Cannes Lions 2011

The Cannes Lions International Festival of Creativity.

William EcclesharePresident / Chief Executive OfficerClear Channel International

Introduction

Nowhere captures the spirit of creativity, innovation and imagination quite like the Cannes Lions International Festival of Creativity. Cannes embodies all that is best about the advertising industry and continues to provide a wonderful platform for inspiration and talent.

For Clear Channel, the Festival is a unique opportunity to make tangible our commitment to providing advertisers with an unrivalled means of reaching their customers in the public space. Our sponsorship of the Outdoor Lions and the quality of the work contained in this book combine to celebrate the very best of our medium. 4,500 entries were submitted, each of which brought something distinctive to their brief. Not surprising, then, that Ed Morris, Executive Creative Director of Rapier, said ‘outdoor is the industry’s future.’ Of course it is!

New technology is transforming out-of-home advertising like nothing in its long and distinguished history. The opportunities digital will bring are only just beginning to be understood and at a Young Lions creative workshop I challenged those present to embrace the future and stretch the boundaries of what is possible. We look forward to seeing some truly fresh thinking next year.

Olivier Altmann (CCO of Publicis Worldwide and President of this year’s Outdoor jury) has written the introduction to this year’s work – I’m sure that you will share his passion and enthusiasm for the relevance and scope that outdoor uniquely provides.

P3Clear Channel International Cannes Lions 2011

Olivier AltmannPresident, Cannes Lions OutdoorChief Creative OfficerPublicis Worldwide

President

As Cannes Outdoor jury members we were very fortunate this year. Not only did we judge some exceptionally good campaigns but we were also exposed to some that really incarnate the future of this so-called “traditional” media.

For example, the Grand Prix is the perfect demonstration of how innovative outdoor media can be when combined with digital.

First you have a native digital brand, and not a small one, Microsoft, who decided to use outdoor to promote a new map search engine: “Bing” - what a funny paradox. The objective was to attract a younger audience, who I guess are more likely to use Google.

The agency had the brilliant idea of turning the new autobiography, Decoded, by rapper Jay-Z, into a worldwide treasure hunt. Placing each page of the book where the story actually happened: in real life. And real life means outdoor.

The creatives not only used giant billboards, but everything in ambient, from a simple plate to the bottom of a swimming pool. Fans engaged with the game, finding where the next page was located by searching ‘Bing’ maps, assembling the book digitally before it was released. A great demonstration of content put into context thanks to the power of outdoor.

Another strong idea this year came from grocery chain Tesco, called Homeplus in South Korea. A country where people work long hours and don’t have as much time to do their shopping.

Here the agency transformed subway walls into a virtual grocery shop, using posters to display products as they are presented in store. The commuter can shop with their smartphone while waiting for the train and receive their groceries shortly after arriving home. Such a clever way to use outdoor, not only to advertise, but as an interactive service for people.

Nevertheless, I have to admit that when we began judging outdoor and ambient this year we were a bit concerned. Will our category be as entertaining as TV? Will it be as cool as Cyber? Or as prestigious as judging Titanium? Well, according to what we saw, I can tell you one thing: there is no need to worry about the future of outdoor. Quite the opposite in fact...

I hope you will feel the same after reading the following pages.

Clear Channel International P4Cannes Lions 2011

Jury

Sebastian GarinChief Creative OfficerGrey Buenos AiresBuenos Aires, Argentina

Micah WalkerExecutive Creative DirectorPublicis MojoSydney, Australia

Alan StrozenbergPartner, Vice-PresidentZ+ComunicaçãoSão Paulo, Brazil

Yang YeoChief Creative Officer JWT ShanghaiShanghai, China

José Miguel SokoloffChairman, Chief Creative OfficerLowe SSP3Bogotá, Colombia

Patricia PätzoldGroup Creative DirectorkempertrautmannHamburg, Germany

Santosh PadhiChief Creative Officer, Co-founderTaproot India, MumbaiMumbai, India

Naoya Hosokawa Creative DirectorDentsuTokyo, Japan

Marcus RebeschiniChief Creative OfficerY&R AsiaSingapore, Singapore

James CloeteExecutive Creative DirectorDraftfcbJohannesburg, South Africa

Pablo Torreblanca PayáPartner, Creative General DirectorRemoMadrid, Spain

Melvin MangadaManaging Partner, Chief Creative OfficerTBWA\ Santiago Mangada PunoMakati City, The Philippines

Gokhan Erol Creative DirectorMedina Turgul DDBIstanbul, Turkey

Ed MorrisExecutive Creative DirectorRapierLondon, United Kingdom

Dan FietsamChief Creative OfficerEnergy BBDOChicago, USA

P5Clear Channel International Cannes Lions 2011

Clear Channel International Grand Prix P6Cannes Lions 2011

Grand Prix P7Clear Channel International Cannes Lions 2011

Grand PrixLions 2011.


