RÉSUMÉ 5/13/2010 1 OF 3 UE@CALEB-BROWN.COM (978) 604-8043

I WORK ON INTERFACES. I HELP DEFINE THEM, I VALIDATE THEM, I MAKE THEM MORE USEFUL. I OFFER IMAGINATION AND CLEAR DELIVERABLES. I MAINTAIN EXCELLENT RELATIONSHIPS. I DON’T BELIEVE IN MUMBO-JUMBO. I’M A FREELANCER, BUT I MAKE HOUSE CALLS. MY CAPABILITIES: • I do researching, analyzing and presenting

Idea elicitation, visual thinking, brainstorming, business strategy definition, data visualization, ethnographic research, heuristic reviews, task analysis, competitive analysis, stakeholder co-development, feature specification, audience definition, persona creation, technical diagramming and charting, presentation preparation

• I do thinking, drawing and building

Wireframing, flowcharting, interaction modeling, site mapping, concept mapping, content inventories, storyboarding, visual style guidance, graphic production, iconography, illustration, multimedia, animation

• I do coding, testing and revising

Front-end web-software development (D/X/HTML, CSS, JavaScript, PHP), dynamic prototyping, usability testing, standards compliance, web accessibility, ADA and §508 evaluation, web metrics, site maintenance, future development scoping, technical training

TOOLS I USE (ALPHABETICAL LIST): Adobe CS (expert); “Agile” software development; books; comics; felt-tip pens; imagination; index cards; Maya 3D; meetings; model making; MS Office Suite (expert); my gut; OmniGraffle; online collaboration tools; painting,

paper prototyping; pencils; Post-its; QuickTime; Sharpies; Visio, “Waterfall” software development; whiteboards; the Web WHAT I’M INTERESTED IN (PARTIAL LIST): Kindness; idea, data and social visualization; ethnographic inquiry; socially-conscious design; social informatics (the study of how communication technology can influence human behavior); emotional computing; software development process innovation (for all stakeholders); speedy but faithful lo-fidelity mock-ups; web standards; the semantic web; preserving the experience of reading NOTEWORTHY: Founded non-profit science and art teaching center, taught K – 2nd grade science and art, was 3rd and 4th grade and 7th and 8th grade classroom teacher, taught high-school science and art. Led elder hostel art retreats (1995 – 1997) Award winning animated filmmaker (1987) and working artist Museum exhibit developer (1994, 1996)

RÉSUMÉ 5/13/2010 2 OF 3 UE@CALEB-BROWN.COM (978) 604-8043 MY WORK (SO FAR): Proprietor, Problem Laboratories Groton, MA – 12/2008 Present Vernacular website construction, graphic services, interface improvement, general UE contracting. Partial list of clients: • EMD Sorono • Pfizer, Inc. • Connectria, Inc. • Haemometics Corp. • Novartis AG • FM Approvals LLC • Fidelity Investments, Inc. • What’s What LLC • SmarterTravel Media LLC • SpindleResearch LLC • Torex, Inc. User Experience Designer Sermo, Inc. Cambridge, MA 12/2007 – 10/2008 Sermo is a web community where physicians exchange clinical information and professional insight. • Was a lead user experience designer in an Agile development environment

• Responsible for physician experience during significant redesign: helped sharpen interactions according to frequently-changing business rules, managed design process, ran usability studies, produced interface planning documentation, created graphic assets and prototypes Design Lead / Information Architect Fidelity Investments, Inc. Merrimack, NH 9/2006 – 11/2007 Fidelity’s eBusiness Design group builds and maintains human resources management software. • Managed teams of visual designers, usability experts and writers to design and build customized software for Fortune 500 clients • Worked with business partners and data architects to ascertain scope and set budget for projects • Was member of Web Accessibility sub-committee, responsible for defining, communicating and evaluating enterprise-wide accessibility practices, including those for emerging Web 2.0 standards Consultant, User Experience Molecular, Inc. Boston, MA 7/2005 – 9/2006

