Camp Naper Executive Summary 2015 FINAL

Camp Naper 2015 Executive Summary

2

Camp Naper Executive Summary 2015

Table of Contents Purpose Statement ................................................................................................................................................................. 3

Camp Naper General Summary .............................................................................................................................................. 3

Camp Naper Evaluations Summary....................................................................................................................................... 10

Camp Naper Age and Gender Demographic Graphs ............................................................................................................ 13

Camp Naper Material and Outsource Cost Analysis ............................................................................................................. 14

Year to Year Camp Naper Material and Outsource Cost Analysis Comparison .................................................................... 17

Marketing for Camp Naper 2015 .......................................................................................................................................... 19

Recommendations for Camp Naper 2015 ............................................................................................................................ 20

Appendix 1 - Camp Naper Evaluations: Secret Seekers ........................................................................................................ 29

Appendix 2 - Camp Naper Evaluations: Treasure Hunters (Sessions 1 & 2) ......................................................................... 34

Appendix 3 - Camp Naper Evaluations: Treasure Hunters Extreme (Sessions 1 & 2) ........................................................... 40

Appendix 4 - Camp Naper Evaluations: Summer Sampling Extreme .................................................................................... 45

Appendix 5 - Camp Naper Evaluations: General (Sent out through email) .......................................................................... 49

Appendix 6 - Camp Hope Family Evaluations: Handed out through Edward Cancer Center ............................................... 53

Appendix 7 - Camp Naper Age and Gender Breakdown ....................................................................................................... 56

Appendix 8 – Naper Settlement Camp Naper Description Webpage ................................................................................... 59

Appendix 9 – Naper Settlement Camp Naper Flyer .............................................................................................................. 63

Appendix 10 – Naper Settlement Camp Naper Discount Postcard ...................................................................................... 65

3

Purpose Statement The purpose of the Camp Naper Executive Summary is to provide detailed information on camp programming, costs,

registrations, demographics, parent and guardian feedback, and marketing efforts. These data points are assessed and

analyzed in order to develop recommendations that build on Camp Naper’s evolving and historical strengths, reduce

operational and programmatic challenges, and address the needs of our target audience. The final summary report

made by the Learning Experiences Department is meant to provide the leadership team with a means for assessing

Camp Naper and to provide a better understanding of the overall value of camp programming.

Camp Naper General Summary

The Learning Experiences Department offered 14 uniquely themed summer camps during the 2015 season. This year,

the camp season started on June 15th and wrapped up on August 7th. We served 287 individual campers at a value of

$43,387.00. Below is a brief breakdown of the individual camps that were offered during the 2015 Camp Naper season.

For a complete description of each camp, refer to Appendix 8.

Naper Settlement Camps running 5+ years

Week Long Camps – $200/camper

Treasure Hunters - Use clues, maps, compasses and high-

tech GPS devices to track down hidden treasures

throughout our 12-acre grounds. (SOLD OUT session two)

Treasure Hunters Extreme - Get ready for summer

sleuthing! Search for clues and examine evidence armed

with a detective’s notepad, GPS and a magnify glass.

(SOLD OUT session two)

Secret Seekers - Trolleys, paddleboats and hiding spots

downtown highlight this exciting behind-the-scenes camp.

Curious campers will guess the gadget and venture into

the Mansion Basement.

One-Day Extended Camp – $75/camper; $12/parent

Civil War Encampment- Immerse yourself in the life of a

soldier. Practice military drills, cook over open fire and

dress like a Civil War soldier. (Previously a multiple day,

overnight camp)

4

Naper Settlement Camps established in 2013 and 2014

Two-Day Camp – $90/camper

Drip, Scribble, Sketch - The museum’s 12 acres are your blank

canvas as you paint, sketch and make prints of blooming

gardens and historic buildings.

Week Long Camp - $200/camper

Summer Sampling Extreme - Travel back in time, get your

hands dirty and explore how science and history come

together through the ages. (Previously offered as a week of

single day camps)

NEW Camps to Naper Settlement established in 2015

Two-Day Camp – $90/camper

Settlement Sports - Experience the evolution of America’s

pastime. Learn about baseball history from the Victorian days

to Chicago’s 21st cross-town rivalry. Boys and girls of all skill

levels are welcome. (CANCELLED – Due to low enrollment)

One-Day Camp - $45 day/camper or $200/week

Summer Sampling – A week of single day camps, where campers may sign up for one or multiple day camp

experiences for the week. The 1- Day camps included:

o Fizzy, Gooey, Soaring Science - Put on your scientist goggles to mix up a batch of ice cream and slime,

experiment with static electricity and launch a rocket. (SOLD OUT)

o Recycled Art - Don’t throw that away! Help beautify the world by creating useable art from repurposed

items. (SOLD OUT)

o NEW: Time Warp - Journey through a continuum of famous decades packed with popular trends, games

and music.

o NEW: Culinary Creations - Whether they taste homemade butter or uncover favorite recipes of the

Victorian Era, campers will dive in, dig deeper and explore the culinary arts.

o Geocaching and Letterboxing - Locate hidden caches using GPS devices and solve riddles to find

letterboxes. (SOLD OUT)

Three-Day Camp - $135/camper

Pioneer Life - The life of a pioneer wasn’t an easy one. Put on your traveling shoes and prepare for the journey of

your life!

5

NEW Community Partnerships with Naper Settlement established in 2015

One Week Camp - $4,000 stipend provided by Edward Hospital for 20 campers per week (Two weeks offered, totaling

$8,000 and 40 campers)

Camp Hope (Treasure Hunters) - Use clues, maps, compasses and high-tech GPS devices to track down hidden

treasures throughout our 12-acre grounds.

o Naper Settlement partnered with Edward

Hospital, on behalf of its Cancer Center, to

offer two one-week long camp sessions at

no cost, in June and August, to children

with a family member battling cancer.

Camp Hope, a customized version of

Treasure Hunters, is designed to offer

educational and recreational activities by

museum staff, with the addition of support

and skill building sessions conducted by

Edward Cancer Center social workers in the

course of a day’s camp activities. Funding

to support Naper Settlement camp costs

and registration fees for camp families was

raised through the Hoops for Healing

Thanksgiving Basketball Tournament

hosted by Naperville North and Oswego High Schools.

One Week, Half-Day Camp - $165/camper

Camp Ukulele - Everyone's going crazy for the ukulele! Dream BIG and someday YOU could be the next musical

sensation! Join recording artist and music educator Kevin Presbrey as you learn basic chords, melodies, and

strumming techniques through popular songs. Campers will be smiling away as they create and perform original

songs with their very own ukulele band. Colorful new ukuleles provided and will be yours to take home!

(CANCELLED - Due to low enrollment)

o In this half-day camp, campers were to join recording artist and music educator Kevin Presbrey, of

Presbrey Productions to learn basic chords, melodies and strumming techniques through popular songs

on the grounds. This partnership gave Naper Settlement the opportunity to branch out and offer an

educational music-centered camp. This was a designed as a Performance Agreement between Presbrey

Productions and Naper Settlement.

