backgrounds.

2 White CAS device On Canon dark grey backgrounds.

Applying the CAS device on photographic background, ensure it is legible and in an area with little contrast whilst respecting the CAS device clearspace.

On photographic backgrounds apply:

3 Canon Red CAS device On light photographic backgrounds.

4 White CAS device On dark photographic backgrounds.

2.32 Our identity Come and See device Legibility


1

2.33 Our identity Come and See device Exclusion zone and minimum size

The CAS device should always be prominent and legible. The exclusion zone prevents other elements being placed too close to the CAS device. This exclusion zone is equal to the ‘and’ circle measure.

1 Minimum exclusion zone This is the minimum amount of space

that should be left clear around the CAS device. Whenever possible leave more space than the minimum permitted.

2 Minimum size For print, the minimum recommended

size of the CAS device is 27mm wide. Online, the minimum recommended size of the CAS device is 125 pixels wide. The minimum size is the standard sized CAS device (section 2.34) matched to the minimum Canon logo size (section 2.14).

(X) (X)

(X) (X)

(X)

27mm / 125px

2

Note:Minimum CAS device size is for illustrative purposes only.


2.34 Our identity Come and See device Sizes

There are three recommended scales for the CAS device.

The size of the CAS device is determined by the width of the Canon logo. When creating an application apply the correct logo size for the format first (see section 2.15). Then size the CAS device at any of the shown scales applicable to the application.

1 Small (80% Canon logo size) Used when space within the design

is limited or when a smaller CAS device is considered more appropriate.

2 Standard (100% Canon logo size) This is the CAS device size that is

to be considered the standard scale.

3 Large (150% Canon logo size) Used when space within the design

is not an issue or when more emphasis on the CAS device is needed.

The exception to this principle is for advertising as shown in section 2.36 - 2.37.

2 31

(X) (X) (X)

80% of (X) (X) 150% of (X)


2.35 Our identity Come and See device Positioning

The hierarchy of information is always:

• Experience (picture)• Invitation (CAS device)• Host (Canon logo)

This principle is shown left.

1 Logo bottom right The hierarchy principle typically seen on

OOH applications (this being a 6-sheet.)

2 Logo top right The hierarchy principle typically found on

printed applications (this being an A-size landscape format).

3 Logo centre right The hierarchy principle on an environment.

4 Logo top left (exception) The hierarchy principle on what would

typically be a digital or online application.

Note:All logos shown not to size for illustrative purposes.

1

3

2

4


The CAS device is designed to be flexible and applied to areas of the canvas with the most impact. Although not recommended, there may be instances where a close relationship between the logo and CAS device is required.

Three lock-ups are shown. Use these as a guide to create the lock-up following the sizing and positioning principles.

1 Logo bottom right This position would be typically seen

on media when the logo needs to be an endorsement.

2 Logo top right This position would be typically seen

on OOH media when the logo needs to be at a prominent height.

If the Canon logo is positioned centre right, either arrangement one or two can be used.

3 Logo top left This position would be typically seen

online and on hand-held devices.

3

2

1

2.36 Our identity Come and See device Close arrangement

Note:As the CAS close arrangement is used in exceptional circumstances, it is not available as an artwork.


2.37 Our identity Come and See device ATL lock-up version

There is a specific lock-up designed solely for use in ATL. This lock-up should not be used anywhere else.

The positioning principle still holds true that the Come and See device is the invitation from the host (Canon) to the experience but in ATL the experience is the digital experience (website), so the invitation points instead to the call to action (CTA).

The CTA position and colour (black, white or red) are set, but the type size is flexible depending on the application (use common sense to ensure correct visual balance and legibility).

1 ATL Lock-up construction 2 ATL Lock-up

The selection of a sympathetic CAS device is described in section 2.30.

Note:As the CAS device lock-up version is used in exceptional circumstances, it is not available as an artwork.

Search: Canon come and see

21

Search: Canon come and see

(X)

(X)


**

1 2

3

In countries where the law requires a translation of the words ‘come and see’ we will use an asterisk to guide readers to the translation.

The asterisk should be the same colour as the CAS device. i.e. Canon Red or white.

Canon Red CAS device On Canon light grey backgrounds and light photographic backgrounds.

Canon White CAS device On Canon dark grey backgrounds and dark photographic backgrounds.

Position To avoid interfering with our visual device and the message it conveys, we use an asterisk outside the device as shown on the left.

The asterisk needs to correspond to the translation which must appear somewhere on the communication. i.e. the footer.

French: Venez, regardezRussian: Спешите видеть

Important note: If the CAS device is scaled down please ensure that the asterisk can be identified as an asterisk and not a circle.

