CampaignStrategies
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Transcript of CampaignStrategies
CONTENTS
• Walgreens Father’s Day Campaign• Analytics• Walgreens Pinterest rebrand• Beauty.com New York Fashion Week Campaign• Oreo Rainbow Cookie Campaign
Walgreens Father’s Day Campaign
“Add-on the Dad-ons” teaser campaign
Highlighted brand objectives spotlighting the convenience of Walgreens while promoting products geared towards “Father’s Day fun.”Copy includes “dad jokes,” an online meme that pokes fun of cheesy jokes told by fathers. This incorporates a current trend while still being on brand and relevant to the campaign.
Walgreens Father’s Day Campaign
Father’s Day creative asset
“Humor and heart-strings.” + Make customers laugh while
appreciating their fathers.
Tagline of “Let Dad Have His Day.”
Over 20k in engagement ratings & impressions by Father’s Day campaign post date
Post engagement up +3k in 2 days, start of Dad-ons campaign
Father’s Day Facebook Analytics
Average engagement, between 500-1,000
Walgreens Pinterest Rebrand
Create original info-graphs highlighting products sold at Walgreens
Shows Walgreens as a brand worth following for informative pins and fun content in lieu of only hosting Pinterest boards with re-pinned content from others
#BCOMFRONTROW Campaign
Give Beauty.com customers front row access to top trending NYFW shows, including backstage and runway
Include hosts (this year: Sarah Sophie Flicker) for various shows to interview designers, MAU, hairstylists and models for up close coverage
Live-streamed content on Twitter and Instagram, recaps on Facebook and original make up infographs for Pinterest built from our photography and coverage.
Customers can follow along with #BCOMFRONTROW hashtag which will be used with all content involved
Beauty.com New York Fashion Week Campaign
Host Sarah Sophie Flicker of Lula Magazine bringing Beauty.com customers backstage at New York Fashion Week via a livestream on Beauty.com website
Product spotlight where Beauty.com customers can easily access all products being used at fashion week
Pinterest boards created to host exclusive Fashion Week content. Acquired over 8,000 followers in 11 days.
• While other brands stayed silent, we stood up for a dividing issue
• Light on copy. Created an asset that could speak for itself
Oreo Rainbow Cookie Campaign
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