Can we provide answers to the toughest technological...

Can we provide answers to the toughest technological questions and secure a sustainable future?

swww.siemens.comCluster North-West Europe

AnswerOur answer to this is a resounding ‘Yes’. Not only can we solve our technological challenges and achieve a sustainable future, but that is precisely what we must

do to satisfy our current and future customers. Those twin objectives have been at the core of Siemens’ strategy for years.

Many of the innovative technolo-gies and solutions available today from Siemens are the result of our efforts to meet those challenges.

In our three Sectors – Industry, Energy and Healthcare – we make use of synergies to develop future technologies to solve the toughest questions of our time. Our two cross-sector businesses, Siemens IT Solutions and Services and Siemens Financial Services, support this effort. We must continuously improve our existing portfolio and develop new solutions.

In the Industry Sector we innovate to offer ever more effi cient and fl exible methods of production, logistics and mobility that use

less energy and reduce environ-mental impacts.

The challenge in the Energy Sector is similar – to develop ever more effi cient technologies for the traditional energy supply chain and to continuously improve solutions for the use of renewable sources such as biomass, solar and wind power.

With an ageing population, health-care costs are rising. The use of technology to improve disease prevention, diagnostics and treatment is essential to deliver enhanced patient care.

As you will see, we have many excellent examples of projects delivering effi cient solutions to

improve the quality of life in our region – projects such as our metro control system in Copenhagen, the wind farm off the Swedish coast and the use of a Siemens MRI scanner to monitor brain activity of coma patients in the UK.

As an organisation we are also taking our own medicine. Siemens companies in North-West Europe work closely together both at strategic and operational levels, exchanging skills, innovation and best practice across sectors and borders. We aim to be ever more effi cient in bringing value to our customers, thus contributing to a sustainable future.

Andreas J. GossChief Executive, Siemens NWE Cluster

”As a result of our co-operation in the North-West Europe cluster we are more effi cient, bringing value to our customers and contribute to a sustainable future.

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Some of the most important events of the year have been:

• World responsibility for Siemens’ power electronics for subsea petroleum production.

• Winning a new option for delivery of trains to the Oslo Metro; this is Siemens Norway’s largest ever individual contract, now worth a total of NOK 3.6 billion.

• Supplying security services to fi ve of Norway’s largest airports.

• A record number of contracts for diesel-electric systems for ships.

• Energy-effi cient solutions for several Norwegian municipalities.

• Supplying 80% of the medical imag-ing equipment to the new St. Olav University Hospital in Trondheim.

• De-merger of Siemens Installation into an independent company.

The report on energy effi ciency, which we prepared with the non-governmental organisation Bellona, showed that Norway could save as much as 20% of the country’s energy consumption by better use of existing technology. And we will continue to use our expertise and infl uence to encourage Norwegian authorities, trade and industry to invest in increased energy effi ciency, benefi t-ing both the climate and the fi nances of everyone concerned.

Despite great instability in the inter-national fi nancial and property markets, we expect continued development within the energy, industry and health markets in Norway. But it is vital that we have a new organisation in place within Siemens Norway. Effi ciency programmes that increase both our profi tability and productivity will enable us to create the sustainable solutions our customers need to the challenges they face.

Per Otto DybCEO, Siemens AS

Best ever profi t performanceNorway

This has been our best ever profi t performance in Siemens’ 110-year history in Norway.Great efforts by employees, a streamlined organisation and favourable market conditions in each business area have all contributed.

3Siemens 2009

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NWE CEO’ S LETTER

NORTH-WEST EUROPE AT A GLANCE

COUNTRY CEO’ S LETTER

FINDING ANSWERS TO THE TOUGHEST QUESTIONS

INDUSTRY

ENERGY

HEALTHCARE

IT SOLUTIONS AND SERVICES

FINANCIAL SERVICES

CORPORATE RESPONSIBILITY

VALUES & VISION

KEY FIGURES CLUSTER NWE

KEY FIGURES SIEMENS GLOBAL

ADDRESSES

DenmarkThe Kingdom of Denmark consists of the peninsula of Jutland and 407 islands, of which around 80 are inhabited. The largest and most densely populated island is Zealand, where the capital – Copenhagen – is situated. The population of the country is around 5.4 million. It is a low-lying country with a coastline of more than 7,300 km and a 68 km land border with Germany.Denmark is a highly developed, industrialised nation, where two thirds of the population work in the service sector.

EstoniaEstonia is a democratic parliamentary republic, covering more than 45,000 km² and with a popu-lation of 1.4 million. Like the two other Baltic republics, Estonia joined the European Union and NATO in 2004. The average GDP growth places Estonia among the fastest developing economies in the region. Estonia has been an important trading centre since the middle ages, and the country ’s favourable geo-graphic location, along with its developing infrastructure, offers good opportunities for all transport and logistics related activities. Food, construction and electronic industries are among the leading sectors of the Estonian economy.

FinlandFinland is a parliamentary democracy with an elected president as the head of the state. The population is 5.3 million and the country’s surface area is 338,000 km² – a quarter of which is north of the Arctic Circle. Finland has a highly regarded education system and an advanced industrial economy with successful metal, engineering, electronics and forestry industries, which account for about 80% of export revenues. Many of Finland’s industries are heavily reliant on energy. The country also has a long border with Russia, which has affect-ed Finland’s history, economy and foreign policy.

