Cafe Coffee Day - Ind Env

8/8/2019 Cafe Coffee Day - Ind Env

1/30

Caf Coffee Day

Indian business

environment


2/30

:M i s s i o nTobethebestcafchaininthecountrybyofferingaworldclasscoffeeexperienceataffordableprices

MissionStatement:

Tobethebestcafchaininthecountrybyofferingaworldclasscoffeeexperienceataffordableprices


3/30

CAF COFFEE DAY

Primarily known as Amalgamated Bean Coffee trading Company Ltd (ABCTCL).

Started during 1994.

Chairman Mr. V.G Siddhartha.

Headquarters in Chikmagluru.

1st of its CCD was set-up in Bangalore.


4/30

Logo of CCD

The symbol shows its liveliness, growth, fun and passion.

Red square Leadership, passion.

White Swirl purity of purpose, invigorating properties of coffee.

Green stroke - 125 years of coffee growing heritage of this verticallyintegrated group.


5/30

Divisionsof ABCTCL


6/30

CCD has an established brand image in India.

Ranks No 2 in the Brand Equitys Most Trusted Brands 2008 survey

CCD has been able to make a connection with the Indian consumers,predominantly among the youth.

CCD is the market leader in India and was awarded theExclusive Brand Retailer

of the Year

Companys image


7/30

Internal strengths and problems


8/30

Departments at CCD


9/30

Most of the managers in the CCD outlets mainly concentrate ontheir micro environment as they capitalize on the opportunitieswhich they get.

When it comes to the promotional activities, CCD again looks atthe customers at a micro level.

Some of the outlets do face some external problems which againaffects at a macro level, CCD at a macro level is not seen as aproblem to the business.

Micro and Macro Environment


10/30

The distribution of the coffee beans start from their roasting plant inChikmagluru.

The inventory is checked on daily basis and orders are placed according to therequirement.

CCD uses its own store vehicle for transportation needs.

CCD uses its own grown coffee beans for their use.

The coffee beans are supplied to all its cafes from Chikmagluru, Milk by Amul.

Suppliers


11/30

Distribution of Stock


12/30

Most of the CCDs customers are targeted towards theyoungsters and working professionals.

CCD has been the favorite hangout place for the youngsters.

The products of CCD are affordable by the people who walk in.

Customers recognize CCD better than their competitors.

Customers


13/30

CCD has tie ups with many major companies to attract morenumber of customers.

the third most frequented place after home and workplace orcollege.

Customers


14/30

Competitors


15/30

The good thing about the competition the competitors areaiding each in creating and growing the coffee culture.

Competitors


16/30

Share with Competitors


17/30

CCD does not maintain any outsourced intermediaries, the havetheir own production system, and their own facilities for thedelivery of the raw materials.

The raw materials are processed by their own separate plantwhich cuts the cost involved with the intermediaries.

Market intermediaries


18/30

Market share


19/30

Internal management structure

1) Chairman

2) Director

3) Head Operations

4) Territory Manager

5) Regional manager

6) City Manager

12) Trainee member

7) Area in charge

8) Caf Manager

9) Astt. Manager 1

10) Astt. Manager 2

11) Operations Trainee


20/30

With the boost in their number of outlets, CCD had to concentrate on the Quality andQuantity of their HR.

They make sure that the employees all across the country are well trained and provideconsistent services at every outlet

The PRISM Model.

Workers at CCD believe that people are hired for what they know but fired for how theybehave.

HR system


21/30

PRISM Model

Pride

Respect

Integrity

Self discipline

Motivation


22/30

CCD Selection processExternal Environment

Internal Environment

Preliminary Interview

Selection Tests

Employment interviewReference & Background analysis

Selection Decision

Physical Examination

Job Offer

Employment Contract

Evaluation

RejectedApplicatio

n


23/30

For team members

Psychometric tests, Behavioral Intelligence Test, Logical thinking

and Comprehension Test.

Application blank.

Personal Interview, Operations Interview, Regional ManagerInterview.

Selection Process


24/30

For Area Manager -

Collection & review of curriculum vitae

Personal interview with Regional HR Manager

Personal interview with GM- HR.

Selection process


25/30

Caf Coffee Day has set 12 days rigorous training procedure at theiroffice in Bangalore for all the assistant managers.

All the team members undergo a 3 days training at respective headoffices in North or South India.

Employee working hours

The working hours are split into convenient shifts spread over 8:30 amto 10:30 pm. Night drops are provided for late evening shifts.

Training and development


26/30

Caf Coffee Days current rate of Employee Turnover is about9%.

The reason being because of the people between the age groupof 19-24, who do not see their job as permanent means ofincome.

Employee turnover and retention


27/30

Pay period CCD employees are paid on a monthly basis.

Medical insurance policy CCD has a tie-up with insurance agencies withpolicies such as the group personal accident insurance and group healinsurance policy.

Employee provident fund all full time employees who are appointed on tcompanys rolls are eligible for the provident fund schemes

Employee state insurance - This is provided to employees whos grosssalary is Rs 7500/- p.m. or less and the benefits provided under thescheme are for sickness, maternity etc.

Compensation & Benefits


28/30

CCD opened its 1st outlet in the international market in Vienna, which isthe coffee capital of the world.

CCD has opened up some of its outlets in various countries, but has notyet made a mark in its international business.

The success in the domestic market could enable a potential to do wellin the international market.

The financial reserves are high to enter the international market at a highrate.

Path of Globalization


29/30

PEST Analysis


30/30

Made by

DiveshKritikaJacky

Sandarsh

Cafe Coffee Day - Ind Env

Documents

Transcript of Cafe Coffee Day - Ind Env