Campaign Strategy & Voter Turnout March 2016. How are campaigns run? Candidate Researchers...
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Transcript of Campaign Strategy & Voter Turnout March 2016. How are campaigns run? Candidate Researchers...
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Campaign Strategy &
Voter Turnout March 2016
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How are campaigns run? •Candidate•Researchers•Campaign Manager - Our Brand is Crisis
•Press Secretary•Policy Expert•Event Coordinator•Fund Raiser•Political Consultant•Travel Planner
Could someone other than the candidate be at the top?
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What tools do campaigns use?Television and internet campaigns
YouTube channels and websitesCampaign speeches and debatesState-by-state polling and Electoral math
Swing State pollingFund-raising, Super PACs, and war chestsTeams of individuals behind the scene
War Room TrailerPolitical Parties
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Candidate Total Raised (in millions)Hillary Clinton $188.3
Ted Cruz $104.2
Bernie Sanders $96.3
Marco Rubio $84.6
Ben Carson $68
Donald Trump $27.3
John Kasich $27.3
Jeb Bush (out) $157.6
Scott Walker $39.5
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So how do they achieve their goals?1.Use their resources to:
a.Create a common visionb.Understand the campaign’s
stakeholdersc.mobilize the electorate
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Target Specific Groups2. Know interest groups
3. Use attack ads and issue ads
a.issue ads promote an issue without promoting a candidatei. mobilize the electorate, particularly those who may not know candidates or the
parties
b. attack ads either directly or implicitly critique the opponent
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Voter Turnout - Civic EngagementREVIEW - � Rock the Vote - History
1870 - 15th Amendment: suffrage to African American males
�1920 - 19th Amendment: suffrage for women
�1961 – 23rd Amendment: voters in D.C. could vote in Presidential elections
�1964 – 24th Amendment: eliminated poll tax
�1971 – 26th Amendment: lowered voting age to 18
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Why don’t people vote?ineligibleno timelack of interestindecisionfeeling that their vote does not countdistrust
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Create a campaignGo this website to develop your own candidate and practice strategizing:
2008 Presidential Race
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So how do we increase voter turnout?What has been tried?
mail-in ballots
early voting
extending polling hours
interest groupsrock the vote - we will
What other ideas are there?
Consider:
Do we want everyone to vote for the sake of voting?
Should there be a political competency test?
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TodayIn the lab you and your group are going to evaluate 4 counties of voters in CA and determine how you will get their vote and campaign in their region based upon their preferences for the 3 main issues your campaign is focused on.