[Cafe Show Seoul 2016] Brochure

Asia No.1 Coffee Event

The 15th Seoul Int’l Cafe Show

Nov. 10(Thu)-13(Sun), 2016COEX, Seoul, Korea

2 3Seoul Int’l Cafe Show Seoul Int’l Cafe Show

Today, coffee remains as an essential element and a companion of our lives.

It is not too much to say that, now, the single word, ‘coffee’, can define all the pleasing

moments having drinks at cafe. We can increase the density of time together by saying,

“Let’s have a cup of coffee!” and make the atmosphere alive with the authentic flavor

and scent.

Seoul Int’l Cafe Show has always encouraged all your precious “coffee” moments with

its unique brand identity and passion to develop the industry and new potential market,

suggests up-to-date cafe culture and industrial vision to the world.

Now for the frontier of global cafe industry, Cafe Show will be the successful partner

walking together and presenting brand-new paradigm.

For your greatest moments,

Meet the best opportunity at the perfect business platform, the Cafe Show.

Greeting


Why Cafe Show?

- Recognized as a global coffee event that gathers 600 exhibitors & 150,000 visitors

- Exhibition full of latest products and services enabling visitors to read trend and insight of industry

- Gateway to Asia market through international brand exhibitions which has the dynamic potential

- Productive conversation for business output arising between producers and buyers

The Best Platform for Global Coffee Business

- The only exhibition officially supported by International Coffee Organization

- Various type of intellectual seminars suggesting new paradigm and professionalism

- Quality assured networking & knowledge exchange opportunities with the key players of the industry

Ideal Arena for World Coffee Leaders and Professionals

- The place where provide ample experience of global F&B trends and insight

- Creating multi-national interaction for the vision and perception of the coffee market

Must-Attend Event which Create s Cultural Trends and Influence

91%

92%


SHOW OVERVIEW

Title The 15th Seoul Int’l Cafe Show 2016

Period Nov. 10(Thu)-13(Sun), 2016 / 4 days

Venue Hall A, B, C, D (36,007m2), COEX, Seoul, Korea

Organizers EXPORUM, Monthly Coffee Magazine

Scale 600 Exhibitors, 2,000 Booths

150,000 Visitors from 76 Countries

Exhibit Items Coffee, Tea, Beverage, Bakery, Ice-cream, Raw Material,

Machine & Equipment, Chocolate, Appetizer, Dessert,

Cafe Interior & Consulting, Franchise & Start-up

Certification UFI(The Global Association of the Exhibition Industry) approved event,

Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy)


Official Sponsor

Sponsors

(Expected) Embassies in Korea : Argentina, Bolivia, Costa Rica, Colombia,

Dominican Republic, Ecuador, Ethiopia, El Salvador,

Finland, Guatemala, Honduras, Indonesia, Kenya, Mexico,

Panama, Peru, Poland, Rwanda, Vietnam

Media Partner Fresh Cup Magazine, Coffee T&I, Beanscene Magazine, Global Coffee Report,

(Expected) 21food.com, GRAM, Perfect Daily Grind, Coffee TV, Barista Magazine, Coffee and Tea,

Coffee Network

Concurrent Event

2012

2013

2014

2015

2012

2013

2014

2015

72,367

101,725

123,717

140,730

17.2%북미

11.3%중남미

10.6%유럽

1.6%아프리카

54.1%아시아3.2%

중동

2.0%오세아니아

326

430

520

555

Exhibitors

2012

2013

2014

2015

2012

2013

2014

2015

72,367

101,725

123,717

140,730

17.2%북미

11.3%중남미

10.6%유럽

1.6%아프리카

54.1%아시아3.2%

중동

2.0%오세아니아

326

430

520

555

Visitors


Korea Barista Championship

Korea TEAM Barista Championship

Master of Cupping

Master of Brewing

World Latte Art Battle

SPECIAL EVENT

Cafe Show Experts Seminar

Coffee Talk / Brand Talk

Contest Seminar

WBC All-Stars

Coffee Training Station

Afternoon Tea Party

Cherry’s Choice

Coffee Science Lab

Signature Blending Zone

WBC 2017 is landing on Seoul Int’l Cafe Show in 2017

Experience / Special Zone WBC 2017

6 Seoul Int’l Cafe Show

×


World Coffee Leaders Forum

The first professional coffee forum ever held in Asia!