6

Breakdown of the camps (Sold out camps are highlighted in green):

Camp Start Date Number of Days

Capacity Number of Campers

Percent (%) Sold

Treasure Hunters (Session 1)

6/15/2015 5 Day Camp 25 13 52%

Camp Hope – Treasure Hunters (Session 1)

6/15/2015 5 Day Camp 20 11 100%

Secret Seekers 6/22/2015 5 Day Camp 25 20 80%

Fizzy, Gooey, Soaring Science 6/22/2015 1 Day Camp 25 27 108%

Recycled Art 6/23/2015 1 Day Camp 25 26 104%

Time Warp 6/24/2015 1 Day Camp 25 20 80%

Culinary Creations 6/25/2015 1 Day Camp 24 23 96%

Geocaching and Letterboxing 6/26/2015 1 Day Camp 25 26 104%

Drip, Scribble & Sketch 6/29/2015 2 Day Camp 25 24 96%

Settlement Sports 6/29/2015 2 Day Camp Cancelled Due to Low Enrollment

Treasure Hunters Extreme (Session 1)

7/06/2015 5 Day Camp 25 16 64%

Camp Ukulele 7/13/2015 5 Half Day Camp

Cancelled Due to Low Enrollment

Treasure Hunters (Session 2)

7/13/2015 5 Day Camp 25 26 104%

Civil War Camp 7/17/2015 1 Extended Day Camp

24 23 (plus 21 adults)

96%

Summer Sampling Extreme 7/20/2015 5 Day Camp 40 (Capacity for

two groups) 25

(One full session) 100%

Treasure Hunters Extreme (Session 2)

7/27/2015 5 Day Camp 25 25 100%

Pioneer Life 7/29/2015 3 Day Camp 25 14 56%

Camp Hope – Treasure Hunters (Session 2)

8/03/2015 5 Day Camp 20 22 100%

5-Single Day Camp Enrollment Breakdown

Number of Campers Who Signed Up For:

5 Days 4 Days 3 Days 2 Days 1 Day Total Number of Campers

June 22 – 26 17 (36%) 0 (0%) 0 (0%) 8 (17%) 22 (47%) 47

7

Individual Guests Registered – Number of individual

children registered TOTAL for Camp Naper

Per Program Guests Registered – Number of children

registered per Camp Naper Session (Example: Child will be

counted more than once if registered for more than one

program)

Percent Changes

Individual guests registered

o 22% increase from 2014


Per Program guests registered

o 13% decrease from 2014

o 5% decrease from 2013

Sales Value



Camp Naper Registration Tracking Comparison 2012 – 2014

Camp Naper Year

Individual Guests Registered Per Program Guests Registered

Sales Value

2011 240 N/A $44,170.00 2012 196 N/A $35,435.00

2013 242 384 $40,133.00 2014 235 416 $36,145.00 2015 287 364 $43,387.00

Per Program Individual

Guests Guests

Report Run Registered Registered Value

* * * *

3/9/2015 13 4 $1,340.00

* * * *

3/16/2015 46 24 $3,779.00

3/23/2015 67 35 $5,189.00

3/30/2015 71 39 $5,924.00

4/6/2015 81 46 $6,388.00

4/13/2015 91 55 $7,883.00

4/20/2015 103 67 $9,713.00

4/27/2015 126 $12,453.00

5/3/2015 142 89 $13,988.00

5/11/2015 149 103 $14,770.00

5/18/2015 167 119 $16,701.00

5/24/2015 204 139 $19,991.00

6/1/2015 218 157 $22,548.00

6/7/2015 242 173 $24,707.00

6/14/2015 265 190 $27,229.00

* * * *

6/23/2015 304 227 $38,656.00

6/30/2015 313 238 $39,515.00

7/5/2015 324 249 $40,358.00

7/12/2015 325 250 $40,317.00

7/19/2015 350 275 $41,202.00

7/27/2015 364 287 $43,387.00

FINAL 364 287 $43,387.00

2015 Camp Naper Registration Tracking

8

Camp Naper Demographic Breakdown

Note: *indicates an out of state zip code

Camp Naper services families all across Northern Illinois and, even in

rare cases, out-of-state families. The above chart breaks down guest

registrations by zip code and by program. The chart to the right

represents the number of Naperville versus non-Naperville campers

in each camp session, including Camp Hope. On the following page,

there is a Camp Naper Zip Code Plot Map. This map gives a clear

depiction of the geographic areas Camp Naper services.

Camp Naper Session Representative Zip Codes – Pre Program Guests Registered

Treasure Hunters (Session 1) 60564 (4), 60563 (4), 60502 (1), 60540 (5)

Secret Seekers 60564 (1), 60563 (1), 60502 (3), 60540 (7), 60565 (3), 60504 (1), 60517(2), 60538 (2),

Fizzy, Gooey, Soaring Science 60502 (1), 60525 (1), 60540 (11), 60563 (2), 60564 (8), 60585 (1), 60510 (1),

60565(1), 60504 (1)

Recycled Art 60502 (1), 60525 (1), 60540 (9), 60563 (4), 60564 (6), 60585 (1), 60656 (3), 60490 (1)

Time Warp 60502 (1), 60525 (1), 60540 (9), 60563 (1), 60564 (4), 60585 (1), 60656 (2), 60548 (1)

Culinary Creations 60502 (1), 60525 (1), 60540 (9), 60563 (4), 60564 (7), 60585 (1), 60490 (1)

Geocaching and Letterboxing 60502 (1), 60525 (1), 60540 (9), 60563 (3), 60564 (9), 60585 (1), 60565 (2)

Drip, Scribble and Sketch 60564 (5), 60563 (3), 60540 (14), 60565 (1), 60585 (1)

Treasure Hunters Extreme 60564 (2), 60563 (3), 60502 (1), 60540 (6), 60491 (2), 60532(1), 60565 (1)

Treasure Hunters (Session 2) 60564 (1), 60563 (6), 60540 (7), 60532(3), 60565 (3), 60185 (2), 60441 (2), 60446 (1),

94014* (1)

Civil War Camp 60564 (3), 60563 (2), 60540 (2), 60565 (7) ,60585 (2), 60404 (2), 60504 (2), 60490 (2),

43202* (1)

Summer Sampling Extreme 60189 (1), 60510 (1), 60540 (9), 60532(3), 60565 (2), 60563 (4), 60564(6), 60585(1)

Treasure Hunters Extreme

(Session 2)

60515 (2), 60540 (7), 60532(1), 60565 (5), 60563 (7), 60564(2), 60585(1)

Pioneer Life 60502 (2), 60516 (1), 60187(1), 60565 (1), 60563 (2), 60440(1), 60451(1), 60504 (1),

60521 (1), 60538(1), 60540 (2)

Camp Naper Zip Code Plot Map

Naper Settlement 523 South Webster Street Naperville, IL 60540

Camp Naper Evaluations Summary

The feedback of our campers and their parents or guardians is important to the Learning Experiences Department in our

continuing effort to improve the Camp Naper programs we offer and to provide the very best experiences for our

campers. A 14-question evaluation was given to each parent/guardian on the final day of our 5 Day Camp Sessions:

Secret Seekers, Treasure Hunters, Treasure Hunters Extreme and Summer Sampling Extreme. A general Camp Naper

survey was also emailed out through Survey Monkey to participants of all Camp Naper programs by the Marketing

Department. Please refer to Appendices 1 through 5 for the individual camp session results of these evaluations.

Five key findings emerged from the evaluations:

1. When asked if Camp Naper met the expectations of

the parents and caregivers, over 85% indicated

either an “Excellent” or “Very Good” experience. Some

of the parent/guardian comments include:

“Every day my boys would come home talking

about the activities + crafts – a good sign! They

would talk about it all night.”

“Fun camp ideas – Trusted environment –

good reputation.”

“Learning + variety - GREAT hands-on!”

“My daughter absolutely loved this camp!”

2. Based on the evaluations received, 64% of the campers

were new to Camp Naper while 36% were returning

campers. Some of the parent/guardian comments from

both returning and new campers include:

“She has enjoyed the camps in the past. They

appealed to her. I like educational aspect and

the grounds.”

My daughter read about the camp and thought

it sounded fun – especially the paddleboats

and trolley.”

“My kids have been to camp here before and

loved it.”

“My son likes history and the camp theme

appealed to him.”

