Slide 1

Campaign Coordinator and Key Worker Training 2015 State Combined Campaign

Slide 2

Thank you! For serving! For your support and enthusiasm! For inspiring others! Being here today!!!

Slide 3

Brief Overview of the SCC In 1991, the Alabama Legislature enacted the Alabama State Employee Combined Charitable Campaign (Act No. 91-561) providing Alabama state employees the opportunity to contribute to a multitude of charities through the convenience of payroll deduction. This single convenient channel allows state employees to support their charity of choice while minimizing workplace disruption and administrative cost to Alabama taxpayers.

Slide 4

A Word about Payroll Deduction All state employees are eligible Generally increase in contribution versus cash/check Allows spreading the gift over the entire year a small monthly gift can result in a large annual donation. Explain: Its a gift youll never miss, that someone else will never forget.

Slide 5

Getting Started Dont feel uncomfortable Dont be nervous Working for a cause You are helping to make our world a better place for everyone to live and work. You are the catalyst that makes it happen.

Slide 6

Definitions Statewide Coordinator/Co-Coordinator Keyworker Statewide Campaign Manager Local Campaign Manager Local Agency Review Committee Steering Committee

Slide 7

Steps to a Successful Campaign

Slide 8

Steps 1 Get Started: Attend training Learn the importance of the campaign Review materials Discuss any issues with SCC staff

Slide 9

Step 2 Enlist help The task is easier and more fun when you involve others Great way to prepare next years Coordinator by engaging them this year! Recruit a committee representing all of the divisions/sections within your organization Your CEOs enthusiasm and support can be contagious Ask him/her to write a personal letter of support to all employees

Slide 10

Step 3 Analyze Campaign Look at past campaign results This is available just email SCC Staff Talk to last years coordinator(s) What worked well? What didnt work well? Is there room for improvement? Percent of participation Average gift

Slide 11

Step 4 Educate and Inspire Decide on solicitation style Group- Bring your employees together to hear the SCC message and ask them to fill out their pledge forms at the end of the presentation. Efficient use of time, uniform message and less follow-up Individual (or One-on-One) Soliciation Involves more employees but personalizes the campaign Offers you a greater opportunity to answer questions Both hold one meeting, series of group meetings, and the one-on-one to follow-up with those who could not attend

Slide 12

Step 5 Promote Your Campaign Use employee newsletters, e-mail and other in-house communication tools Use SCC posters to build awareness and keep everyone involved (and updated) during the campaign Increase employee awareness by creating friendly competitions between divisions/sections Use campaign speakers and tours to show how SCC dollars are at work Schedule your campaign and book speakers and/or tours early!

Slide 13

Step 6 Conduct the Campaign Set your campaign timeline Be the first to make your gift It is easier to ask others to give when you are giving too! Use personalized pledge forms if possible and make sure everyone has an opportunity to give Have an internal kick-off to get things started Engage local Campaign Managers for help in outlying areas

Slide 14

Step 7 Report Results Report as soon as possible Weekly (or bi-weekly) reports allow SCC to deposit personal checks in a timely fashion Make sure all pledge forms are returned and accounted for Summarize campaign information on Report Envelope Enclose bank verified deposit slips SCC will contact you about returning white copies to payroll Follow envelope instructions and double check totals Call SCC staff with any questions!

Slide 15

Materials

Slide 16

SCC Campaign Guide Contains charities participating in the 2015 For each charity, you will find the: Agency Code Telephone Number A description (up to 25-words) AFR percentage (administrative and fundraising rate) The percentage of total revenue the agency spends for fundraising and administrative purposes Alphabetical listing of all charities Brochure is sorted by campaign area

Slide 17

SCC Pledge Card

Slide 18

Be sure each pledge card contains the following information: Department or Agency name; Facility or Division within the Department or Agency; City where the employee works; County where the employee works; Work phone number, including area code; Employees name Last, First, and Middle Initial; Employees email address (this will only be used for SCC business); Social security number ONLY if contribution is made through payroll deduction; Society Gift Giving Level (will receive certificate for Bronze Level and above); Amount pledged through payroll deduction OR the cash/check for the amount pledged; Please sign and date card if gift is made through payroll deduction; 6-Digit Charity designation code numbers (if they chose to designate); Appropriate name release box marked; Address for Charity to send acknowledgement.