Molecular is a leading digital agency in the Boston area. • Wrote and evangelized "Metric of the Month" newsletter with colleague. This has become noted thought leadership platform • Was Old Mutual Asset Management Program lead; User Experience Lead – managed 5-person engineering and user experience team at global financial services holding company • Participated in and led affiliate firm website planning and IA efforts, and led UI design for all intranet data-collection applications Senior Consultant for IA and UE Internosis Inc. Windham, NH 2/2005 – 7/2005 Now a unit of EMC, Internosis was a highly-regarded integrator of Microsoft technology. • Was IA and visual designer for “C3” Health Coaching application for client - HealthDialog Inc. (Manchester, NH) • Was Lead IA and visual designer for “Collaboration Centers of Excellence” (Enterprise Portal Project) for client - MCI (Ashburn, VA) • Was Lead IA and visual designer for “LoJack @ Work” (Enterprise Portal Project) for client - LoJack Inc. (Westwood, MA)

• Was Lead IA for “hd.com” (Public Site Redesign) for client - HealthDialog Inc. (Boston, MA) IA / User Interface Consultant Quoin Inc. Boston, MA 2/2001 – 2/2005 Quoin is a global software consulting and application development company headquartered in Boston. • Created interface for health care information management application: “RequestWeb” • Employed rigorous Iterative testing and revision process including fault-testing and documentation • Created new style standards and CSS templates for series of client websites • Produced wireframes and working HTML prototypes • Articulated UE best practices and drove documentation effort • Conducted usability surveys, analyses and end-user interviews • Maintained high and consistent graphic standards for all branding applications online and in print • Redesigned the “eThink” (enterprise decision-support) UI, brought web version into graphic compliance with shrink-wrapped product

RÉSUMÉ 5/13/2010 3 OF 3 UE@CALEB-BROWN.COM (978) 604-8043 [continued from previous page] • Redesigned and webmastered public-facing corporate site • Created new display styles for enterprise webpage-generation software • Prototyped knowledge management system with desktop integration for client – L.E.K. Interaction Designer / Web Graphic Designer DoveBid, Inc. Foster City, CA 2/2000 - 1/2001 DoveBid (now GoIndustry – DoveBid) is an international asset marketer and valuation company. • Defined and codified style guidelines for auction application • Designed online auction application UI • Re-engineered ASP-based display • Supported major globalization effort with special graphics and translation coordination • Created multimedia sales tools and custom interfaces • Was lead graphic designer for Internet production

IA / User Interface Designer StateConnect.com / eLocal.com Missoula, MT 5/1999 - 11/1999 StateConnect / eLocal was a domestic portal of local news, weather and entertainment • Devised and codified style guidelines • Designed StateConnect.com interface • Was lead graphic and print designer MY SCHOOLS: Harvard University Masters of Liberal Arts, Biology (abt) Extension School, Harvard University, Cambridge MA 5/2002 Brown University Bachelor’s Degree in Visual Arts (Honors) and Religious Studies Brown University, Providence, RI 5/1991 Kyoto University of Art Certificate recipient, Research Student Program Kyoto University of Art, Kyoto, Japan 8/1990

MY PROFESSIONAL AFFILIATIONS: The Institute for Information Architecture Member, 2004 The American Society for Information Science and Technology Member, 2004 MY PROFESSIONAL REFERENCES: Colleagues Katrina Norman dba P. Katrina Norman, Digital Media Consultant (617) 522-2927 Brian Manning Principal UX Designer, RSA Security, Inc. (617) 823-1119 Joel Oliveira Software Developer (617) 460-4347 Business Partners Pam Randhawa VP Strategic Development, Sermo, Inc. (617) 755-8678

Wanda Downing Channel Management, Fidelity Investments (603) 791-1329 Managers Brad Kain President, Quoin Inc. (617) 429-4516 Andy Knight Vice President of Design, Fidelity Investments (617) 549-4523