®

CAMP ALLIANCE military PROJECT branding

Trademark and logo guidelines2013

These trademark and logo guidelines are designed to help you determine how to use Camp Alliance Project® service marks, trademarks and/or logos correctly when creating materials that use Camp Alliance trademarks. Any materials not supplied or pre-approved by Camp Alliance that use the Camp Alliance/Camp Alliance Project name, service marks and trademarks must be approved by Ink Photography & Design before they’re published, produced, broadcast or manufactured. The name “Camp Alliance Project” when used in relation to Camp Alliance is a federally registered trademark that is owned by Camp Alliance Inc. Permission must be obtained to be used — even if it’s used as text only and without artwork or creative design.

®

XX% Supports The Greater Military Family

campallianceinc.ORG

®

CAMP ALLIANCE military PROJECT branding

Trademark and logo guidelines2013

These trademark and logo guidelines are designed to help you determine how to use Camp Alliance Project® service marks, trademarks and/or logos correctly when creating materials that use Camp Alliance trademarks. Any materials not supplied or pre-approved by Camp Alliance that use the Camp Alliance/Camp Alliance Project name, service marks and trademarks must be approved by Ink Photography & Design before they’re published, produced, broadcast or manufactured. The name “Camp Alliance Project” when used in relation to Camp Alliance is a federally registered trademark that is owned by Camp Alliance Inc. Permission must be obtained to be used — even if it’s used as text only and without artwork or creative design.

®

own the missionXX% Supports

CAMPALLIANCEINC.ORG

Shield GuidelinesFor all permitted uses of ourtrademarks, you may not:

Spefications

· alter our logo in any way· use logo without the ® trademark · make our logo the most distinctive or prominent feature on your website· use our logo in a way that suggest any type of association or partnership with Camp Alliance Project or approval, sponsorship or endorsement by Camp Alliance Project (unless allowed via a license from us)· use our logo in a way that is harmful, deceptive, obscene or otherwise objectionable to the average person· use our logos on websites or other places containing content associated with hate speech, pornography or illegal activities· use our logos to, or in connection with, content that disparages us or soils our reputation

CAMP ALLIANCE PROJECT Shield should appear in full color whenever possible.· must have no less than 15% of total shield width of isolation for logo. This area must be free of text, slogans, and illustrations.· must not add any border around the shield· must not alter shield orientation

PANTONE 370

PANTONE 382

PANTONE Yellow

PANTONE 137 (for full color ribbon graident only)

PANTONE NEUTRAL BLACK

PANTONE NEUTRAL BLACK 40%

CAMP ALLIANCE military PROJECT branding

.5” min

.5” min

Minimum size

Clear Space must remain proportional to Shield

Minimum Clear Space

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Cle

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pace

Minim

um C

lear SpaceMinimum Clear Space

Minimum Clear Space

Min

imum

Cle

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Minim

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Minimum Clear Space

CAMP ALLIANCE military PROJECT branding

®

XX% Supports The Greater Military Family

campallianceinc.ORG

Proceeds from every CAMP ALLIANCE PRODUCT go to CAMP ALLIANCE. Camp Alliance is a non-profit organization committed to the unwavering support of our military families; connecting those families to our respective U.S. communities and the resources, eduction, and support our communities provide.

As the traditional role of the reservist has evolved into a new operational military force, Camp Alliance seeks to make sure those reserve families get the support they need and deserve. Thanks for your help!

To learn more about camp alliance, go to:

www.campallianceinc.ORG

®

XX% Supports The Greater Military Family

campallianceinc.ORG

®

XX% Supports The Greater Military Family

campallianceinc.ORG

Hang Tag & Sticker

Tag Examples

CAMP ALLIANCE PROJECT Shield should appear in full color whenever possible.· hang tag no smaller than 8 sq inches and must include proceeds information on the back· minumum width of shield logo on sticker .5” wide· must not alter shield orientation

PANTONE 370

PANTONE 382

PANTONE Yellow

PANTONE 137 (for full color ribbon graident only)

PANTONE NEUTRAL BLACK

PANTONE NEUTRAL BLACK 40%

XX% Supports The Greater Military Family

campallianceinc.ORG

.5” minMinimum size

®

®

XX% Supports The Greater Military Family

campallianceinc.ORG

®

XX% Supports The Greater Military Family

campallianceinc.ORG

CAMP ALLIANCE military PROJECT branding

A PORTION OF the PROCEEDS GO TO CAMP ALLIANCE, INC.