Slide 19

Campaign Poster You can either set a dollar goal or a participation goal Post in high traffic areas Be sure to update the poster on a regular basis

Slide 20

SCC Envelope Distribute to keyworkers Complete information Use blank to advise keyworkers where to send information

Slide 21

HINTS FOR SUCCESS

Slide 22

BE PREPARED: Be familiar How to handle contributions Know your population Dont leave anyone out!!! Personalize cards if possible

Slide 23

BE ENTHUSIASTIC: Your sincere, energetic approach is essential to the campaigns success. Be mindful Explain that the agencies participating in the campaign provide a variety of services

Slide 24

DONOR CHOICE: Emphasize donor choice. Ask each person to consider contributing at a giving society level.

Slide 25

SAY THANKS: Make sure that you tell every contributor Thank you. Coordinators should acknowledge key workers with letters or notes of appreciation.

Slide 26

REMEMBER - GIVING IS A PERSONAL MATTER Gifts to the SCC are voluntary. Whether a person gives to a SCC agency or not may depend on factors other than the worthiness of the charities. Once your prospect is informed about the SCC and understands how it will help others, you have done almost everything you can to influence his/her decision. Remind them they can give $1.00 per month through payroll deduction a little each month that wont be missed will make a difference in the lives of so many!

Slide 27

Fundraising !

Slide 28

BABY PICTURE MATCH GAME | Invite employees to try their luck at matching baby pictures of employees. Charge employees $2 per ballot to participate. Give a prize to the person that gets the most right answers BAGGIN IT | Designate a day as "Brown Bag Day". On that day encourage staff to bring their lunches and donate the money that they would ordinarily spend on going out to lunch. BASKETBALL SHOOTING CONTEST | Set up a basketball hoop outdoors and have employees pay a dollar to see who can sink the most free throws. The money goes to the SCC and the winner gets a cool prize. Consider having a waste basket version indoors. BINGO | Sell bingo cards to employees and schedule a game. In place of traditional bingo, consider eBingo. Set an amount for each participant to pay to play. Send e-mails sporadically throughout the week with one or two Bingo numbers each time. Use donated prizes for the winners for either version.

Slide 29

CASUAL DAY | Sell Casual Day passes to employees to allow them to dress casually for a day for each pass purchased. You can also have a Spirit Week theme. For example, instead of just jeans, try Silly Hat Day, Outrageous Sock Day, or Sports Team Day. CHILI COOK-OFF | Employees cook their favorite chili. Organize a panel of "expert" judges to decide on the best recipe. Charge employees to eat lunch and to cast their vote for the best chili. HALF & HALF | Employees buy a ticket for a dollar. At the end of the day a ticket is drawn and that employee receives half the funds and the SCCreceives the other half. ICE CREAM SOCIAL | Set up an ice cream bar with a variety of favorite toppings. Charge employees by the scoop. POTLUCK PAYOFF | Organize a potluck lunch and have everyone bring a favorite dish. Charge employees to have lunch. Have an idea? Share it and we will post it on the SCC website.

Slide 30

Incentives

Slide 31

For a gift of at least $36 Confirmed discount cards: Mobile Area Baldwin County Wiregrass Area Montgomery Area Tuscaloosa Area Marshall County Morgan County Cullman County Lake Martin Area Lee County East Central Alabama (Calhoun, Cleburne, Randolph) Etowah County North West Alabama (Lauderdale Co.)

Slide 32

State Campaign Website Coordinator Tools page Weekly updates during Campaign Important Dates Campaign Milestones ONLINE CAMPAIGN GUIDE Keyword searches can be performed Can search by Campaign Area

Slide 33

THANK YOU!

Slide 34

Door Prizes