2.38Our identity Come and See device Translation and position of asterisk

(X)

(X/10)

* *

1

2

3


2.39 Our identity Come and See device Don’ts


Do not re-create or alter the CAS device. Always use the approved master artwork files, available on the brandsite:



DON’T Extract the words from the CAS device

DON’T Customise the CAS device

DON’T Alter the CAS device arrangement

DON’T Distort or rotate the CAS device

DON’T Use special effects

DON’T Compromise the clearspace/logo arrangement principles

DON’T Colour the large accent circle of the Canon Red CAS device with Canon Red

DON’T Colour the large accent circle of the Canon Red CAS device with a tint

X XX

X X X

X

X X X



Colour


1

Canon RedPantone® 186 CC:0 M:100 Y:100 K:5

2

Canon Light GreyPantone® 427C:7 M:3 Y:5 K:8

3

Canon Dark GreyPantone® 7540 C:41 M:28 Y:22 K:70

2.41 Our identity Colour Primary palette

Our primary colour palette consists of Canon Red, Canon Light Grey and Canon Dark Grey.

Additional breakdown information for these colours are below.

1 Canon Red R:204 G:0 B:0

HTML: #CC0000 L:45 A:51 B:28

2 Canon Light Grey R:208 G:211 B:212

HTML: D0D3D4 L:84 A:−1 B:−6

3 Canon Dark Grey R:75 G:79 B:84

HTML: 4B4F54 L:33 A:−1 B:−5


4

Canon AquaPantone® 3115C:75 M:0 Y:25 K:0

2.42 Our identity Colour Supporting palette

11

Canon Deep OrangePantone® 716 C:0 M:63 Y:99 K:0

1

Canon GreenPantone® 383C:35 M:0 Y:100 K:20

2

Canon Deep GreenPantone® 7490 C58 M:6 Y:90 K:19

3

Canon Deep AquaPantone® 321C:90 M:0 Y:40 K:10

10

Canon OrangePantone® 7409C:0 M:35 Y:100 K:0

9

Canon YellowPantone® 116C:0 M:14 Y:100 K:4

5

Canon BluePantone® 299C:80 M:20 Y:0 K:0

6

Canon Deep BluePantone® 660C:90 M:50 Y:0 K:0

To add flexibility to our visual language we have a broad supporting colour palette.

Additional breakdown information for these colours are below.

1 Canon Green R:162 G:173 B:0

HTML A2AD00 L:69 A:−18 B:70

2 Canon Deep Green

R:105 G:150 B:59 HTML 6A963B L:59 A:−28 B:45

3 Canon Deep Aqua

R:0 G:150 B:151 HTML 009697 L:54 A:−49 B:−14

4 Canon Aqua R:0 G:178 B:192

HTML 00B2C0 L:66 A:−36 B:−19

5 Canon Blue R:0 G:151 B:212

HTML 009BD4 L:59 A:−22 B:−41

6 Canon Deep Blue R:0 G:111 B:180

HTML 006FB4 L:44 A:−11 B:−46

7 Canon Deep Pink R:163 G:26 B:126

HTML A31A7E L:39 A:66 B:−19

8 Canon Deep Lilac R:125 G:0 B:99

HTML 7D0063 L:25 A:53 B:−19

9 Canon Yellow R:254 G:203 B:0

HTML FECB00 L:85 A:3 B:94

10 Canon Orange R:238 G:175 B:0

HTML EEAF00 L:78 A:18 B:86

11 Canon Deep Orange

R:236 G:122 B:8 HTML EC7A08 L:64 A:42 B:70

7

Canon Deep PinkPantone® 241C:35 M:100 Y:0 K:0

8

Canon Deep LilacPantone® 2425C:40 M:100 Y:0 K:30


2.43 Our identity Colour Backgrounds

The primary colour palette — and white — can be used as background colours at full saturation, with the dominant use being Canon Light Grey.

1 Canon Light Grey This is the preferred colour background

selection and used in most instances.

Use of Canon Dark Grey and white provides pace and flexibility to communications.

2 Canon Dark Grey 3 White

2

3

1


2.44Our identity Colour Tinted backgrounds

The supporting colour palette and tints of the supporting colour palette can be used as additional colours for backgrounds.

However these colours are only ever used as 20% tints for backgrounds. 1 Canon Green (20% tint)

2 Canon Deep Blue (20% tint)

3 Canon Aqua (20% tint)

4 Canon Orange (20% tint)

5 Canon Deep Pink (20% tint)

6 Canon Yellow (20% tint)

Supporting colour backgrounds are never to be used as the primary expression. They may be used to add pace to designs or to help online navigation.

4

2

1

6

3

5


Figure 1.Data on Q1/2 camera sales

Figure 2.Data on Q3/4 camera sales

Welcome to the Canon Annual Report

2.45 Our identity Colour Don’ts


Do not re-create or alter the colour palette. Always use the approved colour breakdowns, available on the brandsite:



DON’T Create your own colour breakdowns for any colour within our palette

DON’T Use any supporting colours at 100% saturation as a background colour

DON’T Use gradations

DON’T Add effects to the colour palette

DON’T Use multiple colours on a single application

DON’T Tint the primary palette

Canon Red

C0M100Y100K5

Canon Red

C5M100Y100K5

X

X

X

X

X

X



Typography


2.47 Our identity Typography Primary typeface

Sharing values of the brand personality, Gotham has an honest personality that’s assertive, friendly and simple.