Grand Prix P8AdvertiserBing/Jay-Z

ProductDecode Jay-Z With Bing

AgencyDROGA5 New York

CountryUSA

TitleDecode Jay-Z with Bing

Clear Channel International Gold Lions P10Cannes Lions 2011

Gold Lions P11Clear Channel International Cannes Lions 2011

Gold Lions 2011.


Gold Lion Campaign P12AdvertiserAmnesty International

ProductAmnesty International

AgencyFuel Lisboa

CountryPortugal

TitleMugshot 1 Mugshot 2 Mugshot 3

Gold Lion Campaign P13AdvertiserLEGO

ProductLEGO

AgencyLeo Burnett Moscow

CountryRussia

TitleSpaceship Beetle Deep Ocean Explorer

Gold Lion Campaign P14AdvertiserHarvey Nichols

ProductDepartment Store

AgencyY&R Dubai

CountryUnited Arab Emirates

TitleAirhorn / Altitude Sickness Pills / Defibrillator / Lipstick Stain Remover / Smelling Salts / Personalized Towels / Little Black Book

Gold Lion Campaign P15AdvertiserGoogle

ProductGoogle Voice Search Mobile App

AgencyBBH London

CountryUnited Kingdom

TitlePicadilly Circus / Leicester Square / Covent Garden /Oxford Circus / Marylebone / Taxi Numbers / Latest Scores / Restaurant Reviews / Cinema Times / FTSE 100 / Exchange Rates / Ticket Reservations / Travel Updates

Gold Lion P16AdvertiserCoca-Cola

ProductCoca-Cola

AgencyOgilvy Argentina Buenos Aires

CountryArgentina

TitleThe Friendship Machine

TitleHeaven And Hell

AdvertiserSamsonite

ProductSuitcases

AgencyJWT Shanghai

CountryChina

Gold Lion P17AdvertiserSamsonite

ProductSuitcases

AgencyJWT Shanghai

CountryChina

TitleHeaven And Hell

TitleOperation Christmas

AdvertiserMinisterio De Defensa Nacional

ProductGuerrilla Demobilization Campaign

AgencyLOWE-SSP3 Bogotá

CountryColombia

Gold Lion P18AdvertiserToshiba Corporation

ProductLED Bulbs

AgencyDENTSU Tokyo

CountryJapan

TitleWith 10 Years Of Life

Gold Lion P19

AdvertiserTesco

ProductHomeplus

AgencyCheil Worldwide Seoul

CountryKorea

TitleHomeplus Subway Virtual Store

AdvertiserKyushu Railway Company

ProductBullet Train

AgencyDENTSU Tokyo

CountryJapan

TitleThe 250km Wave

Gold Lion P20

AdvertiserT-Mobile

ProductTelecommunications

AgencySaatchi & Saatchi London


TitleWelcome Back

AdvertiserLG Electronics

ProductSolar Dome Microwave

AgencyY&R Thailand Bangkok

CountryThailand

TitleSeafood Aquarium

Gold Lion P21

AdvertiserBing/Jay-Z



CountryUSA

TitleDecode Jay-Z With Bing

AdvertiserBing/Jay-Z



CountryUSA

TitleDecode Jay-Z With Bing

Gold Lion P22

AdvertiserHuman Rights Watch

ProductPetition

AgencyJWT New York

CountryUSA

TitleBurma

AdvertiserHonest Tea

ProductIced Tea

AgencySS+K New York

CountryUSA

TitleThe Honest Store

Gold Lion P23AdvertiserTarget

ProductTarget Retail

AgencyMother New York

CountryUSA

TitleTarget Kaleidoscopic Fashion Spectacular

Clear Channel International Silver Lions P24Cannes Lions 2011

Silver Lions P25Clear Channel International Cannes Lions 2011

Silver Lions 2011.


