Candidate attraction December 2014
-
Upload
timothy-holden -
Category
Business
-
view
130 -
download
0
description
Transcript of Candidate attraction December 2014
![Page 1: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/1.jpg)
Candidate attraction
by Toronto Training and HR
December 2014
1
![Page 2: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/2.jpg)
CONTENTS3-4 Introduction5-7 Improving the attractiveness of an employer8-9 Posting vacancies online10-11 Native apps12-13 Mobile web14-15 Attraction in high-tech industries16-17 Attraction in banking and financial services18-19 If you were designing the best organization in the world to work for… 20-21 The dream employer22-23 Where traditional job descriptions fall down 24-27 Learning from Prince George…28-29 Successful initiatives used in Sweden30-31 The basic marketing cycle from the perspective of attraction32-33 Where do organizations struggle with attraction?34-35 Changing management approaches linked to attraction36-37 Branding and attraction38-39 Corporate social responsibility and attraction40-41 Organizational characteristics and attraction42-43 Reward and attraction44-46 What are the best employers doing to attract fortysomethings?47-49 What young people expect in 201550-51 Conclusion, summary and questions
2
![Page 3: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/3.jpg)
Introduction
3
![Page 4: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/4.jpg)
Introduction to Toronto Training and HR
Toronto Training and HR is a specialist training and human resources consultancy headed by Timothy Holden
10 years in banking
15 years in training and human resources
Freelance practitioner since 2006
The core services provided by Toronto Training and HR are:
Training event design
Training event delivery
HR support with an emphasis on reducing costs, saving time plus improving employee engagement and morale
Services for job seekers4
![Page 5: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/5.jpg)
Improving the attractiveness of an
employer
5
![Page 6: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/6.jpg)
• Review job descriptions and selection criteria
• Review and amend the hiring processes and systems
• Remove any bias from selection
• Innovate the recruitment reach
6
Improving the attractiveness of an employer 1 of 2
![Page 7: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/7.jpg)
• Advertise effectively
• Communicate hiring policies and procedures
• Analyze the selection process and the selection team
• Hire internally where possible
• Measure attractiveness 7
Improving the attractiveness of an employer 2 of 2
![Page 8: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/8.jpg)
Posting vacancies online
8
![Page 9: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/9.jpg)
Where to post?
• Questions to ask
9
Posting vacancies online
![Page 10: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/10.jpg)
Native apps
10
![Page 11: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/11.jpg)
• Definition
• Advantages
• Disadvantages
11
Native apps
![Page 12: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/12.jpg)
Mobile web
12
![Page 13: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/13.jpg)
• Definition
• Advantages
• Disadvantages
• Why go mobile web?
13
Mobile web
![Page 14: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/14.jpg)
Attraction in high-tech industries
14
![Page 15: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/15.jpg)
What attracts people to join?
• The job itself
• Opportunities for growth and development
• Reward and recognition
• The values and reputation of the organization
• Colleagues15
Attraction in high-tech industries
![Page 16: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/16.jpg)
Attraction in banking and financial services
16
![Page 17: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/17.jpg)
What attracts people to join?
• The job itself
• Opportunities for growth and development
• Reward and recognition
• The values and reputation of the organization
• Colleagues17
Attraction in banking and financial services
![Page 18: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/18.jpg)
If you were designing the best organization in the
world to work for…
18
![Page 19: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/19.jpg)
• You can be yourself
• You’re told what’s really going on
• Your strengths are magnified
• The organization stands for something meaningful
• Your daily work is rewarding
• Stupid rules don’t exist
19
If you were designing the best organization in the world to work for…
![Page 20: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/20.jpg)
The dream employer
20
![Page 21: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/21.jpg)
How close is your organization to the ideal?
