Candid Cred -Final
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7/28/2019 Candid Cred -Final
1/11
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7/28/2019 Candid Cred -Final
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Candid
What are WE?
We are a Market Research firm, organized to gather information about markets or consumers across UAE and other
MENA regions. Our research tools and methodologies allow the brand owners and the markets to gain advantage
over competitors. We help in understanding and analyzing the market needs, market size and the overall competition.
OUR Commitments To provide uncompromising quality, services by understanding to our clients needs and responding to the constant
market changes. Our experienced team of professionals, are committed to organizations and understands the
essentiality of Market Research studies in setting up business strategy, hence the research tools are custom
designed based on the needs of our clients. With these efforts, we continually aspire to be a successful global
company.
Our Services
-Market Information -Market Segmentation -Customer Analysis -
Customer/Employee Satisfaction -Concept testing -Positioning Strategies
-Advertisement Testing -Exit Interviews -Media Studies
Our research activities alsoprovide a spectrum of solutions
for various stages of a
Product Life Cycle.
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OurCredentials
Candid commenced its operations in Feb 2012 with a vision to
provide quality data through surveys, visits, opinion polling tothe market research industry. Since then wehave continuously
strived to meet the clients expectation by delivering quality data
in a timely manner.
We have a track record and have worked with some of the most
prestigious Market Research organizations as well as brands inUAE. We are currently working towards stretching our wings
across MENA regions with the aim of serving international
brands and market research agency for their Field and Tab needs.
Our team consists of well experienced researcher, analyst, field
supervisors and bilingual interviewers. Our interviewers have a
superior academic record and socio economic profile. They have
been trained to conduct B2B , B2C interviews and mystery
shopping visits for various industries. We can potentially recruit,train and brief brand new interviewers, while still maintaining our
high quality consistency by rigorously monitoring their
performance. We have an in house focus group set up, CATI
stations and facilities to conduct CAWI interviews.
We aim to maintain a long term relationship with our clients,
utilizing our capabilities and resources to achieve the tasks and
satisfy client needs.
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OurTea
m
Syed Zafar Hyder
Education
M.B.A, IB & HRM
Experience
Co-Founde r / Operations ManagerCandid Consultants
Understanding strategic objectives Developing an operations strategy
Designing the operation's products, services and processes
Improving the performance
Improve control of service levels and qua lity
Set service level agreements for end-user applicat ions and for services provided
Improve relationships with end-user departments
Market Analyst - Client Training
PAN ARAB RESEARCH CENTER (PARC) Plan and design the market model for clients by utilizing the cluster and regression analysis. Prepare presentations and organize press
release.
Collect and analyze the data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors
affecting product demand.
Prepare reports of findings, illustrat ing data graphica lly and translating complex findings into written text.
Forecast and track marketing and sales trends, analyzing collected data. Measure the effectiveness of marketing, advertising, and communicat ions programs and strategies.
Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters,
and other professionals.
Gather data on competitors and analyzed the ir method of market ing and distribution.
Monitor industry statistics and followed trends.
Conduct Client training for the market research tools and softwares bought by the clients like TGI, Seas & Spiral from Parc.
Web Based Mapping Specialist - POD Lead
Google Inc.Developed Google Maps
http://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/search?search=&title=Market+Analyst&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/search?search=&title=Market+Analyst&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/search?search=&title=Market+Analyst&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/search?search=&title=Market+Analyst&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/search?search=&title=Market+Analyst&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/search?search=&title=Market+Analyst&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/company/265371?trk=pro_other_cmpyhttp://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=C -
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OurTea
m
Akheela Begum
Education
M.B.A, Finance & HR
Experience
Co-founder / Research Manager
Candid Consultants
Instilling a marketing led ethos throughout the businessResearching and reporting on external opportunities
Understanding current and potential customers
Managing the customer journey (customer relationship management)
Developing the marketing strategy and plan
Management of the marketing mix
Field Manager
Feedback Market Research
Managing agencies
Measuring success
Managing budgets
Ensuring timely delivery
Writing copy
Approving images
Developing guidelinesMaking customer focused decisions
I have served as a Field Manager in Feedback Market Research - Sharjah, here I, have gained an intensive experience in the operations ofMarket Research Field work. Gained Understanding of various projects at field level and have trained various interviewers and
moderators to achieve quality work.
Research Analyst (Qualitative + Quantitative)
Pan Arab Research Centre
Quantitative, Qualitative Projects & Mystery Shopping Projects:1. First Gulf Bank: evaluating customer satisfaction , market penetration, customer needs & expectation
2. Al - Futtaim (on behalf of Gallup) determining customer satisfact ion and expectation for after sales service
3. Determining the awareness among the general public of Abu Dhabi for marine safety & CNIA
4. Determining the awareness for Halal Cosmetic products in the kingdom of Saudi Arabia among all age group of females
5 A study conducted (on behalf of Gallup) among all sizes of business entities to understand how favorable/unfavorable is the business
environment of Abu Dhabi for an aspiring or prosper ing business men.
