Candidate experience - build your own one as a product #SRD17 Balazs Paroczay 2017

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My products The people that makes stuff happen www.edlington.co PAGE 1

Transcript of Candidate experience - build your own one as a product #SRD17 Balazs Paroczay 2017

My productsThe people that makes stuff happen

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My productsThe people that makes stuff happen

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whydoes CXmatter?

0. it’s a human business...

1. transparency is KING…

2. CX is money…

why CX matters? 1. it’s an ubertransparent world (Bill Boorman ©)

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3. it’s an experience economy

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coining the experience economythe Joe Pine model

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coining the experience economythe Joe Pine model

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1. we live in an experience economy (and winning companies provide experience)

2. it’s an ubertransparent world –you cannot hold it back anymore!

3. bad experience has a bloody bigprice

summary

what happens now?

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Build a Candidate Journey Map!

1. Learn from marketing (e-commerce)

2. Check what candidates will do –think – feel!

3. What happens at the touchpoints with your company?

create candidate personas!

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JuniorJuliaSenior Sara

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Senior SaraEnjoying every happy moment in the rest of my life!

Senior Sara

• Age: 45+• Centre of life:

• Family• Friends

• Interested in (publicly): • Women’s world (e.g. cosmetics,

flowers, fashion, songs etc.) • Household items• Local news, actions, local society• Little traveling, hiking, camping • Professional (nursing) content

• Social media• LinkedIn (very low profile, very few

friends, minimum interactions)• Facebook • Few pics public• No Twitter, blogs, Instagram

• Almost never change job• Wants: a secured, balanced happy life

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Senior Sara

Senior Sara

Enjoying every happy moment in the rest of my life!

candidate experience modelPA

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https://www.ere.net/packaging-and-selling-the-candidate-experience/

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http://diginomica.com/2017/03/24/making-first-impressions-count-talent-journey-cisco/#.WRNS7gO8PGB.linkedin

one career app• gives feedback and updates• two-way communication• rate the interview• digital offer management• assessment• Corporate Social Responsibility • content sharing• integrated with the ATS• speed up the on-boarding process

the theatre experience

candidate experience must be designed and created as a box product

@theBalazs