Sponsorship Deck

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Canada’s Pre-eminent Female Artist Showcase.

If it wasn’t for Honey Jam, I wouldn’t be here today, quite literally.”

– Nelly Furtado, Recording Artist

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Ebonnie, Thank you for providing something like Honey Jam for the past 20 years.

I encourage everyone to come out to Honey Jam and check out some of the up and coming talent from across Canada.”

– Divine Brown Juno Award Winning Artist

I want to congratulate Ebonnie Rowe and the entire Honey Jam team on this milestone anniversary and for what promises to be another exciting year. Universal Music Canada is going to be in the building.”

– Ivan Evidente Universal Music Canada

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What is Honey Jam?Founded in 1995 by Executive Director Ebonnie Rowe, for 20 years the non-profit also provides and advocates for educational, mentoring, performance and professional development opportunities through a variety of initiatives and pro grams and is a proud supporter of female focused charities such as the YWCA.

Produced by the non-profit PhemPhat Entertainment Group, Honey Jam conducts an annual nation-wide search and showcase of Canada’s hottest emerging female talent.

Dedicated to discovering and fostering new female talent within Canada, famous alumni include, Michie Mee, Melanie Fiona, Nelly Furtado, Jully Black, Anjulie, Reema Major and many more. These female musical influencers regard Honey Jam as an essential conduit on their journey to superstardom.

Visit honeyjam.com to learn more.

Honey Jam is so important because it gives young singers an opportunity to network, the tools to learn more about the industry and hone their craft, and then find a place where they can put it on stage.”

– Elaine Overholt Artist Development Workshop Performance Coach & Audition Judge

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Discovering TalentHoney Jam features a multicultural mix of young female talented artists from across Canada in all genres including rock, pop, hip-hop, country, opera, gospel, dancehall, soul, R&B and jazz.

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What was so nice to see was that there was a wide variety. There were opera singers, there were reggae singers, there were R&B singers...”

– Adrian Rezza Audition Judge – Producer, Rezza Brothers

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The Process:Honey Jam 2016 Events

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Auditions June 4

Media & Talent LaunchJuly 23

Honey Jam is committed to connecting emerging female talent with the people and companies that can turn their musical ambitions into reality. Hundreds of artists from around the country participate in live and online auditions each year, all of whom are vying for a coveted spot. The Honey Jam season begins with a dedicated national media push and talent search each spring, followed by vigorous live auditions.

The Honey Jam Media and Talent Launch is an evening reception introducing selected Honey Jam artists to music and media and industry. This provides an opportunity for sponsors, industry, and artists to mingle and network, and to enable the Honey Jam artists to meet one another and begin to form connections and build relationships.

The launch includes a welcome message from Honey Jam Producer, Ebonnie Rowe, who will speak about the plans for the 2016 showcase, artist workshop, as well as some exciting opportunities some of the artists will receive $5,000 in Yamaha sound equipment, as well as an opportunity to perform at the Canada’s Walk of Fame Emerging Artist Stage in September 2016.

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Artist De-velopment workshopJuly 25

Honey Jam ConcertAug 11

The Honey Jam Artist Development Workshop is open to the artists who were selected to showcase at the 17th annual Honey Jam concert. This workshop is a key component of the growth process for these artists. As unsigned artists navigating their own paths to success, the hands-on training offered via the workshop is a valuable experience for the artists involved. It helps them to develop the business aspect of their entrepreneurial endeavors and network with successful and well-connected professionals in the industry.

The Honey Jam Concert is a public showcase held in August at The Mod Club Theatre in downtown Toronto where finalists from coast to coast perform live. In previous years Much Music VJ’s such as Sarah Taylor and Lauren Toyota, have hosted Honey Jam to an audience of music industry influencers, media, artists, tastemakers and fans. Not only do music lovers get to hear what is new and up and coming in the Canadian music industry but A&R’s from all labels attend this showcase/concert looking for the next big Canadian female musical star.

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HoneyJam has a history of producing some amazing talent that have become international artists. We have Nelly Furtado, Jully Black, we have Melanie Durant, we have Reema Major... we have so much talent.”

– Lucas Rezza Audition Judge – Producer, Rezza Brothers

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We provide educational opportunities through Honey Jam workshops which is our way of making sure that the women who get chosen for the show get something longer lasting than just performing for one night.”

– Vivian Barclay General Manager of Warner Chappell Music Publishing & Honey Jam board member

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TheSponsorshipOpportunity

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Backed by top-tier talent, a long-standing reputation and loyal fan base, Honey Jam delivers a robust marketing and promotional package.

This opportunity is about establishing a strong and positive affiliation between your brand in partnership with Honey Jam and its artists, along with leveraging your brand in front of a predominantly female, urban, 18-34 demographic. The benefit to Honey Jam’s targeted audience is the ability to connect directly with tastemakers and influencers, while demonstrating your brand’s commitment to fostering and supporting the next generation of Canadian music talent.

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Why be-come a sponsor of the event?

