Can ICT really help farmers? 3 slide Poster from the 2013 CTA ict4ag rwanda Conference
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soundcentralfestival.com Can ICT really help meet farmers’ needs? Content is just part of the story. Yes, but …. ICT must be part of a system. Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu (Photo Heidi Carrubba 2011)
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Can ICT really help farmers? 3 slide Poster from the 2013 CTA ict4ag rwanda Conference
Transcript of Can ICT really help farmers? 3 slide Poster from the 2013 CTA ict4ag rwanda Conference
soundcentralfestival.com
Can ICT really help meet farmers’ needs?
Content is just part of the story.
Yes, but ….
ICT must be part of a system.Bell, MA, Agatstein , W, Brewster, R, Madden, N,
Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013
afghanag.ucdavis.edu ; ip.ucdavis.edu
(Photo Heidi Carrubba 2011)
Audience and needs Who are they? What do they need and want?
Solution(s) What is practical and relevant to meet the needs?
Key message What do people need to know to make the change?
Message form and delivery How can the message be best packaged and delivered?
Evaluation How can each step be improved?
“ASK ME”The Extension framework we use.
(Photo Heidi Carrubba 2011) Bell et al., 2013
T
I
G
R
S
“TIGRS”Success Factors
oodPracticalDemand-drivenClear benefit (markets)Easily tested
ntegrate approaches
Engage farmers
rust
eeing is believing
ecommendations
Photo – Biobuzz.net
Bell et al., 2013. UC Davis
Credible message and messenger
