Cairo Cristal Academy - Karim Samy, OMD Egypt
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Transcript of Cairo Cristal Academy - Karim Samy, OMD Egypt
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BIG DATA & PLANNING INNOVATION
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INSIGHTS • IDEAS • RESULTS
© 2014 OMD. Proprietary & confidential | 2
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90% of the worlds data has been created during the past 2 years
BIG big data
Source: IBM/Bigdata © 2015 OMD. Proprietary & confidential | 3
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DATA BANKS
Website analytics
Consumer/Brand trackers
Product usage
Mobile usage
Store Traffic
CRM System
Stock Levels
Social Behavior
© 2015 OMD. Proprietary & confidential | 4
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BETTER ROI
BENEFITS OF BIG DATA
CREATING AN EMPTIONAL BOND WITH THE CONSUMER
NEW PRODUCT AND SERVICES
© 2015 OMD. Proprietary & confidential | 5
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A SHIFT FROM BUYING SITES TO BUYING AUDIENCES
AT SCALE…
50 $
1,30 $
0,90 $ 1,00 $
0,95 $1,50 $ 1,30 $
1,30 $1,20 $
1,50 $
…we now purchase relevant consumers individually.
A shift from buying sites to buying audiences at scale
© 2015 OMD. Proprietary & confidential | 6
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DATA LEADS TO CREATING THE PLANNING INNOVATION
THE OPPORTUNITIES FOR DATA TARGETING ARE ENDLESS
Sport resultsLocal WeatherTV Program and
TV Ad Synching Time & Day
Hyper local
advertising
Store
personalization
experience
© 2015 OMD. Proprietary & confidential | 7
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PROGRAMMATIC WILL ENABLE YOU TO;
MORE EFFICIENT MEDIA
CONTROL: WHERE, WHO AND HOW YOU COMMUNICATE
MORE TARGETED MEDIA
LESS WASTAGE
© 2015 OMD. Proprietary & confidential | 8
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© 2014 OMD. Proprietary & confidential | 99
THE FUTURE!
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TOMORROW: CRM MEETS MEDIA
CRM MEDIA
1. It will be essential that within the organization these two function do not exist in silos2. It will be essential that CRM & Media agencies collaborate
© 2015 OMD. Proprietary & confidential | 10
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CREATIVE PROGRAMMATIC VERSIONING
© 2015 OMD. Proprietary & confidential | 11
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Trader Analyst
Data
Performance
TOMORROW: PEOPLE
© 2015 OMD. Proprietary & confidential | 12
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DATA & MEDIA
Historically Today and Beyond
Media Data Data Media
Media drives Data decisions Data drives Media decisions
© 2015 OMD. Proprietary & confidential | 13
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THANK YOU