Poor1%

Fair0%

Good12%

Very Good44%

Excellent43%

Rate Your Child's Experience

Poor

Fair

Good

Very Good

Excellent

0

5

10

15

20

25

30

35

40

45

50

Returning Campers New Campers

Returning or New Camp Naper Families

36%

64%

Based on the evaluations received during

the Camp Naper 2015 summer season

11

Newspaper Ad in Daily Herald

0%

Naper Settlement Web Page

36%

Poster3%

Flyer18%

Social Media

13%

Treasure Magazine0%

Friends/Family 22%

Guidebook through Mail 5%

Summer Resource Fair …

Banner on museum fence

3%

How did you hear about us?

3. Awareness of web-based marketing outlets used for Camp Naper promotions is broadening. Below is a pie chart

indicating all the ways parents and caregivers heard of Camp Naper:

About one fourth (23%) of camper families heard about Camp Naper from another family member or friend.

This indicates that previous customers are satisfied with their camp experience and willing to recommend the

camp to a friend/family member, however, this percentage is a 12% decrease from last year (35%). Social Media

awareness for Camp Naper is on the rise, moving from just 1 % last season to 13% this season.

Over one third (36%) of camper families heard about camp by visiting our website. This indicates a significant

increase in Naper Settlement website traffic as only 19% of camper families indicated this option during the

2014 Camp Naper season.

4. There is a growing concern amongst parents and guardians regarding the grade span the majority of Camp Naper

sessions cover (Grades 1 – 6). Some of the parent/guardian comments include:

“Great job. The only concern I have is the age range as Alex gets older. He seemed to be at the top end and I

would want to make sure he had some same age peers in the future (he had many this week).”

“Too large of an age gap to be appropriate. Young child came home with camp conversations that were

more mature than expected for camp. More effort should be put on pairing children together based on age.

1st grade with 5th grade is too much difference to work together.”

“Would have liked all same age children (9 years old).”

“Better aligning age groups”

“We loved the program but suggest matching up children in groups that are close in age. The gap was hard

for my younger kids to adjust with older kids. Conversations were more mature and not always appropriate

for younger kids.”

12

5. When asked “Why did you choose Camp Naper?” over one-third of the parents and caregivers responded with

comments centered on Naper Settlement’s capacity to incorporate history and hands-on learning activities in a safe,

familiar and trusted atmosphere. Some even indicated a desire to implement even more history-based camp

experiences. Some of the parent/guardian comments include:

“Fun camp ideas – Trusted

environment – good reputation”

“Our son is really into science and

discovery. We thought it would be

a great fit.”

“I like the theme camp w/ different

activities - subjects each day. Also

liked that they incorporated the

Naper Settlement

houses/experience.”

“Additional programs focusing on

adventure, wonder + hands on

experiences.”

“My son likes history and the camp

theme appealed to him.”

“I like educational aspect and the grounds.”

“My child was in a safe environment but I was expecting more emphasis on history and learning about the

pioneer life.”

“I would like camp Naper to offer camps that have a stronger emphasis on history and challenge kids’

exploration of history more. The site has so much to offer so there should be more emphasis on kids

learning about the site and the history of that time.”

CAMP HOPE EVALUATIONS

Camp Hope parents and guardians were given a post camp evaluation through Edward Hospital. This 8-question

evaluation survey was both developed and distributed by Edward Hospital Cancer Center social workers. The results of

these evaluations are located in the appendices section of this document (Appendix 6). Note that the evaluation

questions address the Camp Hope experience and does not separate programming implemented by Edward Cancer Care

versus Naper Settlement.

13

1st Grade14%

2nd Grade23%

3rd Grade22%

4th Grade17%

5th Grade13%

6th Grade9%

7th Grade1%

8th Grade 1%

9th Grade0%

Camp Naper Age Range

47%53%

Camp Naper Gender Ratio

MaleFemale

Camp Naper Age and Gender Demographic Graphs

Below is a pie chart graphing the gender of the campers for Camp Naper 2015 (including Camp Hope)

Below is a pie chart graphing the age range of the campers for Camp Naper 2015 (not including Camp Hope)

Note: Some of the children may be counted more than once if enrolled in multiple camp weeks. For a complete Camp Naper gender and age breakdown per camp session refer to Appendix 7

37%: Primary Grades (1st – 2nd)

52%: Intermediate Grades (3rd – 5th) 11%: Middle School Grades (6th – 9th)

14

Camp Naper Material and Outsource Cost Analysis

Camp Naper 2015 Summer Season Total: $3,886.43

1. Summer Sampling and Summer Sampling Extreme (Two 5 Day Sessions – First Session (1 day camps), Second

Session (5 Days) – 10 individually themed days) = $863.06

Material Costs: $506.12

Outsource Entertainment: $150.00

Snack Costs (20%): $61.42

General Supplies (30% usage): $145.52

2. Treasure Hunters (5 Day Session – 2 sessions offered of Camp Naper, 2 sessions of Camp Hope) = $950.06


Snack Costs (40% usage): $122.84


3. Treasure Hunters Extreme (5 Day Session – 2 sessions offered) = $778.56


Outsource Entertainment: $175.00



4. Secret Seekers (5 Day Session) = $580.32


Outsource Transportation (Trolley): $275.00

Downtown Tour Costs (Paddle Boats and Cupcakes): $48.00

Snack Costs (10%): $30.71


5. Drip, Scribble, Sketch (2 Day Session) = $107.12




6. Pioneer Life (3 Day Session) = $60.05




7. Civil War Camp (1 Day + Evening Session) = $311.71

8. Logo Wear for Camp Counselors = $235.55

15

Camp Naper 2015 Participant Cost Breakdown

Summer Season Total: $3,886.43

Name of Camp Session

Total Cost of Camp

Number of Days Offered

Average Number of Participants

Registered per Day

Amount Spent per Participant per Day

Summer Sampling & Summer Sampling Extreme

$863.06

10 Days

26 participants

$3.31 per participant

Treasure Hunters (Including Camp Hope)

$950.06

20 Days

20 participants



$778.56

10 Days

21 participants


Secret Seekers

$580.32

5 Days

20 participants


Drip, Scribble Sketch

$107.12

2 Days

24 participants


Pioneer Life

$60.05

3 Days

14 participants


Civil War Encampment

$311.71

1 Day + Evening

23 camper participants

Note: 21 adults registered

$13.55 per camper

Average amount spent per participant per day = $3.22 per camper

Note: Due to the increased one-day extended registration fee for Civil War Camp, this camp session is excluded from the average Amount spent per participant per day shown above.

22%

24%

20%

15%

3%2%

8%6%

CAMP NAPER 2015 COST COMPARISION

Summer Sampling & Summer SamplingExtremeTreasure Hunters (including Camp Hope)


Secret Seekers

Drip, Scribble, Sketch

Pioneer Life

Civil War Encampement

Logo Wear

16

Camp Naper 2014 Participant Cost Breakdown

Summer Season Total: $3,033.42


Total Cost of Camp

Number of Days

Offered

Average Number of Participants Registered

per Day

Amount Spent per Participant per Day

Summer Sampling

$916.99

10 Days

27 participants

$$3.40 per participant

Treasure Hunters

$330.24

10 Days

18 participants



$435.53

10 Days

25 participants


Secret Seekers

$763.78

10 Days

12 participants


Drip, Scribble Sketch

$133.10

2 Days

22 participants


Geo Quest

$49.30

2 Days

5 participants


Civil War Encampment

$158.69

3 Days +

Overnight

6 camper participants

Note: 6 adults registered

$8.82 per camper

Average amount spent per participant per day = $3.27 per camper

Note: Due to the increased one-day extended registration fee for Civil War Camp, this camp session is excluded from the average Amount spent per participant per day shown above.

