'Can brands save the world?' - Human Sciences Symposium 2014
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Transcript of 'Can brands save the world?' - Human Sciences Symposium 2014
“We are going to solve tough customer and global problems and make money doing it.”
Jeff Immelt, General Electric
Business case for sustainability
• Cost reduction• Risk avoidance – physical and reputational• Building trust• Attracting/retaining employees• Long-term business model
“Most of what consumers are doing is looking for answers from brands and businesses.
The brand has a permanent invitation to come up with new suggestions.”
Ian Cheshire, Kingfisher
“The transformation of our culture and society would have to happen at a number of levels.
Personal transformation among large numbers is essential, and it must not only be a transformation of
consciousness, but must also involve individual action.
But individuals need the nurture of groups that carry a moral tradition reinforcing their aspiration.”
Robert Bellah