IrelandThe Republic of Ireland is a parliamentary democracy on Europe’s western seaboard. The country has an area of a little over 70,000 km² and a population of 4.4 million. Ireland has been a member of the European Union since 1973 and of the Euro zone since its inception. The country has the world’s fi fth highest GDP per capita having experienced 6% per annum growth over the decade (1998-2007). It has a modern open economy that is heavily focused on international trade, particularly in the tourism, technology, phar-maceutical and fi nancial services sectors. Ireland was ranked fi rst for quality of life in the Economist Intelligence Unit’s Worldwide Quality of Life Index.

LatviaLatvia is an independent democratic republic made up of four cultural regions: Vidzeme, Latgale, Kurzeme and Zemgale. It is the central of the three Baltic States, covers 64,500 km² and has a population of 2.3 million.Latvia joined the World Trade Organisation in 1998 and since 2004 has been a member of the European Union and NATO. Reforms linked to EU integration have had a signifi cant impact on the Latvian economy, which has grown considerably – partic-ularly in service industries such as tourism, fi nance, IT and other commercial services, and in the real estate sector.

LithuaniaLithuania is the largest of the three Baltic republics. Its population of 3.4 million is 84% ethnic Lithuanian, and around 80% Roman Catholic.Since 2004 Lithuania has been a member of NATO and of the European Union. In recent years the country’s economy has delivered some of the strongest growth in the EU, mostly in construction, retail and wholesale trade, processing and light industries, and agriculture.

NetherlandsEurope’s most densely populated country – 16.5 million inhabitants in 41,500 km² – is situated in one of the continent’s major river deltas. With more than half the country’s population living below sea level, water management is one of the Netherlands’ main areas of expertise and a major export product. In spite of its size, the Netherlands is the world’s sixth largest (re-)exporter of goods, and Rotterdam harbour is the third largest in the world. Industrial activity is predominantly in food processing, chemicals, petroleum refi ning, electrical and electronic machinery. The Netherlands is also home to the largest mainland natural gas reserves in Western Europe, with gas extraction representing 3% of the country’s GDP.

NorwayNorway is a parliamentary democracy and a mon-archy. It is a large country (of 386,000 km²) with only 4.7 million people. The coastline is over 83,000 km, and the terrain is rugged. Norway is not a member of the European Union, but has been a member of the European Economic Area (EEA) since 1994. The country has Europe s second highest GDP per capita, and has an open economy which is heavily dependent on international trade. Core industries include petroleum, maritime, sea food and energy-intensive industries such as metals, pulp and paper.

Poland Poland is a parliamentary republic with a president as head of state and a council of ministers led by a prime minister as the governing body. It joined the European Union in 2004 retaining its national currency – the zloty. Poland covers more than 310,000 km². It has a population of more than 38 million, 528 km of Baltic coastline, high mountains to the south and vast plains in the centre. More than half of the land is used for agriculture, and forests cover a further 28% of the territory. Leading industries include food processing, metals and metal products, chemicals, coal mining, glass, shipbuilding and textiles.

SwedenSweden is the second largest country in the European Union, which it joined in 1995. It is a parliamentary democracy and constitutional monarchy and has a population of 9.1 million.Its export-oriented market economy features a modern distribution system, excellent internal and external communications, and a skilled labour force. Its main exports are electronic and tele-communications equipment, machinery, cars, paper, pharmaceuticals, iron and steel. Sweden is the home of the Nobel Prize, Pippi Longstocking, IKEA, H&M, and ABBA.

United KingdomThe United Kingdom consists of four countries – England, Scotland, Wales and Northern Ireland. It is a permanent member of the UN Security Council and a leading nation in the EU.The UK’s economy is one of the largest in the world with the capital, London, a leading global fi nancial services centre. Other important industries include manufactured goods and foodstuffs. Its multicultural population of 60 million is squeezed into 242,500 km2 and the UK has a diverse landscape of cities, mountains, coastline and fenland. It is the country of Shakespeare, Robert Burns, Dylan Thomas, The Beatles, Manchester United and, its head of state, Queen Elizabeth II.

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4 Siemens 20094 Siemens 2009

Cross-Sector Businesses

Siemens is an international leader in the provision of IT products, solutions and services. From a single source, we cover the entire IT service chain – from consulting on system integration to the manage-ment of IT infrastructures – with particular exper-tise in the Industry, Energy and Healthcare sectors.

We specialise in innovative products and services for corporate fi nancing and risk management, and are a global provider of business-to-business fi nancial solutions.

Finding answers to

In 40 years' time our planet will be home to nine billion people – three billion more than today. Most of us will be living in large cities. We will be facing the challenges of climate change, soaring energy costs and limited resources. Siemens’ strategy is shaped to meet such challenges.

Siemens is a highly innovative, integrated technology company, with the resources and know-how to help develop comprehen-sive solutions to these challenges. We aim to be a global leader

in fi nding answers to the world s toughest questions confront-ing industry, energy and healthcare.

Technologies for productivity, fl exibility and energy effi ciencyThe future of industry is to make ever more effi cient use of resources. With integrated hardware and software technologies, as well as comprehensive industry-specifi c solutions, Siemens Industry helps deliver this improved productivity.

We are the leading global supplier of production, transportation, building and lighting technologies: and by combining virtual product planning with leading-edge automation we provide innovative solutions for highly fl exible production processes. That is how we make the manufacturing of custom-ised products cost-effective.

Outstanding growth for cleaner energiesIf we are going to keep climate change within tol-erable limits, we need to do many things at the same time. We need to improve the effi ciency of power generation and transmission technologies. We must substantially reduce CO

2 emissions;

develop more innovative solutions for renewable energy; and increase the effi ciency with which we use energy.