31%

11%

15%

25%

4%2%

5%7%

CAMP NAPER 2014 COST COMPARISION

Summer Sampling & Summer SamplingExtremeTreasure Hunters


Secret Seekers

Drip, Scribble, Sketch

Geo Quest

Civil War Encampement

Logo Wear

17

Year to Year Camp Naper Material and Outsource Cost Analysis Comparison


Camp Naper Year

Total Cost of Camp

Percent Change

Number of Days Offered

Average Number of Participants Registered

per Day

Amount Spent per Participant

per Day

Summer

Sampling

2015

$863.06

6% Decrease

10 Days

26 participants


2014

$916.99

10 Days

27 participants


Treasure Hunters

2015

$950.06

187% Increase

20 Days

20 participants


2014

$330.24

10 Days

18 participants



2015

$778.56

78% Increase

10 Days

21 participants


2014

$435.53

10 Days

25 participants


Secret Seekers

2015

$580.32

24% Decrease

5 Days

20 participants


2014

$763.78

10 Days

12 participants


Drip, Scribble,

Sketch

2015

$107.12

19% Decrease

2 Days

24 participants


2014

$133.10

2 Days

22 participants


Geo Quest

2015

N/A

Camp Session not offered in 2015

2014

$49.30

2 Days

5 participants


Pioneer Life

2015

N/A

3 Days

14 participants


2014 $60.05 Camp Session not offered in 2014

Civil War

Encampment

2015

$311.71

96%

Increase

1 Day + Evening

23 camper participants Note: 21 adults registered

$13.55 per camper

2014

$158.69

3 Days + Overnight

6 camper participants Note: 6 adults registered

$8.82 per camper

18

Currently, the annual year to year budget for a Camp Naper summer season is 3,000 – 3, 5000 dollars. This season,

Camp Naper spent a total of (not including staff time) $3,886.43. This is an over budget of $386.43 and 28% percent

increase from the 2014 Camp Naper season. Many factors have contributed to the increased spending this season:

Camp Naper offered two additional weeks of Treasure Hunters with the Camp Hope partnership (An additional

20 campers, 5 days a week for two weeks), resulting in a significant increase of 187% for supply costs:

o In 2015 the cost of Treasure Hunters was $950.06 with a per camper cost of $2.38 per participant

o In 2014 the cost of Treasure Hunters was $330.24 with a per camper cost of $1.83 per participant

Civil War Encampment quadrupled in the number of registered participants from last season to this season. (6

campers, 6 adults in 2014 and 23 campers, 21 adults in 2015)

o Because of this extreme attendance increase, additional (more expensive) supplies needed to be

purchased, resulting in a 97% increase from the 2014 season.

12 Civil War Muskets at $117.22 (Note: Learning Experiences now owns 24 muskets in total)

A bulk restocking of Find-Its containers needed to be purchased for Treasure Hunters Extreme causing a 78%

increase in this season’s supply costs. This camp item has not been purchased for the last three seasons.

o Total Cost of Find-Its Containers: $245.48 dollars (225 containers and 1,000 lids purchased)

Drip, Scribble, Sketch total supply cost decreased by 19% this season due to the overstock of art supplies from

the previous season. The Learning Experiences Department should expect the supply cost of this camp to

increase next season with the need to restock essential art camp supplies.

Due to low enrollment and the high cost (1/3 of the Camp Naper 2014 budget) of running the program, Secret

Seekers was dropped down to one session for the 2015 season, resulting in a 24% decrease in supply costs from

2014.

19

Marketing for Camp Naper 2015

The Learning Experiences Team, in collaboration with the Marketing Team, implemented a strong marketing plan this

season to ensure that Camp Naper information was accessible to parents and children not only in Naperville, but the

surrounding towns as well, within a 20-minute driving range. This included, in order of strategic importance, a

family/friend discount postcard mailed to returning customers, redesigned flyers (See Appendix 9), the webpage

updated with a more user-friendly layout (See Appendix 8), the guidebook with a release to coincide with May/June

push and an increased emphasis on social media and other online networking sites.

It was recommended last season to reallocate budget dollars previously spent on newspaper ads and posters to identify

and connect with networking groups such as the Red Tricycle and Meet Up networks, which was implemented very

successfully. Budget dollars were also used to offer fee structured discounts for returning families including a

family/friends customer appreciation coupon (See Appendix 10). Camp families from the last two seasons received a

mailer during the first week of March with a $20 off loyal customer discount, good for 1 weeklong camp, plus 1

family/friends discount pass for $10 off to share. Below is a list of the various online, print and other advertising

channels the Marketing Department used to promote Camp Naper.

Online Advertising:

TribLocal

Shaw Media Geotargeting

Google AdWords

Oaklee’s Guide

Kidwinks.com

Facebook

Chicago Parent

Naperville Moms Network

Macaroni Kid Naperville

Red Tricycle

School District Virtual Backpack Mailings

Animoto video on social media

Dozens of event website calendars

Print Advertising:

Daily Herald

Naperville Magazine

Glancer Magazine

Neighbors Magazine

Aurora Public Library Newsletter

Suburban Life Magazine

Treasurers Magazine

Spring and Summer Program Guides

20

Other Advertising:

Postcard mailing with coupon to past participants

Targeted eblasts to past participants

Weekly e-newsletter

Press release

Dolly McCarthy Show radio interview

Fliers to program and event participants and Plainfield Greeter Program

Fliers at Playscape

Display at restrooms onsite

Aurora Ave. and PEH banners

Promoted at Naper Settlement programs and events and outside school fairs with marketing table

Recommendations for Camp Naper 2015

BUDGET RECOMMENDATIONS

When planning and researching new and innovative camp programs, the Learning Experiences Department

programming cost guideline is three to five dollars per child per day (excluding Civil War Encampment – Additional fees

factored into registration cost). The current Camp Naper budget of $3,000 - $3,500 does not reflect the department

programming cost guideline.

The average per camper per day spent for 2014 was $3.22

The average per camper per day spent for 2015 was $3.27

Below is a chart indicating the cost guideline of three to five dollars per day per child with Camp Naper 2015 at maximum capacity.

Note: These spending estimates do not include: Logo wear for counselors, staff costs, Civil War Encampment and Summer Sampling Extreme at 40 camper or two session capacity.

Given the current Learning Experiences programming cost guideline, the three-year average 20 percent increase in

number of individual guests registered and with the addition of the Camp Hope partnership with Edward Hospital, on

behalf of its Cancer Center (two additional weeks of Treasure Hunters added), the $3,000 - $3, 5000 budget does not

cover the material and outsource cost of Camp Naper at maximum capacity. In order to accommodate the current

$3 per Day $4 per Day $5 per Day

Maximum Capacity for Camp Naper

= 1,000 campers

= $3,000 = $4,000 = $5,000

Maximum Capacity for Camp Naper

plus Camp Hope = 1, 200 campers

= $3,600 = $4,800 = $6,000

21

growth rate of Camp Naper, the Learning Experiences Department would like to consider raising the overall Camp Naper

budget from $3,000 - $3,500 by an additional $500 dollars or 15% increase to $3,500 - $4,000. This increase is reflective

of the 20 percent increase in the number of individual children registered for Camp Naper and the median of four dollars

spent per day per child at Camp Naper maximum capacity ($4,000).

MARKETING RECOMMENDATIONS

Next year, marketing will need to start around mid-February and again continue throughout the summer season. The

main push will be focused on the last week of March (Spring Break) and again in late May early June, where we saw the

greatest increase in numbers in Per Program Guests Registered this past year.

We will continue with our “feeder” programs this winter season: Messy, Mad Science, Imaginarium, and Artful Antics.

The following dates were chosen: February 15th, March 4th and March 30th. In order to encourage families to sign up

their camper for multiple sessions, we will offer a Three Session Discount Package for $120/camper or $40/camper per

session. Ideally the Camp Naper flyer should be in print and ready to hand out to parents by the second program date.

