Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of...
Transcript of Canadian Shipper Reader Demographics · one magazine. published since 1898. written for buyers of...
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Contact Information
Production Inquiries | Jwad Khan Production Coordinator 416-510-6779 Email: [email protected]
Top Industries ServedFood & beverageManufactured industrial inputsPaper & printAutomotive partsDistributionClothing, apparel & textile productsChemicals, petroleum & hazardous waste
PharmaceuticalsComputers & electronicsLumber & building materialsAgriculture, forestry, fishing & miningTransportation servicesStorage & warehousingRetailConstruction
Western Canada3,326
Central Canada6,889
Eastern Canada
4,973
Geographic distribution
Canadian Shipper Reader Demographics
Lou SmyrlisManaging Director 416-510-6881Email: [email protected]
■ Executive management 52%
■ Purchasing/procurement 8%
■ Storage & warehousing 4%
■ Financial management 8%
■ Plant production/operations 9%
■ Transportation & distribution 14%
■ Other 5%
Top Occupations
Sales Inquiries
Anthony ButtinoSales Manager 416-614-5830 514-292-2297Email: [email protected]
Editorial Inquiries
John Tenpenny Editor416-510-6880Email: [email protected]
Canadian Shipper5353 Dundas Street West, Suite 400Toronto, Ontario, Canada M9B 6H8
WHERE TO REACH US
Percent of respondents who
purchase or influence the purchase of transportation
services
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ALL MODES, ONE MAGAZINE
PUBL I S H ED S INCE 1898
WRIT TEN FOR BUYERS OF TRANS PORTAT ION S ERVICES
2020 Media Kit
Total average qualified nonpaid
circulation
15,485
Established
1898
FIELD SERVED:Freight
transportation & logistics
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Magazine Editorial Schedule
Advertisement Size Specifications
Print Advertising Rates CAD
2020 Media Kit
January• INDUSTRY SPOTLIGHT: Automotive Logistics• MODAL FOCUS: Ocean• RESEARCH: Supply Chain Salary Survey
Space close – December 6, 2019Ad material due – December 13, 2019
September• INDUSTRY SPOTLIGHT: Healthcare/Pharma • MODAL FOCUS: Truck Transport• INFRASTRUCTURE: West Coast Gateways
Space close – August 7, 2020Ad material due – August 14, 2020
OUTSIDE BACK COVER: 15% premium. INSIDE FRONT/BACK COVER: 10% premium
Full PageBleed: . . . . . . . . . . . . . . . . . . . . . . 8-3/8” x 11”Trim: . . . . . . . . . . . . . . . . . . . 8-1/8” x 10-3/4”Live Area: . . . . . . . . . . . . . . . . . . . . . . . 7” x 10”
1/2 horizontal: . . . . . . . . . . . . . . 7” x 4-7/8”1/2 island: . . . . . . . . . . . . . . 4-1/2” x 7-1/2”1/2 vertical:. . . . . . . . . . . . . . . . 3-3/8” x 10”1/3 vertical:. . . . . . . . . . . . . . . . 2-1/8” x 10”
1/3 horizontal: . . . . . . . . . . . . . . 7” x 3-1/4”1/3 square: . . . . . . . . . . . . . 4-1/2” x 4-7/8”1/4 horizontal: . . . . . . . . . . . . . . 7” x 2-1/4”1/4 vertical:. . . . . . . . . . . . . 3-3/8” x 4-7/8”
GROSS RATES 1X 3X 6X PAGE $4,565 $4,337 $4,109
1/2 ISLAND $3,405 $3,235 $3,065
1/2 $3,241 $3,079 $2,917
1/3 $2,970 $2,821 $2,673
1/4 $2,739 $2,602 $2,465
Business Card Ad $579
May• INDUSTRY SPOTLIGHT: Cold Chain Logistics• MODAL FOCUS: Airfreight • RESEARCH: The Digital Disruption of Third-Party Logistics• RESEARCH: Canada’s Top 100 For-hire Fleets
Space close – April 3, 2020Ad material due – April 13, 2020
July• INDUSTRY SPOTLIGHT: Retail• MODAL FOCUS: Intermodal• RESEARCH: Shipper’s Choice Survey
Space close – June 5, 2020Ad material due – June 12, 2020
March• INDUSTRY SPOTLIGHT: Chemicals/Petroleum• MODAL FOCUS: Courier• INFRASTRUCTURE: East Coast Gateways• LEADERSHIP ROUNDTABLE: Supply Chain Human Resources Trends
Space close – February 7, 2020Ad material due – February 14, 2020
November• INDUSTRY SPOTLIGHT: President’s Issue: Supply Chain Outlook for 2021• MODAL FOCUS: Rail • RESEARCH: Transportation Buying Trends Survey• INFRASTRUCTURE: St. Lawrence Seaway/ Great Lakes
Space close – October 2, 2020Ad material due – October 9, 2020
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Canadian Shipper is written for Canadian transportation and logistics professionals who manage product flow from manufacturer to point-of-sale. Editorial focus on reporting, analysis and interpretation of Canadian logistics trends and issues.
Online and Direct Marketing GROSS RATES
$1176 per month • Run-of-site banner – 728x90• Mobile – 300x90• 2500 impressions per month guaranteed
Wallpaper
Native Articles
$4705 per month
• Exclusive space (only 1 advertiser/month)• Run-of-site; maximum impact; maximum visibility• 10,000 impressions per month guaranteed
$1765 each
• sponsored content posted in our newsletter and on the website• Stays on website indefinitely
Big Box$1765 per month • Run-of-site banner - 300x250• 6000 impressions per month guaranteed
Canadian Shipper News First (Mondays and Thursdays)
E-blast
$2000 per month
• Leaderboard 640x90 pixels• Box ad format 300x250• Mobile 300x90• 4000 impressions guaranteed
Full list: $2500 net
Partial list: $1500 net
• 100% CASL-compliant email list• Save the print and postage costs
Leaderboard
2020