Café Numérique Liège #4: Console Games par David Merzel (Microsoft)
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Transcript of Café Numérique Liège #4: Console Games par David Merzel (Microsoft)
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CONSOLE GAMES
David Merzel,
Country Manager
Microsoft
Entertainment & Devices
Cell: 0477 451490
Blog : http://davidmerzel.wordpress.com/
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Pre-PC Era(1980)
PC Era(1995)
Internet Era(2000)
Consumer Era
(Today+)
Connected
Informed Choice
Personalized
Anywhere, Anytime
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50
45
40
35
30
25
20
15
10
MIL
LIO
NS O
F U
SERS
Radio38 years
TV13
years
Internet
4 years
iPod3 years
Facebook: 100M
9 months
5
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Passive Engaged>
Interrupt Relevant>
Mass Targeted>
Broadcast Interactive>
30 Seconds Extended time>
Advertiser Control Consumer Control>
Publisher Timetable My Timetable>
Single platform Multiple Media Platforms>
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40 3945 45
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610
646615
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2005 2006 2007 2008 2009
Un
its
0
100
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Vau
le Units
Value
Bron: GfK / BEA
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0
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2005 2006 2007 2008 2009
Games
Music
Video
Belgische entertainment markt
2009 L’industrie belge de la vidéo,
de la musique et du jeu vidéo10
29 %
32 %
39 %
28 %
32 %
40 %
Bron: GfK / BEA
38 %
25 %
37 %
37 %
26 %
37 %
26 %
35 %
39 %
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CHANGE THE WAY PEOPLE SEE
GAMING & ENTERTAINMENT
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14
CAPTURE A BROADER CASUAL GAMING
AUDIENCE
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WITHOUT LOSING OUR CORE
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Grow Installed Base!Low Profit
Base of the ecosystem
25M+ Members (solid IB needed)Subscribtion model (also free access)
Micro paymentsHigh Profit
Solid Installed Base neededHigh Profit
Solid Installed base neededHigh Profit
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Great for
reachingyoung males,
teens & females
Great for
reachingyoung males,
teens & females
An immersive,
engagingmedium
Drive a
broad range
of marketing
goals, from
awareness, to
trial and
purchase
Social,
connectedentertainment
An immersive,
engagingmedium
Social,
connectedentertainment
Drive a
broad range
of marketing
goals, from
awareness, to
trial and
purchase
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It’s social, connected entertainment
It has impact, and gives your brand cut-through
An immersive, engaging medium
Great for reaching young males, teens and females
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Interface/Entertainment
Communication
Recognizes: Movements, voices, facial expressions
Games
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Kinect changes the way we use entertainment & games: you
become the controller
o Full body motion control. Get of the couch and play with
your body, hands and feet, with family and friends!
o Multimedia experience. Watch movies on demand with
Zune, chat with friends & family with the Kinect video
service all without a controller.
o Personalization. Kinect recognizes your facial expression
and connects you to all content by a wave of your hand.
o Compatible with all XBOX 360 consoles
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EntertainmentSocial Game
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• Varity of genres
• Dance
• Sports
• Racing
• Fitness
• Family
• Party
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