Siemens Energy has answers to all of these ques-tions, and is a leading supplier of a spectrum of services and solutions across the energy sector.

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answers to the toughest questionscluster nwe country ceo

Our Cross-Sector Businesses specialise in offering corporate fi nance and IT solutions, and support the three main sectors in fi nding answers to tough questions.

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5Siemens 2009 5Siemens 2009

the toughest questions

Integrated solutions advancing patient careIf we are going to make high-quality, patient-ori-ented, affordable healthcare a reality for growing numbers of people, we must increase effi ciency in all areas of the healthcare sector. We must do more with less: and our strategy at Siemens Healthcare is to make the best possible use of resources to deliver optimal patient care.

We are one of the largest suppliers of healthcare technology in the world, and combine the most advanced laboratory diagnostics, imaging systems and IT solutions to identify disease in its early stages, resulting in a more accurate diagnosis and improved outcomes for patients.

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Ireland

How can we meet specialised cust needs and still be cost effi cient?

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7Siemens 2009 7Siemens 2009 7Siemens 2009

Intelligent handling of your luggage

Answers for industryBy combining virtual product planning

with advanced automation systems,

our solutions are increasing fl exibility

in production, therefore meeting

individual customer demands for

ever more cost-effi ciency.

At the same time our technologies

can reduce energy use in such diverse

sectors as building management and

urban transportation by up to 30%,

while our advanced lighting systems

and effi cient industrial motors can

produce energy savings of 60 to 80%.

omer

The Dublin Airport Authority is investing €2 billion to improve, expand and mod-ernise the airport. As part of this invest-ment, it has awarded a contract to Siemens to design and build a baggage handling system for its new passenger terminal,

T2, which will be able to handle up to 15 million passengers a year. The contract includes six reclaim units, 6 km of conveyor to route all checked baggage through security screening, and systems for sorting by fl ight number for

specifi c destinations. Using advanced, intelligent IT and automation systems, the new solution will speed up ground handling of luggage.

healthcareenergy it solutions and services fi nancial services key fi gurescorporate responsibility

8 Siemens 2009

LARGE SAVING POTENTIAL IN DRIVESDrives account for 65% of industrial power con-sumption. Potential savings in drive engineering in European industry alone amount to €3 billion annually. Pay-back on investment in Siemens’ more effi cient drive systems averages just two years.

LESS TRAFFIC CONGESTION AND CO

2 EMISSIONS

Complete mobility in London: Integrated urban and long-distance transportation services can reduce traffi c volumes and congestion by up to 20% and therefore save up to 150,000 tonnes of CO

2 a year.

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For Siemens, these long-term global trends create opportunities for sustainable growth in capital goods.

Customers from the fi elds of transportation, building and lighting technologies as well as the machine-tool and manufacturing industries have an extremely wide range of technological requirements. And they all have to increase their productivity and effi ciency while taking environmental protection into account.

Integrated technologies satisfying diverse needsEver-increasing energy demands, scarcity of raw materials, growing mobility

and the need to manufacture customised products at affordable prices are

having a major impact on the growing industrial and infrastructure markets.

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9Siemens 2009

When waste water is treated for reuse, signifi cant quantities of sludge are left behind. Using a new ‘Cannibal’ procedure, colonies of bacteria consume other bacteria in the polluted waste water. And if the procedure is repeated continuous-ly, the end result is clean water and virtually no biomass. The procedure originates from Siemens in the United States.

The Zuiderzeeland water board and Siemens Netherlands have produced promising results during a year-long trial at the waste water purifi cation plant in Zeewolde, reducing the ‘sludge’ by 70% compared to current levels. Further testing is required before the ‘cannibals’ are allowed to attack the 380,000 tonnes of sludge produced annually in the Netherlands.

Cannibals eating sludge

healthcareenergy fi nancial servicesit solutions and services key fi gurescorporate responsibility

10 Siemens 200910 Siemens 200910 Siemens 2009

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For major projects, Siemens bundles technologies from across the entire company to create customised, integrated solutions for our clients from one source. For example, for an airport Siemens can deliver power supply systems, IT and communications systems, security solutions for passengers and luggage, fi re protection, airfi eld lighting, baggage handling and building manage-ment systems. And the competitive advantages of this strategy are already clear – particularly in large-scale projects.

With our IT integration of product planning and production, we are the only supplier worldwide that can accelerate manufacturing processes at every stage of the value chain. For many products, we can reduce time-to-market by up to 50% – a new dimension in competitiveness.

Against this backdrop, energy effi ciency has become a key competitive factor in industrial activities. The winners will be technology providers offering innovative products and integrated systems and solutions.

Virtual planningBy combining virtual product planning with advanced automation systems, our solutions are increasing production fl exibility so that individual customer requirements can be met cost-effectively.

Our focus on integrated technologies and cross-division platforms enables us to boost productivity and effi ciency, and respond to customer needs faster and more fl exibly. That is why standardised core technologies like drives, controls, switching systems and RFID (Radio Frequency Identifi cation) are also now being used in the Energy and Healthcare Sectors.

The Sky contract The Sky Towers will be a unique complex of six buildings when it is completed in 2013. This modern symbol of Wroclaw will rise to more than 220 metres and cover an area of 260,000 m². Siemens Building Technologies will install the most up-to-date automation solutions

on the market – the most reliable detec-tors, sound and security systems, as well as ventilation and air conditioning. One system will control the lights, blinds, windows and room temperature in these luxury apartments, and record current consumption of water, gas and electricity.