Silver Lion Campaign P26AdvertiserVolkswagen

ProductResponsible Driving

AgencyDDB Argentina Buenos Aires

CountryArgentina

TitleSwing Pool Stairs

Silver Lion Campaign P27AdvertiserVolkswagen

ProductTiguan

AgencyALMAPBBDO São Paulo

CountryBrazil

TitleTiguan Magic Puppets Origami

Silver Lion Campaign P28AdvertiserBandsports

ProductSports Channel

AgencyOgilvy Brasil São Paulo

CountryBrazil

TitleBirthday Family Portrait Grandpa

Silver Lion Campaign P29AdvertiserOdis

ProductTravel Locks

AgencyOgilvy & Mather Chile Santiago

CountryChile

TitleCamp University Airport

Silver Lion Campaign P30AdvertiserCasa Luker

ProductLukafé Coffee

AgencySANCHO BBDO Bogotá

CountryColombia

TitlePrison Voyeur

Silver Lion Campaign P31AdvertiserVF Europe

ProductWrangler

AgencyFred & Farid Paris

CountryFrance

TitleH2 H5 H8

Silver Lion Campaign P32AdvertiserMTV Networks

ProductSafe Sex Message

AgencyGrey Worldwide Düsseldorf

CountryGermany

TitleBush Toilet

Silver Lion Campaign P33AdvertiserWestone (Thinking Group)

ProductEarphones

AgencyDDB Group Hong Kong

CountryHong Kong

TitleMozart Beethoven Tchaikovsky

Silver Lion Campaign P34AdvertiserAudio Book India

ProductAudio Books

AgencyTaproot India Mumbai

CountryIndia

TitleDalai Lama Nelson Mandela Hitler

Silver Lion Campaign P35AdvertiserUNICEF

ProductUNICEF

AgencyLowe Indonesia

CountryIndonesia

TitleFamily Kids Kitchen

Silver Lion Campaign P36AdvertiserLEGO

ProductLEGO

AgencyOgilvy Malaysia Kuala Lumpur

CountryMalaysia

TitleCaterpillar Monster Whale

Silver Lion Campaign P37AdvertiserFord Motor Company

ProductLobo / Explorer / Edge

AgencyJWT Mexico Mexico City

CountryMexico

TitleOld Lady Boy Dog

Silver Lion Campaign P38AdvertiserBreast Cancer Foundation

ProductBreast Cancer Awareness

AgencyDDB Singapore

CountrySingapore

TitlePimple Big Bottom Bad Hair Day

Silver Lion Campaign P39AdvertiserPeople For The Ethical Treatment Of Animals Asia Pacific

ProductAnimal Cruelty Charity

AgencyMcCann Worldgroup Singapore

CountrySingapore

TitleBelts Shoes

Silver Lion Campaign P40AdvertiserEndangered Wildlife Trust

ProductWildlife Protection Programme

AgencyTBWA\HUNT\LASCARIS Johannesburg

CountrySouth Africa

TitleWild Dog Wattled Crane Dugong Riverine Rabbit Northern White Rhino

Silver Lion Campaign P41AdvertiserMMP Corporation

ProductM Wrap

AgencyCreative Juice\Bangkok (TBWA) Bangkok

CountryThailand

TitleFish Chicken Pork

Silver Lion Campaign P42AdvertiserReckitt Benckiser

ProductShieldtox Naturgard

AgencyEURO RSCG Bangkok

CountryThailand

TitleChameleon Frog

Silver Lion Campaign P43AdvertiserBayer Philippines

ProductSaridon

AgencyBBDO Guerrero Makati City

CountryThe Philippines

TitleButcher Laundry Carpenter

Silver Lion Campaign P44AdvertiserPacific Paint (Boysen) Philippines, Inc.

ProductBoysen Paints

AgencyTBWA\Santiago Mangada Puno Makati City


TitleJelly Fish Snail

Silver Lion Campaign P45AdvertiserTower Hamlets

ProductRoad Safety

AgencyAbbott Mead Vickers BBDO London


TitleBoysGirls

Silver Lion P46TitleAndes Friend Recovery

AdvertiserAnheuser-Busch Inbev

ProductBeer

AgencyDel Campo Nazca Saatchi & Saatchi Buenos Aires

CountryArgentina

AdvertiserJapan Earthquake Appeal

ProductDonation Appeal

AgencyJWT Sydney Sydney

CountryAustralia

TitleSushi Train

Silver Lion P47

AdvertiserAssociação Educacional E Assistencial Casa Do Zezinho

ProductChildren’s Charity


CountryBrazil

TitleShare With Those Who Need...

