Canal180 social channel report

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Transcript of Canal180 social channel report

Page 1: Canal180 social channel report
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Canal180Report

Report for period Sep 11 - Sep 25, 2014created using Sotrender

Page 19: Canal180 social channel report

Canal180 Sep 11, 2014 — Sep 25, 2014

Number of fans

Number of fans of Canal180 increased of 284 profiles: from 36794 in day Sep 11, 2014 to 37078 in day Sep 25, 2014year. Number of fans changed of +0.77%, remaining at the same level in comparison to previous period (Aug 27,2014 – Sep 10, 2014), which was +0.77% .

In described period, daily average change of fans' number was +0.05%. The highest increase of fans took place onSep 17, 2014, when page Canal180 was liked by 32 Facebook users (0.09% increase).

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Canal180 Sep 11, 2014 — Sep 25, 2014

Way of running a page

This Report is a summary of ways of publishing content on a brand's Facebook page. Important thing to considerwhen running a page on Facebook is to be in constant touch with fans. Too frequent publishing or fans spamming, aswell as too rare contact with them are not recommended as they decrease fans' engagement.

On the chart, number of "I like it" and fans comments are represented by horizontal lines. The thicker the line is themore activities at given hour were registered.

Brand's posts were mostly added at 12 and 14, while the users' were published at 0 and 22. In the described periodCanal180 posted on average 4.53 times a day, included 5 times on weekdays and 3.25 times on days off. Averageinterval between posts publication was 4.87h. Posts were published at irregular intervals.

Brand mostly published images, which represented 69.12% of all added content by brand. The second importanttype of content was multimedia, that represented 22.06% of all added content by brand, links represented 8.82%,while questions (polls) and text-only statuses weren't added.

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Canal180 Sep 11, 2014 — Sep 25, 2014

The best content

The first table, shows the most popular brand's posts according to the values of Interactivity Index.

Date Type Content Ini

Sep 18, 20149:45 PM

O Canal180 foi a todos os concertos do NOS Em D'Bandada 2014! Como para tiessa missão era impossível, vê agora o que não pudeste assistir no resumo de umadas melhores noites deste verão!

NOS Em D'Bandada 2014 - ResumoVideo @ http://www.youtube.com/watch?v=V25M2CQrkuAO melhor do NOS Em D’Bandada 2014. A baixa do Porto foi invadida por mais de 60concertos.

Likes: 137 | Comments: 1 | Shares: 36

717

Sep 17, 20142:30 PM

O Canal180 sugere este destaque na Colossal para o street artist português BordaloII - Bordalo Segundo, que tranforma lixo em representações coloridas de animais einsectos pelas ruas de Lisboa! Mais: http://www.thisiscolossal.com/2014/09/bordalo-trash-installations/

Photo @ https://www.facebook.com/canal180/photos/pcb.826497117382868/826496477382932/?type=1&relevant_count=3

Likes: 147 | Comments: 2 | Shares: 23

523

Sep 23, 20144:00 PM

O Canal180 sugere: a cadeira incomum criada pela artista polaca, residente emMilão, Marta Szymkowiak (http://www.martaszym.com/). Não parece confortável,mas é! Tem hastes de espuma de poliuretano flexível e, além de servir de sofá,como segunda opção, pode transformar-se numa pequena biblioteca!

Photo @ https://www.facebook.com/canal180/photos/pcb.829583660407547/829579537074626/?type=1&relevant_count=3

Likes: 135 | Comments: 6 | Shares: 14

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Sep 19, 20143:00 PM

Mais uma produção Canal180 para o NOS Em D'Bandada 2014! Desta vez é BFachada que interpreta "Pifarinho" nos Estúdios Sá da Bandeira!

NOS Em D'Bandada - Fachada - PifarinhoVideo @ http://www.youtube.com/watch?v=uGgVjPPemT4Fachada interpreta Pifarinho no Estúdios Sá da Bandeira, um novo espaço destaedição do NOS Em D'Bandada. Filme editado pelo Canal 180

Likes: 103 | Comments: 2 | Shares: 16

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Sep 14, 20143:12 PM

#sunday @ #180creativecamp #lecce2019

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/824985940867319/?type=1&relevant_count=1

Likes: 71 | Comments: 1 | Shares: 3

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Sep 24, 20145:00 PM

O Canal180 sugere: as composições coloridas da artista Yulia Brodskaya feitasexclusivamente com papel, tesoura e cola! Conheçam melhor o seu trabalho emhttp://www.artyulia.com/ !

