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Transcript of Canola Council of Canada - Setting Sail for 2015- “Constraints to Growing Canola Markets” L.H....
Canola Council of Canada- Setting Sail for 2015-
“Constraints to Growing Canola Markets”
L.H. Hepworth
CropLife Canada
Halifax, July 2005
The opportunity through innovation….
….the coming transformation of agriculture.
Starch Carbo- hydrates
Oil
Indus-trial
Fresh Food
Pro-teins
Pharma
Biode-gradablePlastics
Fibers
Others
Crop Production(genetics & chemicals)
~ 40 billion €Chemical Crop Protection
25 billion €
Renewable Materials> 500 billion €
InsecticidesFungicides
Herbicides
Others
Plant BiotechnologyPlant
Breeding
ChemicalCrop Protection
<1995> 2015
valu
e
Emergence of a Bio-Economy
A new strategic direction Plant Science within a changing industry
environment
Crop Protection
Plant
Biotechnology
New markets – examples
New markets
Value capturing
Cropprotectionand/orseeds
Input traits
Grower/distributor
Customer group
Professional/ industrial
Consumer
Outputtraits(GM, non-GM)
Fresh produce
Health, dietary components
Animal feed
Bio-fuels
Home & garden products
Allergencontrol
Herbicide tolerant turf
Higher value crops
Cereals with reduced
mycotoxins
Current agri markets
Bt cornHT canolaHT soya
Conven-tional agri business
Professional products
• Theme for Parliamentary and Legislative receptions
• Co-hosted with Canola Council, Alberta Canola Producers Commission and others
• “Grow Canola”– identified as a platform for growth in plant biotech– preferred position on crop protection products
While we see opportunity and solutions to societal problems
through innovation ….
… some in the public see…
Globe and Mail
November 27, 2003
Constraints to capturing the opportunity for Canada and Canola
Regulatory and public acceptance and infrastructure constraints to the adoption of plant science innovation
Public acceptance– Industry must constantly demonstrate that they are
good stewards
– Ensure first class regulatory system that enjoys the public’s confidence – domestic and global
– Communicate track record of success on both counts
Putting stewardshipfirst™
• Pro-active industry approach to protecting the environment and public health over and above (or instead of) what government requires
• Self-regulatory initiatives• Multi-stakeholder, life-cycle approach• “walk the talk”• Canadian industry a world leader e.gs. empty
pesticide container management, novel trait confined field trial management
Bio-stewardship
1. Novel trait confined field trial training programs• 300 researchers – industry, university, govt
• Plots, greenhouse, plant molecular farming
• CFIA reports improved compliance
2. Transparency• New submission on CFIA website
• Lists what studies completed
• 60 day comment period
Bio-stewardship cont’d
3. LMO database indicating commercial status of approved events in Canada
4. Managing HT Volunteers• Best Management Practices Guide – 60,000• Workshops• Annual report – CCC a contributor
Regulatory Constraints• Lack of harmonization despite some progress
– Canada/U.S.A./OECD – Canada/provinces/municipalities –getting worse– Across fed. government departments/agencies– Failure of CODEX e.gs. MRL’s, AP– Minor use pesticides
• Non science-based regulation (junk science)– Regulating in areas beyond environment and public
health/safety– E.gs.: RIONAP/4th hurdle (leave to trade), GMO food
labelling– Public policy directed at areas of no/low/perceived risk
rather than “real” risk
Regulatory constraints cont’d
• Regulatory vacuum e.g. nutraceuticals, functional food claims
• Failure to defend rigorous regulatory system• Failure on risk communication by both
government and industry– Third leg of the stool– Do a good job on risk assessment and risk management– Lousy job on risk communication – Lousy job on communicating about risk in and
understandable, non-condescending way
What’s needed to Grow Canada1. Smart Regulation by government• Protecting and “enabling” v. “disabling” regulation
e.gs. health claims, bio-fuel, minor/micro use pesticides
• Dismantle or modernize disabling/outdated regulatory agencies and infrastructure
• Harmonization• Better job at defending regulatory system and
communicating about risk• Public policy directed at areas of “real” risk not
no/low/perceived risk• Maintaining momentum
From government cont’d
2. CODEX has to be more timely in their decision making e.gs. MRL’s, GMO tolerances
3. Implement Agriculture Policy Framework• High degree of alignment with pillars
– Food safety/env sustainability with stewardshipfirst
– Science and innovation
– Needs marketing savvy!!
4. Truly make innovation/productivity a priority, not just lip service
What’s Needed to Grow CanadaFrom industry value chain• Better at communicating about benefits and
advantages to complement transparency on risk• Trade to resolve RIONAP/market access – BMPs? • More stewardship (self regulation)
– agreement on/implementation of - HACCP/ISO 22000, SQF, EurepGAP, Environmental Farm Plans etc.
• Further development and implementation of identity preservation/traceback system
• Win:win:win financial return scenarios between value chain participants
What’s need to Grow Canada cont’d
Finally - Leadership
• At the political level
• At the senior government officials’ level
• At industry level
…. To chart and implement the vision