Campaign workshop slideshare
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Transcript of Campaign workshop slideshare
![Page 1: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/1.jpg)
![Page 2: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/2.jpg)
'When people not used to speaking out are heard by people not used to
listening, then real changes can be made.'
John O’Brien
![Page 3: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/3.jpg)
LobbyingMediaSocial MarketingSocial Media
![Page 4: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/4.jpg)
Lobbying
![Page 5: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/5.jpg)
Lobbying
Make a Plan What do you want to achieve?Develop key messagesDevelop a strategy Gather supportMeet with those you are lobbyingKeep them informed
![Page 6: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/6.jpg)
Media
![Page 7: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/7.jpg)
Media
Be realistic about your expectationsTelevision, radio, paper, online
Develop a media strategy! PolicySpokespersonTrainingKey MessagesWebsiteBackgroundersMedia Packs
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Social Marketing
![Page 9: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/9.jpg)
Social Marketing
Mix of marketing and policy development to achieve specific goals for a social good
Can include: TV, radio and paper advertisingOnline advertising and informationMessages on merchandise such as fridge magnets, packaging etc.
Usually part of a bigger campaignhttp://www.youtube.com/watch?v=siatwg2fXtc
Give a Damn http://www.wegiveadamn.org/
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Social Media
![Page 11: Campaign workshop slideshare](https://reader033.fdocuments.us/reader033/viewer/2022061218/54b5e6f44a7959261b8b460b/html5/thumbnails/11.jpg)
Social Media
FacebookTwitterBlogsFlickrMySpaceWiki’sPodcastsSkypeCauses