Source: Jobvite 2013

employers say they are likely to look at a candidate’s social profile

93%social screening

Students who make Facebook confessions about boozing and bed-hopping have been warned it could leave them unemployable.

~ School officials quoted in London Telegraph

“meanwhil! o" cam#u$...

Source: According to CareerBuilder survey of 2K HR pros from across industries & company sizes

✕ illegal activities✕ discriminatory comments✕ obscenities, nudity✕ badmouthing employer

digital dirty laundry

virtual job fairs

th! mo%& seriou$

NO MORE RESUMES“send us evidence of your web presence”

circa 2012

of recruiters have HIRED an applicant based on their social presence

Source: Cross-Tab survey of 1,000 HR professionals"Online Reputation in a Connected World"

70%social hiring

put their hands upha!" al#ea$y" "

“She got herself noticed. I wanted to talk to her.”~ HR Manager, Energy BBDO

selected from among 1000 applications submitted for 16 internships

“It was picked up on social media because she did

something creative”~ HR Manager, Energy BBDO

circa 2011

leaderboards + crowdsourcingencouraging creative applications

gamificationrecognitionleaderboards

levels & rewards &

know i% whe& w" se" i'...

corecompetencies

aligned withchallengessetting u# intern

take a virtual hot air balloon around the world in 80 days & complete business challenges circa 2013

an internship contest/game:

business challengesto encourage, inspire, and motivate

applying game mechanics

engagementthe goal:

sample intern contest

inno!ationthe goal:

sample intern contest

mutual() beneficialemployer

candidate

i$eal():

the employerbenefit$ for

◘ innovative idea pitches◘ peer-endorsed candidates◘ employer brand refresh

the candidate◘ social visibility◘ peer affirmation◘ creative expression

benefit$ for

+ intern*hi+ #ewa#d

enable candidates to show you, (not tell you) why they add value.

intended tointer" conte$t$

#internswanted

“The more likes and retweets you get, the better your chances !”

apps received for 5 positions

cam+aig& st#engt,: hig- socia. vi*i/ilit)

500+

a chance to be aWIIFY?

big deal

high-engagement by design.

challengesconfiguring intern

✓highly customizable✓feedback loop✓social visibility

gamification checklist:

to 0ngag" & moti!at" stu$ent*

cam+aig& st#engt,: highl) cu*tom1za/le

social CV appmore applications received YOY317%

plus a 279% traffic increase to HR sites

“The more likes

and retweets you

get, the better your

chances !”

circa 2013

cam+aig& st#engt,: fee$back i& #ealtime

social influence

in$pi'e( by:

social proofing the CV● self-expression ● affirmation ● publicity

viewsshares

hi#e$.crowdsourced and

In the social economy, friends are cultural capital.

~ Nicole EllisonJournal of Computer-Mediated Communication

”th" sec#e% to gamificatio2...

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