Cambridge University Press @ Transform conference Europe
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Rupert Daniels Global Marketing Director
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Transcript of Cambridge University Press @ Transform conference Europe
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Rupert DanielsGlobal Marketing Director
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Over 50
global
offices
£269
million
annual
turnover
2,600
employees
globally
Publishing
over
53,000
titles
Publish
works by
over
50,000
authors
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How have we used this to manage our brand equity?
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Investing in the Cambridge Marketing Portal
1. One place to find all up to date sales collateral, logos, guidelines, marketing documents etc.
1. Requires dedicated communication plan and global collaboration.
1. Carrot and stick…
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67%
training
complete
The Portal in numbers:
5,000
visits since
launch in
Feb
1,500
pieces of
up to date
collateral
Over 20
webinar
training
sessions
Over 3,000
items
downloaded
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Thank you