micro climatecameron hughes

TM

Marketing Persona

-Wants to eat healthy

-Likely have children

-Eating more at home than ever!

-Focus on food quality

-More people are eating organic food

-Generation X 30-45 yrs. old

-Second highest

spending power

Key Issues

Humidity-Levels (Specific levels per item)

Cross-Contamination(Causes shorter lifespan)

Disorganized(Everything ends up together)

1 2 3

High Humidity(Low ethylene gas emitters)

Medium Humidity(Medium ethylene gas emitters)

Low Humidity(High ethylene gas emitters)

Optimal Humidity

Contextual Research

grocery bags cross contamination personal solution

personal solution chaos!cross contamination

Organization

Organization

Survey Results

......things get lost and spoil

Small fruits/ vegetables like kiwis, grapes and broccoli are usually separated in small containers, bigger fruits and vegetables are usually in Ziploc

Certain leafy greens.

Once every couple weeks, try to eat things to prevent that from happening though

It is used but not organized

In the drawers if they

fit. Otherwise, on any

open shelf.

Storage Containers Storage Dividers

Market Research

Opportunity

$

Market Research

$ $ $

$ $

Rubbermaid Produce keeper $9

Rubbermaid Produce keeper $9

Progressive Lettuce keeper $20

Progressive Lettuce keeper $20

Kinetic Go Green $17

Kinetic Go Green $17

Fridge Binz $7-15Fridge Binz $7-15

Ordinary Container

Go Green Anti-microbial

Test ResultsDay 1 Day 10Day 4 Day 7

Freshies

Produce Keeper

Produce Keeper

-Mold free-Still edible after 10 days

-Mold free-Still edible after 10 days

-Mold free-Mildly spoiled

-Has mold-Very spoiled

-Has mold-Very spoiled!-Liquid residue

1

2

3

4

5

Top Freezer

Side by Side

Freezer on Bottom

French Doors

Fridge Dimensions

1 2

3 4

10-14”

5.5-9”

9-12”

10-14”

6-9”

10-14”

10-14”

6-9”

10-14”

12-16”

5-8”

12-15”

8-10”

8-12”

9-12”

6-14”

Sketch Ideation

3D Mock-ups

Initial CAD

organic hour glass

subtle

corner vent

handles

exterior mechanism

exploration

Final Design

+ TRANSLUCENT GREEN POLYPROPYLENE LID

+ TRANSLUCENT POLYPROPYLENE BODY

+ ADJUSTABLE HUMIDITY VENT

features

+ INTEGRATED HANDLES

+ RAISED BASE FOR DRAINAGE

+ STACKABLE LID NESTS ON BASE

+ 5 PIECE SET + 3 PIECE SET

+ CUPRON ANTI-MICROBIAL ADDITIVE

+ DISHWASHER -SAFE / BPA FREE

+ PRODUCE STORAGE GUIDE

Exterior Design

+ INTEGRATED INDENTED GRIP

+ VENT CAN BE USED AS A COLANDER

+ RAISED TEXTURE ON BASE

+ DIVIDER FOR PRODUCE SEPARATION

Interior Design

+ STACKABLE LID NESTS ON BASE

High Humidity

(Low ethylene gas emitters)

Medium Humidity

(Medium ethylene gas emitters)

Low Humidity

(High ethylene gas emitters)

Final Design

Packaging GraphicsBelly band

3 Piece Set1.1qt Rectangle1.6qt Square5qt Rectangle

5 Piece Set1.1qt Rectangle

1.6qt Square5qt Rectangle6qt Rectangle

7.2qt Rectangle

Manufacturing Quote

52.3 A

A

4

PART 4 MUST SNAP FIT IN PART 1AND SLIDE UP AND DOWN

110.5

150

.5

TOP ASSEMBLY

0.5 EMBOSED LOGO

67.

5

27

2

2

7

1.90

84

AB

3 2 1

CROSS SECTION A-A

PERSPECTIVE VIEW

DETAIL A SCALE 2 : 1

PART 3 MUST FIT IN HERE

DETAIL B SCALE 2 : 1

PART 2 MUST FIT ON PART 1

60

45

PADPRINT ARTWORK HERE

FRONT ASSEMBLY

ISO SLIDER VIEW

SIDE ASSEMBLY

ISO SLIDER VIEW

ITEM NO. PART NUMBER MATERIAL WEIGHT COLOR FINISH QTY. NOTE1 BODY PP 96.42g TRANSLUCENT GLOSS 12 LID PP 33.10g TRANSLUCENT GREEN GLOSS 1 MUST FIT ON PART 13 DIVIDER PP 4.46g TRANSLUCENT GREEN GLOSS 1 MUST FIT IN PART 14 SLIDER PP 2.24g TRANSLUCENT GREEN GLOSS 1 MUST SNAPFIT IN PART 1

PROJECT: MICRO CLIMATES SMALL RECTANGLE

ID #: XXXXX

PAGE #: 1 OF 2

DRAWING DATE: 8/1/2013

REVISION DATE:

DRAWN BY: CH

LIFETIME BRANDS, INC.

3RD ANGLE PROJECTION

SI

Design Notes:

1. Construction to be engineered by maker.2. 15 lb removal force of all parts that require permanent attachment.3. Item must be dishwasher safe/ waterproof.4. All materials used in construction must be FDA Approved/ food safe.

COPYRIGHT 2013 LIFETIME BRANDS, INC., GARDEN CITY, NY 11530 USA CONFIDENTIAL INFORMATION:Possession of this drawing is an acknowledgement that it and its contents are the EXCLUSIVE PROPERTY of Lifetime Brands, Inc. The Article(s) shown on this drawing, and the drawing itself, MAY NOT be reproduced, in any form whatsoever, in whole or in part, without WRITTEN permission from Lifetime Brands, Inc.

FOR ADDITIONAL INFORMATION AND REQUESTS:Email: Design@LifetimeBrands.comPhone: 516.203.3237, contact: Bill LazaroffPlease RECYCLE this drawing when printed by shredding and using as packing material.

This is a control/quote drawing ONLY. Under NO circumstances is this drawing to be used for the tooling or actual production of any parts or product assemblies. This drawings is not toleranced or engineered as such that it DOES NOT provide COMPLETE information regarding the exact final dimensions of the product, nor does it suggest the FULL COMPREHENSIVE design intent/function of this product(s) and should not be used as such.ANY use of this drawing for product development other than use for quoting purposes is not condoned by LTB and any resulting product developed as such from these drawings will be the full responsibility of the maker

STATUS: Quote

PAGE SIZE: ANSI D

SCALE: 1:1

REVISION: SEE SYMBOL X APPROVED BY: MM

Pricing Quote

Container Landed cost Catalog Retail

Small $1.35 $2.50 $4.99

Medium $2.45 $5.00 $9.99

Large $3.85 $7.50 $14.99

Long $3.85 $7.50 $14.99

Extra Large $4.35 $8.50 $16.99

3 Piece $6.35 $12.50 $24.99

5 Piece Club Sale $12.35 $20.00 $27.99

Retail Market

3 Piece Set1.1qt Rectangle1.6qt Square5qt Rectangle

5 Piece Set1.1qt Rectangle

1.6qt Square5qt Rectangle6qt Rectangle

7.2qt Rectangle

3 Piece Set1.1qt Rectangle1.6qt Square5qt Rectangle

5 Piece Set1.1qt Rectangle

1.6qt Square5qt Rectangle6qt Rectangle

7.2qt Rectangle

$24.99 $27.99

Special thanks to Lifetime Brands and my hard working mentors. Couldn’t have done it without them!