CAI

Purpose of Publications: Business Card and Letterhead

Commonality:Identify and provide contact information

Two publications with common information: Business card – Used to help

recipients remember you or your business and typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, email address, and fax number

Letterhead stationery – The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter

Used by businesses, organizations, or individuals to communicate a message and relay contact information

Letterhead Example (top part)P E T A L S I N T H E W I N DF l o r i s t a n d G i f t S h o p1 1 5 E v e r g r e e n S t r e e tM o o r e s v i l l e , N C 2 8 1 1 51-800-THE WIND

Purpose of Publications: Flyer, Brochure, Newsletter

Advertise, Educate, Inform about an event, product, or idea

Flyer

Typically used to convey information that is temporary in nature and has a short life span.

Used to advertise a one-time single upcoming event, such as a play or PTSA meeting.

Flyer

BrochureProvide information, educate, or

advertise a specific topic or product Describe a single entity in detail

such as a course or a product or service More long-term nature than that of a

flyer One example: A description of the AP program at

a school or the pathways within each career cluster.

Brochure (Showing One Side ONLY)

Newsletter

Provides informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, or quarterly

Describe a variety of events over a specific time period

Usually tailored to a specific group

Newsletter

What Publication Am I?Put your notes away.Receive Handout.Put your name at the top of the paper.Below the work number your paper 1-6Answer the matching.Then do the matching from the PowerPoint

(which will be put on the screen while you are doing the top portion).