Global coffee knowledge sharing platform

Full of valuable insight on global key coffee issues

Title World Coffee Leaders Forum 2016

Period Nov. 10(Thu)-12(Sat), 2016 / 3 days

Venue COEX, Seoul, Korea

Organizers World Coffee Leaders Forum Organizing Committee

Participants 1,500 Visitors from 50 Countries

Official Language English (simultaneous interpretation provided in Korean)

Program Official Program

Opening Ceremony, Welcome Reception

Networking Party

Academic Program

Keynote Speech, Plenary Session, Panel Discussion,

World Coffee Adventure Session, Business Session,

Technical Session

Tour Program

Coffee Business Tour, Seoul Night Tour

7Seoul Int’l Cafe Show


PARTICIPATION GUIDE

Application Period

General Application By Sep 30, 2016

Early Bird Application By April 29, 2016

Procedure

STEP 1Fill-out the

Application Form and Send it by fax/email

Wire-transfer 50% deposit to secretariat

within 1 week of submission

STEP 2Deposit balance

payment (remaining 50%) By Sep.30, 2016

STEP 3

Additional Option : Corner Booth(2 sides open) 300USD/Booth (Only available for exhibitors who register less than 3 booths)

Booth Type

Category Raw Space Shell Stand Premium Booth

Offered Service

Space OnlyFor exhibition

Exhibition Space +

Basic Construction

Exhibition Space +

Wooden booth

Price / Booth USD 2,400 USD 2,800 USD 3,000

Shell Stand

Premium Booth

Payment Information

Procedure Bank Transfer (USD only)

Account No. 163-00923-436-01

Bank CITIBANK TEHERANRO BRANCH, Seoul, Korea

Beneficiary EXPORUM

Swift Code CITIKRSX

Discount Program

Category Early-bird Number of Participation Booth Scale

Contents By April 29, 2016 A. Re-participation B. 5 times/5 years(2011~2015)

More than 10 booths

Discount USD 240/Booth USD 72/Booth USD 168/Booth USD 48/Booth

Additional Facilities

Classification Unit Price Classification Unit Price

Electricity-Single Phase 220V-Three Phase 220V-Three Phase 380V

Daytime : USD 60/KW 24H : USD 80/KW

Compressed Air USD 200

Telephone-International Option

USD 200 LAN USD 200

Water & Drainage USD 200 Visitor Registration System USD 250

T. +82-2-6000-6687 F. +82-2-2051-3326 E. [email protected] H. www.cafeshow.com


PARTICIPATION GUIDE

Description of Applicant

Company Name

Address(Zip-code - )

Phone Fax

Person in Charge Title

Homepage E-mail

Exhibiting Items

Brand

Exhibiting Zone

( )Coffee ( )Tea ( )Beverage ( )Bakery ( )Ice-cream ( )Raw material ( )Machine & Equipment ( )Chocolate ( )Dessert ( )Appetizer ( )Cafe Interior & Consulting ( )Franchise & Start up

* Please number the choices based on your priority.

Booth Type

Booth Type Raw Space Shell Stend Premium Booth

Amount of Booth (A)

Booth Booth Booth

Note Space OnlySpace

+Basic Standard Booth

Space+

Wooden Booth

We hereby apply for participation in “Seoul Int'l Cafe Show 2016” and enclose as 50 percent of the total participation fee.

