Campaign proposal.ProductCancer research UKCampaign messageThe campaign message is to show university students who dont have a lot of money can still trendy at low priced items from charity shops.Launch dateThe 22nd of September, as it is the first day of autumn and everyone starts to go to university inbetween late September and mid-October. Also as their student loans come through money will be tight, so it would be a smart move to shop at charity shops as appose to designers.Schedule of advertsThe first advert would be released on 22/09/15 in bus stops.So the following advert would be on the 06/10/15 to be advertised in the magazine The economist. The third advert and final would be released on the 20/10/15 on billboards close to university student accommodation.Location of advertsThe location of the initial adverts would be bus stops on busy town centres so awareness can be spread fast as many people use the buses. The location of the second advert would be in magazines, like Mens Health & Womans Weekly. The third advert, would be on billboards close to universitys.Advert 1Advert 1 would be in bus stops. Advert 2Advert 2 is going to be aired in the magazine The economistAdvert 3Advert 3 is going to be advertised on billboards near universities and that is visible from student accommodation. All these adverts will run in conjunction with eachother for a total of 6 weeks after the last advert is aired.Legal issues

DiscriminationDiscrimination is when you treat someone differently for skin colour, race, religion and beliefs. While advertising I will not intentionally discriminate against any group of people, religion or belief, I shall also not stereotype against anyone.

Copyright

Copyright is when you have an idea, and you claim it as intellectual property (you do this by copyrighting it). I will not intentionally steal anyones ideas while advertising, all the ideas that are produced will be my own.

The Obscenity Law

The Obscenity law, is a law that means you cant swear on the radio or television in the middle of the day, or say things that other people will find offensive with offensive intent behind what was being said, The Obscenity law does not apply to my adverts, as I wouldnt intend to make any controversial advertisements.Ethical issuesSome possible ethical issues the adverts face would be how representation would be handled while advertising the clothing, making sure they would not be 1) too provocative 2) deemed offensive to the public, the 2 models in my adverts are white females so it does not represent the whole of the target audience as males are involved in the target audience as well as people from ethnic backgrounds.Code of PracticeRule 1 ComplianceMarketing communications should be legal, decent, honest and truthful.How this applies to my adverts: In my adverts the models represent the target audience, it could be argued that the adverts are not honest as they are not actually clothes from a charity shop, the idea behind that is that the models could choose to donate them to a charity shop if they so wish, and it is also meant to represent they are the type of clothes youd find in a charity shop.Rule 3 Misleading AdvertisingMarketing communications must not materially mislead or be likely to do so.How this applies to my adverts: My adverts are not designed to mislead consumers or be likely to do so as they are advertising clothes that could be bought at charity shops not clothes that necessarily are at charity shops. Rule 4 Harm & OffenceMarketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Compliance will be judged on the context, medium, audience, product and prevailing standards.How this applies to my adverts: These adverts were not intended to provoke a controversial response, as nothing in these images is designed to be controversial. As the models are wearing a different range of clothes this would appeal to more social groups making the adverts have a larger intended audience.

Rule 6 PrivacyMarketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it. Marketers are urged to obtain written permission beforeHow this applies to my campaign: while the advertisements are not representing the models in an unfair or bad light, I have written consent from the models saying that they happy for their pictures to be used in these advertisements and wherever the advertisements may end up/go.