Call-In: (888) 512-3142Passcode: 51290176#

Use Facebook to Fundraise

Kerry Robertslakeshoreonline@cancer.org

Tools for Today’s Session

Where do you “Make Strides”?

IllinoisAltonBellevilleBolingbrookChampaignChicagoDuPageEffinghamFox ValleyJolietKankakeeLakeNorth ShoreNorthwest SuburbanQuad CitiesRockfordSouth SuburbanSouthernSpringfield

IndianaBloomingtonCrawfordsvilleEvansvilleFort WayneHamilton CountyHarrison CountyHendricks CountyIndianapolisLafayetteMerrillvilleSouth BendValparaiso

MichiganAnn ArborCalhoun CountyDetroitFlintHollandHowellJacksonKalamazooLansingLapeer CountyMacomb CountyMidlandMuskegonOakland CountySaginawShiawassee CountySt. Clair CountyTraverse City

Agenda

Importance of Social MediaScheduling PostsWhat to Post – The 2 D’s*NEW* Fundraising AppResourcesQuestions & Answers

Importance of Social Media

• Everyone is using it!• How many times do you check

Facebook each day?• Promotion is Key• Increase your event’s bottom line

too!

Importance of Social Media

• People prefer FB to other Social Media sites

• The fastest growing FB audience is middle-aged women – isn’t that ours too?

Scheduling Posts

• Scheduling = Simple

• Let’s walk through the steps!

Scheduling Posts

• Some simpletimingguide-lines

Scheduling Posts

• Let’s get it done!

• You only need 15-30 minutes tops since we’re only focusing on Facebook!

What To Post

• Promotion, asks, shout-outs, images, recognition, fundraising, etc.

• A mix of quality content on a regular basis

• Remember the Two D’s for Fundraising:1. Detailed Fundraising Ask2. Direct Link to your Website

What To Post

• So where do we find content?– Event Website– MakingStridesWalk.org– Recruitment & Engagement Emails– Your Community!– Cancer.org– Strides Weekly Update Emails

What To Post

• Hashtags = #• Something pretty new on Facebook!

Good vs. Even Better

• How could we make it even better?

Good vs. Even Better

• How could we make it even better?

Good vs. Even Better

• How could we make it even better?

*NEW* Fundraising App

*NEW* Fundraising App

Continued Support – Contacts

How to Submit Questions/Requests:eSupport Portals:

MI/IN – LSeSupport.orgIL – ILeSupport.com

Strides Online Resources Page: LakeshoreStridesOnline.org

Illinois – Jenna HagueMichigan & Indiana – Kerry Roberts

Q&A Time

Questions?

Upcoming Trainings

• September 10th or 12th

– HELP! Learn Customer Service

©2010 American Cancer Society Inc. No.011324