Gotham is an extensive typeface family although we only use the following type weights and styles. We never use the italicised version of any of the weights.

We mostly use sentence case for all our communications. The exception being advertising headlines. See the Advertising Guidelines for more information.

1 Gotham Bold

2 Gotham Medium

3 Gotham Book

4 Gotham Light

We use Gotham as our corporate typeface for all our ‘professional’ publications and printed literature. To purchase Gotham visit: typography.com

Typography colourAll our typography is coloured black, white or Canon Red. Type colour may be from the supporting colour palette at full saturation but only on supporting colour tinted backgrounds (see section 2.44).

Online typefaceGotham has ScreenSmart fonts that are designed for the web at text sizes as small as nine pixels.

Typographyis the written

identity for ourspoken word

3

Gotham Book

4

Gotham Light

2

Gotham Medium

1

Gotham Bold


http://typography.com

2.48 Our identity Typography System typeface

We use a standard operating system typeface called Century Gothic for all our internal communications. E.g. Microsoft Word, PowerPoint and Excel and email communications. This typeface has similar aesthetic qualities to our professional typeface Gotham.

We only use the following type weights and styles:

1 Century Gothic Bold

2 Century Gothic Regular

We mostly use sentence case for all our communications. The exception being advertising headlines. See the Advertising Guidelines for more information.

Century Gothic is pre-installed on the operating systems of Apple Mac (OSX) and PC (Windows) and the Microsoft Office suite of programmes.

Important Note: In certain circumstances a 3rd typeface is allowed to be used in combination with the Gotham font for creative purposes. All use of ‘Creative/Disruptive’ font must be approved by Brand Management first.

For office use

Century Gothic

we have atypeface called

1

Century Gothic Bold

2

Century Gothic Regular


7 8

6

2.49 Our identity Typography Styling

We have guiding principles for the way we style our typography.

1 Large headlines (above 24pt) Choose Gotham Light or Gotham Book.

2 Small headlines (below 24pt) Choose Gotham Light or Gotham Book.

3 Sub heads Choose Gotham Book.

4 Sub heads Choose Gotham Medium.

5 Sub heads Choose Gotham Bold.

Greater emphasis can be achieved through using a heavier weight in sub-heads.

6 Body copy Choose Gotham Book.

7 Captions These can be in any additional weight

of Gotham.

8 Leading and tracking For copy sizes up to 24pt. The Leading

principle is 105–120% value of the point size. All copy is tracked to −10pt. Larger sizes may need tracking to −20pt and tighter leading.

Microsoft terminologyIn Microsoft applications. Standard typographic terms such as leading, is called line spacing. Tracking is referred to as character spacing.

Headlines< 24pt (Light) (Book)

Sub headsare foremphasis

Body copy is the workhorse of any given application and is always in Gotham Book

Leading is 120% of the type size. Tracking is only ever between −10pt and −20pt.

Captioning and legal copy should never be less than 5pt and should appear in Gotham light.

Emphasis may be achieved by using additional weights of Gotham.

1

2

3

4

5

Note:Type point sizes are shown larger for illustrative purposes.


WELCOME TO THE CANON ANNUAL REPORT

2.50Our identity Typography Don’ts


Always use the approved version of Gotham available to purchase at: typography.com


DON’T Use any other typeface

DON’T Apply tight tracking or leading values to typography

DON’T Apply loose tracking or leading values to typography

DON’T Use any other weight, style (including italics) of our permitted typefaces

DON’T Mix Gotham and Century Gothic

DON’T Use all-caps in headlines or body copy. The exception being advertising headlines






X

X

X

X

X

X


http://typography.com

Circles


2.52 Our identity Circles Introduction

As part of our graphic language, circles reflect our brand personality.

They invite, intrigue and guide people through the stories we wish to tell, while creating a unique style that is unmistakably Canon.

Their appearance varies and their application is flexible.

There are three types of circle application:

1 Navigation tab To highlight headings, primary text or key

information on covers or within spreads. 2 Typographic bullet

To highlight headings or bullets within body copy.

3 Circles as graphic language Used to direct the viewer’s focus they

playfully highlight areas of an image; link information, products and images.

Navigation tab Visual language


1

Typographic bullet

2 3

Note:Examples are for illustrative purposes only.


2.53 Our identity Circles Navigation tab

The navigation tab is a solid red, light grey or dark grey semi-circle which can highlight document titles, headings or key information.

The tab helps to increase the presence of Canon Red in our communications while directing a viewer’s focus to key information.

