Cannexus14 Opportunities Package

National Career Development Conference

January 20-22, 2014Ottawa Convention Centre

Sponsor, Exhibitor & Advertiser Opportunities Package

Be part of Canada’s largest conference for career counsellors, career development professionals and the career services sector!

Cannexus.caCannexus is presented by CERIC and supported by The Counselling Foundation of Canada with a broad network of supporting organizations.

Congrès national en développement de carrière

CONTENTS

Conference Information

3

What is Cannexus?

4

Who Attends Cannexus?

5–6

Why Cannexus

7

Cannexus Programme

8

Exhibiting

9

Sponsorship

11-12

Advertising

13-14

3

Conference Information

DATE

January 20—22, 2014

CITY/COUNTRY

Ottawa, Ontario, Canada

pARTICIpANTs ExpECTED

800+

CONFERENCE ORGANIZER

Canadian Education and Research Institute for Counselling (CERIC)18 Spadina Road, Suite 200Toronto, OntarioCanada M5R 2S7416.929.2510

CONFERENCE VENUE

Ottawa Convention Centre55 Colonel By DriveOttawa, OntarioCanada K1N 9J21.800.450.0077613.563.1984

spONsORsHIp/ ADVERTIsING

Carla NolanSponsorship & Advertising Manager416.929.2510 [email protected]

ExHIBITING

Jaz BruhnConference & Events Co-ordinator416.929.2510 [email protected]

•CERIC Celebrates 10 Years

•In2014,CERICwillmarkits10thanniversaryofadvancing

knowledgeincareerdevelopment.•JoinusatCannexus14aswelaunchayearofcelebrations!

Cannexus.ca

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CERIC recognizes that the field of career counselling is changing.Keeping on top of these changes and providing high-value professionaldevelopment opportunities to those in the career development field isthe impetus for Cannexus. As Canada’s largest bilingual National Ca-reer Development Conference, Cannexus has experienced continuedgrowth since its inception in 2007 and now attracts 800+ delegates.

Cannexus promotes the exchange of ground-breaking ideas, innova-tive approaches and strategies in career development, education, research and counselling in Canada and around the world. It is the place to be to discuss hot topics in career development, to learn from key career theorists, to network with colleagues, to get motivated and inspired – and to challenge current thinking. It is designed to give practical tools for enhancing professional development, organizational productivity and client service effectiveness.

Cannexus has become one of the most prestigious conferences for those involved in career development on both a national and international level. Cannexus is a program of CERIC, the Canadian Education and Research Institute for Counselling, and is supported by The Counselling Foundation of Canada and CERIC’s broad network of supporting organizations.

CERIC offers you an opportunity to be a part of Cannexus14 bybecoming a sponsor, exhibitor or advertiser. Our commitment to you,via this annual conference, is to give you and your organization expo-sure to diverse delegates who have a stake in career development.

We understand that each potential Cannexus sponsor has uniquemarketing resources and objectives. In an effort meet those needs, wehave a range of sponsorship and advertising opportunities to suit everybudget, from $100 to $10,000. Your support is important to us andwe would enjoy the opportunity to discuss how we can work with youto customize a package that meets your marketing goals.

What is Cannexus?

HereiswhatCannexusattendeessay:

Thank you for the opportunity to present at the Cannexus conference. I think you really put on a great event and I heard nothing but positive remarks from delegates.

– Norman E. Amundson, Professor, Counselling Psychology, University of British Columbia

Cannexus is a unique, national conversation hub for Canadian career professionals (and related stakeholders) making a difference in the world of work. (It) reinforced the irreplaceable role of counsellors, coaches, advisors – however we name ourselves – in our clients’ lives.

– Heather F. Turnbull, CMF, President, Association of Career Professionals (ACP) International

– Juliana Wiens, Operations Co-ordinator/Employment Counsellor, Women’s Employment Outreach

The conference was excellent! With so many speakers and topics to choose from, I was able to select sessions in every time slot that were relevant to my work with clients and to my growth as a career development professional. I met many interesting people, and I was able to make valuable connections that I intend to follow up on. Not only that, but I enjoyed myself thoroughly! I look forward to applying various pieces of learning to my work. I hope/plan to attend Cannexus again in the future.

