CALENDAR LISTING MEDIA Contact: O’Bayley Communications – Bob Bogard 760-778-3525 • bob@obayley.net or Modernism Week – Lisa Vossler Smith 760-578-5556 • lisa@modernismweek.com WHAT: Modernism Week Fall Preview

DATE: October 18-21, 2018 WHERE: Various locations in Palm Springs and neighboring cities COST: Each event is individually priced MORE: Modernism Week Fall Preview 2018 will feature a selection of the most popular events from the February festival, including the Palm Springs Modernism Show & Sale, architectural walking tours, festive cocktail parties, home tours, stimulating lectures, the not-to-be-missed Premier Double Decker Architectural Bus Tours, tours of Sunnylands, and more! Returning this year is the popular Palm Springs Modernism Show & Sale – Fall Edition Preview Reception, an exclusive sneak peek of the Modernism Show & Sale before it opens to the public. Attendees will be the first to shop from the 40 world-class exhibitors. This special event is a benefit for Modernism Week, a 501(c)(3) charitable organization. Fall Preview Events are added frequently and there are always events accessible up to and during the weekend. Tickets (including the Show & Sale) will be available beginning at 12 p.m. PST on Wednesday, August 1, 2018 at modernismweek.com.

# # #

CALENDAR LISTING MEDIA Contact: O’Bayley Communications – Bob Bogard 760-778-3525 • bob@obayley.net or Modernism Week – Lisa Vossler Smith 760-578-5556 • lisa@modernismweek.com WHAT: Palm Springs Modernism Show & Sale – Fall Edition Preview Reception

DATE: October 19, 2018 TIME: 6 -8 p.m. WHERE: Palm Springs Convention Center, Oasis 1 Room

277 N Avenida Caballeros, Palm Springs, CA 92262 COST: Early buying preview reception: $65 in advance, $75 at the door

(includes return entry for the rest of the show) MORE: The Fifth Annual Palm Springs Modernism Show & Sale – Fall

Edition early-buying preview reception will be held Friday evening, October 19 from 6 p.m. to 8 p.m. This event offers an exclusive sneak peek of the Modernism Show & Sale before it opens to the public and attendees will be the first to shop from the 40 world-class exhibitors. This special event is a benefit for Modernism Week, a 501(c)(3) charitable organization. The Palm Springs Modernism Show & Sale – Fall Edition will feature 40 premier national and international dealers offering furniture, decorative and fine arts representing all design movements of the 20th Century returning to Palm Springs Convention Center. The event runs from October 19 – 21.

For more information and a list of exhibitors please visit www.fall.palmspringsmodernism.com or call (708) 366-2710.

# # #

Modernism Week • modernismweek.com

NEWS RELEASE MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • bob@obayley.net or Modernism Week – Lisa Vossler Smith 760/578-5556 • lisa@modernismweek.com

Modernism Week Helps Local Community Organizations Raise Funds

Neighborhood Tours and Partner Events Provide Great Opportunities

for Charitable Fundraising PALM SPRINGS, CA (May 10, 2018) – Modernism Week announced that its 11-day festival in February, 2018 and its four day Fall Preview in October, 2017 provided an opportunity for dozens of area organizations and neighborhood groups to raise significant funds. The funds were raised from ticket sales for official Modernism Week events, including neighborhood tours, parties, educational talks, and other events and enabled the organizations to contribute to local Coachella Valley charities or to fund civic improvements. During Modernism Week Fall Preview and Modernism Week 2018, participating partner organizations raised nearly $1.5 million. This includes more than $500,000 in funds raised by local neighborhood organizations. Modernism Week works closely with local neighborhood organizations to showcase iconic Palm Springs residences and other architecturally significant buildings during tours in many of the city’s 45 official neighborhoods. These tours raised significant funds for participating neighborhood organizations, and some neighborhoods contribute to local charities. Other neighborhood organizations reinvest the funds into their neighborhoods through architectural restoration, improving infrastructure and landscape conversion. This year 20 neighborhoods, including eight new neighborhoods, organized 24 tours (several neighborhoods had more than one tour) that featured 147 residences and 7 churches, attracting more than 9,000 participants. These neighborhoods included Casa Dorado, Country Club Estates, Da Vaal Estates, El Rancho Vista Estates, Little Tuscany, Merito Manor, Marrakesh Country Club, Pompeii de Las Palmas, Racquet Club Estates, Racquet Club Garden Villas, Royal Hawaiian Estates, Sagewood, Seven Lakes Country Club, Sunmor Estates, Sunrise Lanai, Tahquitz River Estates, Thunderbird North, and Twin Palms. A tour featuring Meiselman homes raised nearly $32,000, which was donated to the Palm Springs Animal Shelter, and the Fall Preview tour called “Framed Spaces” raised and additional $32,000 for the shelter. Other local organizations that directly benefitted from funds raised from some of the tours held during Modernism Week included Safe Schools of the Desert (for their spring prom), Well in the Desert, Neuro Vitality Center, and Preservation Mirage. continued