• Let me by myself
• Tell me what’s really going on
• Discover and magnify my strengths
• Make me proud I work here
• Make my work meaningful
• Don’t hinder me with stupid rules
21
The dream employer
![Page 22: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/22.jpg)
Where traditional job descriptions fall down
22
![Page 23: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/23.jpg)
• Describe the minimum qualifications required
• Fails to focus on what defines success in the role
23
Where traditional job descriptions fall down
![Page 24: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/24.jpg)
Learning from Prince George…
24
![Page 25: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/25.jpg)
Challenges to overcome
• Lack of knowledge
• Perceptions
• Reward
25
Learning from Prince George… 1 of 3
![Page 26: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/26.jpg)
• Focus on major urban centres and pursue immigrant talent
• Turn your employees into recruiters
• Help the spouses of your candidates get hired
• Use career fairs to your advantage
• Offer and advertise work-life balance
26
Learning from Prince George… 2 of 3
![Page 27: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/27.jpg)
• Sell affordable housing (if appropriate)
• Get to the campuses
• Take advantage of online media
• Inform candidates about the location
• Utilize resources available federally, provincially and from the municipality
27
Learning from Prince George… 3 of 3
![Page 28: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/28.jpg)
Successful initiatives used in Sweden
28
![Page 29: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/29.jpg)
• Jonkoping
• Nykoping
• Sundsvall
• Nassjo
29
Successful initiatives used in Sweden
![Page 30: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/30.jpg)
The basic marketing cycle from the perspective of
attraction
30
![Page 31: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/31.jpg)
• Market research
• Product plan
• Sales communication
• Sales implementation
31
The basic marketing cycle from the perspective of attraction
![Page 32: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/32.jpg)
Where do organizations struggle with attraction?
32
![Page 33: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/33.jpg)
• Differentiation
• Employer branding
• Funding and co-operation
• Measures
33
Where do organizations struggle with attraction?
![Page 34: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/34.jpg)
Changing management approaches linked to
attraction
34
![Page 35: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/35.jpg)
• Dramatic changes
• Web-based collaboration tools and networks
• New expectations of young people
35
Changing management approaches linked to attraction
![Page 36: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/36.jpg)
Branding and attraction
36
![Page 37: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/37.jpg)
• Employer branding
• Place branding
37
Branding and attraction
![Page 38: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/38.jpg)
Corporate social responsibility and
attraction
38
![Page 39: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/39.jpg)
Signalling theory
• Organizational prestige
• Perceived value fit
• Expected treatment
39
Corporate social responsibility and attraction
![Page 40: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/40.jpg)
Organizational characteristics and
attraction
40
![Page 41: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/41.jpg)
• Organizational size
• Level of internationalization
• Pay mix
• Level of centralization
41
Organizational characteristics and attraction
![Page 42: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/42.jpg)
Reward and attraction
42
![Page 43: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/43.jpg)
• Goal
• Symbol
• General reinforcement
43
Reward and attraction
![Page 44: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/44.jpg)
What are the best employers doing to attract
fortysomethings?
44
![Page 45: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/45.jpg)
• Agriculture Financial Services Corporation (AFSC)
• Bank of Montreal (BMO)
• Bombardier
• Business Development Bank of Canada
• Cameco Corporation
• Canadian Security Intelligence Service
45
What are the best employers doing to attract fortysomethings?1 of 2
![Page 46: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/46.jpg)
• Dalhousie University
• EllisDon Corporation
• Enbridge Inc.
• HP Advanced Solutions Inc.
• Manitoba Hydro
• SaskTel
• Union Gas Ltd.
• University of Toronto
46
What are the best employers doing to attract fortysomethings?2 of 2
![Page 47: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/47.jpg)
What young people expect in 2015
47
![Page 48: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/48.jpg)
• All ideas compete on an equal footing
• Contribution counts for more than credentials
• Hierarchies are built bottom-up
• Leaders serve rather than preside
• Tasks are chosen, not assigned
• Groups are self-defining and self-organizing
48
What young people expect in 2015 1 of 2
![Page 49: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/49.jpg)
• Resources get attracted, not allocated
• Power comes from sharing, not hoarding
• Mediocrity gets exposed
• Dissidents can join forces
• Users can veto most policy decisions
• Intrinsic rewards matter most
49
What young people expect in 2015 2 of 2
![Page 50: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/50.jpg)
Conclusion, summary and questions
50
![Page 51: Candidate attraction December 2014](https://reader030.fdocuments.us/reader030/viewer/2022013121/5598278a1a28ab16228b457d/html5/thumbnails/51.jpg)
Conclusion, summary and questions
Conclusion
Summary
Videos
Questions
51