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pARTICIpANTs BY LOCATION

pROVINCEs & TERRITORIEs

Ontario 57%

57%

Quebec 9%

9%

Newfoundland & Labrador 8%

8%

British Columbia 6%

6%

Nova Scotia 4%

4%

Manitoba 4%

4%

Alberta 5%

Saskatchewan 2%

New Brunswick 2%

*International 4%

2%

1%

5%

2%

Yukon/NWT/Nunavut 4%

4%

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AUDIENCE BY sECTOR

41%Registered Charities and Other Non-Profits

25%Post-Secondary Education

11%Private/Corporate

14%Government

5%SecondaryEducation

4%Other

~ Career Coaches

~ Career Practitioners & Career Counsellors

~ Guidance & Employment Counsellors

~ Life Coaches

~ Career Development Specialists

~ Career Educators, Trainers & Facilitators

~ Job Developers

~ Executive Directors, Co-ordinators & Managers

~ Human Resource Professionals

~ Business, Trade & Industry

~ Product Developers Related to Career Services

~ Academics Focused on Career Development

~ Students

~ Mental Health Professionals

~ Social Workers

~ Immigrant & Settlement Services Workers

~ Vocational Rehabilitation Specialists

AUDIENCE BY pROFEssION

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Why Cannexus?

Cannexus is Canada’s largest career development conference, which allows participation in either English or French, and national in scope, making it the best way to reach your audience within the career coun-selling and development field:

CERIC offers you an opportunity to be a part of Cannexus14 by becoming a sponsor, exhibitor and/or advertiser

» Showcase your products, programs and services

» Capture leads and increase your sales

» Fantastic networking opportunities

» Position your organization as an employer of choice

» Support career development for Canadians

Increaseawarenessofyourorganization,expandyourcircleofinfluenceandgrowyourstakeholderbase!

CANNExUs BY NUmBERs!

Attendance is growing every year.

0

100

200

300

400

500

600

700

800

543

2007

681 754

2009 2011 2013

372

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Cannexus Programme

KEYNOTE spEAKERs

JACqUEs DEmERsThroughout his storied careers both as one of the most successful coaches in the National Hockey League and as a respected television sports commentator, Jacques Demers managed to hide a remarkable fact–he could neither read nor write. Sharing his incredible story, Demers inspires others to have the courage to confront, and conquer, their greatest fears and sheds light on the thousands of people who, like him, unjustly suffer through illiteracy. He was appointed to the Senate by Prime Minister Stephen Harper in 2009.

Highlights

• International and national keynotes

• 100+ education and training sessions

• Pre-conference workshops

• Wine & Cheese sponsored by The Counselling Foundation of Canada

• Cannexus Connections luncheon

• Networking opportunities

• Exhibitor showcase

It was an excellent opportunity to connect, network and to get energized! It reaffirmed many of the things we are doing organizationally and inspired us to look into new development areas.

— Randy Lindsay, Executive Director, Futureworx Society

The balance between practitioners and researchers and the diversity of participants from across the country makes this a unique opportunity to share ideas and hear perspectives we don’t ordinarily have access to in our own environment.

— Lisa Taylor, President, Challenge Factory Inc.

VALERIE pRINGLEValerie Pringle is one of Canada’s best known and most respected broadcasters, public figures and volunteers. She is an accomplished television host, writer and producer whose career includes the highly successful CBC-TV news and current affairs program MIDDAY, eight years as co-host of Canada AM and The Canadian Antiques Roadshow. In 2006, Valerie was appointed a Member of the Order of Canada in recognition of her contributions to philanthropy and the communications field, including The Canadian Broadcast Museum Foundation and Centre for Addiction and Mental Health Foundation.

RICH FELLER, pHDHelping others maximize their talent and promoting life role choices within work, learning and community is where Rich finds encouragement. Rich has received numerous teaching awards and is one of 12 Colorado State University Distinguished Teaching Scholars. He has collaborated on career-related books and film series and www.CDMInternet.com used by over 14 million users, and www.stemcareer.com a website for those seeking and pro-moting STEM (Science, Technology, Engineering and Math) careers. Rich is the 2012-2013 President of the National Career Development Association.

sTEpHEN LEwIs, C. C.Stephen Lewis is a Distinguished Visiting Professor at Ryerson University in Toronto. He is the Board Chair of the Stephen Lewis Foundation and the co-founder and co-director of AIDS-Free World in the United States. He was the UN Secretary-General’s Special Envoy for HIV/AIDS in Africa, Deputy Execu-tive Director of UNICEF and Canada’s Ambassador to the United Nations. Lewis holds 37 honorary degrees. He is a Companion of the Order of Canada and, in 2007, the Kingdom of Lesotho invested Lewis as Knight Commander of the Most Dignified Order of Moshoeshoe, the country’s highest honour.

