Café Columbia!

PRESENTED BYSALMAN SIDDIQMBAEV/3-09/023

PRESENTED TOSIR FARRUKH MIAN

ObjectivesMissionCompany SummaryCompany Ownership Start-up Summary Main Competitors Strategy and Implementation Management SummaryFinancial Plan

To be in the top cafés of Karachi by creation of unique, innovative and healthy products.

To exceed over 3.5 million in annual revenue.

Café Columbia aims to offer high quality hot and cold beverages varieties at a competitive price to meet the demand of the middle- to higher-income local market area residents.

Café Columbia is a start-up drinks bar and coffee house establishment located in food court at Park towers mall Karachi. Along with hot and cold different varieties of Espresso, snack, smoothies, kahva, starters would also be served.

Café Columbia is incorporated in food court at Park Towers Mall Karachi. Its two partners equally own it.

Startup Expenses Requirements

CONSTRUCTION

Site Design, Architectural Plan 50,000

Electrical, Lighting 10,000

LEGAL

Legal 10,000

MARKETING

Opening Marketing/Advertising 50,000

OFFICE

Computer, Printer 15,000

Telephone, Fax, Stationary 10,000

APPLIANCES

Preparation Equipment 15,000

Blenders 10,000

Microwaves 15,000

Panini Makers 10,000

Coffee Machine 100,000

Food Display case 20,000

Disposable cups/lids 15,000

TOTAL STARTUP EXPENSE 330,000

STARTUP ASSET

Cash required for daily operation 370,000

TOTAL REQUIRMENTS 700,000

Café Fresh

Indulge

Chaha Piru

Analysis of Competitor` Columbi

aCafé Fresh

Indulge

Price Medium High High

Promotion High Medium Low

Product Range High Low Medium

Quality/Hygiene High High Medium

Provision Of Nutrient content Details

Yes No No

Service Medium Low Medium

Ambience Good Good Good

Espresso Traditions EspressoCappuccinoCafé Latte Cafe MochaCafé Americano

Price 10015013517090

DrinksMint CoolerChilled BugSummer CyclistApple Ala mode

Tea / KahvaTea KahvaKahva (Cardamon)

Price90

17085

150

606575

Cold BeveragesFrozen Cappuccino FarrpuccinoIce Berg Mocha Café Latte

ExtrasAdditional ShotAdditional Syrup

Price185200195175

Price3535

The key element of our strategy is to reach our targeted customers which are Middle to Upper –

Middle.

Sales Strategy

Reduce customer waiting time.Create efficient product ordering.

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

2011 2012 2013

Sales

Gross Margin

Net Profit

Taha Amin

MBA in Marketing & ManagmentIqra University (IU)

Working at HBL as a Marketing Executive

Salman Siddiq

MBA in FinanceDadabhoy Institute of Higher Education

Experience of finance and administration in the related field.

No of EmployeesPer month salary for FY 2011 in Rs

Per month salary for FY 2012 in Rs

Per month salary for FY 2013 in Rs

Coffee Maker 1 13000 15000 15500

Snacks Maker 1 15000 16800 17500

Cook 1 10000 12000 13500

Drink Maker 1 12000 13000 14000

Cashier 2 8000 each 10000 each 11000 each

Total 06 66000 76800 82500

Pro Forma Profit and loss Statement

FY 2011 FY2012 FY2013

Sales2,250,000 2,750,000 3,500,000

COGS350,000 400,000 500,000

Gross Margin1,900,000 2,350,000 3,000,000

Expenses

Payroll 792,000 921,600 990,000

Rent Expense500,000 600,000 750,000

Other Expenses

Service Charges 200,000 250,000 300,000

Marketing Expenses 30,500 34,900 49,000

Total Operating Expense1,472,500 1,756,500 2,039,000

Profit before Interest and Taxes427,500 593,500 961,000

Taxes Incurred12,500 15,000 20,000

Net Profit415,000 578,500 941,000

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

FY 2011-12 FY 2012-13 FY 2013-14

FY 2011-14

0

10000

20000

30000

40000

50000

60000

JUL SEP NOV JAN MAR MAY

FY 2011-12

Thank you. OrganizationCafé Columbia

LocationDadabhoy Institute of Higher Education

(Hill Park Campus)

Concept & DesignSalman Siddiq