Global Coffee Business Platform

www.cafeshow.com

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Asia No.1Coffee Event

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Asia No.1 Coffee Event

Since 2002, Cafe Show became the most specialized coffee exhibition ever held in Korea. As

well known as an international test-hub for generating global business, marketing platform and

cultural development of cafe industry. Cafe Show is renowned as ‘Asia No.1 Coffee Event’. Not

to mention that Cafe Show covers not only coffee and tea but dessert, bakery, ice-cream, raw-

material, machinery & equipment, chocolate, cafe interior and franchise business.

With the goal of becoming the pioneer of new coffee culture and cutting-edge trends in Asia,

Cafe Show started to launch its brand show in China(Beijing, Shanghai) and Vietnam(Ho Chi

Minh City). Cafe Show now plays its key role as a gateway for global coffee industries to expand

their business at the ultimate Asia market.

Not only focusing on the aspect of business, economy and trade for global cafe industry, Cafe

Show also puts non-stop effort to become the informative platform of knowledge sharing

and exchange, by holding World Coffee Leaders Forum. As a first professional coffee forum

held in Asia from 2012, the grand mission of World Coffee Leaders Forum is to provide a

valuable insight of global coffee industry and seek methods for its sustainable development. By

discussing the current rising problems and finding solutions, it is now the gathering point of over

1,700 global delegates. The reciprocal bond between Cafe Show and World Coffee Leaders

Forum is now an indispensable factor for creating further synergy effect on the cafe industry in

Asia market.

In order to take a further step to your goal, please let us lead you to your ultimate achievements

into the World market.

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Why Cafe Show?

· World top trade show in most dynamic and potential markets around the world

· Must-Attend exhibition for world coffee leaders and professionals

· Quality assured networking opportunities with the key players of the industry

Ultimate global business platform

WBC is landing on Seoul Int’l Cafe Show on 2017!

It is our honored to host world-class coffee competition and proud to be chosen as the right

place for gathering of coffee people around the world seeking for global acknowledgement.

· Strengthen your expertise by connecting to leading insights and market interaction

· Seek for a partner to collaborate and enhance your business strategy

Inspiration to specialization

· Hub of sharing state-of-the art information and knowledge of current trends

· Trend-setting place full of multicultural experiences

New culture blossom

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05 / Cafe Show Seoul

06 / Cafe Show Beijing

07 / Cafe Show Shanghai

08 / Cafe Show Vietnam

10 / World Coffee Leaders Forum

Cafe Show Brand

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Title The 15th Seoul Int’l Cafe Show 2016

(Cafe Show Seoul 2016)

Period Nov. 10(Thu) – 13(Sun), 2016 / 4 days

Venue Coex, Seoul, Korea

Organized by EXPORUM, Monthly Coffee Magazine

Supported by

Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,

Raw Material, Machine & Equipment, Chocolate,

Appetizer, Dessert, Cafe Interior & Consulting,

Franchise & Start-up

Special Activities Korea Barista Championship,

Korea TEAM Barista Championship

Master of Cupping, World Latte Art Battle,

Cafe Show Experts Seminar, Coffee Talk,

Coffee Training Station, Cherry’s Choice

Website www.cafeshow.com

Show Result 2015 555 Exhibitors from 35 Countries

140,730 Visitors from 76 Countries

Cafe Show Brand SEOUL

사진제공_한국관광공사

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Title The 4th China Int’l Cafe Show Beijing 2016

(Cafe Show Beijing 2016)

Period July. 8(Fri) – 10(Sun), 2016 / 3 days

Venue China International Exhibition Center(CIEC),

Beijing, China

Organized by EXPORUM, CIEC

Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,

Raw Material, Machine & Equipment, Chocolate,

Appetizer, Dessert, Cafe Interior & Consulting,

Franchise & Start-up

Special Activities Cafe Show China Barista Championship,

Cupping Competition, I LOVE COFFEE,

Sweet Class, Cafe Show Seminar,

Coffee Art Exhibition, WBC All-Stars

Website www.cafeshow.com.cn

Show Result 2015 209 Exhibitors 600 Booths from 20 Countries

55,346 Visitors

BEIJING

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SHANGHAI

Title The 1st China Int’l Cafe Show Shanghai 2016

(Cafe Show Shanghai 2016)

Period Dec. 7(Wed) – 9(Fri), 2016 / 3 days

Venue Shanghai New International Expo Centre(SNIEC),

Shanghai, China

Organized by EXPORUM

Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,

Raw Material, Machine & Equipment, Chocolate,

Appetizer, Dessert, Cafe Interior & Consulting,

Franchise & Start-up

Special Activities Cafe Show China Barista Championship,

Cupping Competition, I LOVE COFFEE,

Sweet Class, Cafe Show Seminar,

Coffee Art Exhibition, WBC All-Stars

Website www.cafeshow.com.cn

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Participation Guide

Organized by EXPORUM Vietnam

Sanctioned by World Coffee Events

Vietnam NationalBarista Championship 2016Concurrently Held with Cafe Show Vietnam