Photo @https://www.facebook.com/canal180/photos/pcb.830118420354071/830115623687684/?type=1&relevant_count=2

Likes: 75 | Comments: 6 | Shares: 1

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Sep 15, 20144:36 PM

Acabamos de chegar de San Vito dei Normani [Brindisi - Lecce - Italy], ondeorganizamos o primeiro 180 Creative Camp fora de Portugal... Estamos muitocontentes com o sucesso do evento e por trazermos na bagagem este belo filme doJosé Guilherme Marques: ALTRE DIREZIONE #outratelvisão #acorrermundo

Altre DirezioneVideo @ https://vimeo.com/106183592A film about 180 Creative Camp - Lecce 2014 directed by José Guilherme MarquesIt was the first 180 Creative Camp produced by Canal180 outside Portugal.Produced…

Likes: 45 | Comments: 2 | Shares: 2

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Sep 12, 20146:02 PM

Building @ #180creativecamp #180initaly #canal180 #lecce2019

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/824011930964720/?type=1&relevant_count=1

Likes: 36 | Comments: 0 | Shares: 3

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Sep 14, 20148:14 AM

Night Lights at #180creativecamp #canal180 #exfadda #noisiamolecce2019

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/824785060887407/?type=1&relevant_count=1

Likes: 51 | Comments: 0 | Shares: 2

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Sep 23, 20149:00 PM

Pelo nosso relógio, são horas de oferecer bilhetes no Canal180: temos 4 bilhetesduplos para oferecer para o concerto de 4 de Outubro dos Mão Morta na TOCA -Trabalho de uma Oficina Cultural e Associativa, no âmbito da BRAGA MUSICWEEK, por onde passará a tour oficial "Horas de Matar". Basta que nos enviem umemail para [email protected] (até dia 30.09 às 12h) onde manifestemvontade em ver esta banda mítica ao vivo na sua cidade natal. Serão sorteados os 4vencedores! Adolfo Luxúria Canibal vai também estar hoje em destaque na nossaemissão, já daqui a pouco. Não percam o documentário Fado Canibal, de TimóteoAzevedo, às 23h, no 180 NOS + Vodafone!

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/829644410401472/?type=1&relevant_count=1

Likes: 31 | Comments: 1 | Shares: 3

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The second table shows the most popular users' posts of Canal180 according to the values of Interactivity Index.

Date Type Content Ini

Sep 18, 201411:41 PM

Our Most Fragile Things acoustic in the very cool office of Canal180 in Porto. Theyhad me surrounded. #throwbackthursday http://youtu.be/V4OvXLP-CK4

Erica Buettner Live @ Canal180Video @ http://youtu.be/V4OvXLP-CK4Sessão de concerto ao vivo com Erica Buettner, no escritório do Canal180. Livemusic session with Erica Buettner, at Canal180's office. +info: https://www.fa...

Likes: 26 | Comments: 0 | Shares: 0

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Sep 15, 201412:03 PM

BONS SONS em revista no Canal180, em Setembro.Festivais de Verão 2014, em Setembro @ Canal180Video @ https://www.youtube.com/watch?v=HTn2NEKX9ogDurante o mês de Setembro, às 4ºas e sábados, o Canal180 volta a mergulhar noespírito ddos festivais de verão! http://www.canal180.pt http://www.facebook.co...

Likes: 25 | Comments: 0 | Shares: 0

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Sep 23, 201411:25 PM

Contem ao Canal180 porque é que querem ver o concerto de Mão Morta na#BragaMusicWeek!

Timeline PhotosPhoto @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/829644410401472/?type=1ByCanal180

Likes: 21 | Comments: 1 | Shares: 0

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Sep 15, 20144:40 PM

ALTRE DIREZIONE um #excelente filme do José Guilherme Marques sobre oprimeiro 180 Creative Camp que organizamos fora de Portugal. Canal180#acorrermundo

Altre DirezioneVideo @ https://vimeo.com/106183592A film about 180 Creative Camp - Lecce 2014 directed by José Guilherme MarquesIt was the first 180 Creative Camp produced by Canal180 outside Portugal.Produced…

Likes: 19 | Comments: 1 | Shares: 0

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Sep 23, 20145:55 PM

Un precioso video, un pedacito de vida, dirigido por Joana Domingues en el que hecolaborado con un poquito de lettering. 180 Creative Camp Canal180 ExFaddaL'officina del Sapere

Two Kids and a Chicken on a RooftopVideo @ https://vimeo.com/106770874A film directed by Joana Domingues Filmed on ExFadda, @ San Vito dei Normanni,during 180 Creative Camp - Lecce 2014 It was the first 180 Creative Campproduced…

Likes: 4 | Comments: 2 | Shares: 0

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Sep 17, 20147:18 PM

MEO e nós na MEO nada em termos o Canal180. e não podemos ver esteprograma .https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/826504960715417/?type=1&theater

