CAMPAIGN 101
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Transcript of CAMPAIGN 101
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CAMPAIGN 101
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YOUR ROLE AS A UNITED WAY CAMPAIGN MANAGER
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YOUR MISSION
Plan and execute a fun, informative and successful United Way campaign
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10 STEPS FOR SUCCESS
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USE YOUR TOOLS
www.unitedwaypbc.org
Posters
Videos
Sample Letters
Brochures
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INVOLVE YOUR CEO
1.Ask your CEO to provide and email or letter of support to all staff
2.Talk to your CEO about attending the campaign kickoff
3.Ask your CEO to make the first pledge
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RECRUIT A TEAM
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SOLICIT LEADERSHIP DONORS
Leadership giving for our United Way begins at the $1,000 dollar level.
Your United Way staff person can help you put together a special solicitation or event for people at that level or prospects.
Don’t forget Fast Track!
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EDUCATE & COMMUNICATEEDUCATE COMMUNICATE
Volunteer Projects Email & Voicemail Messages
Agency Tours Company Intranet, Facebook,
Speakers Bureau Newsletters and Bulletin Boards
Identify a coworker to share their story Payroll stuffers/endorsement letters
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HOLD GROUP MEETINGS
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INCLUDE EVERYONE
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USE INCENTIVES & SPECIAL EVENTS
Competitions
RafflesEntitles bearer to one
day off with pay
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MONITOR YOUR CAMPAIGN AND REPORT RESULTS
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SAY THANK YOU
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DON’T FORGET TO HAVE FUN
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THANK YOU FOR BEING PART OF THE CHANGE!