Candidate Experience: the foundation of a human capital strategy
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Transcript of Candidate Experience: the foundation of a human capital strategy
- 1. The Candidate Experience: the founda4on of a human capital strategy @mddelphis [email protected] TalentCircles Proprietary and Conden3al Informa3on
2. Candidate Experience: History 2003: John Sumser: The Candidate Voice hAp://www.interbiznet.com/trends/030703%20Employment%20Website%20E3queAe.pdf 2011: The 2011 Candidate Experience Award research report (Elaine Orler, Gerry Crispin, and Ed Newman): "Our hope is that this report sparks and elevates the candidate experience conversa3on. hAp://www.thecandidateexperienceawards.org/report-download/ 2012: Huge success of the CandE Awards compe33on: Reported in the WSJ: hAp://blogs.wsj.com/atwork/2012/10/11/and-the-oscar-for-fastest-feedback-goes-to/ Why is the concept picking up steam now? TalentCircles Proprietary and Conden3al Informa3on 3. Candidate Experience : A Must A sociological impera3ve Millenials: 36% of work force by 2014 and 46% by 2020. hAp://www.forbes.com/sites/maAmiller/2012/07/03/why-you-should-be-hiring-millennials- infographic/ Social media at the heart of their interface hAp://www.cisco.com/en/US/netsol/ns1120/index.html An economic requirement 90% of candidates drop out and the remaining 10% ltered out hAp://www.nasrecruitment.com/docs/white_papers/Improving-the-Candidate-Experience.pdf Huge economic loss for not lling posi3ons in 3me: Peter Cappllis book: Why Good People Cant Get Jobs: The Skills Gap and What Companies Can Do About it hAp://blog.talentcircles.com/2012/08/why-good-people-cant-get-jobs-skills.html A business mandate Report: 52% respondents said a nega3ve interview experience would likely impact on their buying products or services from that organiza3on hAp://www.alexandermannsolu3ons.com/wp-content/uploads/ Candidates_Consumers_and_Your_Global_Brand.pdf TalentCircles Proprietary and Conden3al Informa3on 4. Candidate Experience More than a trend: a movement (Gerry Crispin) that will change the HR landscape for both candidates and recruiters (whose experience is just as bad as the candidates) 5. People-centric Engagement Process 6. Social Login: Immediate Ac4on 7. Welcome People into Your Home 8. Live Proles 9. Make People Feel Comfortable 10. Respect: Focused and Targeted Informa4on 11. Experience = Interac4on = AVtude About Mark Murphys book: hWp://www.forbes.com/sites/danschawbel/2012/01/23/89-of-new-hires-fail-because-of-their-aVtude/ 12. Scale Interac4ons BeWer by the Bunch: Evalua4ng Job Candidates in Groups: hWp://hbswk.hbs.edu/item/7006.html 13. Candidate Experience = Recruiter Experience 14. Human Capital Strategy with Humans Candidates are people not paper: Stop characterless enagement Welcome people Interact with them Keep them involved and foster a culture of engagement Transform candidates into brand ambassadors and evangelists Build a true, live human capital strategy!