Photo: Gordon Griffiths

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Exhibit at Cannexus

ExHIBITOR pACKAGE

BE

NE

FIT

s • 8’ X 8’ space with a wastebasket and two chairs

• Draping for walls (for mounting banners) and 8’ back

• Listing in conference programme, website, Cannexus app and online community

• One full conference registration package (for three days) including meals for one person (3) breakfasts, (2) lunches, refreshment breaks, Wine & Cheese and admittance to all keynotes and education sessions

• Shared basic 15 amp 120 v circuit electrical service

• Single Internet connection

Ex

TR

As • Discounted full conference registration package: $355 for all three

days for each additional booth attendant

• Increase visibility by purchasing additional advertising in the conference programme at a reduced rate

• Shipping and handling of materials is an extra cost to be covered by the exhibitor. Arrangements can be made through the show supplier, Freeman

• Extra furniture, lighting, exclusive electrical and additional Internet connections can also be purchased through Freeman

•Freemancontact:JamieHolland,[email protected]

Exhibitor showcase: monday, January 20 and Tuesday, January 21, 2014 Register Early

and Save!RegisterbySeptember4,2013 $1,300

RegisterbyNovember4,2013 $1,400

† All prices subject to 13% HST

For more information, please contact Jaz Bruhn

at [email protected] or 416.929-2510 x126.

Exhibitor registration is online!

REGIsTER NOw!

Cannexus is, by far, my favourite conference! As exhibitor and representative for Psychometrics Canada, having attended various conferences across Canada for over 20 years, I find that Cannexus is not only one of the largest bilingual conferences in Canada, but also a unique opportunity to increase and to promote our products and services to a select clientele. In all the years that Psychometrics has exhibited, Cannexus and its team still makes sure to give those exhibiting countless opportunities to get noticed, and ensures exceptional visibility on-site at the conference!

– Gaëtanne Pelletier, Training Program Director, Psychometrics

RegisterafterNovember4,2013 $1,500

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Conference Venue

CANNExUs14 OTTAwA CONVENTION CENTRE FLOOR pLAN

OCC LEVEL 3

OCC LEVEL 2

Exhibitor Hall

Business CentreCentre d`affaires

Coat RoomVestiaire

Confederation Ramp - Rampe de Confédération

Non-Cannexus space

Plenary Hall

Exhibitor Hall Plenary Hall

• CanadaHall• SalleduCanada

Breakout Rooms

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Sponsorship

OFFICIAL CERIC 10TH ANNIVERsARY GIVEAwAY spONsOR (1) $10,000

BE

NE

FIT

s • Your logo on premium giveaway items specially selected by your company and CERIC

• Giveaway items will be handed to each conference delegate at registration and to attendees at various events across Canada attended by CERIC during its 10th anniversary year

• Verbal acknowledgement at opening and closing of the conference

• Recognition in Cannexus promotional literature, eblasts, online community/app and on web site

• On-site signage: exclusive signage at various locations in the conference area and on the conference PowerPoint loop

• Three full conference registrations

• Full-page colour ad in conference programme

• Inclusion of promotional piece in delegate bags

• ImpressconferencedelegatesbycelebratingCERIC’s10thAnniversarywithaspecialgiveawaysportingyourlogothatgainsyouexposurethroughouttheyear

LUNCHEON spONsORs (2) $2,500

BE

NE

FIT

s • Verbal mention at the luncheon (Day 1) OR your company sticker on lunch boxes (Day 2)

• Tent cards on tables during your sponsored lunch

• Signage at event and on conference PowerPoint loop

• Recognition in Cannexus promotional literature, online community/app, eblasts and on website

