About the Business

STARBUCKS COFFEE (Taylor’s Lakeside Campus) Established as Berjaya Starbucks Coffee Company Sendirian Berhad Main Products & Services Types of coffee bean production is varied according to the Starbucks

Roast Spectrum: Blonde Roast, Medium Roast, Dark Roast

CU LATTE established by Cheong Foh CU Latte sell Klang coffee species Liberica.

Starbucks’ Competitors and Strategies

Responsive social media Coffee Bean and Tea Leaf’s

website is not influential.

CU Latte’s Competitors and Strategies

Provide filtered coffee V60 coffee filtration

Upgrade equipment Diedrich Coffee

Roaster, United States

Starbucks’ Market

Guidance for New Businesses Direction Lacking of coffee education

Market Nature Sustainable industry

CU Latte’s Market

Guidance for New Businesses Direction Problematic sourcing of workforce No experience in location selection

Market Nature Good relationship with Klang coffee bean suppliers

Similarities Supports healthiness of foods

Diverse cultures in food

Offers suitable music for their coffee shop to create good atmosphere

Coffee philosophy and customer service

Differences

C U LATTE Starbucks CoffeeQuality maintenance, cultural contribution and good customer services.

Higher responsibility, assurance and philosophy on missionary success.

Professionalism for breakfast Contribution to farmers with resources and expertise.

Maintain cultures about devotion of local coffee ancestors and coffee cultures of Malaysian folks

Cultures about ardour for high seas and navigational beliefs of the early coffee traders

Commercial Success

Recommendations

Summary

To me, the smell of fresh-made coffee is one of the greatest inventions.

Hugh Jackman

Starbucks represents something beyond a cup of coffee.

Howard Schultz

References

Berjaya Starbucks Coffee Company. Retrieved from http://www.starbucks.com.my/. C U Latte by Cheong Foh. Retrieved from https://www.facebook.com/culattebycheongfoh/. The origin of coffee. (2010, March 27). The Telegraph. Retrieved from

http://www.telegraph.co.uk/foodanddrink/7507026/The-origin-of-coffee.html. History of coffee. Turkish Coffee World. Retrieved from

http://www.turkishcoffeeworld.com/History-of-Coffee-s/60.htm. Coffee Facts: history of coffee. Owl. Retrieved from

http://www.owl.com.sg/page.php?levelid=B534R532S534&n=History+Of+Coffee&id=X534P532F535. Chatime. Retrieved from http://www.chatime.com.my/main/index.php. OldTown White Coffee Company. Retrieved from http://www.oldtown.com.my/. Hometown Hainan Coffee Company. Retrieved from http://www.hometowncoffee.com.my/#fb0=5. Neves, M. F., Kalaki, R. B. & Trombin, V. G. (2011, May 17). The future competitiveness of the café do

cerrado: key elements for success to the first Brazilian geographical indication. Symposium Papers. Retrieved from http://www.ifama.org/files/conf/2011/Symposium%20Papers/427_Symposium%20Paper.pdf.

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