But while technology changes rapidly, the end-to-end customer experience can sometimes move a little slow, and b8ta needed a fresh experience that would capture attention, wow customers, and bring people back to the store for more. They found it.

Palo Alto’s cutting edge tech retailer, b8ta, is always ahead of the curve when it comes to keeping customers excited and compelled to regularly return to the store to check out the latest high tech. b8ta’s mission is to take technology out of the box, put it in the people’s hands, and get them excited about what’s possible and what’s next.

The Story

b8ta in Palo Alto- Camilo Buscaron, Pepper fan

Pepper is definitely a robot that’s going to captivate the minds of consumers.

When the opportunity came to partner with SoftBank Robotics America (SBRA) to showcase Pepper, the humanoid robot, the folks at b8ta knew they found the perfect solution to strengthen their customer base and

take their brand from a local shop to a nationally recognized name.

For one week only, Pepper was showcased at b8ta, greeting the public,

press, and inspiring people everywhere to believe that the technology of the future is here today.

The Opportunity

b8ta Meets Pepper

On August 11th, Pepper appeared at b8ta and started connecting with consumers immediately. It kicked off with a press event, where members of the media were given access to Pepper and the opportunity to speak with executives from SoftBank Robotics America and b8ta. For a full week, Pepper greeted customers and treated them to a new, in-store experience with an engaging application.

Everything drove towards the Beers at b8ta Event where the head of studio for SoftBank Robotics America, Omar Abdelwahed, gave a rousing presentation about the possibilities of Pepper directly to dozens of the Bay Area’s hottest developers.

The intention was to draw people to the store, show them something new, and get them excited for the future. It worked!

The Execution

Developing Relationships

One day, we will look back and say ‘Pepper started all of that.’- Omar Abdelwahed, Head of Studio, SBRA

The Result

People Love Pepperpepper led to a

on average, customers engaged

Pepper was a smash hit at b8ta. Scores of customers, developers and press arrived at the store from around the Bay Area to meet the friendly robot. Notable media like Ars Technica and The Verge streamed the event LIVE on Facebook, garnering over 75,000 views.

The event put b8ta in the limelight, with an increased number of people browsing and purchasing items from the store after a greeting by Pepper. Pepper showed us what the future of retail should be, assisting customers and melting the hearts of b8ta’s staff.

We love their vision of creating the iPhoneof robots.- Vibhu Norby, CEO of b8ta

increase in traffic

longer with pepper than any

other products

70%

4x

facebook.com/softbankrobotics

linkedin.com/company/softbank-robotics-americas

twitter.com/sbramerica

youtube.com/c/softbankroboticsamerica

www.meetpepper.combizdev@meetpepper.com

Website is currently under construction. For more information, contact Jamie Soper (jsoper@aldebaran.com) or Aurore Chiquot (achiquot@aldebaran.com). Brand new SoftBank Robotics website will launch later this summer.

Retail

Pepper Works For RetailWith an instant wow-factor and the ability to effortlessly communicate with people from all walks of life; Pepper stands to revolutionize how people interact with technology. And for businesses, the possibilities are limitless.

For retailers, Pepper is an immediate draw that can drive traffic, inspire shoppers, make product recommendations, and present real-time analytics to help you better understand your customers and their needs.

For businesses of any shape and size, for customers and clients of all walks of life – it’s clear.

Pepper Works.