• One full conference registration

• Third-page colour ad in Cannexus programme

• Reach800+delegatesforeitherasit-downluncheonorCannexusConnectionsluncheon

DELEGATE BAG spONsOR (1) $3,000

BE

NE

FIT

s • Your logo branded on delegate bags



• Half-page colour ad in Cannexus programme

• Bagsaredistributedtoalldelegatesandcontinuetobeusedaftertheconference

wIRELEss spONsOR (1) $8,000

BE

NE

FIT

s • Internet access for presenters and exhibitors at the event

• Wireless hotspots in plenary and exhibitor hall for delegates

• Verbal acknowledgement at the opening and closing of the conference

• On-site signage: exclusive signage at various locations in the conference area and on the conference PowerPoint loop


• Three full conference registrations

• Full-page colour ad in the conference programme


• WirelessInternetmadeavailablefor100+sessions,30+exhibitorsand800+conferencedelegates

App AND ONLINE COmmUNITY spONsOR (1) $3,500

BE

NE

FIT

s • Your logo on the smartphone app and Cannexus online community



• One full conference registration

• Half-page colour ad in Cannexus programme

• ExposurethroughonlinecommunityforafullyearandhighvisibilityontheappduringCannexus

KEYNOTE spONsOR (4) $5,000

BE

NE

FIT

s • Introduce keynote speaker



• Two full conference registrations

• Full-page colour ad in Cannexus programme


• Tent cards on tables in plenary

• Exposureto800+delegatesforahigh-calibrekeynote

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Sponsorship

BADGE spONsOR (1) $2,000

BE

NE

FIT

s • Your company logo branded on delegate badges



• Seethe800+delegatesatCannexuswearingyourorganization’snameforthreedays

ROOm spONsOR (3 LARGE ROOms) $400

BE

NE

FIT

s • Signage at event outside sponsored room

• Placement of promotional materials in sponsored room during the conference (sponsor is responsible for maintenance of their room)

• Recognition in Cannexus programme

• Yourmessageisthefocusinyourownbrandededucationsessionroomthataccommodates100+delegatesforthedurationoftheconference

†† All prices subject to 13% HST

NETwORKING REFREsHmENT spONsOR (5) $1,000

BE

NE

FIT

s • Signage at event and on conference PowerPoint loop


• Third-page ad in Cannexus programme

• Providebeveragesandsnackstoenergizedelegateswhiletheyconnectwiththeircolleagues

CONFERENCE NOTEpAD spONsOR (1) $1,500

BE

NE

FIT

s • Notepads with your logo and the Cannexus14 logo placed in each delegate bag (design is agreed upon by the sponsors and Cannexus - we look after the printing)

• Recognition in Cannexus programme, eblasts, online community/app and on web site


• Yourchancetomakea‘noteworthy’impressiononconferencedelegates

LITERATURE/swAG ON pLENARY TABLEs (12) $750

BE

NE

FIT

s • Placement of your promotional literature or swag on each table in the plenary during one of the breakfasts or the Monday luncheon (800 pieces needed)

• Only three sponsored promotional pieces on the table at a time ensures your materials will get noticed


• Premiumpromotionalvisibilityatagreatprice

NETwORKING sUITE spONsOR (4) $500

BE

NE

FIT

s • Sponsor a room for your own purposes such as presentations and/or networking , Tuesday, 5:00 pm – 11:00 pm

• Any food and beverage requirements are to be arranged and paid for by the sponsor


• Haveaprivateroomtohostaneventtosuityourownpromotionalorotherprofessionalneeds

swAG IN BAGs (UNLImITED) $500

BE

NE

FIT

s • One small swag item, e.g. pen/highlighter or sticky notes to be placed in all delegate bags (800 pieces needed)

• Recognition in conference programme

• Delegatesreallyvaluetheseitems,whichtheycanuseduringCannexusandlongaftertheconferenceends

pAID REsOURCE TABLE: LITERATURE (UNLImITED) $200

BE

NE

FIT

s • One piece of promotional literature of approved size to be placed on the resource table (400 pieces needed)

• Recognition in conference programme

• Ourresourcetablegetsyourpromotionalmaterialsfrontandcentre

•

For more information, please contact Carla Nolan at [email protected] or 416. 929.2510 x127.