We have specified heights for typical A-formats. The heights apply for landscape or portrait formats:

• A5: 6 mm • A4: 8 mm • A3: 10 mm

The size of the navigation tab is determined by the format and always bleeds (50%) off the page.

The minimum clearspace between the navigation tab and the highlighted text is the same width as the navigation tab (X).

1 Alignment The tab aligns centrally to the cap-height of the first line of text. The type size may vary but the tab does not.

2 Position The tab may be positioned at any level

on the left edge of the page.

The position of the tab should be considered along with all the elements of the design.

2

1

(X)

Centred with cap height

Key information copy

Document title or heading

Note:Sizes and proportions are for illustrative purposes only.

The tab is equal to the margins


© Joel SantosCanon Explorer

2.54 Our identity Circles Navigation tab in use

Professional range


Professional range

Professional range

DON’T Colour the navigation tab in any colour from the supporting colour palette

2.55 Our identity Circles Navigation tab don’ts

When creating navigation tabs, follow these rules to maintain consistency within our visual identity system.


Professional range

Professional range

Professional range

© Joel SantosCanon Explorer

Professional range

• 6 EOS Professional Range • 2015

DON’T Apply the navigation tab without a headline or key text

DON’T Break the sizing rules

DON’T Use multiple navigation tabs

DON’T Break the clearspace rules

DON’T Use any other shape for the navigation tab

X

X

X

X

X

X


2.56 Our identity Circles Typographic bullet

The purpose of the typographic bullet is to highlight headings, pull-out copy or quotes.

The bullet may also separate sections or chapters within body copy, highlight page numbers, or as a traditional bullet point.

The preferred colour of the bullet is Canon Red. It may be applied in black or white to increase legibility at small sizes or on dark backgrounds, where Canon Red is not legible.

The bullet is always a single line space above the typography at the same size and weight.

1 Bullet construction

There are three main applications of the typographic bullet:

2 Section divider

3 Caption 4 Traditional bullet point

•Bulletconstruction


3

2

1

4

• First bullet point• Second bullet point• Third bullet point • Fourth bullet point• Fifth bullet point• Sixth bullet point

•The PowerShot S seriesDelivers professional performance and enables unlimited creativity in a compact and convenient point-and-shoot body


2.57Our identity Circles Typographic bullet in use

Shown is an example of the typographic bullet in use.


Points to consider when setting-up your photography shoot

• Location• Setting• Equipment• Suitable clothing • Food and water• Patience


Stuart LancasterSpent two weeks scouting his ideal setting. Talking with locals to ensure when the time came he was in the best possible position to document one of nature’s grandest sights.

• 27



•• 3.0Section divider

• ° First bullet point° Second bullet point° Third bullet point° Fourth bullet point° Fifth bullet point

2.58 Our identity Circles Typographic bullet don’ts


DON’T Apply the typographic bullet in any of the supporting colour palette options

DON’T Apply the typographic bullet at a different size to the text

DON’T Construct a typographic bullet — always use the standard bullet glyph as featured in the typeface

DON’T Apply multiple typographic bullets

DON’T Treat the typographic bullet as decoration without purpose

DON’T Use any other typographic bullet glyph

•The PowerShot S seriesDelivers professional performance and enable unlimited creativity in a compact and convenient point-and-shoot body

The PowerShot S seriesDelivers professional performance and enable unlimited creativity in a compact and convenient point-and-shoot body

X

X

X

X

X

X

The PowerShot S seriesDelivers professional performance and enable unlimited creativity in a compact and convenient point-and-shoot body


2.59 Our identity Circles Graphic language introduction

Circles are used to direct the viewer’s focus; to link information, products and images; whilst helping to create intriguing layout designs.

They are playful, appearing free and spontaneous.

They may be used to: • Contain short amounts of text• Direct the reader’s eye to key information• Act as a backdrop for product logos

or product images

They may also be left empty, acting as a visual navigation link.

The permitted styles of circles are: 1 Solid circle

2 Transparent circle

3 Keyline circle

4 Light circle

For principles on the quantity of circles to use see section 2.67.

1

2

4

3


2.60 Our identity Circles Solid circle

Solid circles may be applied in any primary or supporting colour from the palette.

Size is flexible but there is a minimum and maximum size for all formats (see section 2.63).

The circles may bleed off any format edge (see section 2.66).

It is important not to over-use the circular visual language. Therefore we recommend not to apply more than five circles (see section 2.67).

The VB-M42 1.3 MP PTZ IP security camera combines a powerful 240x zoom, excellent low-light capability and fast auto-focus. Flexible installation options for indoor and outdoor use.