Timeline PhotosPhoto @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/826504960715417/?type=1ByCanal180

Likes: 1 | Comments: 1 | Shares: 0

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Sep 20, 20149:34 PM

Elephant Stone ao vivo no Sabotage Club no dia 5 de Outubro!Killer Mathilda posted an event to Canal180's timeline.Link @ https://www.facebook.com/events/363390393813677/

Likes: 0 | Comments: 1 | Shares: 0

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Sep 23, 20141:03 PM

Lo condivido in ritardo, ma più lo vedo più mi emoziona. Il 180 Creative Camp è statouna bomba. Per chi non c'è stato, vi consiglio vivamente di vederlo. Tante belle cosethanks to Canal180, ExFadda L'officina del Sapere, Lecce 2019 - Pagina Ufficiale &Salento 2019, ovviamente i partecipanti e tante tante altre meravigliose realtà!#RealizzareEUtopia #180CreativeCamp

Altre DirezioneVideo @ http://vimeo.com/106183592A film about 180 Creative Camp - Lecce 2014 directed by José Guilherme MarquesIt was the first 180 Creative Camp produced by Canal180 outside Portugal.Produced…

Likes: 3 | Comments: 0 | Shares: 0

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Canal180 Sep 11, 2014 — Sep 25, 2014

Number of engaged users

Quality of a Facebook page is determined by the fact of how good brand is in engaging and inspiring interactions withfans. That's why number of engaged users has much more important meaning than number of fans.

Among 37078 fans in analyzed period were engaged 1205 (3.25% of all fans). Level of engagement showed adownward trend, decreasing on average of 0.88 of percentage point per week The largest number of users wereengaged on Sep 23, 2014

Charts below provide an answer to the question How engagement changes with increase in number of fans:

Among users, who were engaged in period Sep 11, 2014 – Sep 25, 2014, 37.34% (450 people) were engaged for thefirst time. It was the same amount as in the previous, comparable period (Aug 27, 2014-Sep 10, 2014).

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Canal180 Sep 11, 2014 — Sep 25, 2014

The most engaged users

The table below, shows the most active users of Canal180 during period Sep 11, 2014 – Sep 25, 2014.

Facebook IdNumber of

Interactivity Index Engaged sinceI likeit

votes comments posts multimedia shares

100007162412022 49 0 1 0 0 53 21.07.2014

100002366484726 41 0 0 0 0 41 05.06.2014

100000538206959 39 0 0 0 0 39 10.06.2014

1078670834 38 0 0 0 0 38 29.05.2014

1777420872 30 0 0 0 0 30 29.05.2014

1110343130 29 0 0 0 0 29 09.09.2014

1488892604 26 0 0 0 0 26 07.06.2014

690864129 25 0 0 0 0 25 06.06.2014

551763598 7 0 1 0 1 23 15.09.2014

1490975817 23 0 0 0 0 23 05.06.2014

The most engaged are usually those Facebook users, who started to be active on Canal180 before May 29, 2014.On average, every engaged user in this period added comments to contents on a wall 0.04 times, shared it 0 timesand clicked I like it 1.84 times.

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Canal180 Sep 11, 2014 — Sep 25, 2014

Users' posts and their character

Part of the report, presented below, is dedicated to the schemes of users' engagement, especially to the questionwhether they have added any comments on the page.

In days Sep 11, 2014 – Sep 25, 2014 users of a Canal180 published on the Facebook page 14 posts, usually it weremultimedia (8) and links (3) . Contents published by users are usually much less commented than posts added bybrand. In case of Canal180 for one post of a user, there were on average 7.07 likes and 0.43 comments

Chart, presented below, shows users posts on Canal180, taking into consideration their type.

Type of users posts, with the highest response among other Facebook users, were images (average value ofInteractivity Index 15) and multimedia (11.13). While the the lowest response had links (1.33) and text-onlystatuses (0).

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Canal180 Sep 11, 2014 — Sep 25, 2014

In time activities on Facebook page

The highest values of Interactivity Index were achieved on Sep 19, 2014 (858), Sep 18, 2014 (625) and Sep 17, 2014(589), while the lowest – Sep 25, 2014 (152), Sep 21, 2014 (169) and Sep 13, 2014 (191) . Within discussed period oftime, value of this rate maintained level , continuing trend showed in previous, comparable period (Aug 27, 2014 –Sep 10, 2014). The high Interactivity on Canal180 was registered on Sep 23, 2014 – Sep 19, 2014 - avarage value ofInteractivity Index in that period reached 632.25, while the average for the entire analysed period reached 354.73.