These programs will be structured similar to Camp Naper day camps and will explore the following themes:

Monday, February 15, 2016 – Messy, Mad Science

o Making a mess is generally frowned upon, but here, we

will experiment with everything from slime to silly putty to

gaseous compounds of foaming, fizzing and bubbling

explosions! Some of the hands-on experiments will get

grubby, so be sure to wear your lab coat (or old clothes

you don't mind getting dirty in the name of learning).

Mwhahaha!

Friday, March 4, 2016 – Imaginarium

o It’s time to think out of the box and let your imagination

run wild! Join us as we become art-scientists and junior

engineers. Just remember...COOKING AND CONCOCTIONS

are all science too!

Wednesday, March 30, 2016 – Artful Antics

o Reach beyond the ordinary and create art that is uniquely

YOU! Express your creativity as we experiment with

different techniques in multiple art forms.

22

PARENT RECOMMENDATIONS

Extended Camp Naper Hours

For the past several summer seasons, the Learning Experiences

Department has been closely examining extended before and after

care camp hours to better align Camp Naper with families balancing

work schedules.

In the 2014 evaluations, we asked the question: If offered, would you

be interested in before camp or after camp child care? Results are

shown to the right.

This season, we tweaked the question to read: What hours would you like to see for camp next year? Please check all

that apply. Results are shown below

Though less than 50% are noting a preference for a before or after care option for camp, the numbers are steadily

trending upward. In addition to the result above, here are some direct quotes from this year’s survey regarding

extended camp hours:

“Would like 9am-4pm hours. Thank you so much! Dylan had a great time!”

“PLEASE before + after care :)”

“Would prefer 8:30am-3:30pm hours - Thanks!!!!”

“9 am to 5 pm”

“Early drop-off & late pickup would be helpful for working parents”

“Some sports related themes & longer hours for camp”

6%

57%8%

29%

CAMP NAPER PROPOSED HOURS 9:00 am - 11:30 am

9:00 am - 3:00 pm *Current operating hours

1:00 pm - 4:00 pm

8:00 am - 4:00 pm

Yes39%No

61%

INTERESTED IN BEFORE OR AFTER CAMP CHILD CARE

Yes No

23

Side by Side Camp Hours and Pricing Comparison to Neighboring Organizations

Name of Organization

General Summer and Fall Camp Hours and Fees

Before Care Hours & Fees After Care Hours & Fees

Naperville Park District

Week Long Camps

Fee: $173 (R)/$203 (NR)

Time: 8:00 – 5:30 pm (Drop Off: 8 – 8:30 am and Pick-Up 4:30 – 5:30 pm)

No Option currently available

No Option currently available

Fox Valley Park District

One Day Camps

Fee: $29 (R)/$44 (NR)

Time: 8 am – 5 pm Week Long Camps

Fee: $149 (R)/$225 (NR)

Time: 8 am – 5 pm

Fall Camp (Per Day)

Fee: $3(R)/$6(NR)

Time: 7 – 8am Summer Camp (Per Week)

Fee: $15(R)/$23(NR)

Time: 7 – 8 am

Fall Camp (Per Day)

Fee: $3(R)/$6(NR)

Time: 5 – 6 pm Summer Camp (Per Week)

Fee: $15(R)/$23(NR)

Time: 5 – 6pm

YMCA Naperville

Week Long Camps

Fee: $192 M/$225

Time: 9 am – 4 pm

YMCA offers a Camp Plus Option (Before & after care + camp fee)

Fee: $219 (M)/$252 (CP) per week

Time: 6:30 – 6:00 pm

YMCA offers a Camp Plus Option (Before & after care + camp fee)

Fee: $219 (M)/$252 (CP)

per week

Time: 6:30 – 6:00 pm

Lisle Park District

One Day Camp (School’s Out)

Fee: $60 (R)/$85 (NR)

Time: 7:30 am – 6 pm Week Long Camps

Fee: $150 (R)/$215 (NR)

Time: 9 am – 5pm

Summer Camp

Fee: $36 per week

Time: 7:30 – 9 am

Summer Camp

Fee: $24 per week

Time: 5:00 – 6 pm

The Morton Arboretum

Half Day Week Long Camps

Fee: $165 (M)/$195 (NM)

Time: 9 am – 12 pm or 12:30 – 3:30 pm

Full Day Week Long Camps

Fee: $295 (M)/$350 (NM)

Time: 9 am – 3 pm

Morning Supervised Play

Fee: $60(M)/$70(NM) per week

Time: 8 – 9 am

Afternoon Supervised Play

Fee: $90(M)/$106(NM) per week

Time: 3 – 5:30 pm

Naper Settlement

One Day Camp (School’s Out)

Fee: $45

Time: 9 am – 3 pm Two Day Camp (School’s Out)

Fee: $90

Time: 9 am – 3 pm Week Long Camps

Fee: $200

Time: 9 am – 3pm

Key M – Member R – Resident NR – Non-resident CP – Community Participants

24

The Learning Experiences Team recommends looking into adjusting camp hours to better fit the needs of parents with

work commitments that require an early morning drop off time and/or evening pick up time. Two options for testing

parental response to extended Camp Naper hours are offered below. Option one is highly recommended for 2016 Camp

Naper.

Option 1: Extend Camp Naper Hours to 8:00 am – 3:00 pm and increase cost from $200 to $225.

Parents will have the opportunity to drop off their kids any time between 8 and 8:45 AM to better accommodate

work schedules. Naper Settlement staff will facilitate low key warm up activities with the kids during this time.

Camp activities with counselors will begin at 9 AM.

Pros Cons

1) May help to increase per program number of camp

registrations. Per program numbers have been

steadily decreasing since 2013. Per program

registrations are indicative of guests that choose to

enroll in multiple programs during our summer camp

series. We are seeing a trend toward individual

registrations, which may be a result of the difficulty

for parents getting children to and from our camp

programs. Consequently, parents are more often than

not registering their children for only one of the many

camps we offer throughout the summer.

1) An additional hour in the morning requires more

staff time. However, this additional cost is offset

with the slight bump in camp pricing.

2) In an attempt to maintain competitive pricing while

extending camp hours, there will be a slight

decrease in revenue per hour. For example, Camp

Naper’s current five-day camps are $200 for six

hours per day of activities. This equals to

$6.70/hr/child. With the extension of an hour this

equals $6.42/hr/child. However, if more parents

choose to register their children in multiple camps

as a result of the hour extension, the increase in

registrations will provide an overall revenue

increase for our camp series.

25

Option 2: Extend Camp Naper Hours to 8:00 am – 3:00 pm at an increased cost from $200 to $225 and offer an after-

care option for parents to choose from 3:00 pm – 5:00 pm at an additional $50 per week ($10 dollars per day)

Parents will have the opportunity to drop off their kids any time between 8 and 8:45 AM and to pick up their

children between 4 and 5:00 PM to better accommodate work schedules. Naper Settlement staff will facilitate

low key warm up activities with the kids during the morning prior to the camp start time of 9 AM and will

facilitate low key wind down activities with kids following the camp end time at 3 PM. Camp activities with

counselors will begin at 9 AM and end at 3 PM.

Pros Cons

1) As with Option 1, this may help to increase per

program number of camp registrations.

2) Option 2 gives working parents in need of a later

pick-up time an additional option without extending

hours or fees for families that prefer the current

camp hours.

1) An additional three hours requires a considerable

amount of staff time both for Naper Settlement

staff and the counselors. This additional cost is

offset with the slight bump in camp pricing.

2) In an attempt to maintain competitive pricing while

extending camp hours, there will be a slight

decrease in revenue per hour. For example, Camp

Naper’s current five-day camps are $200 for six

hours per day of activities. This equals to

$6.70/hr/child. With a three-hour extension of

camp this equals $6.10/hr/child.