AdvertiserSony Picture Releasing of Brasil

ProductTv Channel

AgencyPublicis Brasil Sao Paulo

CountryBrazil

TitleAXN TV Boxes

Silver Lion P48

AdvertiserFC St. Pauli

ProductFootball Club

AgencyInterpol+- Berlin

CountryGermany

TitleGegenpol

AdvertiserCoca-Cola

ProductChristmas Message


CountryBrazil

TitleSanta’s Forgotten Letters

Silver Lion P49AdvertiserDaimler

ProductCar Safety System

AgencyJUNG von MATT Hamburg

CountryGermany

TitleTransparent Walls

Silver Lion P50AdvertiserJaringan Advokasi Tambang (JATAM)

ProductAnniversary Of Mud-Flow Disaster

AgencyPublicis Indonesia Jakarta

CountryIndonesia

TitleMud-Flow

Silver Lion P51AdvertiserEnergizer

ProductLithium Batteries

AgencyDDB Mexico

CountryMexico

TitleMario Galaxy 2

AdvertiserFretex

ProductSalvation Army Second Hand Shop

AgencyKitchen Leo Burnett Oslo

CountryNorway

TitleSurprise Catwalk

Silver Lion P52AdvertiserInterbest

ProductOutdoor Advertising

AgencyY&R Not Just Film Amsterdam

CountryThe Netherlands

TitleMale Stripper

Silver Lion P53

TitleOnline Scams Taken Offline

AdvertiserMicrosoft

ProductInternet Explorer 8

AgencyCrispin Porter + Bogusky Boulder

CountryUSA

AdvertiserGo Fast!

ProductEnergy Drink

AgencyY&R Not Just Film Amsterdam


TitleCanal Bike

Clear Channel International Bronze Lions P54Cannes Lions 2011

Bronze Lions P55Clear Channel International Cannes Lions 2011

BronzeLions 2011.


Bronze Lion Campaign P56AdvertiserFord

ProductFord Trucks

AgencyJWT Argentina Buenos Aires

CountryArgentina

TitleRugbiers Mexican Wrestlers Woodcutters

Bronze Lion Campaign P57AdvertiserBerlitz

ProductLanguage School

AgencyFP7/BAH Manama

CountryBahrain

TitleLondon Bus New York Taxi

Bronze Lion Campaign P58AdvertiserAgro Food

ProductCafé Tainá

AgencyGIOVANNI+DRAFTFCB Rio De Janeiro

CountryBrazil

TitleCastawayPrisioner

Bronze Lion Campaign P59AdvertiserBillboard

ProductMagazine


CountryBrazil

TitleIron MaidenLady GagaMadonnaMichael Jackson

Bronze Lion Campaign P60AdvertiserDia Supermarket

ProductCat Food

AgencyZ+ Sao Paulo

CountryBrazil

TitleCarRefrigeratorKnives

Bronze Lion Campaign P61AdvertiserPenalty

ProductRunning Shoes

AgencyZ+ Sao Paulo

CountryBrazil

TitlePantsT-ShirtShirt

Bronze Lion Campaign P62Advertiser3M Do Brasil

ProductNoise Cancelling Headphones

AgencyGrey Brasil São Paulo

CountryBrazil

TitleWave Sound LondonWave Sound New York

Bronze Lion Campaign P63AdvertiserJamute Audio Studio

ProductAudio Production

AgencyZ+ Sao Paulo

CountryBrazil

TitleWarDinosaur

Bronze Lion Campaign P64AdvertiserMeio & Mensagem

ProductMaximidia Seminars

AgencyMoma Propaganda Sao Paulo

CountryBrazil

TitleTwitterSkypeFacebookYoutube

Bronze Lion Campaign P65AdvertiserAnta Sports Product

ProductSportswear

AgencyJWT Shanghai

CountryChina

TitleAnta ‘Tang Zhengdong’s Shoebox’ InstallationAnta ‘Li Xiaoxu’s Shoebox’ InstallationAnta ‘Zhou Peng’s Shoebox’ Installation

