CUSTOMER CENTRIACampaign Management – Challenge & Solution

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The Challenge

Challenge Solution

The customer needs to be engaged at the right time with the right

message so he is enabled to act on it as close as possible in real

time if not in real time. Marketing communication needs to

be ‘Omni-Channel’ not just multichannel including in Social Media.

There is the critical need for orchestration of communication based

customer responses and actionable insights from analysis of

interaction data

Challenge Solution

The Solution

CC Target is a robust and marketer-friendly software for managing

end to end campaign activities of from planning to response

analysis. CC Target helps increase Marketing Velocity, lower

campaign life cycle timelines, increase campaign accuracy through

strategic efficient targeting and powers performance across

channels.

CC Target is a scalable application with a web-browser based

intuitive GUI, integrates in real time with messaging gateways via

web-services and API's. For more information

http://www.customercentria.com/products.html

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