Can libraries be competitive?...Can libraries be competitive? Music Library of Greece as an example...

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Can libraries be competitive? Music Library of Greece as an example of a changing organization in the age of crisis Vera Kriezi 2017 IAML Congress, Riga, 18-22 June

Transcript of Can libraries be competitive?...Can libraries be competitive? Music Library of Greece as an example...

Page 1: Can libraries be competitive?...Can libraries be competitive? Music Library of Greece as an example of a changing organization in the age of crisis Vera Kriezi 2017 IAML Congress,

Can libraries be competitive?Music Library of Greece as an example of a changing organization in the

age of crisis

Vera Kriezi

2017 IAML Congress, Riga, 18-22 June

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“When you can’t change the direction of the wind, adjust your sails”

--H. Jackson Brown Jr,American writer

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Everything has a cause…

2017 IAML Congress, Riga, 18-22 June

Social conditions

Political conditions

Economic changes

LIBRARIES

Technological changes

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Administration Staff

Economic crisis lead to financial difficulties

Budget cuts (100.000€ budget deficit)

Proposal for working less (4 days) in order to reduce staff cost

Could not bare with a salary reduction due to economic crisis

Proposal for a new strategic plan

Based on new services that will cover budget deficit and provide sustainability

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Something old…

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The traditional library

• Circulation services

• Cataloging services

• Reference services

• Digital collections

• Educational programs

2017 IAML Congress, Riga, 18-22 June

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Organizational profile

2017 IAML Congress, Riga, 18-22 June

Clan oriented Adhocracy oriented

Market oriented Hierarchically oriented

External focus differentiation

Internal focus and integration

Music Library

Flexibility and discretion

Stability and controlNote: Adapted from Diagnosing and Changing Organizational Culture: based on the Competing Values Framework, by K.S. Cameron & R.E. Quinn, 1999, Reading, MA: Addison-Wesley

A very personal place; like an extended family

Dynamic and entrepreneurial; risk taking; innovation

Results oriented; competition and achievement

Favors structure and control; stability; efficiency

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2017 IAML Congress, Riga, 18-22 June

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Something new…

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2 major goals

Create services that will ensure sustainability

Increase the visibility of the Library and its impact, investing on new communicational channels

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Resources

Librarians & Information Professionals (3)

Musicologists (4)

Archivists (1)

Supporting staff (3)

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Free ServicesPAID

SERVICES

❖ Library membership

❖ Concerts in the Library

❖ Seminars in the Library

❖ Educational programs

❖ Open Class Music Workshop(for general public)

❖ Library membership card (2 level membership)

❖ Concerts in the Library Booking Ability

❖ Educational programs for different target groups (Sundays included)

❖ Open Class Music Workshop

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NEW PAID SERVICESOTHER FUNDING OPPORTUNITIES

✓ Children Music Activities for children and families (Outsourcing)

✓ Theatrical plays for schools and for families

✓ Reformation of library space to Multipurpose Hall Booking ability

✓ Digitization services upon request

✓ Participation in EU funding Programs (Europeana Sounds, EUScreenXL)

✓ National funding programs

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European Music Day 2015

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Theatrical plays for children

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Concerts at the Library 2016

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Schools in the educational programs

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Children in action!

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New goals need new vision…

Not just a Music Library but a Cultural Center with a Music Library

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So many things … too little time

• Library services

• Concerts for new musicians

• Theatrical plays for children

• Music education experiences

• Digital & Physical exhibitions

• Enhanced visitors experiences

• Participation in EU funding programs

and in National funding opportunities

• Conferences

• Kids Summer camp

• Event planning

2017 IAML Congress, Riga, 18-22 June

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And the result…?

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Year Visitors

2010 2134

2011 2115

2012 1596

2013 1950

2014 2000

2015 3250

2016 4239

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2010 2011 2012 2013 2014 2015 2016

Θεατές Πρόβλεψη(Θεατές)

Κατώτερο όριο εμπιστοσύνης(Θεατές) Ανώτερο όριο εμπιστοσύνης(Θεατές)

Educational programs

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Year Visitors

2010 0

2011 0

2012 0

2013 3840

2014 36000

2015 45000

2016 470000

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

2010 2011 2012 2013 2014 2015 2016

Visitors Στήλη1 Στήλη2

Theater & other events

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It’s all about numbers…

2017 IAML Congress, Riga, 18-22 June

• 2015

• 2016

102.000€

112.000€

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New things new skills

• Basic tech competencies• Management skills• Knowledge of emerging technologies• Ability to embrace change• Comfort in the online medium• Ability to keep up with new ideas

• Higher level competencies• PM skills• Ability to question and evaluate library services• Ability to evaluate the needs of all stakeholders• Vision to translate traditional library services into the online medium• Ability to sell ideas and library services• Production management

2017 IAML Congress, Riga, 18-22 June

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Something borrowed…

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“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

-- Socrates

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Something blue…

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Questions?

Vera KrieziHead of Digital Programs & Technical ServicesMusic Library of GreeceSecretary of the Greek IAML Branch

[email protected]: vera.kriezi