Bronze Lion Campaign P66AdvertiserPerfetti Van Melle

ProductMini Chupa Chups

AgencyDDB Paris

CountryFrance

TitleAction ManSindy

Bronze Lion Campaign P67AdvertiserMars Chocolate France

ProductSnickers

AgencyCLM BBDO Boulogne-Billancourt

CountryFrance

TitleBody BuilderNerdBlind Man

Bronze Lion Campaign P68AdvertiserProcter & Gamble

ProductFebreze Pet Odour Eliminator

AgencyGrey Paris

CountryFrance

TitleLord’s DogGrandma’s DogCelebrity’s Dog

Bronze Lion Campaign P69AdvertiserDaimler

ProductMercedes-Benz Transporter

AgencyScholz & Friends Berlin

CountryGermany

TitleTraffic Sign SpeedTraffic Light

Bronze Lion Campaign P70AdvertiserRolling Stone Magazine

ProductInitiative Money For Music

AgencyOgilvy Frankfurt

CountryGermany

TitleRoad CrossingBabyAircraftPrism

Bronze Lion Campaign P71AdvertiserLa Juguetería

ProductHotwheels

AgencyOgilvy Guatemala

CountryGuatemala

TitleMilk And CookiesLemonade And Candies

Bronze Lion Campaign P72AdvertiserFreshlock China

ProductFreshlock Clips

AgencyDDB Group Hong Kong

CountryHong Kong

TitleCornflakesRaisinsCrackers

Bronze Lion Campaign P73AdvertiserGreenpeace

ProductCar Free Day

AgencyLeo Burnett Hong Kong

CountryHong Kong

TitleMeltDroughtFlood

Bronze Lion Campaign P74AdvertiserShanghai Dai Zhi Men Food & Beverage Management