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Industry AutomationThe Industry Automation Division offers energy and automation technologies to manufacturing and process industries, covering the entire value chain from product design to production, sales and service.

Drive TechnologiesThe division offers solutions for electronics manufacturing as well as complete systems, including standard and large drive applications across the entire drive train.

Building TechnologiesThe Building Technologies Division makes products and bundles solutions for building security, automation and operations. The spectrum of products ranges from heating and ventilation systems, to security and fi re safety systems.

OSRAMOSRAM’s product portfolio includes lamps and optoelectronic semicon-ductor light sources such as light-emitting diodes (LEDs), control electronics and light management systems.

Industry SolutionsIndustry Solutions integrates the systems needed to increase produc-tivity, in environmentally compatible ways, throughout the life-cycle of a plant.

MobilityComplete Mobility combines the competencies in operating systems for rail and road traffi c with solutions for airport logistics, postal automation and rail electrifi cation, as well as rail vehicles for mass transit, regional and long-distance transportation.

This is Siemens Industry SectorWe combine virtual product planning with leading-edge automation technologies to provide innovative solutions for highly fl exible production processes. That’s how we make even the manufacture of customised products cost-effective.

Total remote controlSiemens’ new remote control system for operating the Copenhagen Metro handles over 250,000 passengers every day, and 1,303 trains passing through 84 stations at intervals of as little as two minutes, over 432 km of track and 10 lines.Because the new system is completely auto-

mated, Copenhagen Metro has been able to optimise its number of employees: the system only requires attention in abnormal circum-stances. The biggest challenge Siemens faced was installing the system in a live railway without disruption and on schedule.


Swed

enHow can renewables compete with traditional energy?

nwe ceo industryanswers to the toughest questionscluster nwe country ceo


Lillgrund is the largest offshore wind farm in Sweden and one of the largest in the world. Located about 10 km off the coast, near the city of Malmö, there is plenty of wind – but fi erce storms are rare.

This ambitious project, developed in part-nership between Vattenfall and Siemens was launched at the end of 2007. The farm consists of 48 2.3-megawatt turbines with a total capacity of 110 megawatts,

providing reliable, ecofriendly electricity to 60,000 households in Malmö.

Reliable wind = reliable and ecofriendly energy

Answers for environmentOur ability to harness both

conventional and renewable

energy sources is getting more

effi cient by the day. Through

innovation and new technologies

our solutions for biomass, wind

and solar power, as well as

effi cient networks and metering

solutions, will deliver energy at a

steadily lower cost and become

increasingly competitive as the

cost of traditional energy rises.

healthcare

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14 Siemens 2009

Electrical energy is a pre-requisite for technological progress and demand is constantly growing. By 2030, global power consumption is forecast to almost double to 35,000 TWh from 18,000 TWh today.

Increasing urbanisation and population growth are driving demand, putting pressure on resources and risking climate change. Consequently all tech-nological solutions that contribute to higher energy effi ciency and lower environmental burdens must be implemented. This is the only way to guarantee that the world can be supplied with economical, reliable and sustainable energy.

Achieving more with less

REDUCING CUSTOMERS' CO2 EMISSIONS

Siemens' Environmental Portfolio is helping cus-tomers maximise cost effi ciency in the areas of power generation, distribution and consumption. We are also making a major contribution to climate protection. The products and solutions we installed in 2008 alone are cutting our customers’ annual CO

2 emissions by some 34 million tonnes.

WIND POWER AGAINST CO2

More than 6,400 Siemens wind turbines have been installed with a peak perform-ance of 5,700 megawatts, reducing CO

2

emissions by eight million metric tonnes per year.

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The supply and use of energy must be sustainable if we are to meet the

challenges we face. Siemens’ contribution is to increase effi ciency throughout

the energy chain, and expand the development and use of renewable energy.


15Siemens 2009

A new biomass power plant in Moerdijk, fuelled by chicken manure, is producing green electricity for some 90,000 households. Siemens Energy Sector has played a leading part in the construction of this project, which not only rids the Netherlands of a waste problem, but reduces the need to transport the manure to destinations

as far away as Spain. In addition, it creates a market opportunity to sell the ash from the incineration as high-grade fertiliser. The Netherlands’ 150 million chickens produce 1.3 million tonnes of manure every year, so there is capacity for a further one or two similar plants.

Turning a problem into clean energy

healthcare



From development and manufacture to disposal, our products comply with the most stringent environmental standards. Siemens has strong internal commitments to reduce its own carbon footprint. Our goal is to achieve a 20% increase in energy effi ciency between 2006 and 2011.

Creating synergiesOur exploitation of internal synergies in high-growth markets is benefi ting our customers and increasing their competitive edge. For example, we are using the Industry Sector’s SIMATIC process control system for high-voltage direct-current transmission lines. And at the same time, Energy Sector technologies are being used in Siemens’ Industry and Healthcare Sectors and in the Mobility Division where our transformers power rapid-transit and long distance trains.

The Energy Sector’s involvement in the entire energy chain, from the extraction of oil and gas to the distribution of electricity, is unique and presents outstanding growth opportunities that we will use to the fullest.

The seismic surveying company Electro-magnetic Geoservices (EMGS) has developed a method to determine whether or not a reservoir contains oil without drilling. Sur-veys can be carried out several kilometres from the reservoir, using electromagnetic waves from a transmitter towed behind a ship – a process called seabed logging.

A crucial element of this transmitter is a Siemens power source that is capable of working at depths of more than 3,000 metres. The data is then used to create a 3D model that shows the location and depth of any oil deposits. The solution is both cost-effi cient and eco-friendly.