Since we on average had a 90%

participation rate/percent sold of camp

registrations in our camps in 2015, losing

$.60/hr/child to offer extended hours to

gain a potential additional 10% of

registrations will not constitute a large

enough revenue win to justify the overall

loss.

26

CAMP SCHEDULE RECOMMENDATIONS:

Summer Sampling and Summer Sampling Extreme

Summer Sampling one-day camps (June 22nd – 26th) not only

sold out 3 of the 5 days, those days were also over capacity.

The average capacity for this week of single day camps was

98% or 24 campers. With a total of 47 individual campers for

the week, 47% attended only 1 day while 36% attended all 5

days. The themed-day camp with the lowest attendance

rating was Time Warp (Wednesday) at 20 campers. This was

one of two brand new one-day themes offered this season;

Culinary Creations had 23 campers. Based on counselor and

parent recommendations last season, we dropped Sundials to

Satellites and combined the Every Day is Earth Day activities

with Recycled Art. For next season, we plan to continue to

offer this week of day camps for parents and children looking

to explore Camp Naper as an ideal option for their family. We

recommend reverting to original scheduling and offering

Summer Sampling as the first week of Camp Naper again; this

season it was offered the second week. Historically, the first week after school ends (first week of camp)

consistently has low enrollment, therefore, by offering one-day camps instead of a week-long camp, we are not

limiting parents’ capacity to choose a full week or a couple days. Camp Naper could also look into taking the

campers on a local field trip during this week, giving the parents the option of signing up for the field trip day or

finding an alternative for that day of the week.

Summer Sampling Extreme (July 20th-24th) ran for a second year with an average 2 session capacity of 68%. With

a total of 27 individual campers for the week, we overbooked one session (Note: If numbers warranted we had

the capacity to run a second, separate session). Because of the complexity of the completely different themes of

this week and the capacity at which they filled in 2014, we decided to change the second Summer Sampling to a

week-long camp (individual days not available). We kept the original individual day themes but changed the

name to Summer Sampling Extreme. Because of the success of these daily themes (two years in a row), we

recommend offering Summer Sampling Extreme for a third year.

27

We will retain the existing week long camps that did well in number of participants with the following provisions:

Treasure Hunters and Treasure Hunters Extreme will continue to run for two sessions each.

o Treasure Hunters ran at 52% capacity in June (first week of Camp Naper) and at 104% in July.

o Treasure Hunters Extreme ran at 64% capacity the first week in July and at 100% the last week of July.

Due to low enrollment and the high cost of running the program, Secret Seekers was dropped down to one

session this summer from previous Camp Naper years. Secret Seekers ran at 80% capacity the second week of

camp. Next year, we recommend offering this specialty offsite program in July rather than June to give camper

families a longer timeframe to register.

Specialty Two-Day, Three-Day, and Half Day Camps

Drip, Scribble & Sketch did well for the third

year running with a 96% capacity rating.

Settlement Sports, a new camp this season,

did not run due to extremely low enrollment

numbers. We recommend running Drip,

Scribble & Sketch for a fourth year and drop

Settlement Sports, replacing it with another

new camp focused on themes that build on

this season’s success with an emphasis on

hands-on experiences that incorporate more

STEAM disciplines. This specialty camp

would combine tutorials, experiments and

field activities in a historical environment designed to be supportive, enriching and most importantly – fun!

Due to low enrollment and high cost of Civil War Overnight Encampment previous years, we ran Civil War Camp

as a one day/evening session with no overnight option for Grades 5th – 8th (extended to 5th grade this season).

Civil War Camp ran at 96% capacity (23 campers) plus an additional 21 adults for dinner. We will offer Civil War

Camp as a one day extended program next season.

Camp Ukulele did not reach the minimum number of participants needed o run this season. The Learning

Experiences Department and Kevin Presbrey of Presbrey Productions will reevaluate the pros and cons of

offering Camp Ukulele for a second season.

28

Pioneer Life ran for the first time this season with moderate success. Due to the continuous higher demand from

families asking for more historically-based camps exclusive to Naper Settlement and the need to offer camps for

older age groups, we will run Pioneer Camp for a second year.

ADDITIONAL RECOMMENDATIONS:

Recommended Goals for 2016 Summer Season:

Individual guests registered = 315 (+28)

10% increase from 2015



Per Program guests registered = 416 (+55)




One of the key findings that emerged from Camp Naper Evaluations is a growing concern amongst parents and

guardians regarding the grade-span the majority of Camp Naper program sessions cover (Grades 1 -6). The Learning

Experiences Department will continue to monitor this age difference, addressing intellectual and maturity level

discrepancies, in both day-to-day camp operations and parental feedback. If this concern continues to develop, Naper

Settlement will need to reconsider the grade-level groupings present in Camp Naper and possibly restructure the

programs.

The Learning Experiences Team will also investigate other possible partnerships, like Camp Hope, or hiring outsourced

providers to deliver specific camp themes like technology, science, music, literacy or sports like Camp Ukulele. In

addition, following the park district model for the Middle School age group, we would like to experiment with one or

two day camps on or off site. Full details to be determined.

29

Appendix 1 - Camp Naper Evaluations: Secret Seekers

1. What is the gender of your child who attended camp?

2. Was this your family’s first Camp Naper Experience?

30

3. How did you find out about Camp Naper? Please Check all that apply

4. Why did you choose Camp Naper?

"My daughter read about the camp and thought it sounded fun – especially the paddleboats and

trolley”

“My daughter was excited about the activities offered by this camp.”

“Loved it last year”

“She has enjoyed the camps in the past. They appealed to her. I like educational aspect and the

grounds.”

“My kids have been to camp here before and loved it”

“Last year a friend recommended it, and my son liked it so much, we signed up this year. ”

“It is the very best experience for my kids.”

“My son loves history and always enjoys visiting.”

“Secret Seekers sounded like a fun camp. Lots of interesting things to do. ”

“They went last year and loved it!”

“Anna likes History”

“My daughter really likes history so we thought this would be fun.”

“Location, cost/date and age group”

Other (please specify):

Postcard Coupon in mail

Email sent from Naper Settlement

31

5. How appropriate was the fee charged to participate in this camp?

0 responded Too Low (0%)

13 responded About Right (100%)

0 responded Too High (0%)

6. Was the registration process user-friendly and efficient?

13 responded Yes (100%)

0 responded No (0%)

Comments/ Suggestions:

“Registration was easy but did not receive any confirmation. I had to call.”

“We’ve don’t them all now. I hope you will add new camps so we can keep coming”

“Online registration and online parent information – my printer wouldn’t work.”

7. Did the pre-camp communication (parent letter and packet via email) adequately prepare you for camp?

12 responded Yes (92.31%)

1 responded No (7.69%)

Comments/Suggestions:

I did not receive anything prior to camp. I found forms on the website to complete.”

8. Did the camp program meet your expectations?


“It was well organized and they did all the activities advertised.”

“My daughter absolutely loved this camp!”

32

9. What did you like most/least about your child’s camp experience?

“He loved everything about camp.”

“Most: My son was really excited to go each day.”

“Most: She learned more history.”

“The History”

“Most: Various activities done all week.”

“Most: Exploring downtown Naperville, organization of camp.”

“Disappointed about not going on boats – Thank you for taking him today.”

“Most: Geocaching Least: Walking around with backpack.”

10. Was the camp program staff helpful, professional and fun?

Comments/ Suggestions: None

11. Overall, how would you rate your child’s camp experience?

0 responded Poor (0%)

0 responded Fair (0%)

1 responded Good (7.69%)

6 responded Very Good (46.15%)

6 responded Excellent (46.15%)

12. What programs or activities would you like to see us offer next summer?

“Camps for older kids >6th grade that are history based”

“Any new or different experiences. Treasure hunt? Play (Acting)? Cooking/Campfire? Science?”