Modernism Week Helps Local Community Organizations Raise Funds - continued

Modernism Week • modernismweek.com

Additional tours were organized by ONE-PS (the City of Palm Springs organization that oversees all neighborhoods), six local Houses of Worship (which organized a tour called Sacred Places that toured many historic churches), and Preservation Mirage (which organized a Mod Mirage tour of Rancho Mirage). In addition to working with neighborhoods, Modernism Week, a 501 (c) 3 non-profit organization also helps various local organizations raise funds to further support their efforts to preserve and promote modernist architecture throughout the community. Ticket proceeds for official Modernism Week events these organizations produced in 2017-2018 generated more than $745,000 for the various local partner organizations which included: American Documentary Film Festival (AmDocs), The Aluminaire Foundation, Friends of the Palm Springs Library, Palm Springs Art Museum’s Architecture and Design Center, Palm Springs Modern Committee, Palm Springs Preservation Foundation, Historical Society of Palm Desert, Joslyn Center Palm Desert, Lautner Compound, Makerville, LLC, SEAthletes, Mizell Senior Center, Palm Springs Historical Society, Temple Isaiah, Volunteer Palm Springs, American Institute of Architecture (Los Angeles, Orange County, and San Diego chapters), American Society of Interior Designers (Los Angeles, Orange County, and San Diego Chapters), and the Association for Women in Architecture and Design. “We are elated that Modernism Week continues to offer an opportunity for neighborhood and partner organizations to raise funds that they use for preservation, education, civic improvements or to reinvest back into the local community,” said William Kopelk, Modernism Week Board Chairman. “As Modernism Week continues to grow, the valley’s tourism and international stature also grows. Tours and other events produced by partner organizations not only provide them with the ability to raise funds, but also allow them to showcase their neighborhoods and organizations to international tourists. Modernism Week also awarded three new scholarships to local Coachella Valley students who have chosen educational paths in the fields of architecture and design. The scholarships, totaling $22,000, were awarded to deserving students in 2018, which includes matching funds from One Future Coachella Valley. Since the Modernism Week scholarship program was initiated in 2011, a total of $100,000 has been awarded.

“Giving back to the community is one of the most important aspects of Modernism Week,” said Chris Mobley, Chief Executive Officer. “Our Board of Directors is committed to partnering with community organizations to provide the opportunities to generate revenue through event ticket sales, and we are especially pleased to award scholarships to deserving students. These are just a few of the many ways that Modernism Week contributes to the local community.” continued

Modernism Week Helps Local Community Organizations Raise Funds - continued

Modernism Week • modernismweek.com

This past year, the festival continued to garner significant international and national media attention, resulting in 2.3 billion media impressions worldwide. International coverage included articles in the Daily Telegraph, London Evening Standard, Sydney Morning Herald, Vanity Fair Italia Online (Italy), Casa Vogue (Spain), as well as articles in publications from Norway, Finland, Russia, China, Thailand, Canada, France and Germany. National coverage included The Los Angeles Times, USA Today, Sunset Magazine, Vogue, Dwell Magazine, Smithsonian, CNN Online, Los Angeles Magazine, Traditional Home, and California Home & Design. Modernism Week celebrates midcentury modern design, architecture, art, fashion and culture in the greater Palm Springs area with two valley-wide events each year; one in October and one in February. The February 2018 event generated more than 126,000 attendees $47.25 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. Later this year, Modernism Week will offer its annual Fall Preview from October 18-21, 2018 (tickets go on sale August 1 at 12 p.m. PST) and will stage the 2019 Modernism Week event from February 14-24, 2019 (tickets go on sale November 1 at 12 p.m. PST). Modernism Week recently was awarded the Best Festival in the 2018 Palm Springs Life Best of The Best. For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.

# # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

Modernism Week • modernismweek.com

NEWS RELEASE MEDIA Contact: O’Bayley Communications – Bob Bogard 760/778-3525 • bob@obayley.net or Modernism Week – Lisa Vossler Smith 760/578-5556 • lisa@modernismweek.com

Modernism Week Attendance Increases by 30% in Thirteenth Year

Organizers Announce that 126,000 Attendees Participated in 11-Day Festival in Palm Springs

PALM SPRINGS, CA (March 8, 2018) – Modernism Week officials have announced that attendance at the annual event, which took place in the Palm Springs area of Southern California from February 15 - 25, 2018, was estimated at 126,000 attendees, an increase of 30% over 2017. Attendees participated in more than 350 events throughout the festival. Celebrating midcentury modern design, architecture, art, and culture in Palm Springs, the 11-day festival generated an estimated $47.25 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. In addition, CAMP, Modernism Week’s ‘Community and Meeting Place’ and headquarters for tours and events, saw more than 32,500 visitors throughout the festival, also a 30% increase from the year before. “Modernism Week continues to offer our attendees opportunities to learn about midcentury modern design, architecture and culture and about Palm Springs and other desert communities,” said William Kopelk, Modernism Week Board Chairman. “Our expanded range of programing continues to emphasize preservation and education and also offer fun and unique experiences through tours, parties and other activities. We couldn’t do this without the support of our primary sponsors, including Ferguson Kitchen, Bath & Lighting Gallery, Corian Design, DXV, and Thermador. The support of these sponsors as well as the City of Palm Springs, our Civic Presenting Sponsor, makes this event one in which attendees plan to return to each year. The worldwide publicity that the event generates continues to help brand the entire Coachella Valley as a Mecca for Modernism and architecture, which has a year-round influence on the valley’s tourism and international stature.” For the first time this year, Modernism Week attendees came from all fifty states, as well as Puerto Rico and the District of Columbia, with California accounting for the majority of attendees (51.24%). Modernism Week attendees came from 384 of 482 cities in California, or 80% of all Californian cities. Locally, the Coachella Valley represented 33% of tickets sold in California. In addition to many California visitors, the event was popular with attendees from the Pacific Northwest, Chicago, and New York. Attendees came from all across the globe with nineteen countries represented including Canada, Australia, Germany, England, France and many more locations. The festival continued to garner significant international and national media attention. International coverage included articles in the British publications Daily Telegraph, Conde Nast Traveler UK, London Evening Standard, World Architecture News, Yahoo UK, and Metro.co.uk. Australian publications covering the event included Sydney Morning Herald, Canberra Times, nine.com.au, and Australian Gourmet Traveler. Other significant international publications included Vanity Fair Italia Online (Italy), Casa Vogue (Spain), New Zealand Herald Online (New Zealand), Wallpaper and Dezeen Online (International), as well as articles in publications from Norway, Finland, Russia, China, Thailand, Canada, France and Germany. National coverage included The Los Angeles Times, USA Today, Sunset Magazine, Vogue, Dwell Magazine, Smithsonian, CNN Online, Chicago Tribune, Curbed LA, Design Milk, Atomic Ranch,

Modernism Week 2018 Recap - continued

Modernism Week • modernismweek.com

San Francisco Chronicle, Architectural Digest Online, NBC Los Angeles, AFAR Magazine, Orange County Register, Robb Report, San Diego Magazine, Los Angeles Magazine, Baltimore Sun, Seattle Press Intelligencer, Locale, Traditional Home, California Home & Design, and Interiors Magazine. The popular Palm Springs Modernism Show & Sale also saw increased numbers. More than 12,500 participants attended the popular sale at the Palm Springs Convention Center, up 25% from the previous year. This figure does not include the additional 1,400 guests who attended the show’s preview party on Friday, February 16. Attendees were eager to view and purchase furniture, decorative and fine arts representing all design movements of the 20th century from more than 85 premier national and international dealers. “The 2018 Palm Springs Modernism Show & Sale was by far the most well-attended of the Palm Springs shows in our company’s history,” said Rosemary Krieger, President of Dolphin Promotions. “Our record-breaking number of significant exhibitors reported increased sales and their enthusiasm for the increased traffic was amazing. The new Modern Design Expo added an additional 40 exhibitors and attendees enjoyed browsing the modern decorative solutions that these exhibitors offered.” Modernism Week celebrates and fosters appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in Palm Springs and the surrounding Coachella Valley. Highlighting this dedication to education, this year more than 85 lectures and films spotlighting famed architects, landscape designers, historians, design experts and authors were presented to attendees, including a special series of talks this year on the Legendary Women of Design. Additional Modernism Week educational programs this year included the world premiere of two films, and a new Architecture Art and Design Film Series, created by the American Documentary Film Festival. Modernism Week’s central headquarters, CAMP (‘Community and Meeting Place’) was staged in a dynamic tented structure located in the space that will soon become the Downtown Palm Springs Park. Ferguson, Modernism Week’s exclusive Kitchen, Bath and Lighting sponsor, presented entertaining culinary demonstrations by Top Chef and restaurateur Brooke Williamson, and many local chefs from popular Coachella Valley restaurants, in their state-of-the-art kitchen and featured Thermador appliances alongside new products from DXV. The expansive CAMP space also featured a café and bar by Cheeky’s-to-go, a merchandise area managed by Destination PSP, and a large theater that featured more than 40 stimulating programs, panels and demonstrations. This included a series of three panels organized by Atomic Ranch magazine and several Learning Lab seminars, targeted to architectural and design professionals, and sponsored by Corian Design. It was also the hub for the daily Premier Double Decker Architectural Bus Tours and was the departure location for test rides of Alfa Romeo vehicles, one of the event’s premier sponsors. “This year attendees returned daily to CAMP which was free and open to the public to attend talks and cooking demonstrations, depart on tours, shop, and dine. The comments we received during the event reinforced that CAMP continues to be an important part of Modernism Week’s success,” said Chris Mobley, CEO of Modernism Week. “We are grateful to the City of Palm Springs and Grit Development for providing Modernism Week with the incredible downtown location for CAMP. In addition, the Aluminaire Foundation installed a full-scale representation of the 1931 Aluminaire house, sited on the portion of new Downtown City Park where it will be reassembled in 2020.”

