Cambridgeshire CC, Andy Allsopp, Michele Ide-Smith
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Transcript of Cambridgeshire CC, Andy Allsopp, Michele Ide-Smith
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Social Media in Fenland
Andy Allsopp, Head of Communications
Michele Ide-Smith, Web Strategy Manager
January 2011
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The Communications context
Audience
Money
Localism
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A little bit of background…
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Challenges in Wisbech
Socio-economic, rural deprivationLarge migrant worker populationDigital exclusion – IT skills and accessHard-to-engage groups (migrant workers,
youth, older people, disabled people, time pressured 25-40’s)
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Engagement challenges
Poor attendance at Neighbourhood Panel meetings
Attendees not representative of the wider community
No way to record results of engagement activity and make them visible
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How we did it
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Strong partnership working
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We asked the community what they wanted
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And involved stakeholders in designing the solution
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The solution
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I reported the zebra crossing was disappearing. It was repainted. Result!Annie A. resident, Twitter
@shapeyourplace I'm quite impressed i got a responce :))
Fallen_Fen, Twitter
Shape Your Place website starting to take shape - hope it continues to develop @shapeyourplace Rob M., Twitter
Thanks for those responses. I have noticed that the site seems much more secure lately and wish the project good luck for the future. John S resident, on website in response to a anti-social behaviour issue at a playground
Many thanks again for your very clear reply.Owen S. resident, on website in response to an issue he had raised
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A lesson we learnt…
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Engage stakeholders who are active online!
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From this…
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Twitter. Facebook. Blogs. Google Maps. I’m struggling to see where the £80,000 price tag is justified within the scope of all those free social networking tools.
I’m also a little concerned about how the input from these new forms of communication will be handled…I can only see it leading to eighty thousand pounds worth of public bitterness.
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… to this!
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… to this!
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Next steps
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Community ownership
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Final points
Accessible, engaging, less authoritarianSpeak with one voice – no blame!Quality engagement takes time and effortInvolve active bloggers and tweetersSocial media enables and supports……but ultimately it’s all about people
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Links and resources
ShapeYourPlace in Wisbech:wisbech.shapeyourplace.org
Project blog:fenland.worktogether.org.uk
Case study:www.communities.idea.gov.uk/c/4737039/forum/thread.do?id=9043973
Community of Practise project site:www.communities.idea.gov.uk/c/2292048/home.do
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For more informationMichele Ide-Smith, Web Strategy Manager
Cambridgeshire County Council
Phone: 01223 699710
Twitter: @micheleidesmith
Blog: http://www.ide-smith.co.uk
Email: [email protected]
Andy Allsopp, Head of Communications
Cambridgeshire County Council
Phone: 01223 699280
Twitter: @andyallsopp
Email: [email protected]