Campus Circle NewspaperDistribution at USC

February 2, 2012

Distribution SitesTrousdale/Ronald Tutor Campus Center

Lyon Center/ Cafe 84

Cardinal Gardens/ Intersection of Jefferson & McClintock

USC Annenberg

Parkside Arts & Humanities Music Floor

Time: 2:30-5:00pm

Main Center of USC Campus

Gym/Workout Facilities

Apartment Building (Soph.)& Busy Intersection

Communication Building

Floor dedicated to Music Lovers

Trousdale/Ronald Tutor Campus Center

Foot Traffic: Medium

Distribution: 40 Issues

Reception: Decent - mostly bike baskets

 

Lyon CenterFoot Traffic: Minimal

Distribution: 30 Issues Reception: Limited to Bikes w/ Bike Basket & Newsstands; some passerby

 

Cardinal Gardens & Jefferson/McClintock

Foot Traffic: Minimal

Distribution: 50 Issues; Doorsteps

Reception: Decent

 

USC Annenberg School of Communication

Foot Traffic: Minimal

Distribution: 30 Issues

Reception: Limited to fewer students and Bikes with Baskets and Newsstands

 

Parkside Arts & HumanitiesFoot Traffic: Minimal

Distribution: 50 Issues; Doorsteps

Reception: Optimistic!

Personal Social Media

 

More places...To Consider for next week (100 issues)

●Zemeckis Center of Digital Arts●USC Gateway● Cinema Floor in New/North● Business School

 

Personal Reflections & Suggestions● Many students are unwilling

to be bothered in group settings - harder to distribute with heavy foot traffic

● Underclassmen are easier to target○ more willing to accept

newspapers, more excited about offers

● Hold more events on campus for branding purposes

● Offer incentives/partner with other groups - college kids LOVE free stuff