Modernism Week 2018 Recap - continued

Modernism Week • modernismweek.com

Modernism Week once again offered attendees the opportunity to participate in home tours, parties, and architectural excursions in Palm Springs and outside of the immediate area including Palm Desert, Rancho Mirage, and Indian Wells. Later this year, Modernism Week will offer its annual Fall Preview from October 18-21, 2018 (tickets on sale August 1 at 12 p.m. PST) and will stage the 2019 Modernism Week event from February 14-24, 2019 (tickets on sale November 1 at 12 p.m. PST). For more information about future Modernism Week events, visit modernismweek.com and follow them on Facebook, Instagram, and Twitter.

# # # About Modernism Week: Modernism Week is a 501 (c) (3) charitable organization, providing scholarships to local Palm Springs students pursuing college educations in the fields of architecture and design; as well as giving grants to local and state organizations for their efforts to preserve modernist architecture throughout the state of California. Modernism Week’s Mission: The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation and sustainable modern living as represented in the greater Palm Springs area.

2019 Sponsorship ProgramFall Preview

October 18-21, 2018

Modernism WeekFebruary 14-24, 2019

The Ultimate Celebrationof Midcentury Architecture, Design and Culture

11 Days and Nightsof Tours, Parties and Education

126,000+ InternationalDesign Savvy Attendees

350+ Eventsin Palm Springs and Neighboring Communities

Raising over $1.3 Millionfor charities, preservation and scholarships

Celebrating Contemporary Interpretationsof midcentury style and modern living

Celebrate Modernism Week and be part of a cultural phenomenon while gaining valuable exposure to a growing audience. As the world’s leading gathering of passionate modern design enthusiasts, Modernism Week is gaining even greater recognition as Palm Springs itself takes center stage in top media outlets and around the water cooler.

Modernism Week sponsors are promoted through a multi-faceted marketing and public relations program that includes print, online, social media and on-site event production. Our team will work with your organization to plan and execute a customized activation program to engage our savvy audience with your brand.

By supporting Modernism Week, sponsors demonstrate that they share the passion of their customers who care about design and experiencing a well-curated lifestyle, while supporting architectural preservation and education. Join us as we mark 2019 with an impressive and expanding array of events, programs and valued sponsor partnerships.

Be Part of a Cultural Phenomenon

CAMP

CAMP (Community And Meeting Place) is Modernism Week’s headquarters in the heart of Palm Springs, with free admission to the public and dedicated sponsor activation. The festival pavilion includes indoor and outdoor areas for customized exhibits, hospitality and programming.

Over 32,000 attendees visited CAMP in 2018 to board tours, purchase event tickets, shop at sponsor and vendor pop-ups, attend lectures and screenings, sample food and drink and visit exhibits. Sponsor-driven programming is integrated with Modernism Week-produced events for an exciting schedule of daily happenings to engage return and first-time attendees.