“More history + experiences of what life was like”

“More geocaching”

“More for older students 6th grade and up”

“More paddle boating”

33

13. What hours would you like to see for camp next year? Please check all that apply.

14. Other comments and/or suggestions:

“Will sign up again next year!”

“Thank you”

34

Appendix 2 - Camp Naper Evaluations: Treasure Hunters (Sessions 1 & 2)



35



“Friend Recommendation”

“Close to home. Good hours”

“The name of the camp sounded very interesting”

“It looked fun!”

“Interesting…different type of programming – great location!”

“My son likes history and the camp theme appealed to him.”

“Educational + fun – liked content of camp in description.”

“Location and topic”

“To attend with his friend who we are visiting.”

“Hours, close to house, nice facility”

“Fun camp ideas – Trusted environment – good reputation”

“Fun, different, educational”

“Location and timing”

“2 previous children attended. Good Price + good timing for our family this summer”

“Our son is really into science and discovery. We thought it would be a great fit.”

“He had fun last year”


Driving by

Internet Search

Red Tricycle

36

“Creative themes”

“I like how it is a smaller group of kids, and the education behind the history of Naperville”

“Educational, good counselors”

“I heard good things about it from others with children.”



24 responded About Right (92.31%)

2 responded Too High (7.69%)





“I’d prefer a complete online process”

“Hoping to get an online process in the future”

“Got no confirmation”

“Prefer to be able to do it online.”

“It would be nice to be able to register online.”



2 responded No (8%)


“Did not receive one”

“Wasn’t aware kids needed water bottle. My daughter said cups were not offered.”

“It was so refreshing not to fill out a book to register – the process was very user friendly. The info packet

was perfect.”

“Did not receive anything but the website was helpful.”

“Great camp. My kids loved it!”

“Maybe offer more incentives to sign up for more camps?”

“We did not get a parent letter or packet. I saw information about lunch and parking on the website.”

37



“Awesome! He loved it!”

“Mostly. Maybe more LOOKING for treasure.”

“Logan was very engaged and looking forward to every day.”

“I would say camp exceeded my expectations.”


“He learned a ton and had so much fun.”

“Most: Daily activities Least: More clarity on daily experience would help prep kids”

“Different theme every day that got him excited.”

“Maybe less games, more using the Settlement grounds.”

“Every day my boys would come home talking about the activities +crafts – a good sign! They would talk

about it all night.”

“Most: The exploring”

“The teachers were very friendly and check in+out was well done.”

“Most: Learning new things; Least: at times “boring” says my son

“Most: Egypt Day, Least: Monday”

“Most: Some ability to make new friends + have new experiences. Least: Not sure if they got to explore

entire settlement but would like him to experiences that more.”

“Most: Learning in a fun environment”

“Creative learning and crafts.”

“Most: The flexibility of hours; Least: None”

“Variety of activities”

“Very Organized. She had fun.”

38



“Yes, helpful regarding Russell’s medicine”

“So kind.”

“Very friendly at drop and pick up and the boys had good things to day.”

“It could improve”

“Excellent interactions and enthusiasm. Our kids clearly connected with the staff.”

“Great!”




3 responded Good (12%)

12 responded Very Good (48%)

10 responded Excellent (40%)


“Same”

“Similar programs - I like the theme camp w/ different activities - subjects each day. Also liked that they

incorporated the Naper Settlement houses/experience.”

“Additional programs focusing on adventure, wonder + hands on experiences.”

“More experiments”

“More secret seekers on different weeks”

“Some sports related themes & longer hours for camp”

“More sports related ones”

“More art or reading-based.”

39



“Had both a male and female child attend”

“Or 8:30am-3pm time. He liked the CSI/spy day the most”

“Overall, very good experience.”

“I think it's just fine. 9am-3pm or whatever gives the kids enough time to play after camp.”

“Thank you for a fun week! And 9am-3pm would be absolutely perfect.”

“Great job. The only concern I have is the age range as Alex gets older. He seemed to be at the top end and I

would want to make sure he had some same age peers in the future (he had many this week).”

“I love the daily themes. Maybe a science camp or advanced art camp next summer?”

“Would like 9am-4pm hours. Thank you so much! Dylan had a great time!”

“Great camp!”

“Early drop-off & late pickup would be helpful for working parents”

40

Appendix 3 - Camp Naper Evaluations: Treasure Hunters Extreme (Sessions 1 & 2)



41



“Thought it was going to be fun”

“Liked the variety of activities”

“Location, time and agenda”

“The camp description was interesting and sounded engaging.”

“We love Naper Settlement and come here often so she at least already knows where she's going.”

“Wanted to come to Naper Settlement”

“My child is interested in history and learning new things.”

“locations, hours, proximity to home, curriculum”

“My daughter wanted to attend the camp”

“Love for history”

“Creative themes”

“Educational - varied! Nice counselors”

“Interesting camp themes”

“There were openings, and the subject was interesting to my daughter.”

“Last year did it”


Online Search

Rec Tricycle

42









“Would like online registration”

“Online registration preferred”

“Online registration is NECESSARY”



0 responded No (0%)


“Thanks”

“Had to be resent – Never received first email.”



“It wasn’t fun at all”

“Kids enjoyed it very much.”

“Thought there would be more walk-about in downtown Naperville mystery/treasure hunts”

43


“The people actually in the camp were disruptive and ruined my child's experience”

“My son and one other 7 year old boy were kind of scared by the stories of how kids used to be punished by

teachers and parents. Also maybe a few more water breaks when it’s really hot.”

“Variety of events”

“Some of the leaders were abrasive and not as friendly as I would like”

“Making stuff, so proud to show what she made. Touring the settlement mansion, school house, etc and

learn about the "old days"

“I liked that the camp was not too large”

“Too large of an age gap to be appropriate. Young child came home with camp conversations that were

more mature than expected for camp. More effort should be put on pairing children together based on age.

1st grade with 5th grade is too much difference to work together.”

“She liked the fingerprint analysis”

“Most: Strawberry DNA; Least: Nature day was a wash out”

“Learning + variety - GREAT hands-on!”

“That she wanted to come.”

“Would have liked all same age children (9)”



“In between, see above”

“I didn’t have much interaction with them”

“Helpful and fun are the most important!”


1 responded Poor (5.26%)





44


“Half day camps. We had to wait until after swim team was over to participate”

“Unsure”

“My kids said they wish the camp was longer.”

“Offer more civil war camps and camps that allow kids to experience more of what the park has to offer.”

“the themes were nice- crafts were good”

“Varied themes”

“Before + After Care.”



“Making sure the kids actually pay attention and not ruin it for others”

“Great Camp! Thanks!”

“Looking forward to one more week!”

“Did hear both my daughter and staff say they couldn’t find things they were supposed to play with or make.

That's a shame. My daughter LOVED the camp! And so did we, thanks for taking good care of her!”

“PLEASE before + after care :)”

“They enjoyed it very much! Thank you very much!”

“Would prefer 8:30am-3:30pm hours - Thanks!!!!”

45

Appendix 4 - Camp Naper Evaluations: Summer Sampling Extreme



46



“My child is interested in history. Loved Treasure Hunters so we did another week.”

“Close to home, different camp experience”

“Location, theme, cost”

“My daughter really enjoyed her experience last year.”

“My boys enjoyed it a lot last year.”

“Location and times”

“My daughter enjoyed it last year”

“Topic”



9 responded About Right (81.82%)

2 responded Too High (18.18%)


Postcard

47



0 responded No (0%)


“Mailed in first/then called for second camp. Never received any confirmation”

“Prefer online registration”






“Loved this camp! Will do more next year!!”

”Thank you! Kids had a great week.”


“The variety of activities each day”

“Nice variety of activities”

“She was happy”

“They were engaged, had fun and learned.”

