Cadius Health - Improving lives through Circadian Science
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Transcript of Cadius Health - Improving lives through Circadian Science
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.01.2015!
!EFFECTIVE PERSONAL HEALTH MANAGEMENT
Establishing life-long patterns for healthy living!through science and technology!
We have radically simplified effective personal health management through new circadian science!
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015!
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Americans are grossly overweight. This is the single largest cause of health problems and costs.
Over 50% of population at levels of risk for key health
indicators: BMI, Hypertension, Cholesterol
and Fitness.
60% of the US population struggles
with weight loss issues.!
30% are Obese.!
$ 60.9B 39% of overweight
adults seeking solutions!
Represents a $60.9 B market!
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 3
Calorie Counting Meal Plans Paid Coaching
There are NO effective solutions that deliver sustained weight management
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 4
Results are not sustained, as people just simply fall back into their old HABITS
90% of people who go on a diet, gain the weight back within 2 years.
90% gain weight
back
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 5
The time we choose to consume calories is the single easiest thing to change and is now proven to have the
single most significant impact on health
Eat all day, anytime!
Restricted feeding times!
Mice offered a high-fat, high-sugar diet lose their natural feeding rhythm and get fat. !
Mice fed this same diet but forced to maintain their natural circadian rhythm maintain normal weight - even with the same higher caloric intake.!
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 6
We now have the science to reverse obesity. We know which habits to change and how to
change them.
RESEARCH World-renowned researchers studying Circadian Rhythm
make a novel discovery.
EVIDENCE Effects of circadian rhythms in
metabolically important organs can positively affect physiology and
metabolism.
BREAKTHROUGH Altering feeding and fasting rhythms can profoundly change health and weight, even without altering caloric intake.
RESULT Chronic disruption of circadian rhythm can increase incidences of chronic diseases like obesity, diabetes, heart disease, cancer and depression
Our subjects lost 3.8% average weight in 3-month pilot trial, measured after 1 year.
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 7
Introducing the Cadius App and Program
AppDemo: ask us for the app demo link
The first diet app driven by circadian rhythm science. Tracks with time-stamps from the photos the user takes of the foods and drinks they consume through the course of the day. Gradually learns people’s habits and routines and gently guides them to a healthier eating window that restores their natural metabolic rhythms. Almost zero impact on lifestyle NO calorie counting NO journaling NO food restrictions
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 8
Consumer Model The initial free consumer facing application is focussed on meal schedules, as this will simply deliver tangible results quickly. Free trial version used as proof of concept and anecdotal efficacy to drive sales for enterprise health and wellness model. After a 30 day trial period, we will prove our effectiveness and ask for a subscription to a greatly expanded and accelerated offering:
Paid subscription delivers:
Sleep patterns tracked and
analyzed
Review of
photos with professional
analysis
Expert
personalized advice
Exercise Options Advice
Medication Reminders
Metrics
and device Integration
BMI BP
BloodSugar Weight etc.
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 9
Enterprise Model
With the results of more extensive clinical trials expanding on the recently published pilot trial, Cadius will pursue reimbursement from health plans and payments from large self-insured corporations.
Primary Care MD
125,000 Primary care Physicians in US
Increasing focus on preventative care
Adopting mobile apps for efficient patient interaction
Driven by clinical data
Nutritionists
70,000 Nutritionists in US
Seeking better engagement tool with clients
Photo storage and feedback mechanism provides a more useful and accurate food consumption tracker versus food logs and diaries
Corporate Wellness
55 Million Employees with access to Wellness programs
Self-insured or covered by major plans
Employers pushing for preventative care
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 10
Management Team
Satchin Panda, Ph.D. Co-founder Chief Science Officer
World renowned circadian rhythms researcher.
Associate Professor at the Salk Institute
Inventor, Cadius Technology
Shubhroz Gill, Ph.D. Co-Founder
Ph.D. with Dr. Satchin Panda
Inventor, Cadius technology
Thesis work: Circadian rhythms in humans, mice and fruit flies
John Barrett CEO
Extensive leadership and business-building experience
Co-founder and CEO of CoAlign Innovations- Acquired by Stryker in 2014.
Leadership positions at Abbott Labs and Baxter
David Shantz Chief Marketing Officer
Co-Founder and marketing lead for multiple funded ventures.
Extensive background in product development and marketing for launching new ventures for consumer and enterprise mobile and web applications
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 11
Advisory Board
Dan Zigmond
Ex-VP of Data, Hampton Creek Foods
Previously head of data science for Google Maps, You Tube, etc.
Advising on data science
Tara Wright
Digital Content Manager, Stanford GSB
Editor, web producer, writer
Founder, Dump Your Frump, women’s lifestyle blog
Advising on user experience and social media
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 12
Marketing: Customer Acquisition
User Generated Content: My week in food shared to Social graph
(see shared week in food infograhpic RIGHT)
FRIENDS AND FAMILY: driving referrals where people can sign up 3 friends with the third group member free
Channel Marketing with partners and affiliates using associated products and services.
PR: based on the unique story behind the science
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 13
Milestones
2014 2015 2016 2017
Scientific Paper
Application Dev. A B C !
SALK Mouse Study
Pilot Human Study
Consumer Direct !
Enterprise Market !Research App development and back
end data collection system completed for
use in clinical trials
Database of 25,000 photos with USDA coding
Build up clinical credibility Sell with evidence based data. Achieve reimbursement to drive utilization and revenue $100/month for a 3 month intervention
MVP through two revs of usability optimization Backend management systems and infrastructure
Expanded Trial !
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 14
Use of Funds
!
!
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$1M Seed round Development of consumer app and launch $250K Pattern recognition process and infrastructure $200k Support for clinical trials $200K (300 patient trial) Marketing/PR $200k Legal $40K Salk fees $45K Series A planned in late Q116, early Q216 $5-7M
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.09.2015! 15
Media Coverage We have seen over $300k worth of media coverage in 2015 for the recent paper authored by Founder Satchin Panda through Salk Institute. See Media Report
CADIUS HEALTH All Rights Reserved. CONFIDENTIAL 10.01.2015!
Appendix Slides!