•Keep every angle covered

• 1.3 MP PTZ IP security camera

• Powerful 20x optical zoom lens with 12x digital zoom and fast autofocus

• True Day / Night and two-way audio

• Superior image quality using Canon DIGIC DV III processor

• Canon DIGIC NET II supports dual H.264 video streams (up to 30 fps)

• Superior low-light performance: colour at 0.4 lux and mono at 0.02 lux

• Auto Smart Shade Control (Auto-SSC) improves foreground objects in bright backlit scenes

• Intelligent Functions and ONVIF v2.4 (Profile S) compliant

• Two colour options: Silver (VB-M42) and Black (VB-M42B)

Product Range

VB-H43 Full HD PTZ camera, VB-M42 1.3MP PTZ camera, VB-S30D Full HD ultra-compact PTZ camera, VB-S31D Full HD ultra-compact PT camera

Optical20x Zoom

20x

Day / NightIR cut �lter

Min.Illumination

0.4 lux

Power SupplyPoE/DC/AC

Two-WayAudio

JPEGH.2641.3

MEGAPIXELS

PrivacyMask

SD Card Backup

Recording

SSL/TLSIPv6IPSec

IntelligentFunctions

60.4° HorizontalViewing Angle

PTZ

DigitalPTZ

Auto IPAGC

Also available in black

VB-M42, VB-M42B


2.61 Our identity Circles Transparent circle

Transparent circles may be applied in any primary or supporting colour from the palette.




The circle is achieved by applying the ‘multiplied’ effect in any Adobe application.




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Nulla vel faucibus mauris. Vestibulum sed dolor a lacus luctus bibendum quis ut dui. Sed lorem ultrices gravida mauris non pharetra. Donec condimentum lacus porttitor pretium semper. Nulla sit amet sollicitudin metus, sed lacinia magna. Phasellus sodales nisl placerat dignissim semper. Morbi tristique sollicitudin libero, sit amet ornare quam sodales ac. Integer elementum ipsum in turpis tempus, sit.

• 23


2.62 Our identity Circles Keyline circle

Keyline circles may be applied in any primary or supporting colour from the palette.

The keyline circle is for literature use only.

The weight for the keyline on standard A-size formats is 0.75–1pt. Keylines should be easily visible, not too thin or too heavy.




Sophie BCanon Explorer

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Shot with:EOS-1DX with EF 70-200mm f/2.8L IS II USMLorem ipsum dolor set sit amet, consectetur adipiscing elit. Mauris urna eros, fringilla nec tempus sed, molestie nec lectus. Nunc elementum suscipit tristique. Morbi et nisi vitae sapien.

• 9


2.63 Our identity Circles Sizing

There is a minimum and maximum size for all applications. With the exception of the light circle.

1 Maximum size This is determined by the margins of

the shortest edge of the format. This rule applies to portrait or landscape formats.

2 Minimum size (20mm) It is important not to reduce the

circle to a size less than 20mm. This is to differentiate the circle from the navigation tab.

Maximum size Determined by format shortest edge margins

Minimum size20mm

1 2


The circle can act as a holding device for a product. The product to circle scale is flexible within a minimum and maximum size. 1 Maximum product size

2 Maximum product size and CTA

3 Minimum product size

4 Circle with product on communication

80% (X)

60% (X)

(X)

(X)

2.64Our identity Circles Product within circle

1

3

42


80% (X)

(X)

2.65Our identity Circles Circle with product

1

The circle can be used to highlight a product without holding it entirely. The product and circle must overlap beyond the edge of an 80% smaller circle within the circle itself.

1 Minimum product circle overlap

2 Circle with product on communication

2


2.66 Our identity Circles Cropping

The circles must be cropped by at least 10% of the circle width. No circle may be cropped any smaller than a quarter-circle. The aim is to see a circle and not a curve.

Cropping is only applicable to the solid, keyline and transparent circles.

1 Minimum 10% crop

2 Half crop

3 Maximum quarter crop

The circles may bleed off any edge of the format at any position. Please ensure you adhere to the principles above.

10% of width


Half crop

2

Minimum crop

1

Maximum crop (quarter)

3


2.67 Our identity Circles Quantities

We don’t over-use the circle. The majority of applications may not feature any circles from the visual language if they appear with the CAS device.

Only with the introduction of additional pages (in print or online), would we start to see more of the circular graphic language.

1 CAS device is present minimum Do not use circles.

2 CAS device is present maximum Use a maximum of two circles in any one style or any two styles.

3 CAS device not present minimum Use a minimum of one circle in any style,

navigation tab or typographic bullet.

4 CAS device not present maximum Use a maximum of five circles in any one

style or any two styles.


CAS device is present maximumCAS device is present minimum CAS device not present maximum

21

CAS device not present minimum

3 4


2.68Our identityCirclesColoured circles and background colour

Always use the permitted colour combinations for circle and background colours. Circles should always be 100% colour from the supporting colour palette. How to use background colour and colored circles:

• Primary colour background: Circles should always be 100% colour from any of the supporting colour palette.

• 20% tinted background from supporting colour palette: Circles should always be the same colour as the background, but used at 100% colour.

Important Note: For further details on permitted coloured circles, please see the supporting colour palette page.