ProductDiamond Coffee

AgencyLeo Burnett Hong Kong

CountryHong Kong

TitleOffice WorkerSchool Bus Driver

Bronze Lion Campaign P75AdvertiserWhite Collar Hippies

ProductTravel Company

AgencyBBDO India Mumbai

CountryIndia

TitleNuclearSea Level

Bronze Lion Campaign P76AdvertiserWockhardt

ProductOsteoarthritis Therapy

AgencySorento Healthcare Communications Mumbai

CountryIndia

TitleOsama/BushBatman/Joker

Bronze Lion Campaign P77AdvertiserCV Gold Elite Industries

ProductBubbles Pet Cologne

AgencyGrey Group Indonesia Jakarta

CountryIndonesia

TitleDogCat

Bronze Lion Campaign P78AdvertiserNew Straits Times Press

ProductNewspaper

AgencyMccann Erickson Malaysia Petaling Jaya

CountryMalaysia

TitleRiotSmugglingExploitation

Bronze Lion Campaign P79AdvertiserPenguin Books Malaysia

ProductPenguin Audiobooks

AgencyY&R Malaysia Kuala Lumpur

CountryMalaysia

TitleThe Pied Piper Of HamelinThe Jungle BookThe Wizard Of Oz

Bronze Lion Campaign P80AdvertiserMultiple Sclerosis Waikato

ProductMultiple Sclerosis Awareness

AgencyColenso BBDO Auckland

CountryNew Zealand

TitleCommuterOffice WorkerRunner

Bronze Lion Campaign P81AdvertiserDIY Living

ProductDIY Furniture

AgencyPublicis Singapore

CountrySingapore

TitleMouseHide & SeekHandy Man

Bronze Lion Campaign P82AdvertiserMonkey Week

ProductMusic Festival

AgencyLeo Burnett Iberia Madrid

CountrySpain

TitleKurtDaftEminemMadonna

Bronze Lion Campaign P83AdvertiserMercedes-Benz

ProductBrake Assist Plus

AgencyJung Von Matt/ Limmat Zürich

CountrySwitzerland

TitleGretaWolfgangWiebke

Bronze Lion Campaign P84AdvertiserIt Works

ProductSecurity Systems

AgencyHakuhodo Asia Pacific/Spicy H Bangkok

CountryThailand

TitleOfficeHouseLaboratory

Bronze Lion Campaign P85AdvertiserDank

ProductSecond Hand Furniture

AgencyDDB&CO. Istanbul

CountryTurkey

TitleApollo 13 SuccessBerlin WallObama Address

Bronze Lion Campaign P86AdvertiserCNN Turk

ProductWorld News

AgencyDDB&CO. Istanbul

CountryTurkey

TitleObamaMerkelPutinSarkozy

Bronze Lion Campaign P87AdvertiserJohnson & Johnson

ProductListerine

AgencyJWT London London


TitleKebabBurgerSundae

Bronze Lion Campaign P88AdvertiserPETA

ProductPeople For The Ethical Treatment Of Animals

AgencyY&R Chicago

CountryUSA

TitleBabyPassion

Bronze Lion Campaign P89AdvertiserUnited Pharma

ProductDecolgen Forte Pe Flu Remedy

AgencyJWT Vietnam Ho Chi Minh City

CountryVietnam

TitlePorcupineTortoiseCheetah

Bronze Lion P90

AdvertiserCitroën Cheverny

ProductCirtoën Jumper

AgencyNew360 Belo Horizonte

CountryBrazil

TitlePrice

AdvertiserBGH

ProductAir Conditioners

AgencyDel Campo Nazca Saatchi & Saatchi Buenos Aires

CountryArgentina

TitleBig Noses

Bronze Lion P91

AdvertiserHebara

ProductLottery

AgencyArtplan Rio De Janeiro

CountryBrazil

TitleThe One Real Piggy Bank

AdvertiserUNICEF

ProductUNICEF


CountryBrazil

TitleThiago

Bronze Lion P92

AdvertiserWorld Kitchen

ProductCorelle Dinnerware

AgencyGrey Group China Beijing

CountryChina

TitleVending Machine

AdvertiserConselho Nacional Do Sesi

ProductTrue Affection Campaign

AgencyMonumenta Brasília

CountryBrazil

TitleThe World’s Biggest Hug

Bronze Lion P93AdvertiserPepsico

ProductTropicana

AgencyDDB Paris

CountryFrance

TitleBillboard Powered by Oranges

Bronze Lion P94

AdvertiserJeudi

ProductClub Music Event

AgencyJung Von Matt Hamburg

CountryGermany

TitlePlaying The Underground

AdvertiserIkea

ProductIkea

AgencyGrabarz & Partner Hamburg

CountryGermany

TitleStore Opening

Bronze Lion P95

AdvertiserSAP

ProductBusiness Software

AgencyOgilvy Frankfurt

CountryGermany

TitleBIT.CODE

AdvertiserWrigley

ProductExtra Professional Polar-Frisch

AgencyBBDO Germany Düsseldorf

CountryGermany

TitleMint Parking Ticket

Bronze Lion P96

AdvertiserStrauss Group

ProductConsumer Involvement Platform

AgencyShalmor Avnon Amichay/Y&R Interactive Tel Aviv

CountryIsrael

TitleAll Names In The Country Share The Logo

AdvertiserMissing Children’s Initiative

ProductGermany Will Find You Campaign

AgencyKempertrautmann Hamburg

CountryGermany

TitleThe Missing Child

Bronze Lion P97AdvertiserWalt Disney Studios Motion Pictures, Italia

ProductAlice In Wonderland 3D Movie

AgencyAUGE Headquarter Milan

CountryItaly

TitleBig Alice

Bronze Lion P98

AdvertiserGlaxoSmithKline

ProductPanadol Extra

AgencyOgilvy Malaysia Kuala Lumpur

CountryMalaysia

TitleTraffic Blues

AdvertiserHiroshima Peace Memorial Museum

ProductNuclear Weapons Awareness

AgencyHakuhodo Tokyo

