THE CRC JANUARY 2018TV & SOCIAL MEDIA EXPOSURE

Contents of the Presentation• CARS the Canadian Association f Rallysport

• The CRC & CARS website

• Oct 8th 2017 - Jan 5th 2018 page views

• Oct 8th 2017 - Jan 5th 2018 event page views

• Oct 8th 2017 - Jan 5th 2018 news article views

• The CRCRallyTV YouTube Channel

• The CRCRally Facebook Page

• The CRCRally Instagram Page

• The CRCRally Twitter account

• CRC TV episodes on TSN & RDS

• CRC app on iOS and Android devices

The Canadian Association of Rallysport (CARS)• ASN Canada FIA delegated the sanctioning authority for Rallysport in Canada to CARS the Canadian Association of

Rallysport.

• CARS currently have 26 member clubs in 5 regions across the country.

• The Canadian Rally Championship (CRC) is the flagship national performance rally championship.

CARS 2010 2011 2012 2013 2014 2015 2016 2017 2018

clubs 26 26 27 27 27 27 26 26

licenses 248 287 318 331 339 323 349 319

CRC events 6 6 6 6 6 6 7 7

CRC entries 237 231 224 196 192 169 241 240

Incl. Big White

pre-2016250 252 245 224 222 200 - -

The Canadian Association of Rallysport (CARS)

• Annual event entries

CARS 2010 2011 2012 2013 2014 2015 2016 2017 2018

Perce Neige 54 42 41 42 38 29 33 43

Rocky Mountain 28 27 31 36 28 24 35 32

Baie des Chaleurs 48 39 39 35 27 32 38 35

Defi 36 34 29 27 33 21 33 40

Pacific Forest 26 30 34 24 36 33 36 33

Tall Pines 48 59 53 33 31 30 31 24

Big White 13 (reg) 21 (reg) 18 (reg) 27 (reg) 29 (reg) 31 (reg) 35 31

Total 250 252 245 224 222 200 241 240

The CRC and CARS website• The new CRC & CARS website was launched in September of 2016 and has become the main

focal point for Canadian rally news and information

• The bulk of the traffic arrives at the CRC homepage then reads event news and series news and information.

CRC Website 2017 2018

users 34,579

sessions 62,322

page views 288,388

pages/session 4.62

ave duration 2.04 minutes

new sessions 53.7%

Series sponsors logo appears on the scroll baralong with our other series sponsors.

The scroll bar appears on all CRC pages

Adverts appears on the side bar of allCRC pages. This includes approx. 350 competitor

profile pages and all of the news pages.

The CRC Webpage views

90 day window Oct 8th 2017 - Jan 5th 2018

The CRC event page showcases the rally and provides links back to the

event webpage and competitor information

The CRC Event Page views

90 day window Oct 8th 2017 - Jan 5th 2018

The CRC News Article Page views

90 day window Oct 8th 2017 - Jan 5th 2018

News Article - L’Estage dominatesNews Article - Test the best of the CRC

The CARSRallyTV YouTube channel

• The CARSRallyTV channel shows all of the CRC videos and TV episodes

• All of the CRC video shorts showing highlights, podium interviews, features along with our full 22 min TV episodes are posted to the CARSRallyTV YouTube channel

YouTube 2014 2015 2016 2017 2018

videos 50 44 40 41

views 95,626 115,569 156,292 133,244

minutes watched 388,439 437,938 745,699 631,634

subscribers - - - 3,367

The CARSRallyTV YouTube channel

The CRCRally Facebook Page • The CRCRally Facebook page is used to engage followers

• Facebook allows for news snippets, videos and pictures to be posted as well as live accounts of the action

Facebook 2013 2014 2015 2016 2017 2018

followers 2035 3964 6135 9404 11,137

videos posted 52 32 34

video views 76,434 114,576 296,400

video minutes watched 227,866

live streams - - 15 35

live stream views - - 24,752 80,300

The CRCRally Facebook Page

The CRCRally Instagram Page

• The CRCRally Instagram page is used to engage followers.

• Instagram is used to capture exciting and newsworthy scenes during the rallies.

Instagram 2014 2015 2016 2017 2018

followers 2,573 3,420 4,262 5,269

The CRC Rally Twitter Page • The CRCRally Twitter page is used to engage

followers.

• Twitter is used extensively during rallies to update on the action as it unfolds

Twitter 2013 2014 2015 2016 2017 2018

followers 1,592 2,573 3,420 3,883 4,022

impressions - - - 176,600 203,090

The CRC on TV • The 7 episode CRC Television series is aired in Canada on TSN in English and RDS in French.

• A few weeks after the premiere airing on TV the episode is posted to the CARSRallyTV YouTube channel

• The 7 episodes are aired throughout the season and spaced to not coincide with other events

• The 7 episodes receive approx. 70 airings on TSN & RDS

• The view are taken from the Neilson ratings provided by the broadcaster.

TV 2014 2015 2016 2017 2018

TSN views 630,000 680,000 720,000 1,152,000

RDS views 189,000 200,000 218,000 349,000

The CRC app on iPhone & Android • The CRC app is available for download

for both iOS and Android devices.

• CRC series sponsor branding is included in the app.

• This is a single location on a mobile device where fans can see rally news as it happens, Facebook, Instagram and twitter posts during the event, access live tracking and watch our CARSRallyTV videos on YouTube.

CRC app 2017 2018

Total Users 1534