6 A study conducted on international Oil & Gas companies for Saudi Arabia Chevron to help them understand market penetration 7. Mystery Shopping conducted for Volvo (Sales & Service) to evaluate their services and staff by visit ing the ir showroom
8. Mystery Shopping conducted for The Executive Council - Dubai to evaluate the performance of the entire Government department
9. Determining customer needs and perception for Mercedes Benz authorized Workshop
http://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/search?search=¤tCompany=C&company=Candid+Consultants&sortCriteria=R&keepFacets=truehttp://www.linkedin.com/search?search=¤tCompany=C&company=Candid+Consultants&sortCriteria=R&keepFacets=truehttp://www.linkedin.com/search?search=&title=Marketing+Manager&sortCriteria=R&keepFacets=true¤tTitle=C&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=&title=Marketing+Manager&sortCriteria=R&keepFacets=true¤tTitle=C&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=¤tCompany=C&company=Pan+Arab+Research+Centre&sortCriteria=R&keepFacets=true&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=¤tCompany=C&company=Pan+Arab+Research+Centre&sortCriteria=R&keepFacets=true&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=&title=Research+Analyst+%28Qualitative+%2B+Quantitative%29&sortCriteria=R&keepFacets=true¤tTitle=C&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=&title=Research+Analyst+%28Qualitative+%2B+Quantitative%29&sortCriteria=R&keepFacets=true¤tTitle=C&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=&title=Research+Analyst+%28Qualitative+%2B+Quantitative%29&sortCriteria=R&keepFacets=true¤tTitle=C&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=¤tCompany=C&company=Pan+Arab+Research+Centre&sortCriteria=R&keepFacets=true&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=¤tCompany=C&company=Pan+Arab+Research+Centre&sortCriteria=R&keepFacets=true&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=¤tCompany=C&company=Pan+Arab+Research+Centre&sortCriteria=R&keepFacets=true&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=&title=Research+Analyst+%28Qualitative+%2B+Quantitative%29&sortCriteria=R&keepFacets=true¤tTitle=C&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=¤tCompany=C&company=Pan+Arab+Research+Centre&sortCriteria=R&keepFacets=true&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=&title=Marketing+Manager&sortCriteria=R&keepFacets=true¤tTitle=C&goback=%2Efps_PBCK_akheela_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2http://www.linkedin.com/search?search=¤tCompany=C&company=Candid+Consultants&sortCriteria=R&keepFacets=truehttp://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=C -
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Sector Project details Methodology Sample s ize
Fmcg Advertisement product testing Face to face 500 Quantitative
IT Customer prescriptions Cati +recording 350 Quantitative
Technology Brand awareness Face to face 300 Quantitative
Hospitality Launching new product in market Cati + recording 50 Quantitative
Hospitality Hotels stay satisfaction Cati+Face to face 330 Quantitative
Medical pharmacists response toward alternate
medicine
Face to Face 500 Quantitative
Medical Advertisement and introducing new product In depth interview 30 Qualitative
Automobiles Customer sat isfact ion Cati +recording 600 Quantitative
Auditing Store Audit 9 malls Quantitative
Fashion Customer opinion Grouping 2 groups Qualitative
OurTea
m
Salma Shah
Education
BBA, Marketing
Experience
Co-founder / Project ManagerCandid Consultants
Determining how to plan (e.g. by level of detail or rolling wave)Developing the scope statementSelecting the planning teamIdentifying deliverables and creating the work breakdown structure Identifying the activit ies needed to complete those deliverables and
networking the act ivit ies in their logica l sequence
Estimating the resource requirements for the activit iesEstimating time and cost for act ivit ies Developing the scheduleDeveloping the budgetRisk planningGaining formal approval to begin work
Research projects:
http://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=Chttp://www.linkedin.com/search?search=¤tCompany=C&company=Candid+Consultants&sortCriteria=R&keepFacets=truehttp://www.linkedin.com/search?search=¤tCompany=C&company=Candid+Consultants&sortCriteria=R&keepFacets=truehttp://www.linkedin.com/search?search=¤tCompany=C&company=Candid+Consultants&sortCriteria=R&keepFacets=truehttp://www.linkedin.com/search?search=&title=Co-founder&sortCriteria=R&keepFacets=true¤tTitle=C -
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OurCredentials
Market Industry Client Study Mode Methodology Sample Size
UAE
Banking
TNS Customer satisfaction B2B -,Face toFace
Quantitative 300
Ipsos Market Segmentation Study B2B -Face to
Face
Quantitative 300
Mashreq Staff performance evaluation MysteryShopping
Quantitative 100
Media
Ipsos Evaluating childrens behaviortoward TV viewership
Face to Face Quantitative 1000
Mubadala Understanding parents perception forchildren activities in Abu Dhabi
Face to Face Quantitative 600
Ipsos Understanding travel habits of adults-Panel Study
Media Trackingdevice
Quantitative 4 monthPanel - 100
Ipsos Radio Listenership in UAE. An
advanced mechanism placed in themobile devices that captures the radio
frequencies -Panel Study
Media Tracking
device
Quantitative Ongoing
panel for ayear - 100
Ipsos KTLMDetermining Media habitsof children below age 3 - 14 yrs
Face to Face Quantitative 400
FMCG TNS Product testing Focus Group Qualitative 3 groups of 8respondents
HospitalityCityMax Staff and Service Evaluation Mystery
ShoppingQuantitative 100
Health andEducation
Abu Dhabi Health
Authority
Brand Awareness Face to Face Quantitative 1500 bymonthly
RetailUCS Employee Satisfaction Study Face to Face Quantitative 800
