Call Tracking with Twilio - Cloudstock 2010
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PRIVILEGED & CONFIDENTIAL
Call Tracking
PRIVILEGED & CONFIDENTIAL
Cloud Communications
HARD
TELECOM
EASY!
WEB STANDARDS
SIP CompatibilityCarriers
uLaw TranscodingPSTNDTMF
Codec Negotiation
Realtime CPU Capacity Planning
Realtime Networking QOS
Multiyear Carrier Contracts
TTS Licensing
Port Capacity
twilio
Simple API<Say><Play>
<Gather><Record>
<Dial>
<Say>Hello Jim, Thank you for calling.</Say>
<Play>http://myserver.com/welcome.mp3</Play>
<Dial>415-867-5309</Dial>
<Gather action=‘handleMenu.php’ />
<Record action=‘handleVoiceMessage.php’ />
<Sms><Sms>Please send us payment.</Sms>
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20,000 Developers
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Range of Leads
Online Offline
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Ah-Ha! Moment
THE MOST QUALIFIED LEADSPICK UP THE PHONE.
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Higher Conversion
5x
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Oh-No! Moment
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Call Tracking Basic Flow
User calls phone number
online or offline
Call Tracking handles calls; add voicemail and SMS
Advertisers get leads, messages, and self-service analytics
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Directories
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Insurance Services
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Hospitality
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Building Blocks
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SMS for alerts and transcriptions
One or more caller connections
Audio !le record and playback with storage
API for realtime trackable number assignment
Keypad digit gathering for more data
Whispering and text-to-speech engine
00012034351657869442:96;3<=
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SMS for alerts and transcriptions
One or more caller connections
Audio !le record and playback with storage
API for realtime trackable number assignment
Keypad digit gathering for more data
Whispering and text-to-speech engine
00012034351657869442:96;3<=
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SMS for alerts and transcriptions
One or more caller connections
Audio !le record and playback with storage
API for realtime trackable number assignment
Keypad digit gathering for more data
Whispering and text-to-speech engine
00012034351657869442:96;3<=
~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~ ~415-867-5309~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~ ~
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SMS for alerts and transcriptions
One or more caller connections
Audio !le record and playback with storage
API for realtime trackable number assignment
Keypad digit gathering for more data
Whispering and text-to-speech engine
00012034351657869442:96;3<=
~ ~ ~ ~ ~ ~
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~ ~ ~ ~ ~ ~415-867-5309~ ~ ~ ~ ~ ~
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SMS for alerts and transcriptions
One or more caller connections
Audio !le record and playback with storage
API for realtime trackable number assignment
Keypad digit gathering for more data
Whispering and text-to-speech engine
00012034351657869442:96;3<=
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~ ~ ~ ~ ~ ~415-867-5309~ ~ ~ ~ ~ ~
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!"#$%&'%(%)(**%(+,%!$-%'-(.-$,/%8889:;<9=>8>
SMS for alerts and transcriptions
One or more caller connections
Audio !le record and playback with storage
API for realtime trackable number assignment
Keypad digit gathering for more data
Whispering and text-to-speech engine
00012034351657869442:96;3<=
~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~ ~415-867-5309~ ~ ~ ~ ~ ~
~ ~ ~ ~ ~ ~
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Code and HowTo’s
Get Free Source Code: http://labs.twilio.com/twimlets/forward
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CRM Integration
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Business Intelligence
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Call Tracking Today
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Twilio at Cloudstock
1:15pm: “Making Money with SaaS” Jeff Lawson, CEO and Co-Founder Room 2009
3:15pm: “Building a Great API” Evan Cooke, CTO and Co-Founder Room 2002
Booth in Partner Zone, Hackathon
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www.twilio.com/call-tracking