CountryJapan

TitlePeace Shadow Project

Bronze Lion P99AdvertiserMattel México

ProductHot Wheels

AgencyOgilvy Mexico

CountryMexico

TitleTracktape

AdvertiserFoundation Against Drug Consumption

ProductAntidrugs Foundation

AgencyDDB Spain Madrid

CountrySpain

TitleCocaine

Bronze Lion P100

AdvertiserNike

ProductSportswear/Nike Running

AgencySanta Marta Publicidad Barcelona

CountrySpain

TitleUnconscious Runners

AdvertiserPeseta

ProductBicycle Accessories

AgencyLeo Burnett Iberia Madrid

CountrySpain

TitleThe Bicycle Cap

Bronze Lion P101

AdvertiserSpanair

ProductChristmas Campaign

AgencyShackleton Madrid

CountrySpain

TitleUnexpected Luggage

AdvertiserGmodelo Europa

ProductCorona Beer

AgencyJWT Madrid

CountrySpain

TitleSave The Beach Hotel

Bronze Lion P102AdvertiserVolkswagen

ProductBluemotion Technologies

AgencyDDB Stockholm

CountrySweden

TitleThe Speed Camera Lottery

Bronze Lion P103

AdvertiserDept. Of Tourism & Smart Communications

ProductTourism

AgencyDDB DM9JAYMESYFU Makati City


TitleLimestone

AdvertiserAllsecur

ProductCar Insurance

AgencyOgilvy Amsterdam


TitleLittle Accident

Bronze Lion P104

AdvertiserElephant Magazine

ProductMagazine

AgencyM&C Saatchi London


TitleElephant

AdvertiserIs Bankasi

ProductMoney Transfer

AgencyMedina Turgul DDB Istanbul

CountryTurkey

TitleHand To Hand Money

Bronze Lion P105

AdvertiserUnilever

ProductLynx Excite

AgencyMindshare London


TitleAngel Ambush

AdvertiserRenault Uk Ltd

ProductWind Roadster

AgencyPublicis London


Title12 Second Strip

Bronze Lion P106

AdvertiserUniversal Studios Hollywood

ProductKing Kong 360 3D Ride

AgencyDAVIDANDGOLIATH EL SEGUNDO

CountryUSA

TitleFootprints

AdvertiserIBM

ProductLotuslive

AgencyOgilvyOne Worldwide London


TitleLotus T5

AdvertiserNike

ProductApparel

AgencyR/GA New York

CountryUSA

TitleThe Film Room

Bronze Lion P107

Clear Channel International Index P108Cannes Lions 2011

Index P109Clear Channel International Cannes Lions 2011

Index.


Clear Channel International Cannes Lions 2011

Contents

3 Introduction by William Eccleshare

4 Cannes Lions Outdoor President — Olivier Altmann

5 Cannes Lions Outdoor Jury

Grand Prix

8 Decode Jay-Z with Bing — Bing/Jay-Z

Gold Lions

12 Mugshot 1, Mugshot 2, Mugshot 3 — Amnesty International

13 Spaceship, Beetle, Deep Ocean Explorer — Lego

14 Airhorn / Altitude Sickness Pills / Defibrillator / Lipstick Stain Remover / Smelling Salts / Personalized Towels / Little Black Book — Harvey Nichols

15 Picadilly Circus / Leicester Square / Covent Garden /Oxford Circus / Marylebone / Taxi Numbers / Latest Scores / Restaurant Reviews / Cinema Times / FTSE 100 / Exchange Rates / Ticket Reservations / Travel Updates — Google

16 The Friendship Machine — Coca-Cola

Heaven And Hell — Samsonite

17 Heaven And Hell — Samsonite

Operation Christmas — Ministerio De Defensa Nacional

18 With 10 Years Of Life — Toshiba Corporation

19 The 250km Wave — Kyushu Railway Company

Homeplus Subway Virtual Store — Tesco

20 Seafood Aquarium — LG Electronics

Welcome Back — T-Mobile

21 Decode Jay-Z With Bing — Bing/Jay-Z

Decode Jay-Z With Bing — Bing/Jay-Z

22 The Honest Store — Honest Tea

Burma — Human Rights Watch

23 Target Kaleidoscopic Fashion Spectacular — Target

Silver Lions

26 Swing, Pool, Stairs — Volkswagen

27 Tiguan Magic, Puppets, Origami — Volkswagen

28 Birthday, Family Portrait, Grandpa — Bandsports

29 Camp, University, Airport — Odis

30 Prison, Voyeur — Casa Luker

31 H2, H5, H8 — VF Europe

32 Bush, Toilet — MTV Networks

33 Mozart, Beethoven, Tchaikovsky — Westone (Thinking Group)

34 Dalai Lama, Nelson Mandela, Hitler — Audio Book India

35 Family, Kids, Kitchen — UNICEF

36 Caterpillar, Monster, Whale — LEGO

37 Old Lady, Boy, Dog — Ford Motor Company

38 Pimple, Big Bottom, Bad Hair Day — Breast Cancer Foundation

39 Belts, Shoes — People For The Ethical Treatment Of Animals Asia Pacific

40 Wild Dog, Wattled Crane, Dugong, Riverine Rabbit, Northern White Rhino — Endangered Wildlife Trust

41 Fish, Chicken, Pork — MMP Corporation

42 Chameleon, Frog — Reckitt Benckiser

43 Butcher, Laundry, Carpenter — Bayer Philippines

44 Jelly Fish, Snail — Pacific Paint (Boysen) Philippines, Inc.

45 Boys, Girls — Tower Hamlets

46 Andes Friend Recovery — Anheuser-Busch Inbev

Sushi Train — Japan Earthquake Appeal

47 AXN TV Boxes — Sony Picture Releasing of Brasil

Share With Those Who Need... — Associação Educacional E Assistencial Casa Do Zezinho