Title The 1st Vietnam Int’l Cafe Show 2016

(Cafe Show Vietnam 2016)

Period May. 12(Thu) – 14(Sat), 2016 / 3 days

Venue Saigon Exhibition & Convention Center(SECC),

Ho Chi Minh City, Vietnam

Organized by EXPORUM

Exhibit Item Coffee, Tea, Beverage, Bakery, Ice-cream,

Raw Material, Machine & Equipment,

Chocolate, Appetizer, Dessert,

Cafe Interior & Consulting, Franchise & Start-up

Special Activities Vietnam National Barista Championship,

Coffee Brewing Station, Sweet Class,

WBC All-Stars

Website www.cafeshow.com.vn

VIETNAM

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Period Nov. 10-13 July. 8-10 Dec. 7-9 May. 12-14

VenueCOEX,

Seoul, KoreaCIEC,

Beijing, ChinaSNIEC,

Shanghai, China

SECC, Ho Chi Minh City,

Vietnam

ApplicationDeadline

Early-BirdApplication

Apr. 29, 2016 Feb. 26, 2016 Apr. 29, 2016 Dec. 31, 2015

General Application

Sep. 30, 2016 Apr. 29, 2016 Aug. 26, 2016 May. 31, 2016

Booth Type

Raw Space(Space Only)

$2,400 $2,000 $2,400 $2,400

Shell Stand $2,800 $2,400 $2,800 $2,800

Premium Booth

$3,000

Contact

Phone +82.2.6000.6687 +82.2.6000.6691 +82.2.6000.6691 +82.2.6000.6671

E-mailinfo

@cafeshow.comcafeshowchina

@cafeshow.comcafeshowchina

@cafeshow.com

info @cafeshow.com.

vn

Homepagewww.cafeshow.

comwww.cafeshow.

com.cnwww.cafeshow.

com.cnwww.cafeshow.

com.vn

Participation GuideV

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The first professional coffee forum ever held in Asia!Global coffee knowledge sharing platformFull of valuable insight on global key coffee issues

Title The 5th World Coffee Leaders Forum 2016

Period Nov. 10(Thu) – 12(Sat), 2016 / 3 days

Venue Coex, Seoul, Korea

Participants 1,500 participants from 50 countries

Official Language English (simultaneous interpretation provided in

Korean)

Program Official Program

Opening Ceremony, Welcome Reception,

Networking Party

Academic Program

Keynote Speech, Plenary Session,

Panel Discussion,

World Coffee Adventure Session,

Technical Session

Concurrent Event The 15th Seoul Int’l Cafe Show 2016

Website www.wclforum.org

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“Importance of Branding the Origins”

Abdullah Bagersh

ChairmanAfrican Fine Coffees Association

“Construction of a Coffee Brand”

Joseph Brodsky

Founder & CEONinety Plus Coffee

George Howell

President & CeoGeorge Howell Coffee LCC

“The Future of Quality Coffee, Paths and Detours”

“Cultural Values in a Cup of Coffee”

Jason Wang

Founder & DirectorJascaffe China CO., LTD

“Different Times, Different Coffee”

Ellie Hudson

Director of Professional Development SCAA

“Embracing Core Values to Build a Successful Brand”

Brett Smith

PresidentCounter Culture Coffee

WCLF 2015 Speakers Highlights

Academic Programs

Adventure Session

Experts, Governments, and Associations from Coffee Producing Countries will provide their own information about coffee, green beans, trade system with various programs.

* 2015 Major Participating Countries : Colombia, Ethiopia, Burundi, India, Africa, Myanmar

Technical Session

Experts from all over the world are sharing their professional skills and knowledge in Coffee. Participants in Technical Session have the opportunity to learn in depth information and technique during presentations and demonstrations. * Session led by Sasa Sestic(2015 WBC Champion), Caleb Cha(2015 WLAC Champion), Michael Phillips, Trish Rothgeb

23 speakers from 11 countries

Presentations from 25 sessions

1,407 participants from 50 countries

36.7% of all participants from outside South Korea

2015 REVIEW

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Cafe Show SecretariatEXPORUM KOREA

T. +82-2-6000-6687 F. +82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

Follow us to Explore Potential Asian Market!

May. 12-14, 2016SECC, Ho Chi Minh City, Vietnam

Nov. 10-12, 2016COEX, Seoul, Korea

Dec. 10-13. 2016COEX, Seoul, Korea

July. 8-10, 2016CIEC, Beijing, China

Dec. 7-9, 2016SNIEC, Shanghai, China