Camp Alliance is a non-profit organization committed to the unwavering support of military families; connecting them with resources, education, and support provided in their military and civilian communities.

As the traditional role of the reservist has evolved into a new operational military force, Camp Alliance seeks to make sure those reservists have the support they need and deserve.

To learn more about camp alliance, go to:

www.campallianceinc.ORG

Hang Tag & Sticker

Tag Examples

CAMP ALLIANCE PROJECT Shield should appear in full color whenever possible.· hang tag no smaller than 8 sq inches and must include proceeds information on the back· minumum width of shield logo on sticker .5” wide· must not alter shield orientation

PANTONE 370

PANTONE 382

PANTONE Yellow

PANTONE 137 (for full color ribbon graident only)

PANTONE NEUTRAL BLACK

PANTONE NEUTRAL BLACK 40%

.5” minMinimum size

own the missionXX% Supports

CAMPALLIANCEINC.ORG

own the missionXX% Supports

CAMPALLIANCEINC.ORG

own the missionXX% Supports

CAMPALLIANCEINC.ORG

own the missionXX% Supports

CAMPALLIANCEINC.ORGown the mission

XX% Supports CAMPALLIANCEINC.ORG

own the missionXX% Supports

CAMPALLIANCEINC.ORG

CAMP ALLIANCE military PROJECT brandingHang Tag Proceeds Information

Proceeds from every CAMP ALLIANCE PRODUCT go to CAMP ALLIANCE. Camp Alliance is a non-profit organization committed to the unwavering support of our military families; connecting those families to our respective U.S. communities and the resources, eduction, and support our communities provide.

As the traditional role of the reservist has evolved into a new operational military force, Camp Alliance seeks to make sure those reserve families get the support they need and deserve. Thanks for your help!

To learn more about camp alliance, go to: www.campallianceinc.ORG

®

XX% Supports

The Greater Military Family

campallianceinc.ORG

Proceeds from every CAMP ALLIANCE PRODUCT go to CAMP ALLIANCE. Camp Alliance is a non-profit organization committed to the unwavering support of our military families; connecting those families to our respective U.S. communities and the resources, eduction, and support our communities provide.

As the traditional role of the reservist has evolved into a new operational military force, Camp Alliance seeks to make sure those reserve families get the support they need and deserve. Thanks for your help!

To learn more about camp alliance, go to:

www.campallianceinc.ORG ®

XX% Supports The Greater Military Family

campallianceinc.ORG

Proceeds from every CAMP ALLIANCE PRODUCT

go to CAMP ALLIANCE. Camp Alliance is a non-profit organization committed to the

unwavering support of our military families; connecting those families to our respective U.S. communities and the resources,

eduction, and support our communities provide.

As the traditional role of the reservist has evolved into a new operational military force, Camp

Alliance seeks to make sure those reserve families get the support they need and deserve. Thanks for your help!

To learn more about camp alliance, go to:

www.campallianceinc.ORG Tag Examples

own the missionXX% Supports

CAMPALLIANCEINC.ORG

CAMP ALLIANCE military PROJECT brandingHang Tag Proceeds Information

A portion of the proceeds go to Camp Alliance, Inc. Camp Alliance is a non-profit organization committed to the unwavering support of military families; connecting them with resources, education, and support provided in their military and civilian communities.

As the traditional role of the reservist has evolved into a new operational military force, Camp Alliance seeks to make sure those reservists have the support they need and deserve.

To learn more about camp alliance, go to: www.campallianceinc.ORG

Tag Examples

own the missionXX% Supports

CAMPALLIANCEINC.ORG

A PORTION OF the PROCEEDS GO TO CAMP ALLIANCE, INC.

Camp Alliance is a non-profit organization committed to the unwavering support of military families; connecting them with resources, education, and support provided in their military and civilian communities.

As the traditional role of the reservist has evolved into a new operational military force, Camp Alliance seeks to make sure those reservists have the support they need and deserve.

To learn more about camp alliance, go to:

www.campallianceinc.ORG

A PORTION OF the PROCEEDS GO TO CAMP ALLIANCE, INC.Camp Alliance is a non-profit organization

committed to the unwavering support of military families; connecting them with resources, education,

and support provided in their military and civilian communities.

As the traditional role of the reservist has evolved into a new operational military force, Camp Alliance seeks to make sure those reservists have the support they

need and deserve.

To learn more about camp alliance, go to:

www.campallianceinc.ORG