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Canal180 Sep 11, 2014 — Sep 25, 2014

Comparison with previous period

Aug 27, 2014 – Sep 10,

2014Sep 11, 2014 – Sep 25,

2014

Number of fans 36775 37078

Number of brand's posts 65 67

Number of brand's comments 3 1

Number of engaged users 1313 1205

Percentage of engaged users 3.57% 3.25%

Number of newly engaged 450 450

Average number of comments to brand's posts 0.75 0.58

Average number of likes to brand's posts 33.82 31.1

Average time when 80% of users' responses to brand'scontent are posted

13h 31min 4h 12min

Interactivity of users' postsLikes: 0.25/post Comments: 0/post

Likes:7.54/post Comments:0.46/post

Average Relative Interactivity 7.98 8.76

Trend Interactivity Index drops grows

Page 31: Canal180 social channel report

Canal180 Sep 11, 2014 — Sep 25, 2014

Posts ignored by users

In the table, there are presented brand's posts, which arose the smallest interest among fans of Canal180:

Date Type Content Ini

Sep 12, 20142:03 PM

#180creativecamp #lecce2019 #freematerial #preparingsomething #afraid

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/823920584307188/?type=1&relevant_count=1

Likes: 2 | Comments: 0 | Shares: 0

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Sep 25, 201412:43 PM

Há tempos estivemos por Londres, à conversa com a equipa da revista de street artVery Nearly Almost Magazine. Será um dos destaques do 180Criadores de hoje, às21.15h, no Canal180! Também podem seguir o link: http://vimeo.com/87284317

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/830540200311893/?type=1&relevant_count=1

Likes: 2 | Comments: 0 | Shares: 0

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Sep 12, 20142:03 PM

#180creativecamp #lecce2019 #freematerial #preparingsomething #of

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/823920680973845/?type=1&relevant_count=1

Likes: 4 | Comments: 0 | Shares: 0

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Sep 18, 20144:58 PM

Na semana passada Lecce recebeu o evento português 180 Creative Camp debraços abertos, agora só nos resta apoiar também a sua candidatura a CapitalEuropeia da Cultura 2019! Só tens de fazer um gosto em Lecce 2019 - PaginaUfficiale! #180CreativeCamp #noisiamolecce2019

Timeline PhotosPhoto @https://www.facebook.com/lecce2019/photos/a.399542263402279.84793.356072017749304/771521572871011/?type=1ByLecce 2019 - Pagina Ufficiale

Likes: 5 | Comments: 0 | Shares: 0

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Sep 11, 20147:45 PM

Já arrancou o MOTELx, o Festival Internacional de Cinema de Terror de Lisboa. OCanal180 recomenda! Saibam tudo em http://www.motelx.org/

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/823564577676122/?type=1&relevant_count=1

Likes: 6 | Comments: 0 | Shares: 0

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Sep 12, 20142:03 PM

#180creativecamp #lecce2019 #freematerial #preparingsomething #what?

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/823920774307169/?type=1&relevant_count=1

Likes: 8 | Comments: 0 | Shares: 0

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Sep 22, 20145:36 PM

Concertos num quarto de hotel abandonado, transformado e decorado de bandapara banda é a proposta da série "Room 205" (Daedelus na foto) . Novo episódio às18.30h, no Canal180 (180 NOS + Vodafone)!

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/829066457125934/?type=1&relevant_count=1

Likes: 9 | Comments: 0 | Shares: 0

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Sep 11, 20144:40 PM

Novo mural no 180 Creative Camp Salento por JONATHAN CALUGI(https://vimeo.com/102830546) #180CreativeCamp #noisiamolecce2019 #lecce2019

InstagramLink @ http://instagram.com/p/sz2P-MAXdm/?modal=truejonathanlovers's photo on Instagram

Likes: 10 | Comments: 0 | Shares: 0

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Sep 19, 20145:43 PM

Hoje o Canal180 vai estrear mais um 180 SECONDS sobre uma estrela portuguesaem muita rápida ascensão! Se queres ser o primeiro a ver, às 21h30 volta aofacebook do 180 ou subscreve o canal de youtube!http://www.youtube.com/user/canal180

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/827537427278837/?type=1&relevant_count=1

Likes: 10 | Comments: 0 | Shares: 0

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Sep 20, 201411:00 PM

Os Wild Beasts partilharam recentemente um remix da música "Palace" pelosbritânicos Foals, podes ouvir aqui: https://soundcloud.com/dominorecordco/wild-beasts-palace-foals-remix Uma destas duas bandas é "Banda do Dia" do Canal180!Descobre qual já às 23h30 no 180NOS+VodafoneTV

Photo @https://www.facebook.com/canal180/photos/a.202321893133730.52194.195924993773420/827496827282897/?type=1&relevant_count=1

Likes: 11 | Comments: 0 | Shares: 0

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Page 34: Canal180 social channel report