Advant- ages

This opportunity is about establishing a strong and positive affiliation be-tween your brand in partnership with Honey Jam and its artists, along with leveraging your brand in front of a predominantly female, urban, 18-34 demographic. The benefit to Honey Jam’s targeted audience is the ability to connect directly with tastemakers and influencers, while demonstrating your brand’s commitment to fostering and supporting the next generation of Canadian music talent.

• Entertainment and music media and artists• Over 1,500 attendees during the three events (Auditions, Media Launch,

Artist Workshop & Concert) • Demographic reach 18-34 years of age – young trendsetters and

tastemakers throughout Canada. • Making an influential mark in the music and lifestyle industry • Supporting Canadian music industry and up and coming artists. • Opportunities to interact with artists, media, publicists, stylists and

entertainment executives.• Increasing brand equity and promoting your brand to a • Targeted demographic

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Past Influetial Attendees of Honey JamRecording Artists

• Nelly Furtado• Anjulie• Mekhi Pfifer• Reema Major• Michie Mee,• Jully Black• Kardinal Offishal

Actors, TV Personalities & Notable Influencers

• Much Music VJ Sarah Taylor • Much Music VJ Lauren Toyota• Stacey McKenzie, Model • Andrea Lewis, Degrassi:

The Next Generation • Matt Babel• Director X• RT!• Cazhmere

Management Team and Record Labels

• CP Records Representatives • SONY BMG Representatives • EMI Representatives • Much Music and MUCHFact

Representatives • Chris Smith Management

• Zack Werner, Canadian Idol Judge & Music Artist Manager

• Melanie Fiona• VIta Chambers• Universal Music Canada

Representatives• Warner Music Canada • Last Gang Records

• Esthero• Suzy McNeil• Keisha Chante• Divine Brown• Saukrates• Rich Kidd

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The Media

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Media partners will add value to the event, utilizing the venue by interviewing celebrities and industry influencers and by promoting our sponsors through their outlets.

Media who have covered Honey Jam events

• MuchMusic• Global TV• Toronto Life• Rogers TV• CITY TV• RapCity• Ooh La La• SUN TV• CBC, Metro• Globe & Mail• National Post

• Toronto Star• Toronto Sun• NOW• Exclaim• The Grid• CBC Radio• CFRB, CHRY• CKLN• CIUT• Along with multiple

web media outlets

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Past Sponsors

We are very thankful for having so many wonderful sponsors for the past 20 years. Not only do I thank you, but the artists who have performed at Honey Jam do as well. You have helped achieve their goals, but have also supported Canadian Music.”

– Ebonnie Rowe Founder/Producer Honey Jam

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Sponsor-ship benefits

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Honey Jam offers an exciting opportunity to showcase your brand in many or all of the following ways. We will work with you to customize a mutually beneficial partnership.

• Naming rights for Concert• Logo inclusion in print & radio advertisements • Logo inclusion on auditions/launch/workshop/showcase radio, print,

online promotions • Logo and with website link on honeyjam.com for one year • Opportunity to post signage, distribute promotional material • On-site at auditions, media launch, artist workshop and showcase • Speaking opportunity at media launch • Logo inclusion on-screen at Concert/Artists Showcase • Awards presented and named after your brand at the

Concert/Artists Showcase • Text and logo inclusion in all press releases • Media mentions (when applicable) • Branded booth in each event – Auditions, Media Launch, • Artist Development Workshop and Concert/Artist Showcase• Opportunity to post signage, distribute promotional material • On-site at auditions, media launch, artist workshop and showcase • Logo on all media • Tickets to Honey Jam Concert/Artists Showcase • Honey Jam staff wearing branded company t-shirts (supplied by client)• Social media advertising and mentions on Facebook and Twitter from the

Honey Jam accounts leading up to all events and during.• Placement of full size product in gifting bags, for celebrities and media to

take home (Approx. 200 pieces)• Photos of celebrities and media holding your product(s).• Representatives from the company to be there to speak with celebrities,

media and VIP about your brand at the media launch • One-on-one introduction to celebrities and media

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Gift Bags & Promo Materials

Dropping promotional materials or full size product to Honey Jam audience, media, VIP’s, stylists, directors, producers, musicians, talent and journalists.

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Honey Jam is an amazing stepping stone in terms of the goals that I’ve set for myself as an artist. I’m very humbled and blessed to be a part of this experience, this family. The people here are very loving, very giving and supportive. I think for any female artist in Canada, Honey Jam is one of those things that, if you can get there, you know you’re moving forward. It opens a whole new network of opportunities. Honey Jam is where creativity and artistry meets advocacy and support for women. It has given me a lot of perspective in terms of what I need to do, and having those concrete goals really helps when you want to go some where. From vocal coaching to funding to tax tips to media interviews, we are given valuable knowledge. Also, knowing that we all have similar struggles like accepting yourself and building confidence is very helpful so I don’t feel alone, and it’s just amazing to have that kind of support.”

– Victoria Sol, Artist

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Honey Jam is not a competition, it is a multicultural developmental programme and concert designed to inspire and put forth what we feel is some the best female talent.”

– Ebonnie Rowe, Founder/Producer

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Contact Ebonnie Rowe – Founder & Executive DirectorE: honeyjaminfo@gmail.com T: (647) 930-6289

honeyjam.com

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