EntertainmentMubadala Abu Dhabi Festival 2013 - Exit
interviewsFace to Face Quantitative 2100
MoroccoAutomobiles
Zarca Tire Data collection MysteryShopping
Quantitative 1000
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OurIndustry
Focus
Hypermarket
Travel&Tourism
Manufacturing
Malls&
Electronics
Automotive
After sales service studyEvaluate salesman performanceIdentifying a need e.g.: better family transportationProduct quality monitoringSales promotion trackingCustomer satisfaction and loyalty studyTesting brand loyalty and understanding beliefs , attitude, experience with the brandPsychological, sociological and demographic profiles of customer and subjective appraisal of the productIdentifying customer future needs and perceptions relative to luxury cars/Small budget cars/SUV /Heavy vehiclesMarket segmentationAssessing the take rate of optional equipmentsTest ing brand imageIdentifying effective distribution systemsConsumer attitude and purchasing motivations towards products
Strengths & Weaknesses relative to a group of direct and indirect competitors
Store audits with respect to products and price of products on shelves
Recognizing the importance of new product development, or determining the needs in market
Adhoc study - Customer satisfactionDeep understanding of customer needsMeasurement studies to determine tourism's economic impact on special events and facilities,Market studies used for gauging specific attraction factors of convention and tourists dest inations.Assess the effectiveness of entertainment concepts and pinpoint market needs for their new or enhanced tourism facilities.Measure customer satisfaction of overall facility and specific elementsMeasure likelihood of frequency of visitation and participationBetter understand the demographics of current audienceEvaluate the mix of activities undertaken by current audienceIdentify additional amenities, themes, facilities or activities that would enhance visitor appealTest specific new concepts
Identify target keywords for your web site
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OurIndustry
Focus
Education
Healthcare
RealEstate
Malls&Hypermarket
Tele-
communications
Understanding perception and image of productsMeasuring awareness
Identifying more innovative courses of action in order to gain market share or to increase the sales volumeTo investigate comfort foods /products for the region with seasonal changesidentify what , where and how
people prefer these food/products
To identify the associations with products and personality identification
To determine cause behind declining sales or product repositioning st rategyUnderstanding consumer behavior underlying product consumptionUnderstanding the purchase behavior, preferences and the underlying factors that influence themIdentifying critical attributes of the product that are relevant in the marketAppropriate positioning variants of the products for different attitudinal segments, that lead to increased salesProduct testingIdentifying consumers true feelings for the product ( clothing and accessories)Determining the reasons behind low level of participation for the courses and what could be done to improve the programs
appeal
Need and Reasons that motivate student applicants to choose one establishment over anotherDetermining s atisfaction levels for the offers and how is this changing over timeWhat could be done more, to improve your s tudents' education or welfare. Understanding the needs of today's diverse and
international student populations
Identifying the drivers behind turnover of quality staff and the possible measures to reduce the staff turnover. How can the staffcommunication and support be improved
Identifying qualifications that are needed in the future. What external factors are shaping the sector and will become matter s ofconcern for the future
Steady Progress through Economic Uncertainty
Study to understand the reasons and factors that influences customer non purchase decisions , evaluating the overall performa ncefor the sales staff
How Long Do Owners Stay? Why Do They Sell?
Substitution behavior s tudy to determine the factors that influence the pat ient/pharmacist to find a substitute productmentioned in the prescription
Determining the success of a new medicine and medical equipment in the regionAwareness and image studies for hospitals in to analyze the experiences, opinions and preferences of residents in a
hospital's market area
Patient staff satisfaction studies and loyalty studies
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OurIndustryF
ocus
Banking
Media
Fashion
New trendsEvaluating brands ,CompetitionsMarket Penetrat ion study for Cosmetics brands Awareness of existing products in market and determining sat isfacti0n
level Gauging consumer perception with regards to trends in cosmetic industry/ Fashion Trends
among Youngsters In depth evaluation toward brands Brand tracking study Determining the Trusted
brands in the respective market.
Gauging the need of halal cosmetics products in Islamic countriesIn-depth comparisons of banking-specific applications Core banking systems and customer satisfaction Payments
and cash management systems, online and mobile banking In-depth evaluation components help
financial institutions improve performance and meet market demands.
Retail banking researchNew products and services feedbackAwareness and prescription of product and services offered.
Advertising Impression Studies
Advertising TrackingCommunication Strategy ResearchCommunications | Media | Print /Publication | Radio | Television | Web | Newspapers/Magazines readership researchSocial Media MiningTelevision viewership tracking study
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Candid Market Research- Location Map