City Branding PresentationCairo

The city of deads

Presented BySHAILESH PATEL

MARKET SEGMENTATION OF CAIRO CITY

• Cairo, Egypt is an amazing city full of life and movement, and it is that way almost 24 hours every day.

• Cairo, Egypt provides great culture, including art galleries and music halls, such as the Cairo Opera House.

• Cairo has seen a major remodeling of its real estate sector. Attracted by the market’s sheer size and depth,

• Tourism presents another large growth opportunity in the Cairo real estate market. Driven by significant levels of new investment in the hospitality sector.

TARGET DEMOGRAPHIC Typical Product Type

LUXURY

C-Suite executives, senior managers, business owners, Diplomats, andsenior expatriates.

Large size, high quality projects in prime locations. Limited to a hand full ofapartments in Zamalek, Garden City, Maadi and villas in exclusive gatedcommunities in New Cairo .

Upscale

Local middle management, highly educated professionals of multinationals and junior expatriates.

Good quality apartments in convenient locations around Mohandessin, Dokki andHeliopolis or within large communities in New Cairo .

TARGET DEMOGRAPHIC Typical Product Type

Middle and Upper Middle

Majority of newly weds, and locally educated young professionals.

Apartments of average quality finishing with few facilities scattered across Downtown Cairo and new urban cities.

Affordable

Government employees, hotel & retail staff, line employees

Low quality apartments in low-rise buildings in various Cairo neighborhoods or in purpose-built structures around the city.

http://wikitravel.org/en/Image:Cairomap.png

Targeting…

• Ancient historic place lovers

• Tourists

• Architects

• Researchers

• Film industries

Positioning of Cairo City….

• TOURISM: Cairo has positioned itself as the city for those people all over the world who love adventures & desert tourism. The city has so many other options available like Great Sphinx and Pyramids of Giza which is very near from the city. It is also famous for its ancient monuments.

• CORPORATE AND INDUSTRIAL OCCUPIERS: From the ancient time the city is considered as one of the famous trade routes in the world. Cairo now is emerging as the huge international real estate market.

Main sights in Cairo…• Egyptian Museum: It is home for the most extensive Egyptian

antiquities in the world. It has 1,36,000 items on display and thousands of items in the store rooms at basement.

• Khan-El-Khalili: Ancient shopping area made by the King.

• Old Cairo: It contains Coptic museum, Greek Church, Hanging Church, Babylon Fortress

• River Nile cruising

• Desert caves and caving

Cities which compete to Cairo and their USPs

1. Rome: This city is also known for its ancient history, sculptures, and monuments. Rome is very well known for its Colosseum.

USP: Ancient history

2. Athens: Capital of Greece, famous for its arts, learning, philosophy, and ancient history.

USP: It has a mixed USP of sports (summer olympics and football) , ancient monuments, and arts.

3. Jerusalem USP: Birth place of Jesus Christ

thanx