Signature of authorized person

T. +82-2-6000-6687 F.+82-2-2051-3326 E. [email protected] H. www.cafeshow.com

THE 15TH SEOUL INT’L CAFE SHOW 2016

Nov. 10(Thu)-13(Sun), 2016 COEX, Seoul, Korea

Application & Contract

Detailed Participation Fee

Category Space Only Shell Stand Premium Check (V)Unit Price 2,400 2,800 3,000

Discount Programs

① Early-bird Registration (~ April 29, 2016) - USD 240

② Re-participation (2015 Exhibitor) - USD 72

③ Participated every year (2011 ~ 2015) - USD 168

④ Discount for Booth Scale (more than 10 booths)

- USD 48

Special Program (D)

Corner Booth(less than 3booths) USD 300

Applied Booth Unit Price(B)

Sub Total (C) = (A) X (B)

Total (E) = (C) + (D)


T. +82-2-6000-6687 F.+82-2-2051-3326 E. [email protected] H. www.cafeshow.com

THE 15TH SEOUL INT’L CAFE SHOW 2016

Nov. 10(Thu)-13(Sun), 2016 COEX, Seoul, Korea

Application & Contract

Article 1) TERMS OF REFERENCEIn these terms and conditions for exhibiting, the term "Exhibitor" shall include all employees, partnership, firm or individual to whom space has been

allocated for the purpose of exhibiting. The term "Organizer" shall mean, "EXPORUM Inc.", "THE MONTHLY COFFEE MAGAZINE" including "Cafe Show

2016 Secretariat or Management". The term "Exhibition" shall mean "Cafe Show 2016".

Article 2) ALLOCATION OF EXHIBIT SPACEThe Organizer shall allocate the space in accordance with the nature of the exhibit or in the manner the Organizer deems fit. The Organizer shall reserve

the right to change the space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances

require changes. Such changes shall be at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence.

Article 3) APPLICATION AND PAYMENT PROCEDURESThe contract shall be established and be put into an effect upon the Exhibitor’s payment of 50% of the total participation fee and/or the shell-stand cost.

The remaining balance of 50% of the total fee must be paid by Sep. 30, 2016. However, On-site and Early-bird registration exhibitor must make payment

by Apr.29, 2016. After the contract is signed it shall be established and put into effect.

Article 4) INSTALLATION AND REMOVALThe installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify the

Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall.

Article 5) INSURANCE, SECURITY AND SAFETYExhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and

dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the stand

and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to limit any

constructions or demonstrations that pose as potential safety hazards.

Article 6) COORDINATION OF EXHIBIT WITH ORGANIZERExhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and

restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall

promotion of the Cafe Show 2016 Secretariat.

Article 7) USE OF EXHIBIT SPACEExhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition.

Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the

Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition.

Article 8) LIABILITYIt is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for injuries

to persons under any circumstances.

Article 9) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORSIn the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the

right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the

Organizer's approval, the payment made by the Exhibitor shall not be refunded.

Article 10) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHSOnce the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making the

decision. Should the Exhibitor decide to cancel participation or reduce the total number of booth once the application and contract has been submitted,

the following penalty will be put upon the exhibitor to be paid within 15 days of cancellation to the organizer. Participation fees already paid shall be taken

for the penalty. Should that amount not be sufficient, the difference must be paid and any excess amount shall be returned.

PENALTY RATE:

* Cancellation or Reduction of number of booth from Nov.15, 2015 ~ Apr.29, 2016: 50% of total participation fee

* Cancellation or Reduction of number of booth from Apr.30, 2016 ~ Sep.30, 2016: 80% of total participation fee

* Cancellation or Reduction of number of booth after Sep.30, 2016: 100% of total participation fee

Article 11) SUPPLEMENTARYWhen necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR

EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the COEX Rules and Regulations..

Article 12) ARBITRATION OF DISPUTESAny disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND

CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of the

Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.

CONTACT USCafe Show Secretariat

T.+82-2-6000-6687

F.+82-2-2051-3326

E. [email protected]

Access to Cafe Show

www.cafeshow.com

Facebook.com/cafeshowseoul

Instagram.com/seoulcafeshow

Blog.naver.com/cafeshow

Follow us to Explore Potential Asian Market!

May 12-14, 2016SECC, Ho Chi Minh City, Vietnam

Nov. 10-12 2016COEX, Seoul, Korea

Nov. 10-13 2016COEX, Seoul, Korea

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[Cafe Show Seoul 2016] Brochure

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