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Finding oil without drilling

Unique rangeSiemens´ world-leading range of environmentally-friendly, energy-effi cient technologies is already making a decisive contribution. To achieve our goal of a sustainable energy supply we are in-creasing the effi ciency of the conventional energy supply chain, expanding the use of renewables and improving the energy effi ciency of buildings, lighting, transportation and industry.

These developments include combined heat and power, as well as technologies for carbon capture from fossil fuels.

Increasing effi ciencyOur innovative gas turbines set new standards in power generation effi ciency, while reducing CO

2

emissions. Turbine upgrades in existing power plants can save CO

2, increase energy output and

will therefore be both environmentally and fi nancially benefi cial. In the wind energy sector, our 49-metre rotor blades need less wind than ever before to run the turbines. And our new high-voltage, direct-current (HVDC) transmission technology has improved the transportation of power over 600 km.


Fossil Power GenerationWe offer highly effi cient products and solutions for utility-scale thermal power generation. They range from individual gas and steam turbines and generators, to turnkey power plants. The division also develops instrumentation and control systems for every type of power plant.

Renewable EnergyThis division combines Siemens’ activities in the off- and on-shore wind energy business.

Oil & GasThe division offers products and solutions for the extraction, con-version and transportion of oil and gas. The portfolio includes equipment for industrial and municipal power generation and distribution, compressors with electrical and mechanical drives, process and automation technolo-gies, water management and integrated IT solutions.

Energy ServiceThe division provides comprehen-sive long-term maintenance ser-vices for complete power plants, gas and steam turbines, generators

and compressors. The service teams use the most advanced plant diag-nostics and systems technologies.

Power TransmissionThis division offers products and solutions in the high-voltage fi eld – such as high voltage direct current (HVDC) transmission systems, sub-stations, switchgear and trans-formers.

Power DistributionOur specialties range from solutions for the automation of power grids, to products like medium-voltage switchgear and components.

This is Siemens Energy Sector

Siemens is building the turbine island for Finland’s fi fth nuclear power plant. The plant, commissioned by Teollisuuden Voima Oyj, will produce clean and affordable energy for Finland’s energy intensive industries and about 1.6 million Finnish households by 2012.The reactor will have the largest electricity output in Europe, and the turbine generators

will be the most effi cient in the market. This will help the power plant to produce more energy at lower cost and in an envi-ronmentally friendly manner. This is the fi rst EPR (European Pressurised Water Reactor) power plant in the world, and is being built by a consortium comprised of Areva and Siemens.

Finlan

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Our innovations are aimed at boosting the effi ciency of power generation and transmission technologies while substantially reducing CO

2 emissions.

healthcare


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Ireland

How can we cut healthcare costs and increase quality of care?



ARTISTE in tracking tumours

Answers for lifePatient-centric care involves the

early detection of diseases as well

as more effective prevention and

faster and more precise diagnoses.

Consequently, the earlier the diag-

nosis can be made, the lower the

likely need for expensive care later

on. Together with improved work-

fl ow and IT solutions, healthcare

providers can combine increased

quality of patient care whilst

reducing costs.

The Galway Clinic has acquired the ARTISTE radiotherapy solution from Siemens Health-care to improve its treatment of cancer patients by accurately targeting tumours while simultaneously protecting surround-ing healthy cells.

Unique in design, the ARTISTE linear accel-erator offers image-guided and advanced treatment delivery tools that improve the accuracy and effi ciency of the radiation dose. The ARTISTE allows clinicians to provide adaptive radiation treatment for each patient.

This is the fi rst installation of its kind in Ireland, and will help doctors improve cure rates for patients while minimising the side effects of treatment.


20 Siemens 2009

FOLLOWS THE PATIENT ALL THE WAYWorkfl ow-controlled IT solutions are making substantial improvements in healthcare. Siemens Soarian, for example, spans the entire patient care process, from patient management and medical services accounting, to clinical archiving and the communication of services and diagnoses.

EARLY DETECTION SAVES LIVES AND COSTSLaboratory diagnostics play a key role in examining body fl uids to aid the early detection of disease. Information from labo-ratory diagnostics determines 70% of all subsequent treatment decisions – from the use of imaging procedures to particular therapies. However, they account for less than 2% of all healthcare costs.

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As the world’s population continues to grow and age, healthcare providers will face major challenges in the years to come: workfl ows and solutions for diagnostics and treatment will have to become more effi cient and economic.

Siemens Healthcare is the market leader in medical imaging, healthcare IT and laboratory diagnostics. With a unique product portfolio and integrated solutions, we are enabling customers to continue providing their patients with high-quality and cost-effective care.

Advancing patient careBy linking the most advanced laboratory diagnostics, imaging systems

and information technology with innovative methods of early detection,

we are making a decisive contribution to improving patient care.


21Siemens 2009

Scanning brain activity in coma patientsUsing a Siemens MRI scanner to study brain activity in coma patients, the MRC Cognition Brain Sciences Unit in Cambridge has shown that patients appearing to be in a vegetative state can understand and respond to questions. They asked a 23-year-old woman who had suffered a

severe traumatic brain injury to imagine activities such as playing tennis or walking around her home. The scan showed that her brain activity was indistinguishable from that of healthy volunteers and that she understood and could respond to the questions she was being asked.



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More value for money with new technology

During the past year we have strengthened our imaging portfolio. Our new scanners are faster, deliver needle-sharp, highly detailed images using less radiation and are considerably more energy effi cient. Our latest PET•CT scanner is operating on a molecular level and will be a unique diagnostic tool for cancer patients worldwide. Together with our internet-based knowledge portal, GeneSim, we offer valuable tools for effi cient and precise diagnostics.