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Background colour: Light grey from primary palette

Circle colour: Yellow from supporting palette

Background colour: Dark grey from primary palette

Circle colour: Orange from supporting palette

Background colour: 20% tint Aqua from supporting palette

Circle colour: Aqua from supporting palette

Background colour: 20% tint Green from supporting palette

Circle colour: Green from supporting palette


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s i t a m e t , c o n s e c t e t uradipiscing elit. Mauristruy

urnamm temmeros, fringilla nec tempus sed, molestie nec lectus.

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elit eros, blandit quis placerat eu, volutpat eget turpis.

Etiam nisitellus

Sophie BCanon Explorer



2.69 Our identity Circles Don’ts


DON’T Overlap the circles with the Canon logo.

DON’T Obscure images with any Canon circle

DON’T Apply uniform multiple circles as they do not reflect our personality

DON’T Apply circles over the top of cut out product images

DON’T Apply too many styles of Canon circles to layouts to avoid clutter

DON’T Apply any Canon circle larger than the recommended maximum size to avoid appearing like a curve

DON’T Use the circles to contain excessive copy or POS information

X

X

X

X

X X

X

DON’T Use 100% tint secondary colours for backgrounds

X




2.70 Our identity Circles Light circle

The light circle is only ever applied in white and is used as a hero device to highlight the key area of an image.

The scale is flexible within a minimum and maximum size (see section 2.71).

We only ever use one full light circle.

The light circle is never cropped.

© Richard Walch, Canon Ambassador


2.71 Our identity Circles Light circle sizing

A light circle is a large single white circle with an opacity. It can add a subtle highlight to areas of an image.

1 Maximum size Maximum size is determined by

the margins of the shortest edge.

2 Minimum size (50% maximum size) It is important not to reduce the

circle so that it lacks impact.

Maximum size Determined by format shortest edge margins

Minimum size50% of the maximum size

1 2


2.72 Our identity Circles Light circle opacity strength

The light circle should act as a faint effect to highlight the key area of an image.

The opacity strength may vary depending on the image colour and depth.

On dark images start with a 10% opacity of white and increase or decrease to create a subtle effect.

1 4% — too faint

2 10% — OK

3 40% — too heavy

The light circle is intended to appear large over an image — multiple circles are not permitted.

Always obtain print tests for every image where this circle is applied.1 2

3

X

X


2.73 Our identity Circles Light circle opacity strength

On lighter photographs it may be necessary to start with a 50% opacity of white and increase or decrease to create a subtle effect.

1 40% — too faint

2 60% — OK

3 90% — too heavy

Always obtain print tests for every image where this circle is applied.

1 2

3

X

X


2.74 Our identity Circles Light circle in use

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• 25


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• 27

Photograph:©Aaronphoto


• 27• 22

• 18

Professional range 2.75

Our identity Circles Light circle don’ts


DON’T Apply the light circle with the CAS device

DON’T Apply a circle that is too faint

DON’T Apply a circle that is too strong

DON’T Apply multiple circles

DON’T Break the sizing rules

DON’T Bleed the circle off the page thus creating a curve

X

X

X

X

X

X


Photography and video


As an imaging brand, all Canon photography and video should be of the highest quality, show interesting visual perspectives and demonstrate creative use of imaging technology and techniques.

This section is an overview of the key principles.

For more technical photography and video information please refer to the photography and video guidelines.


We live in a world full of experiences with fascinating and enriching stories, waiting to be discovered. Our captured experiences are an invitation to the curious explorer to pause for a moment, to look deeper, to see. Challenging convention, precious moments and discoveries are shared through imagery that intrigues, delights and provides a new perspective on the world we think we know.

2.78 Our identity Photography and video Experience photography and video

© Thorsten Milse, Canon Ambassador


2.79 Our identity Photography and video Experience photography and video

Understanding that experiences activate diverse senses, the moment captured must connect emotionally with the audience. How might it feel, smell, sound or even taste? The art of capturing experiences is the ability to take the viewer on a journey of discovery, inviting them to become part of the moment. We capture experiences with a sense of open possibility, allowing imaginations to decide what came before or what comes next.

Experience photographs should be:

• Dynamic — photographs should never be bland, but should always be interesting and unexpected, inviting the customer into a new world.

• Real — images should always feel authentic, minimal retouching is acceptable but avoid excessive Photoshop effects.

• Inviting — there should always be a strong sense of depth with a background and foreground, where possible.

These principles apply to the following types of imagery:

• Brand Imagery• Sample Imagery• Campaign Imagery• Stock Imagery• Event Imagery

Video Types:

• PR Videos• Instore Videos• TVC• Product Video• Sample Video


Canon products should be realistically photographed with minimal digital manipulation. This ensures an open and honest photography and video style.

Products may be shot in actual, imperfect surroundings, grounding the product by showing a ‘real’ experience. The result being products feel more attainable whilst telling stories which highlight the product benefits.

