CALPACT New Media Workshop: Video for Health with Alameda County Public Health Department
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Transcript of CALPACT New Media Workshop: Video for Health with Alameda County Public Health Department
![Page 1: CALPACT New Media Workshop: Video for Health with Alameda County Public Health Department](https://reader035.fdocuments.us/reader035/viewer/2022062513/554c80b9b4c905df3c8b4cd7/html5/thumbnails/1.jpg)
Today’s Objectives• Provide an Overview of the
SFS Video Campaign - Challenges, Successes and Lessons Learned
• Share SFS You Tube Video Contest Materials and Resources
• Highlight Creative Tools
• Discuss Impact
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How much sugar does the average American consume in a year?
A – 10 pounds
B – 50 pounds
C – 25 pounds
D - 100 pounds
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How much soda per person do Americans drink in a year?
A – 4 gallons
B – 16 gallons
C – 45 gallons
D - 30 gallons
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Sweetened Beverage Consumption Has Increased
Soft drink + Fruit Drink Intake
Fruit Drinks Nearly Tripled
Soft Drinks More Than Tripled
University of California, Berkeley
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7 Compelling Reasons to Focus on
Sugar-Sweetened Beverages1. Primary Source of Sugar in U.S. diet
(2/3 of all high fructose corn syrup)
2. Consumed in massive quantities
3. Clearly linked to obesity and diabetes
4. Food product MOST marketed to children
5. No nutritional benefits
6. Poor calorie compensation
7. Caffeine, sugar, and addiction
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The Health Problem
Extra calories from sodas and sugary drinks lead to weight gain and put people at risk for lifelong health problems such as diabetes and heart disease
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Campaign Objective
To educate and empower young
people, families, and seniors to
reduce or eliminate products full of
sugar/high fructose corn syrup
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Campaign Components
• School Interventions
• Soda Free Summer Kick-off Events
• Sugar Savvy Workshop
• Community Outreach
• Earned & Purchased Media
• Social Media
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SOCIAL MEDIA
• Facebook• Twitter• YouTube• Website
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YouTube Video Contest
• We had 21 entries• Public voting• The grand prize
winner won a $500 gift card
• Five runner-ups each received a $100 gift card
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Total Page Views = 11,600; Viral Marketing Weeks = 32-26 Busiest Day = August 7; 1289 views
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June 16 – Sept 16Top Referrer = Face Book
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YouTube Video Contest
One of our happy runner-up winners!