48 Santa’s Forgotten Letters — Coca-Cola

Gegenpol — FC St. Pauli

49 Transparent Walls — Daimler

50 Mud-Flow — Jaringan Advokasi Tambang (JATAM)

51 Mario Galaxy 2 — Energizer

Surprise Catwalk — Fretex

52 Male Stripper — Interbest

53 Canal Bike — Go Fast!

Online Scams Taken Offline — Microsoft

Bronze Lions

56 Rugbiers, Mexican Wrestlers, Woodcutters — Ford

57 London Bus, New York Taxi — Berlitz

58 Castaway, Prisioner — Agro Food

Index P110

Clear Channel International Cannes Lions 2011

59 Iron Maiden, Lady Gaga, Madonna, Michael Jackson — Billboard

60 Car, Refrigerator, Knives — Dia Supermarket

61 Pants, T-Shirt, Shirt — Penalty

62 Wave Sound London, Wave Sound New York — 3M Do Brasil

63 War, Dinosaur — Jamute Audio Studio

64 Twitter, Skype, Facebook, Youtube — Meio & Mensagem

65 Anta ‘Tang Zhengdong’s Shoebox’ Installation, Anta ‘Li Xiaoxu’s Shoebox’ Installation, Anta ‘Zhou Peng’s Shoebox’ Installation — Anta Sports Product

66 Action Man, Sindy — Perfetti Van Melle

67 Body Builder, Nerd, Blind Man — Mars Chocolate France

68 Lord’s Dog, Grandma’s Dog, Celebrity’s Dog — Procter & Gamble

69 Traffic Sign Speed, Traffic Light — Daimler

70 Road Crossing, Baby, Aircraft, Prism — Rolling Stone Magazine

71 Milk And Cookies, Lemonade And Candies — La Juguetería

72 Cornflakes, Raisins, Crackers — Freshlock China

73 Melt, Drought, Flood — Greenpeace

74 Office Worker, School Bus Driver — Shanghai Dai Zhi Men Food & Beverage Management

75 Nuclear, Sea Level — White Collar Hippies

76 Osama/Bush, Batman/Joker — Wockhardt

77 Dog, Cat — CV Gold Elite Industries

78 Riot, Smuggling, Exploitation — New Straits Times Press

79 The Pied Piper Of Hamelin, The Jungle Book, The Wizard Of Oz — Penguin Books Malaysia

80 Commuter, Office Worker, Runner — Multiple Sclerosis Waikato

81 Mouse, Hide & Seek, Handy Man — DIY Living

82 Kurt, Daft, Eminem, Madonna — Monkey Week

83 Greta, Wolfgang, Wiebke — Mercedes-Benz

84 Office, House, Laboratory — It Works

85 Apollo 13 Success, Berlin Wall, Obama Address — Dank

86 Obama, Merkel, Putin, Sarkozy — CNN Turk

87 Kebab, Burger, Sundae — Johnson & Johnson

88 Baby, Passion — PETA

89 Porcupine, Tortoise, Cheetah — United Pharma

90 Big Noses — BGH

Price — Citroën Cheverny

91 Thiago — UNICEF

91 The One Real Piggy Bank — Hebara

92 The World’s Biggest Hug — Conselho Nacional Do Sesi

Vending Machine — World Kitchen

93 Billboard Powered by Oranges — Pepsico

94 Store Opening — Ikea

Playing The Underground — Jeudi

95 Mint Parking Ticket — Wrigley

BIT.CODE — SAP

96 The Missing Child — Missing Children’s Initiative

All Names In The Country Share The Logo — Strauss Group

97 Big Alice — Walt Disney Studios Motion Pictures, Italia

98 Peace Shadow Project — Hiroshima Peace Memorial Museum

Traffic Blues — GlaxoSmithKline

99 Tracktape — Mattel México

Cocaine — Foundation Against Drug Consumption

100 The Bicycle Cap — Peseta

Unconscious Runners — Nike

101 Save The Beach Hotel — Gmodelo Europa

Unexpected Luggage — Spanair

102 The Speed Camera Lottery — Volkswagen

103 Little Accident — Allsecur

Limestone — Dept. Of Tourism & Smart Communications

104 Hand To Hand Money — Is Bankasi

Elephant — Elephant Magazine

105 12 Second Strip — Renault UK Ltd

Angel Ambush — Unilever

106 Lotus T5 — IBM

Footprints — Universal Studios Hollywood

107 The Film Room — Nike

Index P111

Clear Channel International P112Cannes Lions 2011

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Cannes Lions 2011

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Transcript of Cannes Lions 2011