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Advertising

CANNExUs pROGRAmmE VARIOUs

The Cannexus programme will be distributed to conference delegates, who are all individuals directly involved with the career development field:

Full page colour ad: $600

1/2-page colour horizontal ad: $350

1/3-page colour horizontal or vertical ad: $225

Professional Directory – business-card size colour ad: $100

•Maximizeyourexposurebyplacingyourcolouradontheoutsidebackcoveroftheprogramme:$1,200

CANNExUs E-BLAsT spONsORsHIp (8) $300

Monthly eblasts are a great way to reach a diverse audience and align yourself with Canada’s National Career Development Conference:

• Receive prominent recognition within the eblast with a logo and link

• 9,500+ subscribers

CANNExUs.CA wEB sITE BIG BOx AD (300 x 250) $250/mONTH

Connect with a target audience of those working in career development and those attending Cannexus, Canada’s largest conference for career counsellors:

• Prominence on home page of Cannexus website

• Over 12,000 unique visitors in the last year

Files may be submitted as jpg, gif or png.

More Opportunities to Reach the Career Services Sector » CERIC Title sponsorships offer you exposure across all

of CERIC’s strategic programs, all-year round and position you as a champion of career development in Canada.

» Advertise on our contactpoint.ca and orientaction.ca community sites. ContactPoint has more than 150,000 visits annually. Careerwise, our weekly enewsletter, and the tri-annual Careering magazine provide both print and online advertising options and are distributed to career development professionals across the country.

» The Canadian Journal of Career Developmentbrings you opportunities to get your message in front of a targeted readership.

For more information, please contact Carla Nolan at [email protected] or 416.929.2510 x127.

Asks us about....

• E-blast sponsorships

• Skyscraper and Big Box ads

• Print ads or inserts

†† All prices subject to 13% HST

It was all great – as an exhibitor I was able to make some very good connections. It is a very well-organized event and all attendees were very receptive to visiting and speaking with all of the booths – that was wonderful!

— Susan McLachlan, Institute of Food Processing Technology

Fantastic – glad I came! Excellent sessions and the ability to interact with leaders in the field.

– Tony Botelho, Manager, Career Services & Volunteer Services,

Simon Fraser University

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Ad material submission Info

Full page

Production Requirements

» Preferred file format is a minimum 300 dpi PDF (x4 compliant). We also accept Illustrator EPS files converted to outlines.

» Ads must be prepared to the correct dimension and shape.

» All fonts and images used must be included.

» Please compress large files (Stuffit or Winzip).

» DO NOT embed files in e-mail or Word document.

» Cost incurred for publication-produced ads or non-compatible electronic files will be charged to advertiser.

Deadline for submission is

November 4, 2013.

For more information, contact:

Carla Nolan, Sponsorship &

Advertising Manager

[email protected] or 416.929.2510 x127

2.375” x 10” *

1/2 horizontal

Business card

7.25” x 10” *

1/3 vertical

7.25” x 5” *

3.5” x 2” *

All ads are in full colour and prices are subject to 13% HST.

• *Ableedof0.125”maybeincluded

Design services: A custom designed ad can be created for you at an additional cost

I thought the conference was amazing. It is always so interesting to hear what is going on in the rest of the country. Cannexus is a must for career practitioner development.

– Kathy McKee, Manager, Job Resource Centre

5” x 3.4” *

1/3 horizontal

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spONsOR INFORmATION

Name ____________________________________

Title _____________________________________

Org _____________________________________

Address __________________________________

__________________________________________

__________________________________________

City _____________________________________

Prov _____________ Postal Code ___________

Email ____________________________________

Phone ___________________________________

Fax ______________________________________

pAYmENT INFORmATION

Cheque† Visa MasterCard Amex

Credit Card Number _______________________

Expiry Date _______________________________

Name of Cardholder _______________________

Signature ________________________________

spONsOR OpTIONs‡

Official CERIC 10th Anniversary Giveaway Sponsor ($10,000) $ __________Internet Sponsor ($8,000) $ __________Keynote Sponsor ($5,000) $ __________App & Online Community Sponsor ($3,500) $ __________Delegate Bag Sponsor ($3,000) $ __________Luncheon Sponsor ($2,500) $ __________Badge Sponsor ($2,000) $ __________Conference Notepad Sponsor ($1,500) $ __________Networking Refreshment Sponsor ($1,000) $ __________Literature/Swag on Plenary Tables ($750) $ __________Swag in Bags ($500) $ __________Networking Suite Sponsor ($500) $ __________Room Sponsor ($400) $ __________Paid Resource Table: Literature ($200) $ __________