48







4 responded Excellent (50%)


“More art options”

“Same”

“Cooking”

“Better aligning age groups”


49


“It would be great to see more 3 day camps. We don't need all 5 days. Hours work well. Thank you!”

“We loved the program but suggest matching up children in groups that are close in age. The gap was hard

for my younger kids to adjust with older kids. Conversations were more mature and not always appropriate

for younger kids.”

Appendix 5 - Camp Naper Evaluations: General (Sent out through email)


50


3. What Camp Naper camp (s) did your child attend?

51



“My child is very interested in history.”

“Son loves the Civil War.”







0 responded No (0%)



0 responded No (0%)

52



“The camp was fine. My child was in a safe environment but I was expecting more emphasis on history and

learning about the pioneer life.”


“He loved the whole experience...I loved the old time photo.”


53

Poor0%

Fair0%

Good8%

Excellent92%

Rate Your Child's Experience

Poor

Fair

Good

Excellent







13. What hours would you like camp to be offered next year?

“9 am to 5 pm”

” Earlier in the summer but time of day was great.”

“Same…if not for more days…” (Civil War Camp)


“I would like camp Naper to offer camps that have a stronger emphasis on history and challenge kids’

exploration of history more. The site has so much to offer so there should be more emphasis on kids

learning about the site and the history of that time.”

“More learning "chores" that daily life children would do.”

“Teen related.”


“Loved it!”

Appendix 6 - Camp Hope Family Evaluations: Handed out through Edward Cancer

Center

The following evaluation results were collected by the Edward Cancer Center and not specific to the daily Camp Naper

session of the campers’ experience, rather their entire Camp Hope experience. The results are shown below:

1. Overall, how would your child rate his/her Camp Hope experience?

54

2. What were your child’s favorite activities?

“Scatter ball”

“Compass scavenger hunt, crafts, Virginia Reel dance”

“Painting, scavenger hunt, giving hugs”

“Meeting new friends, the rocket ship, playing with others”

“Geo-caching”

“Playing outside, crafts”

“Art, music, yoga, treasure boxes, geocaching”

“My child did not mention specific activities which impressed him”

“He enjoyed Spy Day learning the secret codes”

“They loved the blankets and quilts. They also loved the crafts; the pizza was a big hit, too.”

“Arts and Crafts, Yoga and Meditation”

““everything” – Broken Pot, Geocaching”

“She liked the music and the art, but she was not she which art project was best because they still have one

more “surprise” project left. Lol”

3. What did your child say he/she learned at Camp Hope?

“How to use old GPS”

“Meditate, yoga, trade”

“Learned about nature (rocks and leaves); learned about feelings and talking about moms and dads with

cancer”

“Treasure hunting, GPS, yoga, meditation”

“Yoga”

“Reading a compass”

“How to calm down, how to use a GPS, about Gold Rush”

“I did not ask the question. If he was not interested in discussing his activities, it did not occur to me to raise

the question”

“That he actually likes yoga and how to listen to his thoughts. I liked learning about the personal bubble.”

“Yoga and Meditation”

“How to better deal with emotions”

“Mediation, art and music”

“She learned how care and care treatments can cause a parent to be less active in her life because of not

feeling well and being away at appointments. She also learned meditation and breathing that will help with

nerves.”

4. As a parent/caregiver, what do you feel are Camp Hope’s strengths?

“How to use old GPS”

“Keeping the children engaged with numerous activities”

“Activities for kids; a week where they can have fun and not worry about cancer”

“Smaller camp size; the combination of fun and therapy; Also, I love this camp because dealing with cancer

on a daily basis is very emotional and here these children get to meet friends and see that they’re not alone”

“Lots of activities; the kids were kept busy; teachers and Social Workers were excited to see kids each day”

“Group setting – friendly surroundings”

55

“Supporting families through tough times”

“Social Workers are there all day; small numbers (only 22 kids)”

“My grandson, despite his lack of interest at the start of the program indicated at the end of day one he was

enjoying himself.”

“Having cancer social workers available for the children”

“I think the yoga and meditation was great. They do crafts in other camps but this was something new for

them.”

“Small size of group. The program as a whole is great for children going through difficult life circumstances.

Really appreciate how coping skills are taught so that the children can use these skills now and later in life.”

“The kids come home positive, happy and excited every day.”

5. What other activities would you like to see offered at Camp Hope in the future?

“Maybe a cooking class? A bigger selection of snacks? (My girls hardy eat breakfast, so a snack every few

hours works better for them.”

“More time with camp as Camp Hope led by Camp Hope leaders”

“none”

“It sounds like she had a very full week. I believe all the activities were well planned and presented. I am not

sure what additional activities you could add.”

“The children would like to play a few more games”

“I think Camp Hope does a good job of mixing up activities, of course Jalen said he wants to go swimming

again”

“Everything was great! No suggestions from me”

“Water play”

“Swimming, field trips”

“Swimming, rock climbing; start at 9AM”

6. Has your child attended Camp Hope previously?

4 Yes

9 No

7. Would you like your child to return to Camp Hope next year?

12 Yes

1 No “Too Old”

8. Would you recommend Camp Hope to a friend?

13 Yes

0 No

56

5

12

12

5

5

0

Treeasure Hunters Age Range

1st Grade

2nd Grade

3rd Grade

4th Grade

5th Grade

6th Grade

5

64

5

Secret Seekers Age Range

3rd Grade

4th Grade

5th Grade

6th Grade

7

13

11

8

7

1

Summer SamplingAge Range(One Day Camps)

1st Grade

2nd Grade

3rd Grade

4th Grade

5th Grade

6th Grade

7

164

9

4 1

Treasure Hunters Extreme Age Range

1st Grade

2nd Grade

3rd Grade

4th Grade

5th Grade

6th Grade

8

410

31 1

Summer Sampling Extreme Age Range

1st Grade

2nd Grade

3rd Grade

4th Grade

5th Grade

6th Grade

7

8

5

31

0

Drip, Scribble, Sketch Age Range

1st Grade

2nd Grade

3rd Grade

4th Grade

5th Grade

6th Grade

Appendix 7 - Camp Naper Age and Gender Breakdown Below are pie charts graphing the age range of the campers broken down by individual camp:

57

8

10

2

21

Civil War Encampment Age Range

5th Grade

6th Grade

7th Grade

8th Grade

9th Grade

4

6

1

5

Pioneer Life Age Range

3rd Grade

4th Grade

5th Grade

6th Grade

69%

31%

Treasure HuntersJune 15 - 19

Male

Female

42%

58%

Camp Hope June and August

Male

Female50%50%

Secret SeekersJune 22 - 26

Male

Female

41%

59%

Fizzy, Gooey Soaring Science June 22

Male

Female

44%

56%

Recycled Art June 23

Male

Female

41%

59%

Time Warp June 24

Male

Female

Below are pie charts graphing the gender of the campers broken down by individual camp:

58

35%

65%

Culinary Creations June 25

Male

Female

33%

67%

Geocaching June 26

Male

Female

31%

69%

Drip, Scribble, Sketch June 29-30

Male

Female

56%

44%

Treasure Hunters Extreme July 6-10

Male

Female77%

23%

Treasure Hunters July 13-17

Male

Female

91%

9%

Civil War Camp July 17

Male

Female

48%

52%

Summer Sampling Extreme July 20-24

Male

Female 52%

48%

Treasure Hunters Extreme July 27-31

Male

Female

6%

94%

Pioneer Life July 29-31

Male

Female

59

Appendix 8 – Naper Settlement Camp Naper Description Webpage

63

Appendix 9 – Naper Settlement Camp Naper Flyer

65

Appendix 10 – Naper Settlement Camp Naper Discount Postcard

Camp Naper Executive Summary 2015 FINAL

Documents

Transcript of Camp Naper Executive Summary 2015 FINAL