Can your social media agency tell you...
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90:10 Group Can your social media agency tell you...
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There is a huge need for a coordinated approach to the adoption of social media by businesses as a whole with clear ROI (Return on Innovation) objectives. We can help you adopt and adapt to social media in a holistic way, enabling true benefit. Can your social media agency tell you the following....
Transcript of Can your social media agency tell you...
90:10 GroupCan your social media agency tell you...
Can your social media agency tell you...
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Social Media Business Consultancy
How to really adapt to social media?
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Social Media Business Consultancy
Why are you even using social media?
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Social Media Business Consultancy
Are you even ready?
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Social Media Business Consultancy
Are you prepared for every eventuality (real time)?
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Social Media Business Consultancy
Are you prepared for every eventuality (real time)?
PR crisis escalation and managementCommercial Opportunity
Key Insight breakthrough
Sales opportunity
Customer service escalation
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Social Media Business Consultancy
Are you seeing and reporting to the rest of the business key insights?
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Social Media Business Consultancy
Are you seeing and reporting to the rest of the business key insights?
Customer Service
New Product / Service Development
CRM Corporate PR, Product PR
Advertising Agencies
Sales Customer Insight
Buying Dept
Offline / Online Marketing
Corporate / Commercial Planning
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Social Media Business Consultancy
What's the ROI on what you do?
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Social Media Business Consultancy
What's the ROI on what you do?
Cost Saving and improved satisfaction in Customer Service through SM
Improved Cost per Follower / Friend
Increased ‘earned’ Brand Equity through positive to negative ratio
Increased Life-time value of customer (CRM)
Direct uplift in referrals and sales through social media
Community insight led NPD… (new revenue streams)
Improved effectiveness Comms output
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Social Media Business Consultancy
Are you conducting social media RESEARCH?
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Social Media Business Consultancy
Are you conducting social media RESEARCH?
What research processes do they supply. Netnography…?
Is your data collected and stored ethically?
Who or what processes your data; a person or tool?
What other data is your social media research coupled with?
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Social Media Business Consultancy
Are you taking advantage of social media to work with the consumer to co-develop your
output…
Make things (Comms, Products & Services) you are sure they want.
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Social Media Business Consultancy
State of the industry - I
The reality is that most businesses understand how to listen, what to measure and where to engage, but are struggling to define the value of
engagement and reputation in social spaces.
Only 25% say that they have gained “real, tangible value” from social media.
60% say that they have gained some benefit but nothing concrete.
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Social Media Business Consultancy
State of the industry - II
Most companies are planning to invest more in social media next year but are struggling to find time and resources to manage their activity.
54% cited biggest carrier to better social media engagement was a lack of resources.
90% say that social media is taking up more time internally than a year ago.
This means a growing reliance upon external parties.
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Social Media Business Consultancy
Summary
• The money your business will spend on social media services will go up over the next 5 years, but is still well behind being any where near representative of where people spend their time.
• When business recognise this shift fully, spend in these services will massively increase.
• Few companies are getting tangible results from their social media activity, either as a department and as a business and are heavily reliant on outsourcing.
• This means there is huge need for a coordinated approach to the adoption of social media by businesses as a whole with clear ROI (Return on Innovation) objectives.
We are..• We are a global network of leading social media
specialists.• Our backgrounds are Marketing, PR, Research, Brand
Planning, Business Consultancy & Web Development• We help departments or whole-businesses locally or
internationally adapt and win in social media
We are a European crowd of multi-lingual, multi-national researchers, planners, brand strategists, web developers, mobile and social media specialists.
We use methods of co-creation to deliver insight, innovation and action for organisations.
We make your products, services and communications a better fit for the intended consumer – helping to build a better business
Company: Who and what are we?
We believe in Open Business• Business open to its consumer.• By opening your business and its activities, from product
development to marketing, directly or indirectly the consumer is engaged and helps drive decision making.
• The recent explosion of social media means there are thousands of live consumer conversations to explore for insight and to help identify influencers
• Social technologies offer the ability to connect with them for collaborative action in a scalable and cost efficient manner
• By collaborating with the consumer you co-create your business output with them. An output they buy into.
• This often means cheaper and more effective service, products and communications as well as deeper consumer loyalty.
• With the increasing requirement for and visibility of consumer advocacy, loyalty and trust are a deciding factor in success in the marketplace
Our Experience:
Contact:
Gianluigi Cuccureddu Managing [email protected]+31 6 41 36 26 12
We can answer all these key questions.
So what are you waiting for?