When people are shown with the product, the purpose is for that person to add context. The product is hero.

2.80 Our identity Photography and video Product photography


2.81 Our identity Photography and videoProduct photography

Canon products should be shot in the following styles:

1 Packshot On a solid background or with

clipping path.

2 Beauty Interesting angles, well lit.

3 Lifestyle Product with people.

4 Ambient Product in usage environment.

1 2

3 4


DON’T Choose obvious and clichéd images — we are explorers

DON’T Use circles to crop or hold images.

2.82 Our identity Photography and video Photography and video don’ts

Our visual style is as rich and varied as the experiences we aim to capture. However certain images and effects are off-brand and should never be used.


Always use approved photography, available on the brandsite:



DON’T Choose to force the narrative

DON’T Choose staged images with people or product lifestyle imagery.

DON’T Choose flat images — photographs should have depth

DON’T Choose bland images. Photographs should be intriguing and stimulating

DON’T Use excessive image manipulation. Creative Commons © Nicolas Raymond (freestock.ca)

X

X

X

X

X X

X



Retouching• Agency images — retouching is only

allowed if it is essential to the final image. However, the final image must retain a real and honest feel and not be so retouched that it begins to look like it has been created in Photoshop or via CGI.

• Other Canon produced imagery — Retouching should be limited by the possibilities within DPP, Digital Photo Professional, Canon’s own image processing software, and with the permission of the photographer.

Ambassadors, Explorers & Masters• No retouching or alteration except with

the permission of the photographer.• Credit the photographer on all images

with the copyright symbol & title. eg. “© Brent Stirton, Canon Ambassador” with the permission of the photographer.

For further guidance please refer to the photography and video guidelines.

General guidelinesAll images should be shot on a Canon camera and using a Canon lens.

Always• Shoot at maximum resolution and

the lowest possible ISO• Ensure the image is a true representation

of the products’ capabilities• Ensure that images do not suffer from

colour casts or lens flare that could be construed as optical imperfections

• Be aware of religious references and culturally sensitive issues

Don’t• Vignette• Reverse images — unless agreed or

deemed necessary and never reverse images containing text or famous people

• Show other company branding and especially not ones that conflict with Canon brand values

Stock images• All stock images must be shot on

a Canon camera and using a Canon lens• The image and its quality must be

a representative sample of the camera/product that it is intended to illustrate

• Ensure the agreed usage rights are obtained at the time of purchase, and that these details are entered into Kura

RestrictionsAll images should be legal, decent, honest and truthful and should reflect a sense of responsibility to consumers and to society. Content with references to tobacco, alcoholic drinks, nudity, gambling, weapons and politics is not permitted.

The exception to this rule is photography in marketing materials aimed at professional photographers. For example Canon Professional Network (CPN).

For CPN, reportage photography can be used which may be more journalistic than our other images. Please choose these images wisely.

2.83 Our identity Photography and video General rules


Iconography


2.85 Our identity IconographyIcon style

Icons use a simple clean vector style and can be either outline, solid or a combination of the two. As well as icons, we can also use Helvticons, Boldicons & Glyph Icons in Canon communications.

All icons are fixed artworks and solids should not be converted to outline by users.

All icons should appear in a Canon primary colour wherever possible.

Icons Helveticons


2.86 Our identity IconographyIconography colourways

This page shows the permitted colourways for iconography when used in infographics.

All iconography should appear in a Canon primary colour as a default but Canon secondary colours are also permitted to add depth and variety to infographics as an accent colour.

Iconography single colours

1 Canon dark grey

2 Canon light grey

3 White

4 Black

Icons Helveticons

11

33 44

22


2.87 Our identity IconographyIconography accent colour

All iconography should appear in a Canon primary colour as a default but Canon secondary colours are also permitted to add depth and variety to infographics as an accent colour.

Iconography accent colours(primary colour + one secondary colour)

Permitted primary colours

Canon Dark GreyCanon Light GreyWhite Black

For primary colour palette please see section 2.41.

Permitted secondary colours

Canon YellowCanon Deep AquaCanon AquaCanon Deep BlueCanon BlueCanon Deep GreenCanon GreenCanon Deep OrangeCanon OrangeCanon Deep Lilac Canon Deep Pink

For supporting colour palette please see section 2.42.

Accent colours should always appear at 100% opacity – never as tints.


2.88 Our identity IconographyInfographics style A

Style A shows the Infographics appearing unboxed, placed on top of a flat primary colour background.

This is recommended and should always be the default version without a surrounding box – this clean, purist yet free approach is most faithful to the new Canon style.

MAKE YOUR EMPLOYEES WORK SMOOTHLY

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Canon enriches lives and businesses through imaging

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2.89 Our identity IconographyInfographics style B

Style B shows a coloured box that contains the icons if legibility would be an issue with the background or to create pace and section infographics.

