Campaign 2014:Campaign 2014:Target ProgrammingTarget Programming

Campaign 2014:Campaign 2014:Target ProgrammingTarget Programming

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Both Broadcast TV and Cable offer Both Broadcast TV and Cable offer opportunities to target the opportunities to target the spectrum from conservative spectrum from conservative

through liberal.through liberal.

Cable does it via network choices…Cable does it via network choices…

Broadcast does it via Broadcast does it via program types or genres.program types or genres.

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• Let’s look at some examples using indexes as the measurement.

• Indexes at 100=Same Density of target audience as overall general audience delivery.

• Indexes over 100=Higher Concentration of target audience.

Targeting via News:Targeting via News:

4Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

Bloomberg TV 99 120 127CNBC 110 112 127CNN 105 107 124Fox News Channel 94 133 83Headline News 105 115 128MSNBC 106 109 144

Targeting via News:Targeting via News:

5Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

Middle- Somewhat SomewhatBroadcast TV of-the-road Conservative Liberal

Early Eve Net News M-F 119 121 120Early Eve Net News Wknd 107 116 117Early Eve Local News 111 117 90Late Eve Local News 110 116 93Early Morning News 97 102 90Early Morn Talk/News/Info 112 119 114Late Night News/Info 111 98 93News Specials 128 128 136Sunday News/Interviews 100 125 119

Targeting via Sports:Targeting via Sports:

6Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

ESPN 110 114 107ESPN 2 111 118 104Golf Channel 108 149 113MLB Network 97 126 108NFL Network 104 115 95Outdoor Channel 107 126 77

Versus (now NBC Sports) 112 117 114Speed (now FOX Sports 1) 116 117 73Fuel TV (now FOX Sports 2)133 85 84

Targeting via Sports:Targeting via Sports:

7Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

Middle- Somewhat SomewhatBroadcast TV of-the-road Conservative Liberal

ABC Sports 114 122 115CBS Sports 116 131 120FOX Sports 117 131 114NBC Sports 117 134 127

Auto Racing 129 127 72College Basketball 112 126 122College Football 110 136 119Golf 110 151 112Pro Basketball 108 110 127Pro Football 120 131 125Soccer 115 107 151

Targeting via General Audience:Targeting via General Audience:

8Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

Middle- Somewhat SomewhatCable Nets of-the-road Conservative Liberal

Discovery Channel 107 111 103FX 108 100 102Hallmark Channel 103 110 94Lifetime 101 100 100TBS 108 105 103TNT 108 105 103USA Network 109 104 101

Targeting via General Audience:Targeting via General Audience:

9Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index

Middle- Somewhat SomewhatBroadcast TV of-the-road Conservative Liberal

ABC Prime 119 118 112CBS Prime 124 119 108CW Prime 106 107 117FOX Prime 116 97 117NBC Prime 112 110 123

Thank you!Thank you!

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