Camp Digital Malmö
21
Don’t do an app how mobile should transform your business Hampus Jakobsson,@hajak
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Presentation about how to strategically w
Transcript of Camp Digital Malmö
![Page 1: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/1.jpg)
Don’t do an apphow mobile should transform your business
Hampus Jakobsson,@hajak
![Page 2: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/2.jpg)
Let me tell you a story
![Page 3: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/3.jpg)
An app is not an ad
![Page 4: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/4.jpg)
Why mobile?
![Page 5: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/5.jpg)
sharedidentity
“everyware”
laptop tablet tvphonewatchglassesimplant billboard
![Page 6: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/6.jpg)
billboard
mobile+
![Page 7: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/7.jpg)
watch
![Page 8: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/8.jpg)
glasses
![Page 9: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/9.jpg)
“implants”
![Page 10: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/10.jpg)
mobilequalities
context identity
forced focus
immediate
![Page 11: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/11.jpg)
context
![Page 12: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/12.jpg)
immediate
![Page 13: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/13.jpg)
identity
![Page 14: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/14.jpg)
forced focus
![Page 15: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/15.jpg)
Perfection is achieved, not when there is nothing more to add, but when
there is nothing left to take away- Antoine de Saint-Exupery
“
![Page 16: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/16.jpg)
The Pareto principle
![Page 17: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/17.jpg)
example
![Page 18: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/18.jpg)
example
![Page 19: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/19.jpg)
sharedidentity
“everyware”
laptop tablet tvphonewatchglassesimplant billboard
![Page 20: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/20.jpg)
mobile should transform your business, not be
bolted on
![Page 21: Camp Digital Malmö](https://reader033.fdocuments.us/reader033/viewer/2022051514/54b6ddcc4a7959ca538b476c/html5/thumbnails/21.jpg)
hampus.jakobsson gmail.com@@hajak
Thanks!