When colouring boxes and backgrounds grey (light and dark) is used as the default background colour. If further colours are required for a background it should be a 20% tint of a secondary colour and should match the colour of the box (which would always be a 100% tint).




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2.90 Our identity IconographyInfographics style C

In some instances infographics can also be placed on top of images. Care should be taken to make sure that legibility of information is maintained.

Where possible low contrast, dark images should be selected so that the content can be reversed out of the image.


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2.91 Our identity IconographyInfographics check list

Although we encourage creativity and appreciate the need for a flexible system when creating new infographics, always consider the following elements when creating an infographic:

1 Circles Always ensure the circle has a purpose in

directing the eye through an infographic.

2 Legibility Consider a good clear space around icons

and scale them to an appropriate size to maintain legibility.

3 Accent colour Keep the accent colour of all icons

consistent across an infographic.

4 Logo Always display the Canon logo on stand

alone infographics

5 Background colour Use Canon primary colours where

possible, or use 20% tints of selected accents colour for background.









2

4

5

1

3


2.92 Our identity IconographyColour sets

Occasionally, in order to allow for flexibilityand differentiation within infographics andcharts etc. extra colours are permitted within layouts.

However, accent colours should only be used if they compliment each other well. With this principle in mind please follow the guidance below to create additional colour sets:

Colour set 1

Canon YellowCanon Deep Orange Canon Orange

Colour set 2

Canon Deep AquaCanon AquaCanon Deep Blue Canon Blue

Colour set 3

Canon Deep AquaCanon AquaCanon Deep GreenCanon Green

Colour set 4

Canon Deep LilacCanon Deep Pink









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DON’TColour entire icons using secondary colours

DON’TTint accent colours – accent colours should appear at 100% opacity

DON’TUse multiple accent colours within the same infographic

DON’TUse too many accent colours within a layout – stick to colour sets (page x)

DON’T Use 100% tint secondary colours for backgrounds

DON’T Outline the supplied icons in any way

X X

X

X

XX










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2.93Our identity IconographyDon’ts



• 3

Support


•Print

Canon Red CAS DeviceCanonRed_CAS_CMYK_Aqua.aiCanonRed_CAS_CMYK_Blue.aiCanonRed_CAS_CMYK_Green.aiCanonRed_CAS_CMYK_Pink.aiCanonRed_CAS_CMYK_Yellow.ai

CanonRed_CAS_SPOT_Aqua.aiCanonRed_CAS_SPOT_Blue.aiCanonRed_CAS_SPOT_Green.aiCanonRed_CAS_SPOT_Pink.aiCanonRed_CAS_SPOT_Yellow.ai

White CAS DeviceWhite_CAS_CMYK_Aqua.aiWhite_CAS_CMYK_Blue.aiWhite_CAS_CMYK_Green.aiWhite_CAS_CMYK_Pink.aiWhite_CAS_CMYK_Yellow.ai

White_CAS_SPOT_Aqua.aiWhite_CAS_SPOT_Blue.aiWhite_CAS_SPOT_Green.aiWhite_CAS_SPOT_Pink.aiWhite_CAS_SPOT_Yellow.ai

•Screen

Canon Red CAS DeviceCanonRed_CAS_RGB_Aqua.aiCanonRed_CAS_RGB_Blue.aiCanonRed_CAS_RGB_Green.aiCanonRed_CAS_RGB_Pink.aiCanonRed_CAS_RGB_Yellow.ai

CanonRed_CAS_RGB_Aqua.pngCanonRed_CAS_RGB_Blue.pngCanonRed_CAS_RGB_Green.pngCanonRed_CAS_RGB_Pink.pngCanonRed_CAS_RGB_Yellow.png

White CAS DeviceWhite_CAS_RGB_Aqua.aiWhite_CAS_RGB_Blue.aiWhite_CAS_RGB_Green.aiWhite_CAS_RGB_Pink.aiWhite_CAS_RGB_Yellow.ai

White_CAS_RGB_Aqua.pngWhite_CAS_RGB_Blue.pngWhite_CAS_RGB_Green.pngWhite_CAS_RGB_Pink.pngWhite_CAS_RGB_Yellow.png

Artwork files


For any questions or queries please contact the Canon EMEA brand management team.

•Canon EMEA brand management team

Subbaiah [email protected]

Peter Morris [email protected]

Richard Sceats [email protected]

•For brand assets and detailed information visit canon-europe.com/brandsite

© Canon Europa N.V. 2014

Contacts


mailto:Subbaiah.Kuttanda%40canon-europe.com?subject=

mailto:Peter.Morris%40canon-europe.com?subject=

mailto:Richard.Sceats%40canon-europe.com?subject=

http://canon-europe.com/brandsite

Canon Visual Identity Guidelines - Marketing...3.01 es l woAt i r f kr 3.02 Csonttca 1.01 on oduci r...

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