Investing in Research & Development (R&D) Siemens’ investment in healthcare R&D amounts to more than one billion euros a year. This spending enables us to create further innovations and will ensure that we can continue to offer a unique product portfolio. Working closely with Siemens’ Industry and Energy Sectors, our new Workfl ow and Solutions Division is already supplying turnkey packages for healthcare providers.

A key part of developing effi cient solutions is working with institutions and clinical experts in academia, research and hospitals to offer cohesive approaches to healthcare. The integration of patient-centric diagnostics and workfl ow solutions is an essential part of this development.

The new university hospital in Trondheim is set to become one of the best and most patient-friendly hospitals in Europe. It will be able to offer more healthcare for the money invested, partly by the use of state-of-the-art technology providing quicker diagnoses, more day-patient treatment and

shorter stays.Siemens is involved in the Operating Rooms of the Future project, using the most advanced radiology equipment for the diagnosis and treatment of blocked blood vessels. We are also delivering solutions for CT, MR, angiogra-phy, ultrasound and traditional radiology.

Early detectionWith severe illnesses, treatment becomes more diffi cult as time passes. This makes it all the more important to detect it as early as possible, giving the patient the best chance of recovery.

The key is molecular medicine, which enables processes inside the human body to be under-stood at a cellular and molecular level. Illnesses can be diagnosed earlier and individual treatment provided. In order to ensure that all patients can benefi t from these techniques, Siemens is devel-oping them in close cooperation with scientists and doctors.

Molecular solutionOn a molecular level, we are working in two ways: in-vitro diagnostics (laboratory analysis) and in-vivo diagnostics (the view from outside the living body). Some 70% of all medical decisions are based on diagnostic test results. With over 900 available test types, Siemens offers the broadest range of diagnostic testing in the industry and our solu-tions serve laboratories of all sizes, increasing productivity and quality of care.


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This is Siemens Healthcare Sector

The International Centre for Oncotherapy in Wałbrzych has acquired the most advanced solution for cancer diagnostics and workfl ow improvement in the region. The new radiotherapy and brachytherapy

centre, set up by the Euromedic Company, could become a model to be replicated through-out Poland. In fact, Siemens is about to start the implementation of a second Euromedic centre in the city of Poznan.

Imaging & ITThe Imaging & IT Division provides imaging systems for early diagnosis and intervention, as well as for more effective treatment.These systems are networked with high-performance health-care IT to optimise processes.

Workfl ow & SolutionsWorkfl ow & Solutions provide solu-tions for fi elds such as cardiology, oncology and neurology, for wom-en’s health (mammography), urol-ogy, surgery and audiology amongst others. It also provides turnkey packages, including national health IT systems and complete clinics, as well as consulting.

DiagnosticsThe Diagnostics Division works with in-vitro diagnostics (lab analysis), including immune diagnostics and molecular analysis. Its solutions range from point-of-care applica-tions to the automation of large laboratories.

Our innovations combine state-of-the-art laboratory diagnostics, imaging technologies and IT solutions to pinpoint disease early on, enhance diagnostic precision and optimise patient care.



SISU

K

Sie

me

ns IT

So

lutio

ns an

d S

ervice

s

Business and administrative models must be constantly updated; all organisations

have to cut costs, manage complexity, accelerate processes and strengthen

relationships with key target groups. With our cross-sector knowledge and

extensive portfolio of innovative IT solutions and services, we are helping

companies and public authorities master the challenges of today and tomorrow.

complexityMastering

and costs


25Siemens 2009

Olympic coverage meets the gold medal standardSiemens played a vital role in supporting the BBC’s broadcast coverage of the Beijing Olympic and Paralympic Games.Working through BBC Resources, Siemens had the specifi c role to provide the tech-nology for BBC Sport’s coverage (broadcast for the fi rst time in High Defi nition),

including the main studio gallery with large plasma/ multiviewer stack, a separate gallery for the BBC’s six interactive streams, two sound control rooms, 14 video edit suites, a record bank and graphics area. Desktop computers for over one hundred users were provided as well as some set

top boxes for live video viewing. For the Paralympic Games, the facilities were signifi cantly different and the team had just two weeks to reconfi gure, test and commission the system.

As part of a global, integrated technology company, we understand industrial and administrative processes from the ground up. Combining IT know-how, exper-tise in a wide range of technology fi elds and a com-prehensive knowledge of our industry, we co-operate

with other Siemens sectors to offer fully integrated, customer-specifi c IT solutions. Public authorities, fi nancial service providers, media and telecommunications companies are also benefi ting from our power of innovation and our skill in

healthcareenergy fi nancial services key fi gurescorporate responsibility

it solutions and services

26 Siemens 2009

In August 2007 DONG Energy outsourced the operation and maintenance of its entire IT infra-structure to Siemens IT Solutions and Services. This agreement could have required a doubling of Siemens´ Danish server capacity. But by using capacity of the SIS Global Production Centre in Fürth yet still keeping all customer contact based

in Denmark, Siemens was able to offer a local solution using global resources at a lower cost. Under the agreement Siemens has assumed operating responsibility for some business-critical applications, such as DONG Energy s email and energy trading system.

Den

mark

Outsourcing for increased fl exibility

implementing complex projects quickly and reli-ably. Focused on IT services, we are one of the world’s top ten providers of IT outsourcing.