ADVERTIsING OpTIONs‡

Programme: outside back cover ($1,200) $ __________Programme: full page ad ($600) $ __________Programme: 1/2-page ad ($350) $ __________Programme: 1/3-page ad (vertical or horizontal) ($225) $ __________Programme: Business card ($100) $ __________Cannexus Eblast Sponsor ($300) $ __________Cannexus.ca Web Box Ad ($250) $ __________

sUB TOTAL (13% HsT) $ __________

TOTAL $ __________

For Office Use Only:

Received on : _________________

Payment Method : _____________

Invoice : ______________________

Invoice Paid: __________________

† please make cheques payable to "Canadian Education and Research Institute for Counselling"‡ taxes apply.

Sponsor & Advertiser Deadline: November 4, 2013 to ensure inclusion in conference programme.

Full payment must be submitted with your form on or before November 4, 2013. Electronic confirmation will be sent to all sponsors and advertisers only after full payment has been received.

Please complete this form for Cannexus14 and send via fax to 416.923.2536 or email:[email protected].

Mailing address: CERIC, c/o Carla Nolan, 200-18 Spadina Road Toronto, ON M5R 2S7

sponsorship Form

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Don’t Just Take Our Word for It...

HERE ARE JUsT sOmE OF THE pAsT spONsORs, ExHIBITORs & ADVERTIsERs AT CANNExUs:

AND THIs Is wHAT THEY sAY ABOUT THE CONFERENCE:

I’m really pleased, for the first time, to be exhibiting as well as presenting. I’ve been at this conference I think since the start and have presented almost every year …. we’re trying to exhibit because we thought it would be something very useful for us to communicate and build relationships with the kinds of delegates that come including a lot of career professionals from across the country… It’s been a great experience coming to Cannexus!

– Mark Franklin, Practice Leader, CareerCycles

Cannexus is always an exciting and inspirational event where we get to come and share ideas and career

development tools with some the best and brightest colleagues in our field. We just really love this event

and we’re just happy to be here with a product that we are really proud of and something we can share with

our colleagues and our community. It’s a great event.

We’re here today to talk about jobs and professions within the wood industry… there are a lot of transferable skills to come into this industry as well. Right now we’re facing a skills shortage so we’re just really trying to promote the opportunities that there are within this sector and to let people know that there are jobs out there.

– Jackie Kelly, Wood Manufacturing Council

Just wanted to let you know you did a fantastic job! We had a lot of fun, and many great conversations at the conference about career development. Overall the entire conference was a huge success from our point of view. Congrats, and awesome job!

– Roshni Patel, Marketing Co-ordinator, Career Cruising

I was really pleased by the feedback from Canadian career development professionals. Our Cannexus promotion of giving out free test takings was a big success and I am looking forward to users’ feedback in the coming year.

– Juliet Jones, Vice-President, Career Key

– Diane Twombley, York University Career Centre

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About CERIC

CERIC is a charitable organization that advances education and research in career counselling and career development.

mission

To encourage and provide education and research programs related to the development, analysis and assessment of the current counselling and career development theories and practices in Canada.

Vision

To increase the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of counselling programs, especially in the areas of counselling and career education.

strategic programs

ContactPoint is a multi-sector online community for professionals in the career development field dedicated

to providing interactive dialogue, networking, resources and learning to advance the profession. OrientAction is ContactPoint’s French-language site.

The Canadian Journal of Career Development is a peer-reviewed publication of multi-sectoral career-related academic research and best

practices from Canada and around the world.

Cannexus is Canada’s bilingual National Career Development Conference promoting the exchange of

information and innovative approaches for career development and counselling.

For more information on CERIC and its programs,

visit ceric.ca

CERIC AND ITs pROGRAms

CERIC (Canadian Education and Research Institute for Counselling) 18 Spadina Road, Suite 200 Toronto, ON M5R 2S7

• Charitableregistration#860937911RR0001

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Section Title

SEE YOU AT CANNExUS14!

Cannexus14 Opportunities Package

Documents

Transcript of Cannexus14 Opportunities Package