Engaging Alumni: Tools and Tactics

UCF Alumni AssociationJeff Garner

CAMMP 2010

Hub and Spoke Big Picture • Easy-To-Use and Update• Improved Navigation• Consistent Brand and Look

• Built on Joomla• Open Source Software = FREE• Great Flexibility• Scalable With Many Plug-ins

Engaging: Joomla, Google, Content Feeds

Partner Ads

Social Media Resources

Promotions

Facebook Feed

Campus Brands

Easy Nav

Featured Events

Update Address

Twitter Feed

Action Items

Chapter and Club Sections: Google and YouTube

• Takes advantage of standard content and styles, yet tailored for each chapter/club•Uses Google calendar to deliver snapshot of

events for each group• Embedded YouTube videos eliminate storage

needs and standardize playback format•Google Picasa Photo Gallery tools provide

slideshow features at no cost• Facebook – “Like” button links to each chapter

and club

Most important benefit = No Direct Cost

Facebook Summary

Google Calendar updates automatically displayed here…

- AND – UCF News and RSS Feeds

display just below.

Total Number of Fans = 3,739

Strategy: ENGAGE ALUMNI

ENERGIZE UCF Supporters

LinkedIN, Twitter, and YouTube Summary

LinkedIN Participants and Connections = > 6,000YouTube Videos = 6,438 ViewsTotal Number of Followers on Twitter = 684

• Integrated Social Media Content• Leverage FREE Resources to Minimize Overhead• Reach Constituents When, Where, and How They Want

Personalized:Any info we want

to deliver

Hot Jobs:Very popular. Alumni call in asking - How Can They Get Their

Company’s Jobs Listed

Two SEGMENTED eNewsletters:• Pegasus Connections = Bi-Monthly•Alumni Connections = Quarterly

Reduces Over-CommunicationSpotlights High Value Programs and Services

Upcoming Events:Alumni relive fun, memorable events

Special Promotion:Facebook “Fan Us”

promotion

Upcoming Events:Alumni have quick overview

of signature events

New Stuff• Foursquare – tie tips and real-world value to

locations/business partners• Knight Neighbor Locator– Expand “where are they now” service down to

city/town/zipcode with interests and hooks that help people find value in being connected – and meeting their Knight neighbor.

• New Mobile App and campaign – Called “Take It With You”