Customer satisfaction drives our business. As our large number of contract renewals testifi es, we are highly regarded as a reliable IT partner who can make a major contribution to the long-term suc-cess of both private and public sector customers.

Targeted solutionsTo provide effi cient support for business workfl ows, we design and implement targeted solutions and services geared to the business processes and sys-tems infrastructure of individual companies.

Our solutions provide our customers with new opportunities. They support relationships with suppliers, partners and customers; they help the management of data; and enable the use of new electronic sales and distribution channels. By seam-lessly integrating all business processes, from order

entry to shipping, we can optimise delivery times, capacities, inventory and production fl ows.

We have a broad base of IT and software expertise built around Siemens products, and focus on sector-specifi c solutions to open up new business oppor-tunities for our customers. Independent of the type of outsourcing customers select, Siemens offers high levels of quality, reliability, security and partnership over the long term. And, depending on a company’s objectives, we can provide customer-specifi c business models, single-step outsourcing and fl exible co-operation agreements.

IT for sustainabilityToday, companies need to operate in a more en-vironmentally friendly manner. But the concept of sustainability goes beyond simply improving the energy effi ciency of the IT infrastructure. It must also include solutions that help customers to manage their businesses sustainably.


27Siemens 2009

Kela is Finland’ s Social Insurance Institution respon-sible for the country’s pensions and other social benefi ts. It has 300 branch offi ces around the coun-try, 150 separate IT systems and 6,000 employees.But with its workload increasing and many staff reaching retirement age, Kela decided it needed

to renew its IT system in order to tackle these issues. A new SAP-standard, enterprise resource planning system has been delivered by Siemens, which is increasing Kela’s productivity through the inte-gration of human resources management, logistics and fi nancial management into one system.

Finlan

dEffi cient welfare system

Siemens can reasonably claim to be the only company in the world to be able to offer – from a single source – the software solutions and IT processes, the energy

effi ciency and building technologies to help customers develop sustainable IT solutions and services.

healthcareenergy fi nancial services

it solutions and serviceskey fi gurescorporate responsibility

28 Siemens 2009

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me

ns F

inan

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rvices

Swed

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SFSWe provide our customers with tailored fi nancial services, business-to-business

solutions that range from sales and investment fi nancing to treasury services,

fund and pension management, insurance solutions and venture capital fi nancing.

And as a cross-sector business, our customers are to be found both at Siemens

and at other companies.

provider of fi nancial

International

services


29Siemens 2009

Key fi nancing of a business ideaEkolsund Heart Centre is a new private health clinic whose key business idea is to offer customers preventive healthcare through comprehensive checkups focused on the cardiovascular system. Siemens has provided a state-of-the-art CT system that

will be used for heart diagnoses. The new company was able to invest in the equip-ment as a result of a favourable solution offered by Siemens Financial Services.

healthcareenergy

financial servicesit solutions and services

Our global fi nancial solutions often play a key role in enabling important projects in energy improvement and water supply, mobility, infrastructure, security and healthcare to go ahead.

The medium-term refi nancing of new energy-effi cient technologies through energy savings is a prime ex-ample. The use of public-private partnerships to

fi nance infrastructure projects is another area gaining in importance.

Through our business strategy we aim to boost Siemens’ sales, achieve profi table growth in our business with non-Siemens clients, and further expand our role as a competence centre for fi nancial risk management at Siemens. And like our customers, we aim to create value and enhance competitiveness.

key fi gurescorporate responsibility


Siemens is committed to the highest levels of corporate responsibility (CR) in every country in which it operates. We believe that responsibility for sustainable development worldwide should not be borne by governments and non-profi t organisations alone. The private sector, with its extensive resources, has a special role to play.

At Siemens, CR is a strategic mana-gerial process aimed at integrating business, environmental and social performance to create greater value and enduring benefi ts within a frame-work of ethical practices. CR is a cor-nerstone of our corporate strategy, fi t

42010.

We have established four long-term, core approaches that we will support with CR projects. These are:

• Corporate governance • Compliance • Climate protection • Corporate citizenship

We set standards – in order to clearly assign internal responsibility, and achieve transparency in reporting.

We believe we make our most effective contributions to climate protection and sustainable development through our product and solution portfolio and our environmental protection

work – opening up new markets in the process. This strategy will keep us on track for continued success.

We are convinced that only sustainable business practices will enable us to fulfi l our obligations to all those affected by our actions: our inves-tors, the international community and the generations to come.

An enabler for business successCorporate responsibility is one of the ways in which Siemens seeks

to promote sustainable business development. We run our business according

to fundamental values and deeply engrained business ethics.

Over nine months, Siemens implemented a new SAP system for Latvia’s largest build-ing materials supplier that both reduced administrative costs and improved service. The solution, developed for Tapeks by Siemens, integrated all central business processes, such as data management,

fi nancial processes, purchasing, warehouse logistics, and point-of-sale data. The project became more complicated when a merger and structural reorganisation took place during the implementation period. But Siemens handled it and 300 SAP users and 14 shops went live on the same day.

Latvia

Improved service at reduced cost


31Siemens 2009

A world of proven talent,delivering breakthrough innovations,giving our customers a unique competitive edge,enabling societies to master their most vital challenges,creating sustainable value.

Values Our visionRESPONSIBLEWe are committed to ethical and responsible actionsEXCELLENTWe are achieving high performance and excellent resultsINNOVATIVEWe are innovative to create sustainable value

Swed

en

Using new radiological digital imaging meth-ods, the Centre for Medical Image Science and Visualisation (CMIV) in Linköping is developing new scientifi c knowledge in the area of virtual autopsies. Three-dimensional X-ray technology is enabling CMIV to perform medico-legal

autopsies with results that can be used in criminal investigations. Traditional autop-sies can take several days to complete. But with the new method, which uses Siemens SOMATOM Defi nition computerised tomog-raphy, a virtual autopsy can be performed in 20 seconds, leaving the body untouched.