Opening Night Party

Ferguson Demonstration Kitchen Sponsor-Driven Panels and Lectures Retail and Vendor Displays

Major Events and CAMP Sponsor Displays

Lectures and FilmsNightly Parties and Entertainment Exclusive Dinners and VIP Events

Architectural and Designer Home ToursFree Community Events Modernism Show & Sale Preview Reception

Sponsor Activation Opportunities

Age of Attendees

Attendee Income Levels

Ticket Sales by Region

25-4546-6566+

12%56%32%

38%31%26%4%

55%13%22%10%

$200,000+$100,000-$200,000$50,000-$100,000Up to $50,000

West CoastEast CoastAll Other StatesInternational

55%are repeat attendees

91%own a residence

80%plan to attend in 2019

20%own a second home

in Palm Springs

91%were Satisfied or Very Satisfied

with Modernism Week

42%are planning to

remodel or refurbish

91%would recommend

Modernism Week to others

63%made purchases

during Modernism Week

Attendance and Demographics

Data compiled from ticket sales, reported attendance and post event email survey.

Attendance and Demographics

14.5%Sales increase from 2017.

Includes ticket sale proceeds from tours and events only;

does not include sponsorship donations or grants.

31%attended 2-3 events

32%attended 4-6 events

50states +

District of Columbiaand Puerto Rico

20countriesincluding

Canada, UK,Australia, Germany,France and Japan

2014 20172015 20182016

45,500

97,500

59,500

126,000

77,500

Field of Interest

86% architecture

70% interior design

43% landscape design

31% preservation

19% photography

80%attend as fans or consumers 14%attend as designers or professionals

Sponsor Exposure

In addition, sponsors are featured on the Modernism Week homepage and dedicated sponsor listing with a click-through link to the sponsor’s website. The Modernism Weekly blog features editorial, sponsor mentions and advertising opportunities.

Social Media

Modernism Week digital content reaches the leading social networks and engages the “Mod Squad” of top design and culture blog writers to expand our reach to new audiences. Sponsors are featured in newsworthy posts and highlighted through event photos.

Event Recognition

Modernism Week sponsors are promoted on city banners, double decker tour buses, event signage, on-screen displays, printed brochures, schedules and our souvenir program guide (25,000 distribution).

713KVISITORS

42% Increase

91K+ 12.3K+Since November 2017

713,000UNIQUE VISITORS

42% Increase

5.5 MillionVIEWS

95% Increase

Total Visits

Total Social Media Followers Increase in Social Media Followers

Total Views

Web Site Blog

120+registered media attendees

789+unique earned media placements,

a 31% increase resulting in

2.3 Billionimpressions

22 Millionunique visitors or circulation from paid advertising

Media and PressModernism Week Notable Coverage

Year on year rising numbers of attendees flock to the desert … to celebrate eleven days of mid-century modern architecture, interiors, culture, talks and plenty of opportunities to sip a poolside martini.

February 2018

Modernism Week partners with sponsors to produce customized programs that engage event attendees with distinctive brands in a meaningful way. Below are some examples from Modernism Week 2017 and 2018, which gave high level sponsors added visibility through creative experiences.

Ferguson Bath, Kitchen & Lighting Gallery staged a demonstration kitchen at CAMP, sponsored the Modernism Week Show House and presented several designer events.

Alfa Romeo launched its new Giulia and Stelvio SUV models, presenting the brand alongside vintage models and offering test rides to effectively market to attendees.

Thermador’s chefs demonstrated new appliance features, shared cooking tips and offered samples. Designers and influencers also presented interactive programming all week.

William Grant showcased several premium spirits, with brand ambassadors conducting tastings, hosting mixology lessons and staffing specialty bars at events.

Corian presented our “Learning Lab” trade programming, three full days of tours and seminars for designers and architects, and showcased Corian Surfaces in several homes on tours.

West Elm teamed up with Acme House Co. to completely outfit a vacation rental, which was open for free tours, ticketed events, sponsor entertainment and media visits.

Sponsor Event Integration

The mission of Modernism Week

is to celebrate and foster appreciation

of midcentury architecture and design,

as well as contemporary thinking in these fields,

by encouraging education, preservation,

and sustainable modern living as represented

in the greater Palm Springs area.

Modernism Week is a 501 (c) (3) non-profit organization.

Contact sponsorship@modernismweek.com

P.O. Box 5001Palm Springs, CA 92263

modernismweek.com

© Copyright 2005-2018 Modernism Week. All Rights Reserved.

Results tabulated from attendee surveys and ticket sales records. Photographs by Mark Cieslikowski, Lance Gerber, Jake Holt Photography, and David A. Lee.

Fall PreviewOctober 18-21, 2018

Modernism WeekFebruary 14-24, 2019