Scanning for evidence

healthcareenergy fi nancial servicesit solutions and services key fi gures

corporate responsibility

32 Siemens 2009

Siemen

s Clu

ster NW

E

Region Orders Sales Profi t Employees

Denmark 4,096 2,376 174.8 5,582Finland / Baltics 435 410 16.5 1,471Ireland 225 213 17.0 647Netherlands 1,723 1,686 101.6 3,052Norway 877 880 51.7 2,686Poland 605 315 37.6 959Sweden 2,387 1,452 118.7 4,876UK 6,832 4,875 142.3 18,402Total Cluster* 17,180 12,207 660.2 37,675

Key fi gures NWE


Order book strong, signifi cant Sales growth, good Cash Conversion

• growth in Energy Sector important driver for increase in Orders • growth in Sales driven by Denmark and the United Kingdom, most notably by the Energy Sector • good Cash Conversion with a strong contribution across all businesses • FY08 Profi t also includes ~ 56m € provision for SG&A restructuring

Fiscal Year 2008 runs from 1 Oct 2007 – 30 Sep 2008.* Figures based on IFRS accounting rules, unconsolidated, including organisational adjustments and exceptional items.

Highlights from the Cluster

(In millions of €)

33Siemens 2009

Siemen

s Glo

bal

healthcareenergy fi nancial servicesit solutions and services

key figurescorporate responsibility

2008 2007

New orders 93,495 83,916 Revenue 77,327 72,448 Net income 5,886 4,038 Free cash fl ow 5,739 6,755 Employees (in thousands) 428 471

Key fi gures Siemens(In millions of €, except where otherwise stated)

In fi scal 2008, our R&D expenditures totaled €3.8 billion, or 4.9% of our revenue. During the same period, we fi led roughly 5,000 patent applications, or 23 per workday. Siemens worldwide currently holds more than 55,000 patents, 10% more than in fi scal 2007.

Inventions (by Sector)

* About 37 inventions per day (220 workdays)

Healthcare (23%)

Corporate Technology (13%)

Industry (40%)

Energy (17%)

Other activities(7%)

8,200*

34 Siemens 2009

Siemens addresses

Siemens DenmarkBorupvang 32750 BallerupTel. +45 4477 4477Fax +45 4477 4488www.siemens.dk

Siemens EstoniaPärnu mnt. 139 cEE-11317 TallinnEstoniaTel. +372 630 4777Fax +372 6304 778www.siemens.ee

Siemens FinlandMajurinkatu 602600 EspooP.O. Box 6002601 EspooTel. +358 10 511 5151Fax +358 10 511 2398www.siemens.fi

Siemens IrelandFitzwilliam CourtLeeson CloseDublin 2Tel. +353 1 216 2000Fax +353 1 216 2079www.siemens.ie

Siemens LatviaLidostas "Riga" teritorijaMarupes pag. Rigas raj.Riika LV - 1053 Latvia Tel. +371 6701 5500 Fax +371 6701 5501www.siemens.lv

Siemens LithuaniaJ. Jasinskio 16cLT-01112 VilniusLithuaniaTel. +370 5 239 15 00Fax +370 5 239 15 01www.siemens.lt

Siemens Nederland N.V.Prinses Beatrixlaan 8002595 BN The HagueP.O. Box 160682500 BB The HagueTel. +31 (0)70 333 3333Fax +31 (0)70 333 2917www.siemens.nl

Siemens NorwayØstre Aker vei 90 0596 Oslo P.O. Box 1 NO-0613 Oslo Tel. +47 22 63 30 00 Fax +47 22 63 38 05www.siemens.no

Siemens Polandul. Zupnicza 1103-821 WarszawaTel. +4822 870 90 00Fax +4822 870 90 09 www.siemens.pl

Siemens SwedenSiemens ABJohanneslundsvägen 12-14194 87 Upplands VäsbyTel. +46 8 728 10 00Fax +46 8 728 11 28www.siemens.se

Siemens UKSiemens plc Sir William Siemens SquareFrimley CamberleySurreyGU16 8QDUnited Kingdom Tel. +44 (0)1276 696000Fax +44 (0)1276 696133www.siemens.co.uk

For more copies of this publication, contact Siemens’ head offi ce in your country.

CoordinationThis publication is a result of a co-operation between Corporate Communications in all the countries in the North-West European cluster, and the work is coordinated by Corporate Communications in Norway.

Photo CreditsFront page: Solberg Production / StatoilHydroSiemens press picturesSiemens IT Services and Solutions press picturesSiemens Financial SolutionsBerit RoaldPeter Spurrier

Concept, design and copy editing Cox design: www.cox.noPrint RK Grafi sk as

Over the past 160 years Siemens has made a profound

contribution to the development of the modern world.

Now, through the fi eld of electronics, we are aiding

progress in vital areas of society such as industry, energy

and healthcare. Our 428,000 employees worldwide work

to develop and manufacture products, and to design and

install complex systems and projects.

We supply a broad range of products and solutions that

can help our customers to genuinely reduce their environ-

mental footprints. Our environmental portfolio covers

the entire energy chain – from power generation and

distribution to the effi cient use of energy in industry,

households and transportation, and to cutting edge

technologies for water management and the control

of air pollution.

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